Business Posts

February 19, 2015

Get Ready to Connect with SoftLayer – IBM InterConnect 2015

This year IBM is taking three amazing conferences and merging them into IBM InterConnect. With all the activity going on over the five days, the search for SoftLayer can be a serious undertaking. So spend more time enjoying the conference and less time flipping through your event guide. Here’s a rundown of everything you need to know to keep up with us.

SLayer Sessions at IBM InterConnect

SLayers are leading sessions all over InterConnect. We've cut out all the noise so it’s easy for you to slip our sessions into your conference agenda. What do you need to know? You’ll find it here.

DRD-5144A: Create an Auto-Scaling Server Deployment Using the SoftLayer API, Docker and SaltStack Lab
Phil Jackson, Lead Technology Evangelist (+ other speakers)
Monday, February 23 @ 1:00pm — MGM Grand, Room 304
CIS-5363A: SoftLayer 101 Plus: Understanding How to Build and Scale on the World’s Most Powerful IaaS Platform
Marc Jones, CTO
Monday, February 23 @ 2:00pm — Mandalay Bay, Breakers A
CIS-3427A: SoftLayer Storage Services Overview
Michael Fork, Product Manager, Strategy
Monday, February 23 @ 3:00pm — Mandalay Bay Cloud Infrastructure Engagement Center
SoftLayer’s Experts and Edibles Reception
Phil Jackson, Lead Technology Evangelist; Chris Gallo, Technology Evangelist; Jack Beech, VP of Business Development; Harold Smith, Director of Sales Engineering; Jerry Gutierrez, Sales Engineer
Monday, February 23 @ 4:30pm — Mandalay Bay Eco D Cafe, Booth 120, Solutions Center
CIS-5372A: Tips, Tricks and Planning for Building an Enterprise-Grade Cloud
Harold Hannon, Sr. Software Architect
Tuesday, February 24 @ 9:30am — Mandalay Bay, Breakers A
CIT-5983A: Meet the Experts on Hybrid Cloud with IBM Systems and SoftLayer
Michael Fork, Product Manager, Strategy & Frank Degilio, IBM
Tuesday, February 24 @ 5:00pm — Mandalay Bay, Meet the Experts Forum #3
CDP-3464A: SoftLayer Object Storage Deep-Dive
Michael Fork, Product Manager, Strategy & Ann Corrano, IBM
Wednesday, February 25 @ 8:00am — Mandalay Bay, Breakers I
CIS-5375A: Single Serving Servers: An In-Depth Look at Making Your Infrastructure Disposable
Christopher Gallo, Developer Advocate
Wednesday, February 25th @ 9:30am — Mandalay Bay, Breakers A
DRD-3765A: Using the SoftLayer API to Create and Manage Your Cloud Lab
Phil Jackson, Lead Technology Evangelist (+ other speakers)
Wednesday, February 25 @ 11:00am — MGM Grand, Room 304
CIS-5379A: Application Development on the Cloud: Picking the Right IaaS Platform
Phil Jackson, Lead Technology Evangelist
Wednesday, February 25th @ 2:00pm — Mandalay Bay, Breakers A
CGS-6100A: Day 3 General Session: A New Way Forward
Marc Jones, CTO (+ other speakers)
Wednesday, February 25th @ 3:30pm — Mandalay Bay Ballroom
CIS-5373A: How to Leverage Big Data Solutions on SoftLayer’s Infrastructure-as-a-Service Platform
Harold Hannon, Sr. Software Architect
Wednesday, February 25th @ 5:30pm — Mandalay Bay, Breakers A

dev@InterConnect

If you’re looking for developer-focused topics within IBM Interconnect, we’ve got you covered. dev@InterConnect is a developer’s two-day dreamland—from a slate of developer-focused sessions to firsthand training, and even a Developer Playground where you’ll get to play with some of the hottest tech toys. As an added bonus, you will find the Server Challenge there too. Try your hand at re-racking the servers and plugging in the cables—fastest time wins a MacBook Air.

In between all of that, make a note to stop at these SLayer sessions:

DEV-6652A: Developing with Softlayer
Phil Jackson, Lead Technology Evangelist
Tuesday, February 24 @ 10:00am — MGM Grand, Room 319
DEV-6654A: Bring Agile to Deployments
Christopher Gallo, Developer Advocate
Tuesday, February 24 @ 10:45am — MGM Grand, Room 319
DEV-6653A: Software for the Cloud with the SoftLayer Cloud
Harold Hannon, Sr. Software Architect
Tuesday, February 24 @ 11:30am — MGM Grand, Room 319

End dev@InterConnect with a bang at the Gaming Bash we are sponsoring with Cloudant. Join us for bites, beverages, and be ready to game. Prizes and swag will be up for grabs; you just have to put your skills to the test.

