‘Tis the season for holiday shopping, but is your online business ready to handle the rush?
According to the IBM Digital Analytics 2013 Holiday Benchmark Reports, Thanksgiving Day through Cyber Monday recorded the highest online sales period on record—up 16.5 percent from 2012. Thanksgiving Day online sales grew by 19.7 percent, and Black Friday online sales increased 19 percent. But Cyber Monday still came in as the biggest online shopping day in history with a 20.6 percent increase in online sales.
For 2014, IBM is predicting a 15 percent increase in online sales over the five-day period between Thanksgiving and Cyber Monday with more than half of Thanksgiving online traffic coming from mobile devices.
"Without question, this will be a strong holiday shopping season, supported by the power of big data and analytics, which are helping brands better understand their consumers and make crucial decisions in real-time.”
-Jay Henderson, director of strategy, IBM ExperienceOne
And although many are rejoicing this holiday season over the improved economy, managing the infrastructure changes to accommodate the influx of users can cause strain on IT departments. Dealing with crashed sites, slow loading pages, and system backlogs take away time from focusing on growing a business. They are also major complaints of online shoppers.
It might seem counterintuitive, but these problems are good signs that business is doing well. To keep customers happy and coming back, it’s best to avoid Internet lag. With Auto Scale you can deliver an optimal user experience regardless of the volume of traffic or amount of resource usage.
How does it work?
Auto Scale automatically scales up and adds servers to meet high traffic demands providing a smooth running site or scales down so you’re not paying for what you’re not using. For our existing customers, access the customer portal to customize Auto Scale in three simple steps:
- Define a Group: Determine which servers you would like to scale in which data centers.
- Set a Policy: Establish rules for adding and removing virtual servers from your environment.
- Define a Trigger: Create schedule- or usage-based triggers that provision or de-provision virtual servers based on your policies.
Based on last year’s results, online sites would do well to set a policy to add extra servers—depending on the size of business, maybe that’s 10, 20, or 100 servers. Setting triggers when traffic increases around 7:30 in the morning and during high traffic, after-work hours will keep consumers from experiencing unnecessary lag.
Spend money on gifts, not on underutilized capacity.
The last thing you need this time of year is another bill. Auto Scale is free (mostly). You only pay for the servers you need, when you need them. And you can change the group, policy, or trigger in the customer portal anytime. You’re not locked into any long term plans.
The unofficial start of the holiday shopping season kicks off this week.
If you haven’t already Auto Scaled your cloud environment, it’s time to do it. Set up Auto Scale here.