Author Archive: Paul Ford

November 1, 2013

Paving the Way for the DevOps Revolution

The traditional approach to software development has been very linear: Your development team codes a release and sends it over to a team of quality engineers to be tested. When everything looks good, the code gets passed over to IT operations to be released into production. Each of these teams operates within its own silo and makes changes independent of the other groups, and at any point in the process, it's possible a release can get kicked back to the starting line. With the meteoric rise of agile development — a development philosophy geared toward iterative and incremental code releases — that old waterfall-type development approach is being abandoned in favor of a DevOps approach.

DevOps — a fully integrated development and operations approach — streamlines the software development process in an agile development environment by consolidating development, testing and release responsibilities into one cohesive team. This way, ideas, features and other developments can be released very quickly and iteratively to respond to changing and growing market needs, avoiding the delays of long, drawn-out and timed dev releases.

To help you visualize the difference between the traditional approach and the DevOps approach, take a look at these two pictures:

Traditional Waterfall Development
SoftLayer DevOps Blog

DevOps
SoftLayer DevOps Blog

Unfortunately, many businesses struggle to adopt the DevOps approach because they simply update their org chart by merging their traditional teams, but their development philosophy doesn't change at the same time. As a result, I've encountered a lot of companies who have been jaded by previous attempts to move to a DevOps model, and I'm not alone. There is a significant need in the marketplace for some good old fashioned DevOps expertise.

A couple months ago, my friend Raj Bhargava pinged me with a phenomenal idea to put on a DevOps "un-conference" in Boulder, Colorado, to address the obvious need he's observed for DevOps education and best practices. Raj is a serial, multiple-exit entrepreneur from Boulder, and he is the co-founder and CEO of a DevOps-focused startup there called JumpCloud. When he asked if I would like to co-chair the event and have SoftLayer as a headline sponsor alongside JumpCloud, the answer was a quick and easy "Yes!"

Sure, there have been other DevOps-related conferences around the world, but ours was designed to be different from the outset. As strange as it may sound, half of the conference intentionally occurred outside of the conference: One of our highest priorities was to strike up conversations between the participants before, during and after the event. If we're putting on a conference to encourage a collaborative development approach, it would be counterproductive for us to use a top-down, linear approach to engaging the attendees, right?

I'm happy to report that this inaugural attempt of our untested concept was an amazing success. We kept the event private for our first run at the concept, but the event was bursting at the seams with brilliant developers and tech influencers. Brad Feld and our friends from the Foundry Group invited all of their portfolio CEO's and CTO's. David Cohen, co-founder of Techstars and head honcho at Bullet Time Ventures did the same. JumpCloud and SoftLayer helped round out the attendee list with a few of our most innovative partners as well as a few of technologists from within our own organizations. It was an incredible mix of super-smart tech pros, business leaders and VC's from all over the world.

With such a diverse group of attendees, the conversations at the event were engaging, energizing and profound. We discussed everything from how startups should incorporate automation into their business plans at the outset to how the practice of DevOps evolves as companies scale quickly. At the end of the day, we brought all of those theoretical discussions back down to the ground by sharing case studies of real companies that have had unbelievable success in incorporating DevOps into their businesses. I had the honor of wrapping up the event as moderator of a panel with Jon Prall from Sendgrid, Scott Engstrom from Gnip and Richard Miller of Mocavo, and I couldn't have been happier with the response.

I'd like to send a big thanks to everyone who participated, especially our cosponsors — JumpCloud, VictorOps, Authentic8, DH Capital, SendGrid, Cooley, Pivot Desk, SVP and Pantheon.

I'm looking forward to opening this up to the world next year!

-@PaulFord

May 22, 2013

Catalyst at SXSW 2013: Startup Community Partners

Much of the buzz you've heard about Catalyst has to do with our relationships with the entrepreneurs and startups we support around the world. That buzz is understandable since the hosting, mentorship and networking perks of the program are the most visible aspects of the program, but to truly understand why Catalyst has been so successful, we have to shine the spotlight on our partner organizations in the startup community. Without close ties to the most powerful and successful startup-focused organizations, my team would have a much tougher time meeting and introducing the best and brightest startups to SoftLayer's platform.