Tuesday, February 24, 2015
05:30 PM - 07:30 PM
MGM Grand, Conference Center Premier Ballroom 312/317

IBM Cloud Experience Zone

If you find yourself with some free time at Mandalay Bay, swing into the Solution EXPO and make a b-line for the IBM Cloud Experience Zone. That’s where you’ll find your resource for all things SoftLayer. If you have questions about SoftLayer, our SLayers will be there to answer them. If you just want to see what we’re all about, we’ll be there running live demos.

Rock @ IBM InterConnect

After a packed conference, we hope you’ll be ready to rock! IBM InterConnect and Rocket are giving attendees a VIP worthy event with a performance from Aerosmith.

Go to the MGM Grand Garden Arena on Wednesday evening to party from 7:45–10:30pm. The event is included for InterConnect and dev@InterConnect attendees. Just don’t forget to bring your badge; it’s your ticket in!

We look forward to seeing you next week in Las Vegas!

-Rachel

February 2, 2015

#SLCloudLove: Growing an e-Commerce Business On The Cloud

Editor’s Note: Each month in 2015, we’ll be celebrating the cornucopia of reasons why the cloud reigns supreme — from customer tales to cloud insights and everything in between. During February, the notorious month of love, we’re showing you exactly why we heart the cloud. Follow all the fun on your favorite social networks by keeping tabs on #SLCloudLove.

Clicking Add to Cart—that’s how I like to shop these days. Brick and mortar shopping might be retail therapy, but the convenience and online discounts at my fingertips appeases my inherently lazy human tendencies.

With more and more online e-stores cropping up, physical retail outlets can no longer ignore not having an online presence, including a mobile-friendly website and ordering system. The numbers say it all:

  • e-Commerce sales are expected to be more than $1.7 trillion with mobile commerce accounting for nearly $300 billion in sales. Read more here.
  • In India, the e-commerce market is expected to reach $6 billion in 2015—a 70 percent increase over 2014. Read more here.
  • The Chinese government is allowing foreign-owned e-commerce companies to operate in the Shanghai Free Trade Zone as part of a pilot program; the market is expected to see a lot of inflow despite tough competition from local giants like JD.com and Alibaba. Read more here.
  • The six largest Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) reached $7 billion in total revenues in 2013 and will grow at a CAGR of 37.6 percent to reach $34.5 billion by 2018. Read more here.

So when I recently attended the iMedia Online Retail Summit, I jumped at the chance to discuss with the audience the benefits of moving their e-Commerce business to the cloud as well as discussing some very interesting stories about e-commerce platforms based in Asia.

Here is a quick overview of the presentation:

e-Commerce on Cloud
There is no denying the high reliance on IT. e-Commerce portals need to handle a rising number of Internet users, provide a secure and convenient online payment system, and support lucrative offers by e-tailors. The problem is that the utilization is unpredictable (except holiday season when it is predictably unpredictable!). If your site slows or freezes, especially during a sale, it can be compared to shutting your store on Black Friday. Customers will abandon their carts, and the social media sites will erupt with negative remarks—recall the recent headliner, Flipkart faces social media backlash over ‘crashes’, ‘misleading’ pricing.

The dilemma: Over-allocate and over-pay for unused resources just to manage sudden shopping spurts, or under-allocate resources and suffer the wrath of the new-age shopper. Cloud resources seems like a natural solution when you don’t want to be stuck in the either-or situation. But, not just any cloud solution will do. If a provider has a lock-in period or contract (even if it’s short-term)—well that's not really cloud, now is it?

Similarly the cloud solution is not justifying your investments if it is going to charge you every time you, as an internal user, try to move your virtual servers across your operating geos to get closer to customers. For example: your next online sale is targeted at holiday shoppers in Singapore or you want to carry out test runs for your Amsterdam customer base, but your core virtual server originally resides in Melbourne.

Solving e-Commerce Challenges with SoftLayer
I like using this image as it gives a great view into how SoftLayer can help e-commerce and e-tail customers manage day-to-day scenarios. From seasonal site traffic spikes to needing backup solutions for business continuity, SoftLayer has a solution for it. Plus SoftLayer brings advantages gleaned from working with e-commerce giants over the past decade.

