One Step Ahead

April 23, 2010

No matter what industry you are in, a key to a successful business is always being one step ahead of your competitors. Look at Blockbuster, who just filed for bankruptcy. Netflix came along then RedBox, Blockbuster couldn’t keep up. Blockbuster tried mimicking these two versions of video/game rental, but failed. Now you can order Netflix off your Xbox 360. There is a RedBox on almost every corner of the Metroplex or at least at every drug store. There is also video on-demand for almost every cable or satellite provider.

I went to a luncheon recently. The topic was “The Next Generation of IT Delivered Through Innovations.” The speaker was Scott Garvey, Director Enterprise Solutions from Microsoft. Scott brought up a good statistic; most companies only survive on “top”, nowadays, for about 12 years when the timeline used to be 75 years. He spoke about the different ways Microsoft plans to stay one step ahead of their competitors. He stated that his company spends billions of dollars on Research and Development a year. While SoftLayer is not quite to the point of spending that much, it still made me think about how we are keeping one step ahead of our competitors.

We are constantly rolling out new features, certifications, products, and partnerships. While we are not quite on top yet, we will get there. We are only three months into this year and we have already rolled out five new features, one certification, and two new partnerships. This is one reason we are growing so fast; but, even better, we are staying one step ahead of our competitors.

To register for one of these luncheons go here .