Customer EducationPosted by Sam Fleitman in Executive Blog, SoftLayer
If you read through some of the previous blogs on this site such as our CEO’s “SoftLayer Thinks ‘Outside the Box’” or the blog written by one of our super developers, Mr McAloon, entitled “Simplicity”, or Mr Rushe’s “An Interview with an elevator” (OK – that has nothing to do with what I’m referring to, but it’s one of the funniest blogs on this site), one thing you’ll notice is that at SoftLayer, we try to automate and simplify things for the customer. Our customer portal has a LOT of customer features. There are automated OS reloads, the ability to boot into a rescue kernel, the capability to add IP addresses on demand, add and configure a firewall or a local or global load balancer, the ability to edit your DNS settings (forward or reverse) and – my favorite – the ability to reboot your server via IPMI or the power strip. You can also manage your CDN services, monitor your NAS or iSCSI storage, configure backups, use the free KVM services, check your bandwidth and of course, handle all of the usual things like opening support tickets or checking your invoice. Or, if you want to integrate any or all of those features into your own management system, there is a full API available for your use.
With all of that functionality in the portal, one of the challenges we continuously run into is educating new customers on all of the features. Not just educating them on how to use the features – but that the features actually exist in the customer portal. A lot of our customers are either new to On-Demand IT Infrastructure Services (aka the hosting environment) or come from other competitors that only offer a fraction of the features that we are able to provide. For instance, you would be amazed at how many customers open “reboot” tickets. While we respond to tickets quickly, it is actually faster for the customer to click on the “reboot” button in the portal than to click on the “create new ticket” link in the portal and then type out a reboot request.
As ways to address that issue, we created a private customer forum so that customers can share ideas, comments and suggestions with each other. We have also not only created the KnowledgeLayer FAQ database, but we have integrated that directly into the support ticket feature of the portal (when you open a ticket, the FAQ system will automatically recommend related fixes before you even submit the ticket). We also have tutorials directly linked inside the portal and even have all of our API documentation available for review.
So one of the challenges we have at SoftLayer isn’t just creating and deploying the new features and services that keep us out in front of the pack, but educating our customers of their existence and their ease of use. BTW, that’s a great problem to have!