On October 11, our friends at Microsoft unveiled
From a device perspective, they look familiar to what we currently get from Apple and Google Android powered devices. Each device features a relatively large touch screen, and a number of on-board applications that let you send and receive phone calls, send email, listen to music, watch videos and browse the internet. In addition, Microsoft offers the promise of the Marketplace Hub – here you can download other applications and games to the device.
The great thing about all of this is the potential impact on SoftLayer. The success of both Apple and Google’s Android OS (which is found on a number of different vendors including HTC, LG, Lenovo, Samsung and others) is due to a lot of factors. What is certain is that one of those factors has been the birth of a developer community that feeds all sorts of wild and wonderful applications to the Apple App Store and the Android Market. It is amazing how many people will pay $2.00 to hurl a bunch of fowl at pigs…make no mistake, this is a lucrative marketplace.
It goes without saying that SoftLayer has a bunch of app developers as clients. Our ability to quickly scale combined with a network architecture that can take whatever is thrown at it makes us a great partner. Not only do we host a number of test and development environments, but we also host a number of the live applications that are getting pushed out to end users. The addition of a robust Microsoft powered device to the family means a few things for us:
- A number of companies will begin to work on porting games/apps to Microsoft Mobile 7. (We have already started)
- A new flock of developers will arrive that are focused on Microsoft Mobile 7 apps. They will start there and consider porting to Apple and Android environments if they are successful.
- Once the test and development work has been completed, it will be time to put those new apps in the hands of a bunch of eager consumers.
As far as I can tell, everything points to more SoftLayer! And the world needs more SoftLayer. So, on that note, let’s me take the opportunity to wish Microsoft terrific success with the new mobile OS. After all, a rising tide raises all ships!