When the folks on the Community Development team are not working directly with the companies in the Catalyst, they're looking for opportunities to help and serve our huge network of business incubators, accelerators, co-working spaces and startup events. As a result, we stay pretty busy. To give you an idea of what a given month looks like for us, Catalyst is supporting seventeen different startup-related events in six different countries over the course of the next thirty days. We're lucky that we love what we do so much ... Otherwise, that schedule might seem pretty daunting.

If you've been an avid SoftLayer Blog reader (as you should be), you know that we work closely with organizations like TechStars and 500 Startups, but you haven't heard much about the other types of partnerships we build in the startup community. We want to provide Catalyst companies with resources outside of hosting that can make their lives easier, and that means we have to find killer partners that focus specifically on the needs and wants of startup companies. To give you an idea of what those partners look like, I'd like to introduce you to a few of them via their video interviews from SoftLayer's Catalyst Startup Lounge at SXSW:

As we've done with the Startups Speak interviews, we'll be adding videos from our partners to the YouTube playlist above so that you can meet them and learn more about the value they uniquely provide to the startup community.

I'd love to take more time to explain how we incorporate services from these partners in the Catalyst program, but I think I'm late for a plane to Vancouver ... or Chicago ... or New York ... or San Francisco. In any case, I should probably head to the airport.

-@PaulFord

October 30, 2012

Startup Series: YouNoodle

In the startup world, the resources you have are almost as important as your vision and your ability to execute. That simple idea fueled the creation of Catalyst, and it's a big component of our incredible success. We're taking the complexity (and cost) out of the hosting decision for the coolest startups we meet, and by doing so, those startups have the freedom to focus on their applications. But that's only the beginning.

In addition to providing infrastructure, my team and I also try to introduce Catalyst participants to investors, incubators, accelerators and other startup founders. By building a strong network of experienced peers, entrepreneurs have a HUGE advantage as they're building their businesses. The difficulty in making those introductions is that it's such a labor-intensive process ... Or I guess I should say that it *was* a labor-intensive process. Then we found YouNoodle.

YouNoodle is an online network for entrepreneurs that was founded in 2010 in San Francisco, California. The 18-person startup is built to connect entrepreneurs with people, startups, competitions and groups based on what's relevant to each entrepreneur's mission. What the Catalyst team has been doing in a labor-intensive fashion, YouNoodle has automated and streamlined! We had to meet these folks.

YouNoodle

We heard that YouNoodle was putting together a start-up crawl during one of their immersion programs — they bring international entrepreneurs to Silicon Valley to learn best practices and make connections in the US market — and we jumped at an opportunity to provide the beer and sandwiches at one of the stops. If you've ever worked at a startup before, you know that the way to an entrepreneur's heart is through his/her stomach, so we hoped it would be "love at first bite."

We chatted with the YouNoodle team, and they showed us the recently released 2.0 version of Podium, the SaaS platform they built to manage the selection process for entrepreneurial competitions and challenges from organizations like Start-Up Chile, The Next Web, Intel, NASA and seven out of the top ten universities around the world. Basically, Podium enables the most talented individuals and innovative startups to rise to the top and get the opportunities they deserve.

YouNoodle was an obvious fit for Catalyst, and Catalyst was an obvious fit for YouNoodle. Other Catalyst participants could join the thriving community of entrepreneurs that YouNoodle has built, and YouNoodle could take advantage of the power of SoftLayer's hosting platform. And by helping support YouNoodle, Catalyst gets to indirectly help even more entrepreneurs and startups ... Very "meta!"

Over the past two years, YouNoodle has managed over 400 competitions which have received entries from more than 28,000 entrepreneurs around the world. They're a key player in the acceleration of global entrepreneurship, and they share our vision of breaking down the geographic barriers to innovation. And with the momentum they've got now, it's clear that they're just getting started.

If you have a second, head over to YouNoodle.com to check out the fresh, easy-to-use interface they launched to help users discover, get inspired by and connect with like-minded individuals on a global scale.

-@PaulFord

August 9, 2012

Startup Series: Dudepins

The Catalyst startup incubator has been running at full-throttle for a while now, and I've been blown away by the killer startups that have joined the program. The best part of my job is meeting entrepreneurs who see a need in the marketplace and have a vision for how to meet that need in a targeted way, and the story behind Dudepins — one of the startups in Catalyst — is a perfect example of that kind of thinking. Their goal: Macho visual bookmarking.

