Author Archive: Rachel Katz

March 6, 2014

SoftLayer at SXSW 2014

When attending South by Southwest (SXSW), the streets of Austin can feel like a giant maze. Keeping up with all the events in and around the conference is exhausting (if not impossible), so we thought we'd create a simple "SoftLayer at SXSW 2014" cheat sheet to eliminate the twists, turns and Internet searches that you'd otherwise make to track us down.

SXSW Interactive (SXSWi) Tradeshow

You will find the SoftLayer team in the Austin Convention Center Exhibit Hall at Stands 404 and 406. SLayers will be on-hand to give you a guided tour of the SoftLayer customer portal and answer any questions you have about moving your business into the cloud in general or moving it onto SoftLayer, specifically. If you have trouble locating our booth, we've got an 8-bit-inspired milestone for you to look for: The Server Challenge II.

We launched the original Server Challenge at SXSW in 2011, and since then, we've been tweaking and improving the competition to engage with conference attendees and help us tell the SoftLayer story. The objective of the competition is to popular 24 drive trays into two 2U servers and plug the network cables into the correct switches in the fastest time possible. If at the end of the show you have the fastest time, you will walk away with a MacBook Air and major bragging rights. As a reward for reading the SoftLayer Blog, we'll give you a leg up on the competition by letting you watch the current 43-second Server Challenge II world record completion:

SoftLayer Speakeasy

If you're looking to chill, recharge or get work done in the midst of the SXSW craziness, sign up to join us at the SoftLayer Speakeasy, featuring the Catalyst Startup Lounge. Our Catalyst team is taking over a great 6th Street venue on Sunday and Monday to provide a relaxed co-working space for customers, partners, and startups. Entrepreneurs, investors, developers and individuals in the startup ecosystem are welcome to stop in for free WiFi, coffee and drinks all day, and after 7pm, you'll enjoy live music!

Catalyst Startup Lounge

Register Now
Location: 501 East 6th Street, on the 2nd floor
Dates/Times: Sunday, March 9 at 12:00 PM to Monday, March 10 at 10:00 PM

SoftLayer Catalyst Incubator Program - SXSWi Panel

SoftLayer VP of Community Development Joshua Krammes joins a panel of customers and partners on Monday for a look at the tangible resources startup companies need to succeed:

SoftLayer’s Catalyst Incubator Program
@JoshuaKrames, VP Community Development (+ Panel)
Monday, March 10 @ 12:30pm — Hilton Austin Downtown, Salon B

IBM Cognitive Food Truck

While you're in town for SXSW, you're going to get hungry. Luckily, the Austin food truck scene is amazing, and you have quick and convenient access to any kind of food you can think of. This year, you'll even have quick and convenient access to any kind of food that IBM Watson can think up! Stop by the corner of Red River and 4th Street for a creative, crowd-sourced treat from the IBM Cognitive Food Truck. By using algorithms to determine why people like certain foods, Watson comes up with unique combinations of ingredients that deliver unbelievable results. And the best part...

Cognitive Cooking

Vote for the dishes you want to see the IBM Cognitive Food Truck create at SXSW online or by Tweeting your desired dish using #IBMFoodTruck. And if you get to try any of the food, let us know what you think about it.

With this cheat sheet, finding SoftLayer at SXSW will be a breeze ... Navigating the streets of Austin in the midst of all the crowds and chaos still might be tricky, though.

See you on Sunday!

-Rachel

December 5, 2013

How to Report Abuse to SoftLayer

When you find hosted content that doesn't meet our acceptable use policy or another kind of inappropriate Internet activity originating from a SoftLayer service, your natural reaction might be to assume, "SoftLayer must know about it, and the fact that it's going on suggests that they're allowing that behavior." I know this because every now and then, I come across a "@SoftLayer is phishing my email. #spamming #fail" Tweet or a "How about u stop hacking my computer???" Facebook post. It's easy to see where these users are coming from, so my goal for this post is to provide the background you need to understand how behavior we don't condone — what we consider "abuse" of our services — might occur on our platform and what we do when we learn about it.

