Bigger, Better, Badder!

November 24, 2010

Part of the branding exercise that we are going through post-merger revolves around the tag line “Bigger, Better, Badder”. And it is true. Every word of it.

Bigger: We will have 75,000 servers under our control. That is more than Rackspace (63,996). We are the largest dedicated hosting provider in the world, possibly the galaxy. That is kool.

Better: We have all of these servers and yet we have less than 20% of the people that Rackspace do. Automation (sorry, automagic) and innovation rule the SoftLayer world. We are better at this than anyone else.

Badder: Our CEO is Lance Crosby. He is 6’6”, tips the scales at 350, drives an F250 and rides an Iron Horse. Need I say more?

-@quigleymar

Comments

November 24th, 2010 at 2:06pm

You missed the part about people getting tattoos at the HQ on Tues :)

Leave a Reply

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • You can enable syntax highlighting of source code with the following tags: <pre>, <blockcode>, <bash>, <c>, <cpp>, <drupal5>, <drupal6>, <java>, <javascript>, <php>, <python>, <ruby>. The supported tag styles are: <foo>, [foo].
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
By submitting this form, you accept the Mollom privacy policy.

Comments

November 24th, 2010 at 2:06pm

You missed the part about people getting tattoos at the HQ on Tues :)

Leave a Reply

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • You can enable syntax highlighting of source code with the following tags: <pre>, <blockcode>, <bash>, <c>, <cpp>, <drupal5>, <drupal6>, <java>, <javascript>, <php>, <python>, <ruby>. The supported tag styles are: <foo>, [foo].
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
By submitting this form, you accept the Mollom privacy policy.