Dudepins: Dudes like sharing stuff. Man up. Sign up. Pin up.

Pinterest has been getting a lot of attention since 2011, but it still hasn't really been able to penetrate the male demographic; maybe because it's been so effective at cultivating content around fashion, recipes, DIY home ideas and cute puppies (Watch College Humor's "The Fall of Pinterest," and you'll see what I mean). The Dudepins team noticed an unmet demand for a male-oriented visual bookmarking site, and they seized the opportunity to build that platform.

Their Formula: 2 dudes + 2 computers + 1 idea + infinite scotch – non-infinite income = Dudepins!

Dudepins: Dudes like sharing stuff. Man up. Sign up. Pin up.

I fired off a few questions to the Dudes at Dudepins to get a little insight into how they built their business and what they'd recommend to other entrepreneurs in the same position ... They did not disappoint:

Q: How do you describe what Dudepins does?

Dudepins is a collection of montages — or personal boards — of pictures and videos, sorted into various categories. Dudepins is a place where you can easily save, share and collect everything that you find on the Internet, and you're able to organize that content into different montages (i.e. cars, style, watches, cigars, planes, food, travel, etc.). When you want to see the stuff thousands of other Dudes just like you have uploaded, we make that easy as well.

More simply: Dudes, Gentlemen, Guys, Sirs and whatever else a Man might call himself can use Dudepins to collect, save, view and browse everything associated with being a Dude.

Q: How did you find out about SoftLayer?

A: We were initially contacted by two seriously awesome Dudes: Josh Krammes and Kelley Hilborn. Both Josh and Kelley were in Vancouver on business, and fortunately, we were able to get together with them for some dinner. Sparks flew, and Dudepins was invited to join Catalyst.

Q: What has your experience been since you signed up?

A: We knew we'd get solid hosting when we signed on with SoftLayer, but we were most surprised by how far the support and benefits of Catalyst go beyond the infrastructure actually running Dudepins. The SoftLayer team has been a great resource for technical questions, and they've helped us meet several industry experts who, in turn, have provided a lot of amazing feedback about what can help us take Dudepins to the next level.

You guys (Josh, Kelley, Paul and John) are rockstars, and we highly recommend Catalyst to any startup looking for a bulletproof hosting infrastructure and network of brilliant advisers.

Q: What advice would you give to other startups?

A: It's extremely important to stay focused, motivated, goal-oriented and (most importantly) driven. Don't get married to your ideas, and don't let passions overrule logic ... especially when the sky gets cloudy.

Check out Dudepins at dudepins.com, and make sure you visit their "about us" page ... Trust me, it's awesome.

I hate to cut the Q&A short, but TechStars Boulder Demo Day is starting, and I have to go meet the next class of future SoftLayer customers!

If you've got a brilliant, creative, innovative or otherwise awesome startup, and you think Catalyst could be a good fit for you, make sure you hit us up from the "Apply" page on the SoftLayer Catalyst site.

-@PaulFord

June 7, 2012

Meet Catalyst, SoftLayer's Startup Incubator Program

catalyst [kat-l-ist] noun - A person or thing that precipitates an event or change. also SoftLayer's killer startup incubator program.

It's official, Catalyst has launched on the SoftLayer website:

Catalyst Startup Program

You've heard us talk about SoftLayer's ongoing involvement with entrepreneurs, incubators, accelerators and startup events, but for the most part, we've been flying "under the radar" without an official presence on SoftLayer's website. The Catalyst team has been busy building relationships with more than 50 of the world's best startup-focused organizations, and we've been working directly with hundreds of startups and entrepreneurs to provide some pretty unique resources:

$1,000/month Hosting Credit

SoftLayer is the world's most advanced cloud, dedicated and hybrid hosting company. We integrate best-in-class technology and connectivity into the industry's only fully-automated platform, empowering startups with complete access, control, security and scalability. Startups in Catalyst get a $1000/month credit for hosting for one full year. That includes dedicated servers, cloud servers or a hybrid compute environment.

Mentorship from SoftLayer Innovation Team

You'll get connected with SoftLayer's award-winning Innovation Team. These are the über smart guys who created the SoftLayer Automated Platform. They're our most senior technology team, and they're experts at things like massively scalable software and hardware architectures, cloud, globally distributed computing, security, "Big Data" databases and all the other crazy new "best and next" practices in modern and forward-looking compute.