Walking the Talk—Businesses that are Leveraging Cloud . . . Successfully!
In October 2014, Natali Ardianto, Tiket.com's CTO, gave a keynote address at Cloud Expo Asia about building one of Indonesia’s largest online travel and entertainment portals. When it first launched a few years ago, Tiket.com faced TCP, DoS, and DDoS attacks while hosting unsuccessfully on two different IaaS providers. The company needed a highly stable infrastructure delivering consistent performance and reliable support to ensure site uptime and a smooth end-user experience. Tiket.com chose SoftLayer to support its site. Running on SoftLayer bare metal servers, Tiket.com systems are now able to handle more than 300 API requests per minute and has experienced a 75 percent cost savings. Watch Natali's video where he discusses his cloud experience, or read the detailed case study.

HotelsCombined.com is an impressive collection of over 5 million real-time international hotel deals, a database of more than 800,000 properties and an affiliate base of over 20,000 companies. The company uses a combination of SoftLayer bare metal and virtual servers, load balancers, and redundant iSCSI storage. This provides the company with several thousand cores of processing power and enables it to remain lean and move quickly. The company also uses the SoftLayer infrastructure to provide real-time predictive models to the website and to support its business intelligence tools. Read the detailed case study.


Photo credits @iMediaSummit

While at the conference, I met up with a great bunch of entrepreneurs, startups and giants from across Asia. It was amazing to hear about the journey and growth plans of Rakuten, Life Project, Qoo10, Telunjuk, Seroyamart.com, and many more. Keep your ears open this coming year. The e-commerce landscape is rapidly progressing and these guys are weaving the fabric.

Cheers,

–Namrata (Connect with me on LinkedIn or, Twitter)

January 27, 2015

Hello, IBM Bluemix!

Developers, if you'd prefer to focus on building new applications instead of customizing your own unique cloud infrastructure, IBM Bluemix provides building blocks to rapidly develop and deploy applications on the Platform as a Service (PaaS) level to make life easier for you. It’s an ecosystem of services based on Cloud Foundry, an open source project designed to make deploying and scaling an application as simple as possible. Leveraging an existing project like this is a large part of what makes Bluemix so easy to use.

Bluemix integrates with Jazz, IBM’s DevOps service, to help manage code, plan versions and release, and actually push code to production. You can still use it with your github projects, so no worries there.

And as a SoftLayer customer (or potential customer), you can rest assured that Bluemix projects can run on SoftLayer’s hardware and network.

Core Ideas

The Application
This is your code. Bluemix comes with a number of predefined buildpacks to get your language of choice up and running quickly, but you will still need to actually develop your application. Bluemix hasn’t solved that problem yet.
Buildpacks
A buildpack is a collection of scripts designed to set up your container and all of the application dependencies. If Bluemix doesn’t have a buildpack that suits your needs, you can always create your own. Extending a buildpack is pretty easy. Simply clone an existing one to use as a base, make your changes, commit it to your github repo, and then tell Bluemix about it so it can build your application properly.
Services
Bluemix has a long list of services you can bind to your application. Instead of making a MySQL server yourself, you can just bind the MySQL service to your application and start coding. Along with many of the standard services expected from a CloudFoundry project, there are also some IBM specific ones, like Watson as a service. While I haven’t had the time to learn about Watson personally, everyone I talk to says it’s a rather neat thing to have on your application.

Getting Started

I recommend reading this tutorial which will get you to a nice “hello world” application. Overall I found that going from “I have no idea what Bluemix is” to “I’ve created my own Bluemix application!” to be a rather pleasant experience.

Creating your first Bluemix project is only a few clicks away. A Bluemix 30 day free trial should give you plenty of time to get an idea if Bluemix is the right fit for you.

Bluemix is absolutely worth checking out. So, what are you waiting for? Give it a go!

- Chris

December 31, 2014

SoftLayer Asia Roadshow 2014 ends with a sprint across Greater China

As 2014 draws to an end, so does the nine-city SoftLayer Asia Roadshow. We concluded our GCG chapter in Taipei on December 18, and I was thrilled to see guests coming to our customer meetups and workshops to learn and share experiences. This tour has helped us get closer to our clients and get a better understanding of the local market challenges and expectations.

Mic Kwok and William Lim, our in-house experts and local leads for the Roadshow in GCG, presented and shared unique SoftLayer solutions and advantages and industry success stories with start-ups, developers, and entrepreneurs. They also led interactive sessions where we had in-depth conversations, like the Bare-feet, Bare Metal workshop held at PicCollage.

We’d like to send a great big shout out to the speakers and our attendees for making the event such a success.

