Viva Las Vegas!Posted by Doug Jackson in Business, Customer Service, Development, SoftLayer
I just got back in town from Las Vegas, Nevada. That town is filled with stories and you can really love it or hate it, depending on the hour (or if you are like me whether you are arriving into McCarran or departing). I had a great trip this last go around and actually made money on the tables. However, when they say that what happens in Vegas stays in Vegas they are really talking about your money. Never forget that the house always wins. Always. Even if you win money you’ll wind up spending it on stuff out there and perpetuating your own good time. There isn’t anything wrong with this at all. In fact I plan on coming up on the short side of the stick on both the tables and on simply spending cash when I go out that way.
I think the really interesting thing that happens when you go through “the Vegas experience” is the perceived value of a dollar. You can take it for granted that all of a sudden you are transplanted into this fantasy world that is reminiscent of Pleasure Island from the story of Pinocchio and you’ll find that you have anything and everything you could want to do, eat, drink, or experience right at your fingertips. As this begins to progress the value of a dollar plummets quickly. You start overpaying for things at a whim, tipping bigger, making bolder and even just dumber bets. I did this and I can admit that I doubled down on my 11 when the dealer was showing a 10 in blackjack. It was blind luck that I hit it and won every single time. It’s a bold and stupid bet to make, but when you are playing with house money the money doesn’t matter and it’s almost as if you are trying to give it all back. My game of choice is craps because it gives you the best odds and there is a lot of action. It’s good and bad as it can all come and go in a hurry.
I have only been to Las Vegas a handful of times, but each time there is a point where even for a second you can feel invincible – that you can’t lose. Or, that even if you do lose you won’t even care. The flight home is a completely different story. I call it the hangover flight. You may be literally hung over, but no matter what, you will start to deal with all of the actions that happened on your trip and how you will need to handle them. As soon as you touch down in your own home town things slowly start to become “real” again. Your own home can even feel somewhat foreign for a while, but you’ll quickly come to the realization that you had become a completely different person for a short time.
I have come to the conclusion that there is always risk in everything that we do. Exposing yourself to the tables of Las Vegas may carry more financial risk than your morning commute to work, but in both cases there are still risks. There are also risks that we take in setting and running a business. There are countless ways that you could be putting your business at risk without the right plan in place. From an IT perspective alone, you need to consider things like redundancy, failover, security, backups, growth, and even data loss. Knowing what is going to happen next for your business may be as likely as knowing what is going to come up on the next roll of the dice. If you know this for certain you can press your luck and come up big, but if you are not prepared you could lose everything you have on the table. It is better to be prepared.
I think of SoftLayer as the house, and remember as I said before, the house always wins. The good thing about this is that you are betting with the house. Even with this you need to bet on yourself and back up your own bet. If the bulk of your business is in your data then you need to have backups. If you absolutely need to have High Availability, then look into Clusters and Load Balancing. But remember, that you are betting with the house because SoftLayer gives you the capacity to do all of it and do it all at a very affordable price compared to trying to do it yourself and also do it without long term commitments. Long term commitments bring the most uncertainty in making moves that will positively affect your business. Imagine if a casino told you that you “had” to make 12 consecutive bets regardless of how well (or poorly) you were doing?
Coming home from Las Vegas to SoftLayer has been a very good thing and makes me thankful for where I am and what I have. There aren’t the levels of uncertainty here that are automatic with other datacenters or even other business models. SoftLayer is steady and it is very easy to get what you need here while cutting out the risk that you don’t want to deal with. SoftLayer is as much of a “sure thing” as any bet you can make!