Increased Market Visibility

Catalyst startups receive marketing opportunities with SoftLayer like guest blog posts on the InnerLayer, video interviews, white papers and use cases to help you tell the world about the cool stuff you're doing. When you're out of Beta, ask about our Technology Partners Marketplace, which exposes you to thousands of our customers.

Empowering entrepreneurs and startups is a core principle for SoftLayer, and we're doing everything we can to provide the platform for the next Facebook, Twitter or Tumblr. The Catalyst page on our website might be brand new, but the startup companies in Catalyst today are already taking advantage of $100,000+ of free hosting ... every month. How is that possible? We've got friends in the right places:

Catalyst Startup Program

Cultivating a pipeline of amazing startup companies has been easy, thanks to organizations like the TechStars Global Accelerator Network and the other featured partners we're recognizing this month. Without any official "public" presence, we've become a go-to resource in the startup community ... Having a Catalyst site to call "home" is just icing on the cake. If you have a few minutes and you want to learn more about whether SoftLayer may be able to help you build your idea or fuel your startup, head over to the Catalyst startup incubator page and submit a quick application.

Join Catalyst » See Change.

-@PaulFord

May 1, 2012

SoftLayer, Entrepreneurship and the White House

The past two weeks have been HUGE for the SoftLayer community development team and our Catalyst Program. In addition to the typical insanity of crisscrossing the country to attend startup events and scheduled "office hours" in Boulder, San Francisco, Boston and New York City, I was invited to visit a pretty noteworthy address in Washington, D.C.: 1600 Pennsylvania Ave.

Yes ... SoftLayer was invited to the White House!

I was honored and humbled to be recognized as one of 5 Entrepreneurs in Residence for U.S. Citizenship and Immigration Services. As a part of the Entrepreneurs in Residence initiative, I joined the other private sector participants in the Secretary of War Suite on April 26 for an EIR roundtable meeting. I'd describe the meeting as "historic," but given the "history" at the White House, I might have to choose a different word:

SoftLayer at the White House

The USCIS is looking to make it easier for entrepreneurs and innovators to get to the United States to have the opportunity and resources they need to build the next Google or Facebook ... or SoftLayer. It's no coincidence that the Entrepreneurs in Residence roundtable discussion harkened to a few hundred similar conversations I've had with startups, startup accelerators and incubator programs so far this year. On the topic of startups, I wasn't just an empty suit ... though I was wearing a suit (for a change).

SoftLayer at the White House

When it comes to credibility in the startup space, SoftLayer has become quite an authority. Beyond our own growth and success as a startup a few short years ago, we've spent the last year investing in relationships with startup communities and the organizations fueling innovation in the US and around the world. For a perfect example of that investment, just look at today's news: SoftLayer Gives Next Generation of Entrepreneurs Foundation for Success with TechStars National Sponsorship.

You've heard us say it a million times, and you'll probably hear us say it a million more: SoftLayer loves startups, and we want to do everything we can to inspire, mentor and cultivate the next wave of world-changing businesses. From providing mentorship and hosting credits to participating in the conversations that will shape the startup landscape in the US for years to come, SoftLayer's representing.

If you have an idea, a business plan or just a brilliantly talented team looking for some direction, take a look at the TechStars 2012 Program Schedule and Apply for TechStars to get in on their fun in San Antonio, Boston, NYC, Boulder or Seattle. If you already have a killer startup that just needs a little help in scaling your success, hit us up at startups@softlayer.com, and we can tell you a little more about the Catalyst Program.

-@PaulFord

April 16, 2012

TechStars Cloud @ SoftLayer - DAL05 Data Center Tour

Last week was HUGE for the inaugural class of companies in the TechStars Cloud accelerator in San Antonio. The program's three-month term concluded with "Demo Day" on Wednesday where all of the participating companies presented to more than 300 venture capitalists and investors, and given our relationship with TechStars, SoftLayer was well represented ... We were even honored to present a few of the companies we've been working with over the past few months. All of the 20-hour days, mentor sessions and elevator pitches culminated in one pitch, and while I can't talk much about the specifics, I can assure you that the event was a huge success when it came to connecting the teams to (very interested) investors.

