Author Archive: Todd Mitchell

September 9, 2011

Global Expansion: More Singapore!

Last week, I shared an early glimpse of our Singapore data center pods and office space. What a difference a week makes. A week after the first batch of pictures were taken, I made my way back through the facility to document some of the progress, and you'll be amazed by how quickly everything is coming together.

You'd probably be even more amazed if you knew how many people (literally) around the world were working hard every day to keep the build-out moving forward so quickly ... Some of the most visible folks in the process are the guys we have on the ground in Singapore:

SoftLayer Singapore

We weren't able to use SoftLayer's fancy new truck to get our gear to the Singapore facility. I think it had something about having to travel over the Pacific Ocean ... I guess there weren't enough gas stations? We had all of our DC gear shipped down (literally) in ocean containers, and when the skids were all moved into the storage area, it was almost like Christmas.

SoftLayer Singapore

I say "almost like Christmas" because we happened to know everything we'd be unwrapping, and if we were surprised by anything we opened, it probably wouldn't be a good surprise. Luckily, we got exactly what we needed. Meanwhile, the Singapore data center pods have been coming along nicely. Here's a look inside Pod 1.

SoftLayer Singapore

And while we do our best to mirror the build-out of our data center pods regardless of their location, you can see that a few exceptions are made. In the pods we're building in the United States, we have at least two fewer languages on signs like the ones you see here:

SoftLayer Singapore

If we walk next door to Pod 1, you'll see the progress we're making in Pod 2. I know the pictures look similar ... But that's the point. Given the demand we've heard from customers, we're building both pods at the same time, hoping to keep up with demand while we start building our next facilities.

SoftLayer Singapore

While the pod progress is impressive, the progress on the office space is almost unbelievable. Where you previously saw ladders and cement, you now see desks, chairs and carpet. We've been hiring in Singapore for a few weeks now, and when we officially get the keys to move in, this place will be abuzz with new SLayers.

SoftLayer Singapore

We've posted a few more pictures in our Singapore DC Construction Flickr photo album, enjoy them! Soon after these pictures were taken, the team started assembling the racks in the DC, so the next update you'll see from me will probably include a lot more server goodness.

If you happen to live in Singapore and want to join our team, be sure to visit SoftLayer Careers for our current opportunities. As of right now, we have positions available in inventory, channel development, inside sales, enterprise account management, network engineering, sales engineering, systems administration and server building ... And if you don't fit in any of those positions, we can probably find another role for you to fill!

-@toddmitchell

September 2, 2011

Global Expansion: An Early Look at Singapore

Based on the blog's traffic analytics, customers are very interested in SoftLayer's global expansion, and in my update from Tokyo, I promised a few sneak peeks into the progress of building out the Singapore data center. We've been talking about our move into Asia for a while now, but we haven't showed much of the progress. The cynics in the audience will say, "I'll believe it when I see it," and to them, I say:

These pictures were actually taken a few weeks ago before our Server Build Technicians came on site, and it looks even more amazing now ... But you'll have to check back with us in the coming weeks to see that progress for yourself. Both the Singapore and Amsterdam facilities are on track to go live by the middle of Q4 2011, and we're already starting to hear buzz from our customers as they prepare to snatch up their first SoftLayer server in Asia.

If you want to have a little fun, you should compare these build-out pictures with the ones we've posted from the completed San Jose facility and the under-construction Amsterdam data center. As we've mentioned in previous posts, SoftLayer uses a data center pod concept to create identical hosting environments in each of our locations. Even with the data centers' varying floor plan layouts and sizes, the server room similarities are pretty remarkable.

Stay tuned for updates on the build-out process and for information about when you can start provisioning new servers in Singapore. If you have any questions about the build-out process, leave a comment below or hit us up on Twitter: @SoftLayer.

-@toddmitchell

August 30, 2011

Global Expansion: PoP into Asia - Japan

By the end of the year, SoftLayer's global network will include points of presence (PoPs) and data centers throughout Europe and Asia. As George explained in Globalization and Hosting: The World Wide Web is Flat, the goal is to bring SoftLayer's network within 40ms of everyone on the planet. One of the first steps in reaching that goal is to cross both of the "ponds" between our US facilities and our soon-to-open international facilities.

Global Network

The location and relative size of Europe and Asia on that map may not make them viable resources when planning travel (Seattle actually isn't geographically closer to Tokyo than it is to San Jose), but they illustrate the connections we'll make to extend our network advantages to Singapore and Amsterdam.

Since I'm currently on-site in Singapore, I can give you an inside look at our expansion into Asia. The data center is coming along very nicely, but before I share any of the activity from that construction process, I wanted to share a little about a stopover I had on my trip from Dallas to Singapore: Tokyo!

