Author Archive: Paul Ford

September 30, 2011

What's Your KRED?

SoftLayer loves startups. The culture, the energy, the potential ... It's all good stuff. As you may remember from my 3 Bars 3 Questions interview and our Teens in Tech profile, one of the ways we support startups is through an incubator program that provides a phenomenal hosting credit and a lot of technology know-how to participating organizations.

In San Francisco, one of the flagship programs we're excited to be a part of is called PeopleBrowsr Labs, a startup accelerator geared toward technology companies in the area. As you sit in the PeopleBrowsr office, the brilliance in the air is almost palpable ... Young companies doing innovative things with everything they need to be successful at their disposal. One of the fringe benefits for participants in PeopleBrowsr Labs is that they're actually rubbing elbows with the PeopleBrowsr team as well ... Which is almost worth the price of admission.

In addition to the Labs sponsorship, SoftLayer is also the infrastructure provider for PeopleBrowsr and its unbelievable data mine of information. They've got every tweet that's been tweeted since early 2008, and they've been able to take that content and make sense of it in unique and interesting ways ... And that's why we stopped by for a visit this week. Last night, PeopleBrowsr officially launched Kred, a dynamic and innovative social influence measurement platform, to a LOT of fanfare (see: TechCrunch).

In the midst of the launch-day craziness, we grabbed Scott Milener, PeopleBrowsr SVP of business development, to have him explain a little about Kred, what differentiates it from the other social influence measurements and what it means for users interested in engaging more effectively with their social networks. Check it out:

With the clear success of the announcement, we want to send a shout out of congratulations to the PeopleBrowsr team. It looks like a phenomenal leap forward in understanding social engagement, and we know it's only the tip of the iceberg when it comes to what we'll see coming out of the PeopleBrowsr office in the near future.

If you feel a little jaded by the social influence measurements you've seen, Kred's transparency and community-centricity should be refreshing: http://kred.ly

-@PaulFord

June 1, 2011

Startup Series: Teens in Tech Labs

In my 3 Bars 3 Questions interview with Kevin a few weeks ago, I touched on the Community Development groups goals as we work with startups, incubators and customers in our Technology Partners Marketplace, and last week I had the chance to visit a young, up-and-coming incubator in the Bay Area: Teens in Tech Labs. Among some of their other projects, Teens in Tech is launching the Teens in Tech Incubator – a program built on the idea that entrepreneurship doesn't have a start age.

The incubator program lasts a little over eight weeks and is very hands on, in terms of mentor and adviser involvement. Each team invited to participate will be paired up with a group of mentors and advisers that will help during the process.

At the end of each week of the eight week program, the Teens in Tech staff will meet with each company to go over how their week went and what they think will help further build their business. Every other week, Teens in Tech will organize a dinner and have a guest speaker present to the teams ... And it gives the teams a chance to interact with each other outside of building their product.

At the end of the eight weeks, the teams will present their startups to a group of Venture Capitalists, influencers, members of the press and others at an event called "Demo Day."

Teens in Tech CEO Daniel Brusilovsky invited me to join him on a quick tour of their brand new office space in Mountain View, CA, and I made sure to grab my camera to capture the environment before the team and the incubator participants moved their stuff in:

We're happy to support Teens in Tech, and we're looking forward to seeing some of the amazing companies that'll come from the best and brightest entrepreneurs under 18 years old!

-@PaulFord

May 4, 2011

3 Bars | 3 Questions: Community Development

I've been on the hook for a 3 Bars | 3 Questions interview for a few weeks now, and I finally found a few minutes to chat with Kevin about what's going on in the world of SoftLayer Community Development. In the past two months, we've cranked everything up to 11 with the unveiling of our Technology Incubator Program and the Technology Partners Marketplace. Needless to say, we had a lot to talk about:

Over the past few weeks, we've posted video interviews and guest blogs from a few of our featured Technology Partner Marketplace participants, and you can expect to see more where that came from as we sign on new partners with killer applications and services that we can share with our customers. If you want to be one of those new partners, fill out our quick application, and we'll get the ball rolling!

I'm looking forward to the next installment of "3 Bars | 3 Questions" because "The Mitch" - the man, the myth, the legend - will be in the hot seat.

The Mitch

-@PaulFord

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