I had a chance to talk to iTaiwan Consultancy and Herxun Inc. during the workshop and customer meetups. It was great to hear positive feedback on the SoftLayer Roadshow initiative and SoftLayer services.

“[SoftLayer's] monthly bandwidth package provides us with more buffer to deal with potential DDoS attacks. Unlike other cloud solution providers, SoftLayer charges a standard monthly fee without additional bandwidth usage billing. This eliminates unexpected bandwidth charges when a hacking situation arises. I chose SoftLayer for a client of mine who’s a famous local opinion leader to prevent unexpected billing if any hacking.”
Tommy Lee, Founder of iTaiwan Consultancy Co., Ltd

“SoftLayer data center service, charged by hour, pay by usage, is a great option for start-ups! With [SoftLayer’s] flexible solutions, it allows us to test in all sorts of creative formats, which accelerates time to market of our new product/services.”
Brian Chen, CEO and Co-Founder of Herxun Inc.

While in Taipei, we also met with local start-ups and SMBs at the Asia BEAT 2014. SoftLayer’s Allen Poon, Angus Ip and William Lim held a dedicated workshop for the event attendees. What stood out for us was the deep-dive discussions and cross-questioning from the attendees that made the session so much livelier.

Although it was a fun and stressful couple of months of planning and executing, time flew by. While I am looking forward to recharging over the holidays, I am also super pumped for 2015. As you have probably heard, we launched three new data centers (Tokyo, Mexico City, and Frankfurt) in December with more to come in 2015. And there are a lot of new activities planned in the new year, especially in Greater China, so stay tuned!

‘Til then, wishing you a wonderful holiday season and a new year full of peace and happiness!

- Winifred (stay connected via LinkedIn)

December 15, 2014

SoftLayer in 2014

As 2014 comes to a close, we’re reflecting on another exciting year: our proudest moments, smartest innovations, and continued growth. It’s been an incredible year being part of IBM, and we continue to broaden our reach while adding new capabilities to our portfolio of cloud services.

SoftLayer’s IaaS platform has become the centerpiece of IBM’s cloud portfolio, providing a scalable, secure base for the global delivery of IBM’s cloud services, spanning extensive middleware and SaaS solutions. IBM has either built or bought 100 cloud properties over the last five years, and SoftLayer is the foundation or the piece that brings it all together.

Expanding our Global Footprint
In January, IBM announced its $1.2 billion commitment to expand its global cloud footprint, including plans to open 15 new SoftLayer data centers. Our first data center to open in 2014 was in Hong Kong, followed by London, Toronto, Melbourne, and Paris, with more to follow. We also launched two data centers for U.S. government workloads in Ashburn, Virginia and one in Dallas, Texas. These data centers are reserved for government customers and will be certified for U.S. Federal Risk and Authorization Management Program (FedRAMP) and Federal Information Security Management Act (FISMA) compliance.

With our new international facilities, we’ve tripled our footprint in Europe and Asia. Expanding our physical presence in these geographies gives our customers SoftLayer solutions for workloads and data that need to remain local, while providing additional data redundancy options within key regions around the world. With our data centers and points of presence (PoPs) combined, SoftLayer is on track for world domination.

Read more:
+IBM Commits $1.2 Billion to Expand Global Cloud Footprint

Hourly Bare Metal
Our bare metal cloud differentiates us by providing an ideal solution for the toughest workloads in the cloud, including big data and analytics that require high performance. For more than 10 years, we’ve been refining, pioneering, and innovating our bare metal cloud. This year we unveiled a new offering: new bare metal servers that are deployed in less than 30 minutes and billed by the hour. These hourly bare metal servers provide the raw performance of physical servers with shorter commitments, making it easier than ever to deploy computing-intensive workloads on SoftLayer at will.

Read more:
+Hourly Bare Metal

Growth
In 2014, we’ve continued to experience incredible growth. Since being acquired by IBM, SoftLayer has added thousands of new customers at an average rate of 1,000 new accounts per month. To match our aggressive business growth, our employee base is expanding as well.

“We expected to almost double this year, and to almost double again next year," said SoftLayer COO Francisco Romero. “In Dallas, SoftLayer expects to hire workers to fill 250 new jobs by the end of 2015.”

In order to accommodate our growing employee population, we’ll be relocating our Dallas headquarters to a new space early next year.

We look forward to serving you from our new address, 14001 North Dallas Parkway.