Last week, we began the process of installing and lighting our first Asian point of presence in Tokyo, Japan, and after a few long days of work, it's all racked and stacked. If you're familiar with SoftLayer, you're probably aware that we build our data centers in a pod concept for a number of reasons, and our network points of presence are no different ... One funny aspect of being so familiar with the infrastructure in all of our other locations is that when we walk out the door of the data center facility, we get inundated with culture shock all over again.

SoftLayer VP of Network Operations and Engineering Will Charnock just finished the process of building the network PoP in Hong Kong, and you might see a few (similar looking) pictures from Tokyo and Hong Kong in the near future when we're ready to open those new PoPs to customer traffic. And don't worry ... I'll be sure to sneak a few shots of the Singapore DC progress for you too.

Sayonara!

-@toddmitchell

June 2, 2011

3 Bars | 3 Questions: SoftLayer Culture

In the first 7 episodes of the 3 Bars | 3 Questions series, you've had the chance to meet some interesting people who work for SoftLayer. In the last installment, Paul Ford chose "The Mitch" as the next participant, and that's a bit of a curve ball. "The Mitch" isn't exactly a SoftLayer employee, but he is a character born out of the Softlayer culture, so he qualifies for an interview:

Given our company culture and the time our team spends together in the office, these kinds of jokes are pretty common, and works is a lot more fun as a result. If you want to join the "tens" of fans referenced in the video, find "The Mitch" on Facebook and "Like" accordingly.

If you want to get your very own (extremely rare and valuable) personalized copy of "The Mitch," mail your head shot to "The Mitch" c/o SoftLayer Technologies, 4849 Alpha Road, Dallas, TX 75244. And yes, employees who haven't been lucky enough to receive a print are eligible to participate as well.

-@toddmitchell

EDIT: "The Mitch" is in high demand at the cPanel office: http://sftlyr.com/a9. They might need a limited-edition cPanel-specific run.

April 26, 2011

Hybrid Hosting - What Does it Really Mean?

In our first 3 Bars - 3 Questions video interview, SoftLayer CTO Duke Skarda talked about Hybrid Hosting with Kevin, and last week, I tackled the topic in a session the Texas Technology Summit in Houston. If you have a few minutes and want to learn a little more about SoftLayer's take on hybrid computing and hybrid hosting, you can pull up a virtual chair and see my presentation here:

Even though hybrid hosting is relatively young, it has a great deal of potential. Unlike some of the hyped technologies and developments we hear about all the time, hybrid hosting isn't going to replace everything that came before it ... On the contrary, hybrid hosting encompasses everything that came before it, allowing for flexibility and functionality that you can't find in any of the individual component technologies.

We weren't able to record all of the questions and answers at the end of the session, but one of the most surprising themes I noticed was a misunderstanding of what "Cloud Infrastructure" meant. Those questions reminded me of a fantastic BrightTALK Cloud Infrastructure Online Summit that featured several interesting and informative session about how cloud computing is changing the way businesses are thinking about deploying and managing their IT infrastructure. I know it seems like we're preaching to the choir by posting this on the SoftLayer Blog, but take a look at the BrightTALK Summit's webcast topics to see if any would be helpful to you as you talk about this mysterious "cloud" thing.

-@toddmitchell

March 31, 2011

The Path to Hosting 19+ Million Domain Names

If you own a business, your goal is to be wildly successful. You might look at financial growth, operational efficiencies or customer satisfaction, but at the end of the day, you want to execute on your vision to continue it. With SoftLayer's management team, company culture, innovative platform and focus on the customer experience, we've managed to become a phenomenally successful and fast-growing company.

I run the Market Intelligence group at SoftLayer, and my team is responsible for reviewing success metrics internally and in comparison with many of our competitors. We have a wealth of data at our fingertips, and one of the most interesting statistics I track is related to market switching data.

Today, I was looking closely at some of our most recent domain name data, and I came across some pretty amazing information. We have millions of data points instantly available for filtering and sorting, so we can produce some pretty insightful market intelligence that can help us make better business and customer decisions.

While reviewing that domain name information, I did a quick pivot exercise in Excel to see the number of domain names hosted by SoftLayer - not just DNS hosted by us, but a pretty comprehensive view of the number of domains hosted on our infrastructure. As of March 1, 2011, we had 19,164,117 domains. Yes, you read that correctly: More than 19 million domains are hosted by SoftLayer. To give that a little context, the total domain name pool was 282,602,796, so we hosts about 6.78% of all domain names on the Internet.

That's impressive, but it's not the end of the story.

The number of net new domains coming to SoftLayer on a monthly basis is even more remarkable ... From October 2010 to March 2011 - a 6 month snapshot - the total number of domains hosted on SoftLayer infrastructure had compounded growth of 124%:

Domain Growth

What will the next six months hold? You can bet I'll be refreshing the data to keep an eye on it. Without extrapolating much other information, I'd say that the growth numbers are astounding and they're indicative of an unwavering confidence from our customers.

-Todd

Categories: 
Subscribe to Author Archive: %