SoftLayer Thinks “Outside the Box”

October 29, 2008

Now, before a worldwide game of MBA buzz-word bingo breaks out, hear me out. Here at SoftLayer, we really do think “outside the box.” And when I say “box” – I really mean “server.” Since our inception, we have been focused an all things “outside the box.” To say it another way, we have focused on building automation systems that drive the collective datacenter environment that surrounds the server. In its simplest terms – a datacenter operating system. We call it IMS internally – IMS is short for infrastructure management system (yip – techies are ripe with creativity).

For the first couple of years, IMS development has revolved around automating all things in the datacenter including network, inventory, asset tracking, provisioning, monitoring, security, and of course all things directly living on the servers themselves. I mean, if you think about all the capabilities – it’s pretty clear. Add servers on the fly (check), add firewalls on the fly (check), add load balancing on the fly (check), interconnect all servers on the fly (check), interconnect servers in different datacenters (check), add, delete and tag IP addresses on the fly (check), reload, repair, and re-provision servers (check, check and check). We can do anything you can possibly imagine “outside the box” via our control panel or API.

Now, SoftLayer has moved to thinking “Inside the box.” That’s where virtualization is rapidly gaining ground. The entire industry understands the value of virtualization and the paradigm shift it will bring to computing. It’s quickly maturing and it’s rapidly becoming a common standard across the industry. We shifted gears about six months ago and starting incorporating virtualization technologies into Softlayer. To date, we have implemented Hyper-V and Xen with tremendous success. We have Virtuozzo from Parallels slated to go live in a couple weeks, VMWare will be available soon and then of course – our much anticipated cloud computing offering (it’s a secret). All of these technologies are virtualization and automation at the server and storage layer.

So, here at SoftLayer – we are thinking “inside and outside the box.” We are very excited about continuing to integrate virtualization technologies into our highly automated datacenter environment. It’s the perfect storm – the alignment of all technologies into a single unified backplane that can morph on the fly into any type of compute environment one needs. The question I have is – it’s easy to think inside the box – has the industry also been thinking “outside the box?”