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	<title>SoftLayer Blog &#187; Drew Jenkins</title>
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	<description>A Behind the Scenes Look at the Best Hosting Provider in the World</description>
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		<title>3 Bars &#124; 3 Questions: SoftLayer Channel Sales</title>
		<link>http://blog.softlayer.com/2011/3-bars-3-questions-softlayer-channel-sales/</link>
		<comments>http://blog.softlayer.com/2011/3-bars-3-questions-softlayer-channel-sales/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 17:02:58 +0000</pubDate>
		<dc:creator>Drew Jenkins</dc:creator>
				<category><![CDATA[3 Bars 3 Questions]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[SoftLayer]]></category>
		<category><![CDATA[3 Bars]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[reseller]]></category>
		<category><![CDATA[SLales]]></category>
		<category><![CDATA[strategic]]></category>

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		<description><![CDATA[In this week&#8217;s &#8220;3 Bars &#124; 3 Questions&#8221; episode, I was nominated by Tom Blair to talk about SoftLayer&#8217;s Channel Sales team and the competitive advantages our three partner programs (strategic, referral and reseller) have over our competition. As you&#8217;ll see in the video, we actually covered seven or eight questions, but the basic framework [...]]]></description>
			<content:encoded><![CDATA[<p>In this week&#8217;s &#8220;3 Bars | 3 Questions&#8221; episode, I was nominated by <a href="http://blog.softlayer.com/2011/3-bars-3-questions-softlayer-sales/">Tom Blair</a> to talk about SoftLayer&#8217;s Channel Sales team and the competitive advantages our three <a href="http://www.softlayer.com/partners/">partner programs</a> (strategic, referral and reseller) have over our competition.</p>
<p>As you&#8217;ll see in the video, we actually covered seven or eight questions, but the basic framework for the chat were these three:</p>
<ol>
<li>How does SoftLayer define the channel?</li>
<li>What&#8217;s happening in the SoftLayer channel program?</li>
<li>How does SoftLayer&#8217;s referral program differ from the programs offered by competitors?</li>
</ol>
<p>Because we had quite a bit of ground to cover, the video goes about 15 minutes, but I hope it&#8217;s entertaining and informative throughout. Be sure to stick around through the end of the video to hear the best analogy I can think of for SoftLayer&#8217;s program.</p>
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<p>To learn more about the new referral partner program I mention, email <a href="mailto: "referral@softlayer.com"">referral@softlayer.com</a>, and we can fill you in.</p>
<p>Since we recently announced an awesome <a href="http://sftlyr.com/5d">partnership with TechWildcatters</a>, I&#8217;m looking forward to hearing what SoftLayer VP of Community Development Paul Ford has to say about what else is coming up. Paul, enjoy the hot seat!</p>
<p>-Drew</p>
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