New Swag, New Booth, New Product Announcement: SoftLayer at Cloud Expo East 2012

June 21, 2012

When a SLayers pack their bags and heads to the 'Big Apple,' we go BIG. Our most recent trip to NYC for Cloud Expo East proved that statement over and over again. When I heard I'd be one of the employees representing SoftLayer at the Javits Convention Center, I did a little dance ... Cloud Expo is one of my favorite conferences, and New York City is one of my favorite cities, so I had a lot to be excited about.

Cloud Expo East and Cloud Expo West are two of the biggest shows SoftLayer sponsors every year. Attendees come from various industries — from digital marketing agencies to software as a service providers to hosting resellers — with their own needs and questions about what's happening "in the cloud." Because our Cloud Expo presences usually get a ton of traffic, we decided to unveil our brand new 20' by 20' booth in New York:

SoftLayer at Cloud Expo East

For the last few months, we've been sketching, editing and tweaking our vision of the booth. Naturally, our new "Build the Future" branding was present, and you could see the simple "Our Platform. Your Vision." statement from wherever you were. By the time the design was finalized, we were on pins and needles in anticipation, waiting for the booth leap off the paper. We weren't disappointed, and conference attendees weren't either.

In addition to the hundreds of conversations we had with attendees about SoftLayer's cloud computing capabilities, it was pretty amazing to me that so many people commented on our booth design. Many attendees noticed that our booth gets bigger and bigger every year, and the fact that our booth towered over most of the other booths in the area made that a pretty easy observation. As attendees were moving down the escalators into the exhibition hall, they were greeted by the SoftLayer. Because the booth was designed with an open-concept in mind, we never felt too claustrophobic ... Even when a flood of people would come hunting for the new SoftLayer flexi-frisbees we were giving out after they heard Duke or Marc present.

SoftLayer at Cloud Expo East

Despite the "openness" of the booth design, many attendees were able to gather what SoftLayer is all about from the graphic side panels ... and the Server Challenge:

SoftLayer at Cloud Expo East

That's right. The infamous Server Challenge continued to draw crowds and spark conversations in the new booth. And it was the perfect "finishing touch" to put the new conference presence over the top. While some attendees were hesitant to step up to try their hands at the competition, others were eager to accept the challenge. And as usual, the leader board was impossibly close:

  1. Dejian Fang - 0:59.08
  2. Corjan Bast - 0:59.59
  3. Logan Best - 1:00.49
  4. Jeffrey Abatayo - 1:01.00
  5. Bryan Wong - 1:01.84

The top time of 59.08 seconds was a mere 2.76 seconds faster than the fifth place time!

When conference attendees weren't watching the Server Challenge craziness or ducking to avoid an errant SoftLayer frisbee, we had a few more "oohs" and "ahhs" to share. In the new booth design, we incorporated four iMacs, one in each corner. If an attendee had a question about our portal, our pricing or our API, we could fire up a browser and use the SoftLayer-sponsored conference wifi to take them where they needed to go. If no one was using the computers, the screens would show a flashy video that included some interesting SoftLayer facts and a look at a SoftLayer Truck Day.

SoftLayer at Cloud Expo East

Off the expo floor, SoftLayer CTO Duke Skarda and Vice President of Product Innovation Marc Jones announced our new product, Private Clouds. No big deal. If you didn't see that announcement or you want to learn more, Nathan Day (SoftLayer's Chief Scientist) posted a fantastic blog coinciding with SoftLayer's private clouds release, and Duke followed up with an in depth look at how and why we chose to build private clouds the way we did.

Sad that you missed your chance to see the new 20' x 20' booth in person? Don't cry... If you're in the Silicon Valley for Cloud Expo West (November 5-8), we won't be hard to spot.

-Natalie

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