Deep in the Heart of Te(ch)xas: SXSW 2014

April 17, 2014

SXSW 2014 was bigger and crazier than ever. For anyone who has been sleeping under a rock, SXSW is one of the largest, most intense start-up technology, music, and film festivals on the planet. Held in March, SXSW turns Austin, Texas, into the global epicenter of everything (startup) technology.

As in years past, SoftLayer hosted the Speakeasy lounge, a daytime co-working space and community/networking lounge in the evening. For the second straight year, the lounge blew our expectations out of the water. Over the course of 48 hours, we saw over a thousand partners, start-up clients, fellow colleagues, and members of the global start-up community come through the doors. To give you an idea of how “global” the community was, I walked through the lounge at one point and heard six different languages being spoken.

Our start-up partners used the lounge to escape the chaos of the festival so they could get work done. In the space, they could relax, send emails, connect with clients and friends, or just find some peace and quiet away from the cacophonous show floor (and even-noisier 6th Street).

Catalyst Lounge SXSW 2014

One of the biggest highlights at SXSW for the Catalyst team was a panel that I moderated about building meaningful, organic communities around brands. The panelists for this discussion were George Karidis, COO of SoftLayer; Ben Rigby, CEO of Sparked; Samar Birwadker, CEO of Good.co; and Justin Johnson, director of developer evangelism for Keen.io. The group explained how their brands’ approaches to community engagement helped them build momentum and succeed faster, and I was humbled to hear how the SoftLayer Catalyst program impacted their decisions shaping their own communities. To cap off the session, the panelists also brought up the benefits of using Catalyst for testing and scaling during their early stages, so they could understand how to use the infrastructure as they grew. You need look no further for validation of our model than to have three of our most successful clients attributing their success to it.

In addition to the Speakeasy and the panel discussion, SoftLayer was also well represented on the SXSW show floor. Over the course of the show, clients, partners, and prospects stopped by to try their hands at the Server Challenge, and we had some phenomenal conversations about the future of the cloud and how SoftLayer is forging a new path in the infrastructure as a service game.

What a lot of people don’t realize about SXSW is that the majority of business gets done outside of the show floor. Each night presents opportunities to connect with and learn about individuals in the global start-up community. For example, Catalyst partner Planwise held a party and barbecue where they discussed best practices for start-ups in financial technology. We got in on the fun as well when we partnered with Techstars to host one of the hottest parties at SXSW Interactive. DJed by Thievery Corporation and attended by over a thousand guests, if you managed to get a hard-to-come-by ticket, you had a great time and met a lot of amazing people.

SoftLayer & Techstars Party SXSW 2014

Over the years, SXSW has proven to be a melting pot for creativity and innovation on a global scale. As businesses look for new ways to gather and present information, providers like SoftLayer become an integral part of their approaches. Our goal with Catalyst is to stay front-and-center in the startup movement … So it’s a safe bet that you’ll see us again at SXSW 2015.

-@joshuakrammes