Since I started with SoftLayer a couple of months ago, I have been asked by industry analysts, customers, interviewees and my drinking friends ... ahem, I mean networking event associates, "Why did SoftLayer choose Amsterdam for its European headquarters?"
My answer has always been consistent: It's all about the products and the people.
On the product side, having our data center on the AMS-IX gives us lightning fast connectivity to one of the biggest data exchanges in Europe. Combined with our 10GB PoPs in Frankfurt and London, it means we have minimal latency, so your customers are happy. With these arrangements, we're able to extend the ability for customers only to pay for outbound public traffic. Did I mention that the three-tier network is up and running? Public, private and management ... Okay, okay, you get it: Being in Amsterdam extends our industry leading global network.
Amsterdam is not the only game in town where we could get a great connection, though. SoftLayer wanted to make the other kinds of connections to grow a global business ... connections with the right people.
It was not that not that long ago when ten guys were working out of a living room to change the way hosting was done. Now you're reading the blog of a global company with several hundred million in turnover, and the entrepreneurial spirit is stronger than ever. SoftLayer wanted to be in a place where we could hire and conspire with other global pioneers, and with Amsterdam's long history of creativity, innovation and global trade (not to mention Oliebollen), SoftLayer selected Amsterdam for its EMEA HQ.
This video from Don Ritzen and the Rockstart Accelerator team articulate the environment we are glad to be a part of:
With the Amsterdam data center officially online, we've had a chance to get out of the facility and into the community, and we are fitting right in. A couple of weeks ago, I was honored to speak at the Appsterdam Launch Party 2.0 Overwinter. The Appsterdam team is developing an infrastructure so that startups can more easily thrive and focus on what they do what they do best: innovate.
Mike Lee, mayor of Appsterdam asked all the speakers to tell the pan-European audience why we were speaking at the event and what we had to offer the developer community. For me it was an easy answer: We bring automated on demand hosting infrastructure to the community so people can focus on building great products. We also support the community with a referral program, so if developers refer clients to SoftLayer, we will pay them a generous commission ... Not to mention that empowerment and innovation are core SoftLayer values, so we will continue to improve our platform so our customers can control their IT environment with the latest and greatest technologies in the industry.
Needless to say, the audience was intrigued. And I didn't even show them what a SoftLayer pod looks like ...
We're looking at the tip of the iceberg in Europe, and we're ecstatic about the opportunities and possibilities that await us as we build on our foothold here and continue our worldwide expansion. If you want to join a young startup-like team in Amsterdam, we want to hear from you ... We're hiring like crazy right now: SoftLayer Careers