Demo Day wasn't the end of the fun, though. After the post-pitch celebrations (and a much-needed night of sleep), the teams had one more item on their agenda for the week: A visit to SoftLayer.

On Thursday, the teams piled into a bus and made their way from San Antonio to Dallas where we could continue the celebration of their successful completion of the program ... And so many of the teams could see the actual hardware powering their businesses. After a nice little soiree on Thursday evening at the House of Blues in Dallas, we put the teams up in a hotel near our Alpha headquarters promised them an informative, interesting and fun Friday.

After a few hours of sleep, the teams were recharged on Friday morning and ready to experience some SoftLayer goodness so...

TechStars Cloud Data Center Tour

They loaded up the bus and took a 10-minute ride to our corporate headquarters.

TechStars Cloud Data Center Tour

Given our security and compliance processes, each visitor checked in at our front desk, and they were divided into smaller groups to take a quick data center tour.

I could tell that going on a data center tour wasn't the most exciting prospect for a few of the visitors, but I asked them to forget everything they thought they knew about data centers ... This is SoftLayer. Yes, that's pretty bold, but when each team walked out of SR01.DAL05, I could see in their eyes that they agreed.

TechStars Cloud Data Center Tour

The tour started innocently enough at a window looking into Server Room 01 (the first data center pod we built in DAL05). In the picture above, Joshua Daley, our DAL05 site manager, is explaining how all of SoftLayer's facilities are built identically to enable us to better manage the customer experience and our operational practices in any facility around the world. After a few notes about security and restrictions on what can/can't be done in the server room the group was led through the first set of secured doors between the facility's lobby and the data center floor.

TechStars Cloud Data Center Tour

From the next hallway, the tour group observed the generators and air conditioning units keeping DAL05 online 24x7. Josh explained the ways we safeguard the facility with n+1 redundancy and regular maintenance and load testing, and the group was led through two more stages of secured doors ... the first with badge access, the second requiring fingerprint authentication. When they made it through, they were officially in SR01.DAL05.

TechStars Cloud Data Center Tour

Josh explained how our data center CRAC units work, how each server row is powered and how we measure and optimize the server room environment. While that aspect of the data center could seem like "blocking and tackling," he talked about our continued quest to improve power efficiency as he shared a few of the innovative approaches we've been testing, and it was clear that the tour understood it to be easier than, "Plug in server. Turn on air conditioner."

TechStars Cloud Data Center Tour

The teams got a chance to get up close and personal (No Touching!) with a server rack, and they learned about our unique network-with-a-network topology that features public, private and out-of-band management functionality. Many "oohs" and "ahhhs" were expressed.

TechStars Cloud Data Center Tour

The tour wrapped up outside of the data center facility in front of the Alpha HQ's Network Operations Center. From here, the TechStars could see how our network team observes and responds to any network-related events, and they could ask questions about anything they saw during the tour (without having to shout over the air conditioning hum).

When the final tour concluded, the full group reconvened in one of our conference rooms. They'd seen the result of our hard work, and we wanted them to know where all that hard work started. Because SoftLayer was started in a Dallas living room a few short years ago, we knew our story would be interesting, inspirational and informative, and we wanted to provide as much guidance as possible to help these soon-to-grow businesses prepare for their own success. After a brief Q&A period, a few of the TechStars Cloud participants (and some of their Dallas-based Tech Wildcatters cousins) presented a little about their businesses and how they've grown and evolved through the TechStars program, and we got to ask our own questions to help them define their business moving forward.

After the presentations at the office, we knew we couldn't just load the bus up to send the teams back to San Antonio ... We had to bid them farewell SoftLayer style. We scheduled a quick detour to SpeedZone Dallas where a few hours of unlimited eats, drinks, games and go-kart races were waiting for them.

We couldn't have had a better time with the participating teams, and we're looking forward to seeing the amazing things they'll continue doing in the near future. If you want to see even more data center coverage from Friday, be sure to check out "TechStars Cloud Visits SoftLayer" on Flickr!

-@PaulFord

March 1, 2012

MassChallenge = Massive Opportunity

What would you do if your business received $50,000-$100,000 with no strings attached and no equity given up? Spend it to market to new customers? Invest in your infrastructure to scale your application? Use it lease office space that doesn't sit above a bowling alley? Buy all of your employees puppies? It's a dilemma that every startup on the planet would love to face, and with the launch of this year's MassChallenge Startup Accelerator and Competition, that "dilemma" won't just be theoretical.