The most common types of abuse reported from the SoftLayer network are spam, copyright/trademark infringement, phishing and abusive traffic (DDoS attacks). All four are handled by the same abuse team, but they're all handled a bit differently, so it's important to break them down to understand the most efficient way to report them to our team. When you're on the receiving end of abuse, all you want is to make it stop. In the hurry to report the abusive behavior, it's easy to leave out some of the key information we need to address your concern, so let's take a look at each type of abuse and the best ways to report it to the SoftLayer team:

If You Get Spam

Spam is the most common type of abuse that gets reported to SoftLayer. Spam email is unsolicited, indiscriminate bulk messaging that is sent to you without your explicit consent. If you open your email client right now, your junk mail folder probably has a few examples of spam ... Someone is trying to sell you discount drugs or arrange a multi-million dollar inheritance transfer. In many ways, it's great that email is so easy to use and pervasive to our daily lives, but that ease of use also makes it an easy medium for spammers to abuse. Whether the spammer is a direct SoftLayer customer or a customer of one of our customers or somewhere further down the line of customers of customers, spam messages sent from a SoftLayer server will point back to us, and our abuse team is the group that will help stop it.

When you receive spam sent through SoftLayer, you should forward it directly to our abuse team (abuse@softlayer.com). Our team needs a full copy of the email with its headers intact. If you're not sure what that means, check out these instructions on how to retrieve your email headers. The email headers help tell the story about where exactly the messages are coming from and which customer we need to contact to stop the abuse.

If You See Phishing

Phishing abuse might be encountered via spam or you might encounter it on a website. Phishing is best described as someone masquerading as someone else to get your sensitive information, and it's one of the most serious issues our abuse team faces. Every second that a phishing/scam site is online, another user might be fooled into giving up his or her credit card or login information, and we don't want that to happen. Often, the fact that a site is not legitimate is clear relatively quickly, but as defenses against phishing have gotten better, so have the phishing sites. Take a minute to go through this phishing IQ test to get an idea of how difficult phishing can be to trace.

When it comes to reporting phishing, you should send the site's URL to the abuse team (also using abuse@softlayer.com). If you came across the phishing site via a spam email, be sure to include the email headers with your message. To help us filter the phishing complaint, please make sure to include the word "phishing" in your email's subject line. Our team will immediately investigate and follow up with the infringing customer internally.

If You Find Copyright or Trademark Infringement

If infringement of your copyright or trademark is happening on our platform, we want to know about it so we can have it taken down immediately. Copyright complaints and trademark complaints are handled slightly differently, so let's look at each type to better understand how they work.

Complaints of copyright infringement are processed by our abuse team based on the strict DMCA complaint laws. When I say "strict" in that sentence, I'm not saying it lightly ... Because DMCA complaints are legal issues, every requirement in the DMCA must be met in order for our team to act on the complaint. That might seem arbitrary, but we're not given much leeway when it comes to the DMCA process, and we have to be sticklers.

On our DMCA legal page, we outline the process of reporting a DMCA complaint of copyright infringement (primarily citing the statute 17 U.S.C. Section 512(c)(3)). If you don't completely understand what needs to be included in the claim, we recommend that you seek independent legal advice. It sounds harsh, but failure to submit copyright infringement notification as described above will result in no legal notice or action on behalf of SoftLayer. When you've made sure all required evidence has been included in your DMCA complaint, make sure "copyright" or "DMCA" are included in your subject line and submit the complaint to copyright@softlayer.com.

Trademark complaints do not have the same requirements as copyright complaints, but the more information you can provide in your complaint, the easier it will be for our customer to locate and remove the offending material. If you encounter unauthorized use of your registered trademark on our network, please email copyright@softlayer.com with details — the exact location of the infringing content, your trademark registration information, etc. — along with an explanation that this trademark usage is unauthorized and should be removed. In your email, please add the word "trademark" to the subject line to help us filter and prioritize your complaint.

If You See Abusive Traffic

Spam, phishing and copyright infringement are relatively straightforward when it comes to finding and reporting abuse, but sometimes the abuse isn't as visible and tangible (though the effect usually is). If a SoftLayer server is sending abusive traffic to your site, we want to know about it as quickly as possible. Whether that behavior is part of a Denial of Service (DoS) attack or is just scanning ports to possibly attack later, it's important that you give us details so we can prevent any further activity.

