Naming Rights

February 11, 2011

Anyone out there have a cool billion in cash lying around? If so, call Jerry Jones and you can have the naming rights to Cowboy Stadium. You know the one where they just played the Super Bowl and where they tried to break the all-time attendance record by putting in 20,000 temporary seats? Too bad the contractors that had been working 24/7 for 72 hours walked off the job 3 hours before the game and left 400 paying customers without seats.

With all that bad press, maybe you could get the naming rights for $800K now. If you want to give it a shot, you can send a check made out to SKINMAN C/O SoftLayer, and I'll do my best to get your name on the outside of the stadium ... even if I have to paint it there myself.

SoftLayer has lower rates on our naming rights. When we moved into our new Alpha Road headquarters, we were a little shocked to see how many conference rooms there were. If you've had a chance to see our office space, you probably came to the conclusion that it was designed with mouse/cheese-type mazes in mind. We had to figure out a good way to find things, so we actually decided to pay someone to help us name the conference rooms.

And so the contest began.

We asked all employees and a few outside creative agencies to nominate their favorite conference room themes, and we came up with quite a diverse list: Texas rivers, arcade game names (even though this one had been done before), beer brands, Scotch labels, football teams, colleges, types of Linux, processors names ... The list ended up including around 40 different themes. We voted to narrow down the top 5, and we let the C-levels and Lance make a final choice. The winning theme: Names that were significant in SoftLayer history.

With that direction, a few of us sat down and started thinking about all the things that got us here today. And BAM! conference room names abound.

Recently, our social media ninja gave you a glimpse at the conference rooms and promised that I'd come through and share the etymology of the names ... So here we go:

  • SLales – We tend to turn every word we can SL specific so this is the conference room closest to "sales" and we call is SLales!
  • CBNO – This is our large training room. As you might know by now, CBNO stands for "Challenging But Not Overwhelming." This is our internal mantra. Since the day I started at SoftLayer almost 4 years ago, this has been my life.
  • Geneous – Notice the spelling of "Genius" is incorrect. This is our board room ... There is a great story behind this name, but I have to let Lance tell it. If you want to hear it, leave a comment on this post, and I'll get him to throw together a blog specifically for this one.
  • Unicorn – If you've followed our blog for a while, you know that Sam Fleitman (COO) has been asked over and over to come up with things that just don’t exist. The joke became that he was always producing unicorns, and his office at one time was decorated heavily with they mythical beasts. In the new headquarters, his personal office is off limits (or so he thinks), so we dedicated a conference room to the memory of all the unicorns that have passed away.
  • Automation – Since we live it and breathe it, it was only fair that we name a conference room after it. If we do anything 3 times, someone is looking at automating it.
  • Innovation – We are bleeding edge, and that's the way we like it. This room is a reminder of that mentality.
  • 204A – This conference room is the actual building name for this room. A poor lawyer was stuck in this room right after we moved in, so we assume it is haunted by a phantom that dislikes lawyers. We chose not to name the room in respect for that ghost.
  • SLacker – We had a series of blogs previously that showed a schism in our workforce workforce. I am in the SLacker camp. This room is dedicated to all of us.
  • Pink – We have a certain CFO - who will remain nameless - that always wears pink. This is his personal conference room. It makes him feel special.
  • 3 Bars – Named after the small logo that we all know and love ... and are tattooed with.
  • SLayer – We had to throw the SLayers a bone, so we gave them a room too. Their jealousy of the beautifully named SLacker conference room could have been caustic.
  • Funky Truck – When the company was first starting out, this game almost single handedly stopped all progress. The original ten employees were a bit competitive at times, so this game had them each trying to one-up each other. Luckily they moved on to Facebook games.
  • 05-05-05 – May 5th, 2005 of course.
  • Jeep – Drive through our parking lot, and you'll see the inspiration for this conference room names. Being in Texas, our parking spaces have to accommodate a lot of Jeeps, trucks, SUVs ... and even a Smart Car or two.
  • Muenster – 3 Bars BBQ! It’s almost time. End of April. Muenster, Texas. GermanFest! This is now a long-standing tradition at SoftLayer: Go hang out, have some fun, relax and eat some 3Bars BBQ at the BBQ cookoff.
  • Midway – This room is named nostalgically after the street address of our very first office.
  • Sharkbyte – I don’t like sharks, they scare me. Someone else has to tell you all about this one.

-Skinman

Comments

January 6th, 2012 at 8:43pm

This has been up for almost a year and no one has wanted to hear the "great story" about geneous? Well I do, so start typing, Lance!

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Comments

January 6th, 2012 at 8:43pm

This has been up for almost a year and no one has wanted to hear the "great story" about geneous? Well I do, so start typing, Lance!

Leave a Reply

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