MassChallenge

If you haven't heard of MassChallenge before, here's the quick rundown: MassChallenge is the largest startup accelerator and competition in the world, and the first to support high-impact, early-stage entrepreneurs with no strings attached. Participants are invited to a three-month accelerator program with world-class mentorship and training, free office space, access to funding, media and more. 15-20 startups are selected as winners of $50,000-$100,000, totaling $1.1M in cash awards. $4M+ in-kind support is provided (including some hosting goodness from SoftLayer). It's open to all: Any startup can enter, from anywhere, in any industry. No equity is taken. No restrictions apply.

Every entrant, not just the winners, will receive access to workshops, mentors, executives, other team members and sources of funding. Experts from the Massachusetts tech ecosystem will identify the highest potential startups, which will receive cash prizes and will qualify for privileged access to funding sources from across Massachusetts.

Why is MassChallenge important to SoftLayer? Well SoftLayer Loves Startups, and as an expression of that love, SoftLayer's Catalyst Program — our technology entrepreneur mentorship initiative will provide $25,000 cash to MassChallenge in addition to $1,000 per month of credit for qualifying participants to use on the SoftLayer platform (servers, cloud instances, storage, etc.) for one full year ... Which is reason enough to participate, right?

We're no strangers to the startup scene, and the reception we've received from organizations like MassChallenge, TechStars Cloud and Beta have only reinforced our commitment to communities created to foster entrepreneurship and innovation. I can't count the number of killer startups I've met in the past month (much less the past year), and I'm blown away by the portfolio of startup companies already in the Catalyst Program ... That's not a reason to be satisfied, though. We're not resting on our laurels; we're speeding up.

What does it mean for you as an entrepreneur? Easy: You need to sign up immediately, if not sooner. The deadline for applications for the 2012 competition is April 11, and if you apply before March 15, you'll be eligible for a $100 discount on the application fee. Visit masschallenge.org to learn more and get the ball rolling.

-@PaulFord

February 21, 2012

Startup Series: Distil

As you may have read in one of my previous posts, SoftLayer partners with various startup accelerator programs around the world. This gives us the incredible opportunity to get up close and personal with some of the brightest entrepreneurs in the tech industry. Because SoftLayer grew out of a classic startup environment, we have a passion for helping new companies achieve their goals. From C-level execs all the way down the chain, we're committed to finding the best innovators out there and mentoring them on their way to success.

We're planning a pretty big public debut for the SoftLayer startup program in the coming months, but we want to start introducing you to some of the killer startup companies we already are working with. Today's incredible business: Distil.

Distil

Distil is currently enrolled in the TechStars Cloud Accelerator program, where SoftLayer CSO George Karidis, CTO Duke Skarda, and I serve as mentors. After meeting the guys at Distil, I couldn't wait to get them set up with us as well.

Here's a quick insight into the company from a quick Q&A with the brains of the operation, Rami Essaid, Founder and CEO of Distil:

Q: Tell me a little bit about Distil and how you got started.

A: Distil is the first content protection network that helps companies identify and block malicious bots from harvesting and stealing their data. We started after talking to online publishers about their security needs, and we quickly realized that digital publishers had no control over their content once they put it on the web. We started working to create the first platform aimed to help them protect and control their information.

Q: When was the moment you first recognized you had a big idea?

A: It happened after presenting our proof of concept to a couple digital publishers, the enthusiastic feedback we received made us instantly realize that this was it.

Q: How did you build your company?

A: The company started as an after-work hobby. As the platform picked up momentum, we slowly started leaving our jobs to devote all of our time to Distil. We quickly raised seed capital to help fuel our growth.

Q: What are the keys to your Distil's success?

A: The team I have at Distil is absolutely the reason for our success. Each person's hard work, energy, and dedication allow us to accomplish twice as much in half the time. This group of guys is the most intelligent and keen I have ever had the pleasure of working with.

Q: How would you describe the market for your product?

