Top 10 Things to Do with a Dead Horse

April 5, 2008

Mike Jones and I recently attended a conference, and one of the keynote speakers was Vijay Govindarajan from the Tuck School of Business at Dartmouth. His presentation on business strategy encouraged us to 1) Manage the present, 2) Selectively forget the past, and 3) Create the future.

His main point of emphasis was to be sure that we did not focus so much on the present that we lose touch or else when the future arrives, we’re left behind. Along those lines, he mentioned that there may be some "dead horses" at present in your business. By a dead horse, he means a line of business that at present is declining. So what do you do about these dead horses? A la David Letterman, he gave us a Top 10 List that I’ll pass along to you.

10. Whip the horse a little harder
9. Change the rider
8. Harness several dead horses together for increased speed
7. Emulate the best practices of companies riding dead horses
6. Proclaim that it’s cheaper to feed a dead horse
5. Affirm that "This is the way we have always ridden this horse."
4. Declare that "This horse is not dead."
3. Have the lawyers bring suit against the horse manufacturer
2. Engage a consultant to study the dead horse

And number 1, Promote the dead horse to a senior management position.

At SoftLayer, we try to be all about creating the future. Whether it’s opening up our API’s or adding new features to our portal or opening new geographically diverse data centers or leveraging our geographic diversity to roll out new products and services, we have the future in mind. Yes, you’ll see some new wrinkles once our Virginia data center goes live in a few short weeks. We promise to keep any dead horses from stinking up the place.

-Gary

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