Startup Series: SPEEDILICIOUS

January 24, 2013

Research from the Aberdeen Group shows the average website is losing 9% of its business because
 the speed of the site frustrates visitors into leaving. 9% of your traffic might be leaving your site because they feel like it's too slow. That thought is staggering, and any site owner would be foolish not to fix the problem. SPEEDILICIOUS — one of our new Catalyst partners — has an innovative solution that optimizes website performance and helps businesses deliver content to their end users faster.

SPEEDILICIOUS

I recently had the chance to chat with SPEEDILICIOUS founders Seymour Segnit and Chip Krauskopf, and Seymour rephrased that "9%" statistic in a pretty alarming way: "Losing 9% of your business is the equivalent of simply allowing your website to go offline, down, dark, dead, 404 for over a MONTH each year!" There is ample data to back this up from high-profile sites like Amazon, Microsoft and Walmart.com, but intuitively, you know it already ... A slow site (even a slightly slow site) is annoying.

The challenge many website owners have when it comes to their loading speeds is that problems might not be noticeable from their own workstations. Thanks to caching and the Internet connections most of us have, when we visit our own sites, we don't have any trouble accessing our content quickly. Unfortunately, many of our customers don't share that experience when they visit our sites on mobile, hotel, airports and (worst of all) conference connections. The most common approach to speeding up load times is to throw bigger servers or a CDN (content delivery network) at the problem, but while those improvements make a difference, they only address part of the problem ... Even with the most powerful servers in SoftLayer's fleet, your page can load at a crawl if your code can't be rendered quickly by a browser.

That makes life as a website developer difficult. The process of optimizing code and tweaking settings to speed up load times can be time-consuming and frustrating. Or as Chip explained to me, "Speeding up your site is essential, it shouldn’t be be slow and complicated. We fix that problem." Take a look:

The idea that your site performance can be sped up significantly overnight seems a little crazy, but if it works (which it clearly does), wouldn't it be crazier not to try it? SPEEDILICIOUS offers a $1 trial for you to see the results on your own site, and they regularly host a free webinar called "How to Grow Your Business 5-15% Overnight" which covers the critical techniques for speeding up any website.

As technology continues to improve and behavioral patterns of purchasing migrate away from the mall and onto our computers and smart phones, SPEEDILICIOUS has a tremendous opportunity to capture a ripe market. So they're clearly a great fit for Catalyst. If you're interested in learning more or would like to speak to Seymour, Chip or anyone on their team, please let me know and I'll make the direct introduction any time.

-@JoshuaKrammes

Comments

January 27th, 2013 at 4:17pm

I'm sorry to be a party pooper, and they might have a good product, but I find it pretty interesting that their site scores a pathetic 72/100 on Google Pagespeed Insights and takes about 3-5 seconds to download testing from either Dallas or Amsterdam.

Again, it might be like the mechanics car, it is always broken, but being a professional that has been a SoftLayer client for many years, spending a lot of time preaching site speed and optimization to my clients. It simply seems to me that this is another situation of a buzz being the target of fast easy money.

November 9th, 2013 at 11:16pm

I have tried both Speedilicious and Google Pagespeed and have great results with both.

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Comments

January 27th, 2013 at 4:17pm

I'm sorry to be a party pooper, and they might have a good product, but I find it pretty interesting that their site scores a pathetic 72/100 on Google Pagespeed Insights and takes about 3-5 seconds to download testing from either Dallas or Amsterdam.

Again, it might be like the mechanics car, it is always broken, but being a professional that has been a SoftLayer client for many years, spending a lot of time preaching site speed and optimization to my clients. It simply seems to me that this is another situation of a buzz being the target of fast easy money.

November 9th, 2013 at 11:16pm

I have tried both Speedilicious and Google Pagespeed and have great results with both.

Leave a Reply

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • You can enable syntax highlighting of source code with the following tags: <pre>, <blockcode>, <bash>, <c>, <cpp>, <drupal5>, <drupal6>, <java>, <javascript>, <php>, <python>, <ruby>. The supported tag styles are: <foo>, [foo].
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