A: Distil is a technology solution to a problem that traditionally only relied on laws and litigation. Copyright infringement has been an issue on the web since the World Wide Web was started, but up until now most companies treated the data theft reactively. We are disrupting that way of thinking and creating a new market, protecting data and content proactively before it is ever stolen.

Q: How did you arrive at SoftLayer and how have we helped?

A: We were connected to SoftLayer through the TechStars Cloud Accelerator program. We were introduced to SoftLayer's leadership team, and they worked with us to improve our platform performance and tweak our designs to utilize both dedicated and cloud servers. By using this hybrid solution, we've been able to gain the power and speed of dedicated servers while still having the flexibility to burst and scale on demand.

Q: What advice would you give to other startups?

A: The best advice I can give to any startup is to make sure they're passionate about what they're doing. Startup life is not easy. You work 16-20 hours a day, seven days a week, have very little money, and are always worried someone else will beat you to the prize. Passion is the only reason you get up in the morning.

Learn more about Distil at distil.it.

In my short conversation with Rami, I could hear his passion. That's exactly what we're looking for in companies who join the SoftLayer startup program. We can't wait to see what the future holds for Distil.

If you enjoy reading about cool new startups, bookmark the Startups page here on the SoftLayer Blog or subscribe to the "Startups" RSS feed to meet some of the most badass startups in the world.

Calling All Startups!

Companies in our program receive mentoring, best practices advice, industry insight, and tangible resources including:

  • A $1,000 per month credit for dedicated hosting, cloud hosting or any kind of hybrid hosting setup
  • Advanced infrastructure help and advice
  • A dedicated Senior Account Representative
  • Marketing support

If you're interested in joining our program and getting the help you deserve, shoot me an email, and we'll help you start the application process.

-@PaulFord

October 13, 2011

Fueling Startups with TechStars

One of the coolest things that we get to do as a company is support the growing and thriving community of technology entrepreneurs.

Programs like TechStars provide us with the perfect opportunity to directly plug into some of the best and brightest tech talent anywhere in the world. As the number one startup accelerator in the world, TechStars receives applications from thousands of companies each year, and they only select the best of the best to be members of the program. Member companies receive perks like top-notch mentorship, free hosting, funding and the chance to present their products to venture capitalists and angel investors at the end of the program.

Several SoftLayer executives serve as mentors for TechStars, which allows us to share some of the knowledge (and some of the mistakes) we've gathered along the way. In fact, the inaugural class of the new TechStars Cloud in San Antonio will have access to SoftLayer's CSO George Karidis, our CTO Duke Skarda and me as Mentors. Not too long ago, SoftLayer was a startup, too — just a bunch of guys with a great vision, a few credit cards, and not much more. We understand how important it is to get good help and advice from others who have traveled the road before.

That's why we created the SoftLayer Startup Program. Companies in our program receive more than just advice, best practices and industry insight from us; we also provide tangible resources. Every selected company gets a free year of hosting with SoftLayer. This includes:

  • A $1,000 per month credit for dedicated hosting, cloud hosting, or any kind of hybrid hosting setup
  • Advanced infrastructure help and advice
  • A dedicated Senior Account Representative
  • Marketing support

The selection process for the SoftLayer Startup Program is pretty competitive as well, but because Tech Stars member companies had to beat the odds to get into that program, they are granted automatic admission to our program. Several of the companies who've gone through TechStars and through the SoftLayer Startup Program have become loyal customers, and you can see many of them in our Technology Partners Marketplace, where we spotlight innovative ways members of the SoftLayer community are building their businesses on our platform.

Calling All Startups!

If you're involved in a startup right now, and you're looking to get the help you deserve, email me, and I'll help you get your application submitted for the SoftLayer Startup Program. If you're focused on Cloud Infrastructure or Cloud Tools development, you have an even bigger opportunity: Priority-consideration applications for the inaugural class of TechStars Cloud are due October 21. The first class will run in San Antonio Texas from January through April of 2012. If you need just a bit more time to apply, the final application deadline is November 2. Head over to TechStars Cloud to get more information and to apply to join the latest, greatest edition of TechStars ... And you get guaranteed admission into our program where you'll enjoy all of the SoftLayer-specific benefits above!

-@PaulFord

P.S. If you want some insight into what it's like to work in a technology incubator, we recommend the TechStars series on BloombergTV that has documented the ups and downs of a few of the participants in TechStars New York.

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