To report this type of abuse, send a snippet from your log file including at least 10 lines of logs that show attempts to break into or overload your server. Here's a quick reference to where you can find the relevant logs to send:

  • Email Spam - Send Mail Logs:
    • /var/log/maillog
    • /usr/local/psa/var/log/maillog
  • Brute Force Attacks - Send SSH Logs:
    • /var/log/messages
    • /var/log/secure

Like spam and phishing reports, abusive traffic complaints should be sent to abuse@softlayer.com with a quick explanation of what is happening and any other details you can provide. When you submit a complaint about abusive traffic, make sure your message's subject line reflects the type of issue ("DDoS attack," "brute force attempts," etc.) so our team can investigate your report even quicker.

As I mentioned at the start of this post, these are just four types of abusive behavior that our abuse department addresses on a daily basis. Our Acceptable Use Policy (AUP) outlines what can and cannot be hosted using SoftLayer services, and the process of reporting other types of abuse is generally the same as what you see in the four examples I mentioned above ... Send a clear, concise report to abuse@softlayer.com with key words about the type of violation in the message's subject line. When our team is able to look into your complaint and find the evidence they need to take action, they do so quickly.

I can't wrap up this blog of tips without mentioning the "Tips from the Abuse Department" blog Jennifer Groves wrote about reporting abuse ... It touches on some of the same ideas as this post, and it also provides a little more perspective from behind the lines of the abuse department. As the social media gal, I don't handle abuse on a day-to-day basis, but I do help people dealing with abuse issues, and I know a simple guide like this will be of value.

If an abuse-related issue persists and you don't feel like anything has been fixed, double-check that you've included all the necessary information and evidence in your correspondence to the abuse team. In most cases, you will not receive a response from the abuse team, but that doesn't mean they aren't taking action. The abuse@ and copyright@ email aliases function as notification systems for our abuse teams, and they correspond with the infringing customers internally when a complaint is submitted. Given the fact that hundreds of users may report the same abusive behavior at the same time, responding directly to each message would slow down the process of actually resolving the issue (which is the priority).

If everything was included in your initial correspondence with the abuse team but you still don't notice a change in the abusive behavior, you can always follow up with our social media team at twitter@softlayer.com, and we'll do everything we can to help.

-Rachel

August 29, 2012

Demystifying Social Media: Get Involved

A few weeks back, Kevin handed me The Thank You Economy by Gary Vaynerchuk and said we should give it a read. I'm only halfway through it, but I thought I should share some of Vaynerchuk's insights on social media with the SoftLayer blog audience while they are still fresh in my mind.

The best summary of The Thank You Economy comes straight from its pages:

"The Thank You Economy explains how businesses must learn to adapt their marketing strategies to take advantage of platforms that have completely transformed consumer culture and society as a whole."

The book looks at how human nature hasn't changed, but everything else has. The rise of social media is as game-changing as the radio and the television were, and that presents a combination of challenge and opportunity for businesses. In Vaynerchuk's words, "What we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet."

I've been "in the trenches" with SoftLayer's social media presences for over a year now, and I realized that I take advantage of the fundamental openness of the company. Vaynerchuk urges businesses to dive into social media, and he shares some of most common reasons companies aren't getting involved — I could list all eleven reasons here, but you'd probably recognize them all as excuses you've heard.* The common theme: People (and companies) fear uncertainty, and while that fear is understandable, it shouldn't be paralyzing. The opportunity and necessity of engagement outweigh the excuses.

When you clear all the hurdles preventing your entrance to the world of social media, you need to execute. Vaynerchuk explains how "Cultural Building Blocks" of a company dictate that company's success in social media, and while they aren't exactly an Easy Bake Oven recipe to viral success, they are profound in their simplicity:

  1. Begin with Yourself
  2. Commit Whole Hog
  3. Set the Tone
  4. Invest in Employees
  5. Trust Your People
  6. Be Authentic

The "trust your people" and "be authentic" building blocks resonated the most when I thought of how SoftLayer's social media is managed. The level of trust my boss has in me is both refreshing and challenging, and I find myself working harder to prove I deserve it. A cynic might read that sentence and scoff at its over-the-top positivity, but I'm as honest as I can be ... And that's an example of the challenge of being authentic. SoftLayer employees are passionate about their responsibilities and the company culture, and that kind of enthusiasm is so rare that there's a tendency to assume that it's manufactured.

