Hope and ChangePosted by Sean Charnock in Business
Hope and Change (oh, and make that change quick and it better be robust)
Remember when the internet used to be about bulletin boards, e-mail and other random tasks like keeping up with CNN, ESPN or whatever news outlet you may fancy? It wasn’t that long ago, but after some time in the internet industry I have to tell you that I was amazed today by a real life representation of the evolution not just of the internet, but communications as we know it.
As I write this, it’s 4:00pm CST on January 20, 2009. The significance of this day will be marked in history by the inauguration of the 44th president, Barack Obama. Love him, hate him, whatever your position is, you cannot deny the sheer volume of intrigue as we enter into this presidency and its influence on the next 4 or 8 years, depending on how history plays itself out.
This volume of intrigue has officially impacted the internet in a manner yet to be seen prior to today, but in a manner that is likely to be seen more and more as technology continues to progress. In Softlayer HQ, we have a U shaped office the spans two sides of a corporate office building with the glass walls of the exterior creating the exterior barrier, while the interior barriers are your typical sheetrock, egg white colored walls. In between the Glass and the sheetrock lie some 60-100 cubicles. As I walked from conference room to conference room, I could easily see the video streaming of the inauguration on dozens of our employees computers. Some used the really cool CNN/Facebook stream, some used the MSNBC Stream, some used others, but you get the idea. The fact that live streaming video of monumental events occurs on a video screen; while the tasks at hand are being completed is something that old movies portrayed as beyond belief. It’s really impressive the technologies that are at our fingertips and the abilities that we have to utilize these in our daily lives.
Softlayer had the opportunity to experience a real life “so what does that mean for internet going forward” example today. Recently we were approached by a large scale content delivery firm with the expectation that they had been contracted to do live streaming of the inauguration. With a simple introduction we indicated that we were well prepped to provide you the turnkey infrastructure to accomplish their task. Without going into great detail, the infrastructure included 200+ servers, multiple load balancers, firewalls, and other ancillary devices. With the on-demand nature of our business we were able to enable the infrastructure to functional within a 4 hour period. Although stated to the customer, they had their reservations, but true to our stated deployment times, we met with flying colors, the expectations.
So the real test, Performance! Although still streaming through what is likely to be one of the biggest, most watched events on the internet, Softlayer increased sustained bandwidth north of an additional 30Gbps to our network IP over and above our usual sustained bandwidth levels. Utilizing the 200+ Gbps of capacity throughout our network, we were in a fortunate position to have the capacity and the infrastructure in place to support such a large event. I am sure that the cellular firms wish they had prepped for better capacity in terms of spikes in usage. With many hearts racing in the throughout the office, but especially in the network department due to the bandwidth graphs racing upwards, all of here at Softlayer are excited that we were part of the day’s events. The many many meetings that involved robust network discussions, capacity planning, future growth models, etc. were all validated today with this event. The ‘We’ll never use that much’ and ‘that’s overkill’ discussions have all been put to rest. By deploying 40Gbps to each rack and building upstream capabilities that have capacity not as an issue, but as a planning and growth tool, we are extremely excited about what the future holds in terms of online, internet communications. We are looking forward to the next generation of internet technology as it becomes more and more robust. Our mantra remains firm as the leader in next generation virtualized data center services and we look forward to realizing the things that movies portray as beyond belief.