The 360 degree Network is not a myth!

June 29, 2010

OK so 360 degrees covers every direction, right? It’s everything top to bottom, front to back, and side to side. Is it possible for a network or datacenter to have you covered by 360 degrees? No way. Impossible. Can’t happen and wont happen in this life nor the next. That kind of total coverage is on the level of other mythological beings, like Big Foot, that are awe-inspiring, and the stuff of legend. The new network extensions in addition to what we had before have brought a lot of light to what the possibilities are. I mean at one point most people in the world thought their world was flat. So if you can see things the way I do you may agree that the 360 degree network is real and SoftLayer is the key to this understanding. Who knows, if we prove this to be true maybe we can even find hard proof evidence of Big Foot too.

Steve Kinman, affectionately known as SKinman, beat me to the punch in writing about the new POPs that have been recently released. If we didn’t know better we’d think it was his job or something to write blogs. But seriously, if you haven’t already, take the time to check out http://theinnerlayer.softlayer.com/2010/network/. I was all hyped up to write up about the new additions, and luckily that there are so many things that this offering has to give Skinman was only able to get in some of the cool stuff about it. The overly quick review of recent updates to the network is that we’ve added POPs in pretty much each and every major Telecom city in America. This not only gives us additional capacities, redundancies, and even luxuries that are not just impossible for you to get anywhere else, but also that you don’t have to pay for it.

So what do we get from this additional network capacity? The answer is a much better overall end user experience. The internet isn’t about just a bunch of tubes, but instead it is about people. It’s about people who want to connect to others, people who want to learn things, and people who want to make life easier. We’ve simply taken one of the widely acclaimed networks in the world and increased its capacity and potential exponentially. We know we get a better end user experience, but I say we also get tons of Value which is what makes this business. “How so” you ask? If you think about it we’ve all been given all of these awesome additional features and it costs us nothing, zip, nada. In fact it probably increases our leverage to make more enterprise level solutions even more affordable and within reach. Geographical diversity is a huge tool to have at your disposal, but most times it costs way too much to think about things like Disaster Recovery, or High Availability solutions and not to mention too complex. Think about it. If you have different facilities in different cities there are few ways of making something work and endless road blocks keeping you from being able to do what you need before you even think of the costs. Let’s face it; Innovation is both expensive and Risky. The value that new POPs bring on top of what our network was already capable of does more to neutralize the cost and risk of expansion more than anything that has ever been available to the masses. The POPs do not even mention what is possible and what often gets overlooked about the private network already. Lets take a look at what matters most to the majority of our customers.

  1. Free inbound bandwidth. – We were the first to introduce this and some have followed to offer as well, but not everyone.
  2. All 10G connections from each Carrier or Peer – In order to make sure you have the best end user experience there is a vast amount of BW capacity and we will not work with any providers that cannot give us 10G in a location. This has caused us to no longer work with providers we have previously worked with to get this done.
  3. Cisco Network Routing and Switch Gear from top to bottom – We use this throughout our infrastructure to make sure we have the best results. We are also constantly testing new technologies to make sure that we do not miss out on pushing the industry from an innovative standpoint.
  4. Arbor Peakflow and Atlas Traffic Analysis - This may not be necessary for everyone at all times, and it is something of a minor point. Still it is somewhat important to note how traffic is coming in and that it is available for you if and when you need it.
  5. Automated IP routing & Management via FCP – This makes sure we use the best routes for your traffic which further ensures a better overall experience.
  6. Individual and Secure Private VLANS – Without this you can be exposed on a network which is a problem and you could have additional unnecessary risk. Without this others in the data center could “sniff your traffic” steal your IPs, or simply see and hack into your servers somewhat easily.
  7. Up to 1000mbps connection on the server - it just includes all of our backbone carriers and our peering partners as well. (this number is expected to grow as we add more peering partners each week)
  8. Geographically Redundant DNS services – this is made even more powerful with the additional POPs available.
  9. This doesn’t even mention higher styles of load balancing, firewalls, or the control that we offer, but that is a whole other blog post.

OK, so now we’ve really tooted the Public network horn pretty hard. Doing this is necessary, because it doesn’t get a lot of attention sometimes. If you are wondering why then it’s important that we cover the other half of the coin: The Private Network. SoftLayer is built from the ground up making sure that we can imperative things to our customers: Unparalleled control, Automation, Integration and all of it is On-Demand with no long term contracts or large CapX to risk. We know this is important to you because it’s also important to us. We have always strived to be the innovative leader and the very first step was the private network. Normally, this is what gets all of the attention in anything that we bring out or offer because it ties everything in without having the normal hassles and complications caused by time and space issues in a datacenter. Where else can you integrate a cloud solution with dedicated servers while setting up a DMZ to make it all PCI compliant? You guessed it, nowhere. Where else could you take the same solution and expand it to multiple datacenters for higher levels of failover and performance?..... OK I guess this is getting kind of redundant and I could keep this up all day long, but I think you get the point. I am interested to hear of things that anyone feels that cannot be done within our network

With as much acclaim as the SoftLayer Private Network has gotten (and well deserved I might add) it is a major feet to provide an extended public network that is equally as impressive. Together they combine to create the 360 degree network, like all 5 lions coming together to form Voltron- Defender of the Universe. I’m just saying that if we have this here…. Keep your eyes out for Big foot.

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