If I see someone talking to us via social media about a bad experience at SoftLayer, I'm more concerned about changing their experience than I am about what they share with their social network. Often, when I follow up with those customers, when the problem is resolved, it's amazing how surprised people are that someone actually took the time to make things right. I want to hear if someone has a bad experience because I take pride in turning it around. Are we "in control" of what people say about SoftLayer on social media? No. We are in control of how SoftLayer responds to what people are saying about us, though.

Your business needs to be active in social media.

You don't need a "social media team" or a budget or a strategy ... You need to be passionate about your employees, customers and products, and you need to make time to reach out to your community — wherever they are.

What roadblocks have you run into when it comes to your business's social media engagement? If you've been successful, what tips could you share with me (and the rest of the SoftLayer audience)?

-Rachel

*If you're toying with the idea of social media engagement or you're working for a company that hasn't embraced it yet, it's worth it for you to buy The Thank You Economy to read how @garyvee dismantles those excuses.

May 2, 2012

Social Media and the SoftLayer Server Challenge

I've been working at SoftLayer for almost ten months now, in my relatively short tenure, I've written hundreds (if not thousands) of tweets covering a broad range of topics and events ... As a Social Media Coordinator, it's an integral part of my job. Given what I've learned about hosting in the past year, I'm constantly surprised by how second-nature this intimidatingly technical industry has become. I guess that's what happens when you're immersed in a technology-focused company like SoftLayer.

Beyond sharing technical news and content about what's happening in the world of cloud computing, I'm also responsible for keeping our customers in the loop about all of our trade shows, conferences and events. If you've been to a technology trade show in the past year, you probably saw SoftLayer. We sponsor, attend or exhibit at more than sixty events every year, and it feels like I have been to them all. I know the ins and outs of every event on our schedule well before it begins, regardless of whether that event's down the street or in an exotic location like Hong Kong, Tokyo, Singapore, Amsterdam or London (Interesting fact: In the past week, we had events in all of those locations).

Social media is one of the ways our customers and followers can keep a pulse on SoftLayer's activity and growth. We travel the world to share how we help customers Build the Future, and as a part of the social media team, I get to help introduce that conversation. Let's use Internet World as an example.

Last week, a group of SLayers traveled to London to attend Internet World. To prepare for Internet World, I tried to schedule and share as much relevant content about SoftLayer with the #iwexpo audience to generate awareness and drive traffic to our booth. At larger shows like Internet World, we typically have a conference session or speaking engagement, and on the expo hall floor, you'll usually see a crowd like this one milling around our booth:

Internet World 2012

The Server Challenge generates its own social media — from word-of-mouth "you've gotta try this" conversations at the show to the typical "social media" channels like Twitter and Facebook. The gamifiction of rebuilding a miniature SoftLayer server rack is one of those interesting, entertaining and innovative ideas that seems to be unique to the mad scientists at SoftLayer. Invariably, the competition "ain't over 'til the fat lady sings," and at Internet World, we had the most dramatic competition conclusion ever ... But we'll get back to that in a minute.

From a social media perspective, the folks who stop by SoftLayer's booth want to watch the leader board as the show progresses. The expo hall may be open for several days, so it might be tough to keep an eye on the Server Challenge leader board ... Attendees then trust us to keep them informed via social media. Every day, we post the latest times to beat, and when we look at our analytics, it's wild to see the number of people clicking through to see the current top ten times. It doesn't seem like much, but a few hundred people at Internet World wanted to know what this table looked like throughout the whole show:

Internet World 2012

The top two times you see on the final leader board caused the late-show dramatics. Joseph Waite clocked a fantastic 1:03.68 to secure the top spot on the board in the middle of Day 3 at the show, and Rob McEwen stepped up to the challenge for his Day 3 attempts about 10 minutes prior to the scheduled close of the expo hall. With about 25 onlookers, Rob stopped the clock on his second attempt with a time of 1:02.14 ... Good enough for first place.

The problem: One of the drive trays was not installed all the way.

