That is a heck of a strange title for a hosting company blog post.
It was, however, a great title for a Master's thesis. Bear with me though and I'll put it together.
Once upon a time, I spent many a day (evening, night, whatever) in the basement of the Bright building at Texas A&M blasting ultrasonic waves at samples of composite materials and measuring the energy output on the other side. What we found was that if you hit the right frequency that made the little particles resonate, then a lot more energy was transmitted through the material1. But sending a lot of energy at the wrong frequency didn't do any good at all and most of the energy was absorbed. After a while, using the experimental data, we learned how to predict what frequencies transmitted the most energy.
Developing projects for a hosting company is pretty much the same. You can spend a lot of energy writing code and developing products, but if you don't produce something that resonates with the customer, no matter how much energy you put into it, you aren't going to get the results out of the other side. Having been in software development in the hosting industry for quite a while now, I have worked on projects that resonated with customers and a unfortunately on a few that didn't. The trick is to collect enough data before you start by using a mix of experience and customer interaction to predict what will resonate, and what won't.
See, I brought it all together and I get to tell myself that I still use my master's degree.
1I way oversimplfied this. My apologies to Dr. V. Kinra.