Tweet Tweet ... Tweet?

November 18, 2010

If I've timed this submission right, I'll be the first person with a byline on the SoftLayer blog from the new SoftLayer office in downtown Houston. I'm part of an esteemed group of new employees who had The Planet business cards until last week, and I'm excited about the opportunity to subject a new group of readers to my abundant arsenal of esoteric references and feeble attempts at humor. I've joined SoftLayer's marketing team, and I'll be focused on our social media outreach.

Don't worry, this post isn't going to feature any of those "I like long walks on the beach, red wine and dinner by candlelight" introductory tidbits you usually get when you meet a new person on a blog. We're diving right into the good stuff. Today's topic: SoftLayer on Twitter.

If you've been around for a while, you already know a lot about SoftLayer's official Twitter accounts, but because a new crowd of customers might be checking out the InnerLayer for the first time, let's step back and look at each account. By sharing our purpose for each of our accounts, you know what to expect when you click the "follow" button.

@SoftLayer: http://twitter.com/softlayer
This is the big kahuna. The @SoftLayer account is your primary company contact on Twitter. If you have a question, send it to @SoftLayer. If you want information about a ticket, send it to @SoftLayer. If you want a haircut ... you should probably go to a barber. Because @SoftLayer account has the widest reach, you'll learn more about the company and our offerings here, and when you need a response from SoftLayer, this is one of the first places you should look.

@SoftLayer_News: http://twitter.com/softlayer_news
Now that the merger is complete, we have more than 76,000 deployed servers in 10 data centers with more than 1,500 Gbps of network connectivity. Wherever we go, we'll be making waves, and the @SoftLayer_News account will try to keep up with all of our coverage. When we post a press release or announce a product, followers of @SoftLayer_News will hear it first.

@SoftLayer_Sales: http://twitter.com/softlayer_sales
@SoftLayer_Sales is where we teach the art of bonsai tree trimming. Actually, that's a lie ... Unless you can think of a server sales-related question involving bonsai tree trimming, you won't read anything on that topic. It's actually your one-stop shop for SoftLayer server specials and your Twitter contact for anything and everything sales-related.

@SLChat: http://twitter.com/slchat
A new addition to the SoftLayer Twitter team, the @SLChat account is designed to help us communicate directly with users. With more than 24,000 customers, we might have several simultaneous conversations going at a given time. Previously, if you reached out to us on Twitter, we'd reply to messages from one of the accounts above, but as our user base grows and our Twitter follower count increases, we don't want to spam those primary channels with updates that may only be relevant to one customer. By adding @SLChat, we're improving the signal-to-noise ratio on all of our other accounts.

SoftLayer is built around a social media culture. If you know where to look, you'll see our executive management team checking in at the office and retweeting great press coverage we've gotten. Those updates can be fun and interesting in their own right, but they point to an even more important truth: As a company, we want to be engaged with our community so we can learn from it. If you've got something to say, we want to hear it. Post a comment, send a DM, tweet an @ reply, leave a wall post, send a carrier pigeon ... We're listening.

-@khazard