Because we want to make sure the winner has everything installed correctly in the fastest time, we had to add 5 seconds to his time for the mistake, and we gave him one more chance to complete the challenge to be fair to him. Unfortunately, the final attempt didn't beat Joseph's 1:03.68, so the new iPad was destined for Joseph. While Rob was a little bummed, he understood the reasoning for the decision, and he committed to stopping by our booth next year to win his iPad outright.

I was a few thousand miles away from all of this activity, but I felt like a major part of it given my social media involvement in tracking and sharing the latest updates. The best part of my job is when I get to interact with our customers, whether it be face to face or virtually. I want the messages you see on @SoftLayer and facebook.com/SoftLayer to be entertaining, interesting and helpful. We want you to feel connected to what's happening at SoftLayer and what we're all about.

Speaking of giving you insight into "what we're all about," I can't wrap up this blog about Internet World without sharing a little "insider" information about the SLayers at the booth: They're pretty competitive. They ran their own internal Server Challenge:

Internet World 2012

And if anyone is curious about the fastest time we've ever had in the Server Challenge, you can see it right there at the top of the list. Though to be fair, Kevin's probably done it a few thousand times.

-Rachel

November 28, 2011

Brisket and BYOC

With all of the cooking and eating going on around Thanksgiving, Summer's Truffle Mac and Cheese blog inspired me to think back on any of the "expertise" I can provide for SoftLayer customers in the kitchen. One of the first things my mother taught me to cook was brisket. While it might not be as exotic as 3 Bars Barbeque, it's pretty easy to make. Everyone who tastes it sings its praises and thinks it took forever to prepare, and while it does have to cook in the oven for about four hours, there are only five ingredients, so the "preparation" time is actually only around ten minutes. Since it's not exactly a family secret, I don't think I'll get into any trouble for sharing it:

Easy-To-Make Brisket Ingredients

  • 1 Brisket - I'd recommend having the majority (not all) of the fat trimmed off at the store
  • 2 1/2 Cups of Ketchup - Buy the largest ketchup bottle and plan on using a little more than half
  • 1 1/2 Cups of Water
  • 1 Packet of Onion Soup Mix
  • 1 Can of Tomato Paste (Optional, adds flavor)

Instructions

  1. Pre-heat oven to 300 degrees
  2. Mix all of the non-brisket ingredients and pour them on top of the brisket in a large roaster (one with a lid would be preferable)
  3. Make sure the entire brisket is covered. Pick it up to get your other ingredients underneath.
  4. Pop it into the oven for four hours at 300 degrees.
  5. Take it out, let it cool, and enjoy!

That's the basic, original recipe, but I've found a few ways to make it juicier along the way. One tip is to pull the brisket from the oven after about three and a half hours and slice it against the grain. If you have an electric knife, this is the perfect chance to use it, and if you don't, this could be an excuse to get one. Put the brisket back in the roaster for another half hour, and you'll love the results. Because ovens differ, just make sure it's moist before you take it out to serve.

At this point, you're probably asking yourself what a brisket recipe has to do with SoftLayer. If you've used our Build Your Own Cloud wizard, you might already see the similarity: You can put something together that seems dauntingly time consuming quickly and without breaking a sweat ... And the end result is amazing. There are a few simple steps to making an impressive brisket, and it takes a few clicks to build a customized cloud instance with all the benefits of SoftLayer's global network and support.

Too often, selecting a cloud instance involves more limitations than it does choices, so we wanted to make sure the BYOC service enabled customers the granularity to choose CPU, RAM, and storage configurations on newer, more powerful servers than our competition. Just like my tweak of the original recipe, we want customers to have the ability to tweak their cloud platform to provide the best application performance, cost efficiency, and availability for their specific needs.

If this blog left you hungry, you've got everything you need to make an amazing brisket. If you don't have the ingredients (or the four hours) you need to make one now, you can try the quicker BYOC recipe:

SoftLayer Cloud Ordering Ingredients

  • The device you're using to read this blog.
  • A list of what you want on your cloud instance.

Instructions

  1. Visit SoftLayer's Build Your Own Cloud page.
  2. Select the options you want and submit your order.
  3. Start using your custom cloud instance in less than 20 minutes!

