Collocation? Que Loco!

July 16, 2007

In most project management and system development circles, collocation refers to the centralization of resources, human and otherwise, for the purpose of creating greater efficiencies in a development cycle. In most cases, this involves pulling a developer from here, an analyst from there, and so on, for the life of the effort that they have been designated to participate in. In this day and age, with stakeholders spanning the globe, collocating for the sake of one project is not quite feasible. Now, imagine collocating for every project. Some might say, “That’s crazy!” Here at SoftLayer, we are just that… collocated that is. Sales, Finance, Development, and Support all share the same roof, breathe the same air, and drink the same coffee!

Outside of the obvious efficiencies gained from being in each other’s reach, such as information sharing and truly real-time communication, we reap other benefits that quickly cascade out to you, our customers. A major benefit that we have realized is the speed of going from suggestion or conception, to the delivery of a valued and usable solution. A good example of this resulted in one of the latest API method releases that I was recently involved in.

While working on a solution to parallel the monitoring feature of the Customer Portal, one of our forum moderators noticed a request from a customer that involved exposing the monitoring data to the API as well as including a few other bells and whistles. By the end of the day, the new API monitoring method, along with the customer’s requested additions, was approved, designed, developed, and tested! How crazy is that? Let me run that by you again, the customer made a request, the company responded… quickly. No web conferences, conference calls, misinterpreted emails or IMs, just a quick and correct response.

Another benefit of being collocated is visibility. Good ideas are never overlooked. While we like to think of ourselves as innovators that are constantly ahead of the curve, we are always looking for ways of serving our customers better. Whether you are engaged in a phone call or chat with one of our Sales Representatives, touching bases with Support, or volleying an idea through the SoftLayer Forum, your input is channeled directly to the hub where a dedicated and connected team is staged for top performance. Our disposition affords us the ability to nimbly address your position, resulting in gains that can reach crazy proportions!

-DJ

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