November 20, 2015

Under the Infrastructure: Catalyst manager Brendan Yell makes startup dreams come true Down Under

November 20, 2015

We know, we know. We were only back in Texas for a week, but Under the Infrastructure gets restless being at home too long. This week, we went way down south to catch up with someone that does almost as much globetrotting as we do!

Meet Brendan Yell, our Catalyst Startup Program manager for Australia and New Zealand. He’s been a SLayer for a little over a year, and after you get to know him, you’re probably going to want to steal his job.

But he’ll tell you about it himself.

SOFTLAYER: Describe your role at SoftLayer as if the President of the United States asked what you do for work.

BRENDAN YELL: My role is to work with startups and help them succeed. A big part of this is giving them great cloud servers, but it is a lot more than that. I mentor over 50 startups, and a great deal of the time I am not refining their business model or changing their product. Mostly, I connect them to people who can help them out. This can be in the form of investors, customers, and strategic partners.

SL: The Catalyst crew always looks like it’s having the best time. What makes the Catalyst team different?

YELL: I won’t lie; we do have a pretty good time traveling around the world attending cool parties and events. However, this can be pretty exhausting as well. What makes the Catalyst team different is that even though we are scattered around the globe, we are all great friends that are happy to help each other. Recently I had a startup travel to New York, and our person there, Jen Litorja, met with them and made some invaluable introductions for them. This helps the startup and makes us look great to the startup. Jen had no real benefit from spending her time with this startup other than helping them, and helping me.

SL: What’s the most gratifying thing about your job?

YELL: What I love is when a quick two-minute email to someone in my network can literally change the fortunes of a struggling young startup. Having done startups myself (like most in the Catalyst team), I understand how hard it is to give up a lucrative job to go start a company. I also understand that money is not the only motivator for this; people want to create something, be their own boss, and make a difference.

SL: What’s the funniest, silliest, or strangest thing that’s happened to you on the job?

YELL: I recently had an idea pitched to me in the queue of the supermarket. But the pitch did not come from someone in the queue; it was from the cashier. How cool is that?

SL: What’s your favorite place in the whole world and why?

YELL: While I love San Francisco and New York, when you travel up to 40 weeks of the year, it has to be home. We are lucky to live on a lake about 90 mins north of Sydney. It’s so quiet and peaceful there, unlike the hustle of the startup world. Without it, I would be burned out.

Got a spare room for us down there, Brendan?

-Fayza

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