Happy Building! :-)

-Rachel

Categories: 
October 30, 2011

Celebrating and Looking Forward

Inspired by Robert's NFL rival blog, I thought I'd contribute my own football-related post. Before I go any further, I should probably say, "PONY UP!" As a proud alumna of Southern Methodist University (SMU), I'm always happy to share where I sent to college, but when the SMU Mustangs take down our biggest rivals in football, you can bet that I'll talk about it. For the past century or so, SMU has battled the TCU Horned Frogs for "The Iron Skillet," and this season, that skillet headed back to Dallas (where it belongs).

In a HUGE upset, the Mustangs beat the Horned Frogs 40-33 in overtime to break a four-year losing streak. The past four years have been "rebuilding" years under June Jones, so this win over a quality, ranked opponent was even more significant ... Which is clear since I'm still talking about this game in particular a few weeks later. But this lingering buzz is nothing compared to the roar of attention to SoftLayer's international expansion.

We're not exactly the "underdog" anymore, but October marked a huge step in the growth of our company when our Singapore data center and network points of presence in Tokyo and Hong Kong went live. The SoftLayer passport is starting to fill its pages with stamps.

As we put the finishing touches on Amsterdam, we have Softlayer staff on three continents, so day-to-day operations get a little more complex in some areas of the business. As a member of the social media team, I've been watching the clock a lot more these days ... And that's not to suggest that I'm counting down every day until 5pm (which isn't really a "stop time" for me anyway since social media doesn't turn off at the end of our time zone's business day). What I mean by "watching the clock" is that I've had to start thinking about reaching customers on the other side of the world with relevant SoftLayer messages. I feel like I need five clocks above my desk like what you usually see in newsrooms.

When engaging in the world of social media, timing is everything. Whether it's a matter of coordinating with a press release, trying to reach people in a completely different time zone, or just responding to issues, being where you need to be when you need to be there is 90% of the battle. When you think about it, everything in life comes down to that!

Sometimes events can be planned like SoftLayer's global domination. Others catch you by surprise ... like the SMU Mustang victory. As I get close to my three-month mark as a SLayer, I'm glad I was in the right place at the right time to join the SoftLayer team. I'm excited to see how our business is going to grow, and I'm looking forward to having to invest in more time zone clocks to keep track of the local times in all of our new data center markets.

Oh, and GO MUSTANGS!!

-Rachel

October 14, 2011

Incubators - Beyond Middle School Science Class

The first thing that comes to my mind when I hear the word "incubator" is my middle school science class. I can't remember if we did a project or just read about it, but I am positive it was a point of focus for way too long. We learn about incubators as containers in which environmental conditions may be controlled and maintained to provide a suitable place for growth. In my middle school science class, incubators helped eggs embryos grow, develop and eventually hatch. When I heard the term getting thrown around in our offices, I was pretty confused.

As it turns out, incubators programs like Tech Wildcatters and TechStars do the same thing ... only with startups (and fewer egg shells).

As Paul mentioned in Fueling Startups with TechStars, TechStars has a series on Bloomberg TV that follows a few startups in TechStars New York from the application stage through their 3 month program and Demo Day. While I understood the basic premise of the incubator programs, seeing the way they documented it was like a crash course ... So much so that when I talk about it with family and friends (and see their confused faces), I just pull up the first episode:

Just like a science class incubator that provides an egg with light, movement and an environment to mimic conditions required for growth, startup incubators give young businesses seed money, opportunities to pitch businesses to investors, and access to mentors and sponsors who are all there to provide support. In the short program term, the companies get exposure, guidance about funding and access to every other service a they could need to succeed. Piecing together that experience outside of the dedicated incubator environment would require a lot more time, effort and capital.

These incubator organizations are also referred to as startup accelerators, and they're like a golden ticket to entrepreneurial success ... And that's why it's so difficult for a startup to get accepted to participate in one of them. The value a startup brings to the table is not just in the idea; it's also in the people behind the idea.

Recently, I attended the kick-off party for the new class of Tech Wildcatters startups, and I got a chance to meet some of these passionate startup owners. Their energy is contagious. My first-hand experience immediately reinforced to my why SoftLayer is so interested in helping foster companies that could redefine and reinvent the future.

All of these comparisons between about incubators and eggs have made me pretty hungry ... If you need me, I'll be down the street getting an omelet.

-Rachel

September 25, 2011

Learning the Language of Hosting

It's been a little over a month since I started at SoftLayer ... And what a difference a month makes. In the course of applying for the Social Media Coordinator position I now hold, I was asked to write a few sample blogs. One was supposed to be about what SoftLayer does, and I answered it to the best of my abilities at the time. Looking back on my answer, I must admit I had no idea what I was getting into.

On the plus side, comparing what I know now with what I thought I knew then shows how much a person with zero background in hosting can learn in a short period of time. To give you an idea of where I came from, let's look at a few theoretical conversations:

Pre-SoftLayer

Friend: What does SoftLayer do?
Rachel: They are a hosting provider.
Friend: What is a hosting provider?
Rachel: It's sort of like an Internet landlord that rents data space to clients ... I think.

Present Day

Friend: What is it you do?
Rachel: I'm the Social Media Coordinator for SoftLayer Technologies.
Friend: What does SoftLayer do?
Rachel: SoftLayer is a hosting provider, however that is a generalization. We have data centers around the country and are expanding worldwide. The company offers dedicated, cloud and hybrid environments that allow us to handle companies outsourced IT. We are infrastructure experts.

That would be a little bit of a cookie cutter explanation, but it gives a lot more context to the business, and it would probably soar above the head of my non-technical inquisitive friend.

During my first week on the job, I visited one of SoftLayer's data centers ... And that "data center" term turned out to be a little tricky for me to remember. For some reason, I always wanted to call the data center a "database center." It got to the point where Kevin challenged me to a piggy bank deal.

SoftLayer is raising money for the American Heart Association, and everyone has a little piggy bank at their desk. One of the piggy banks essentially became a "swear jar" ... except not for swearing. Every time I said "database center," I had to put a dollar in the piggy bank. The deal was extended when I was trying to remember that 1 byte (big B) = 8 bits (little b):

AHA Piggy Bank

With money on the line, I'm happy to say that I haven't confused "database centers" or bits and bytes again ... And the piggy bank on the left-hand side of the picture above proves it!

Back to the DC (data center!) tour: I learned about how CRAC units are used to pull air underneath the floor and cool the "cold aisles" in the DC. I learned about the racks and how our network architecture provides private, public, and out–of–band management networks on the back end to customers in a way unique to SoftLayer. Most importantly, I learned the difference between managed, dedicated, cloud and hosting environments that incorporate all of those different kinds of hosting. This is a far cry from focusing on getting the terminology correct.

I'm still not an expert on all things SoftLayer, and I'm pretty sure I'll end up with my very own acronym dictionary, but I must admit that I absorbed more information in the past month than I thought possible. I have to thank my ninja sensei, Kevin, for taking the time to answer my questions. It felt like school again ... especially since there was a whiteboard in use!

Kevin, enjoy your empty piggy bank!

-Rachel

August 22, 2011

Changing the (YouTube) Channel

As one of the newest members to the SoftLayer family, let me make something clear: One of the biggest changes in SoftLayer's social media presence is directly a result of me. Okay ... well I might not have directly initiated the change, but I like to think that when you're a new kid on the block, you have to stick together with the other new editions. My new BFF and partner in crime at SL is the SoftLayer Channel on YouTube. He's replaced SoftLayerTube Channel (though I should be clear that I haven't replaced anyone ... just become a big help to our registered Social Media Ninja KHazard).

This blog is my first major contribution to the InnerLayer, and when I was asked to write it I must admit I was very excited. On literally my 6th day of work, my hope was to make a major impact or at least prove that a ninja-in-training (that would be me) can hold her own with a full-fledged ninja ... but I digress. The real reason I'm here is to talk about our move from SoftLayerTube to SoftLayer. With a little YouTube wizardry and some help from our friends in Mountain View, CA, we've been able to take the help of the better-branded /SoftLayer account.

Don't worry, you are not going to lose any of your favorite SL videos ... They're just taking a permanent trip to the SoftLayer channel.

TL;DR Version
Old and busted: /SoftLayerTube

New SL YouTube Channel

New Hotness: /SoftLayer

New SL YouTube Channel

Subscribe!

-Rachel

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