Read more:
+SoftLayer to Double Its Dallas Headquarters

-@quigleymar

October 24, 2014

SoftLayer at IBM Insight 2014

IBM will be lighting up Las Vegas next week with Insight 2014, the conference for big data and analytics. Starting this Sunday and running through Thursday, October 30 at the Mandalay Bay, this show will offer amazing opportunities to learn more about the advantages of delivering big data and analytics services, and many of those advantages involve the SoftLayer cloud platform.

To guide you through the 700+ sessions and streams easier, we’ve compiled a list of must-attend SoftLayer- and cloud-based sessions.

Business Partner Summit

Breakout Session 7157: Partner with SoftLayer for Your Big Data and Analytics Workloads
Sunday, October 26 @ 2:00 p.m. – Tradewinds A (For Business Partners only)
Featured Speakers: Anand Mahurkar, founder and CEO Findability Sciences, and Guy Kurtz, IBM North America Channel Sales Leader

General Conference Sessions

BPM-6838A: Experience Faster Time to Value with IBM Cognos TM1 on Cloud
Monday, October 27 @ 10:15 a.m. – Mandalay Bay J
Learn how the SoftLayer infrastructure with IBM Cognos TM1 can help you gain better performance, operational savings, reliability, and scalability.

IIS-5758A: How Joy Global is Using Big Data as a Differentiator in the Mining Industry
Monday, October 27 @ 10:15 a.m. – Jasmine B
We’ll dig deep to learn how Joy Global runs one of the most sophisticated big data platforms in the industry hosted by a combination of SoftLayer and IBM Global Business Services.

IDB-4741C: Accelerate Social Media Analytics for Big Insight with IBM DB2 BLU and IBM InfoSphere Optim Database Tools
Monday, October 27 @ 3:30 p.m. – Jasmine F
Can the right combination of technologies help accelerate a social media analytics application hosted on SoftLayer? Yes.

EEP-5498A: Industry Leaders, IBM ECM and SoftLayer Deliver Trusted Content Anywhere with IBM Navigator on Cloud
Tuesday, October 28 @ 1:45 p.m. – Lagoon H
Extend ECM to the SoftLayer cloud platform by leveraging IBM’s pervasive ECM experience platform, IBM Content Navigator.

FTC-4285A: Data Warehousing and Analytics in the Cloud: IBM's New Data Warehousing Service
Tuesday, October 28 @ 3:00 p.m. – Islander E
Combining the best of BLU Acceleration, Netezza Technology, and SoftLayer, come see how Data Warehousing Service can be used to provide analytics for existing cloud-based data stores.

LCE-5575A: Building a Robust ECM Solution Step-by-Step
Wednesday, October 29 @ 2:00 p.m. – Shorelines B Lab Room 11
A step-by-step guide to building an ECM solution on a SoftLayer platform.

EEP-7001A: Expert Exchange: ECM in the Cloud
Wednesday, October 29 @ 4:30 p.m. – Breakers E
Meet the ECM development team and learn how they designed and deployed Navigator Cloud Edition on SoftLayer.

III-5198A: Using IBM Bluemix and SoftLayer to Run IBM InfoSphere Information Server on an Intel Technology-Powered Cloud
Thursday, October 30 @ 10:00 a.m. – Jasmine E
Learn how InfoSphere Information Server works in the cloud, and how SoftLayer bare metal and virtualization options contribute to the scaling performance.

LCI-5234A: On-Demand Data Archiving with Cloud-based Data Warehousing Services
Thursday, October 30 @ 10:00 a.m. – Shorelines B Lab Room 2
This lab will showcase the entire BLU Acceleration as a Cloud solution using SoftLayer.

If you’re a registered attendee and haven’t already done so, visit the IBM Insight 2014 website for complete descriptions of all sessions, and start building your agenda.

And don’t forget to stop by the SoftLayer pedestal in the IBM Cloud booth #515. We look forward to seeing you.

-Ted

April 17, 2014

Deep in the Heart of Te(ch)xas: SXSW 2014

SXSW 2014 was bigger and crazier than ever. For anyone who has been sleeping under a rock, SXSW is one of the largest, most intense start-up technology, music, and film festivals on the planet. Held in March, SXSW turns Austin, Texas, into the global epicenter of everything (startup) technology.

As in years past, SoftLayer hosted the Speakeasy lounge, a daytime co-working space and community/networking lounge in the evening. For the second straight year, the lounge blew our expectations out of the water. Over the course of 48 hours, we saw over a thousand partners, start-up clients, fellow colleagues, and members of the global start-up community come through the doors. To give you an idea of how “global” the community was, I walked through the lounge at one point and heard six different languages being spoken.

Our start-up partners used the lounge to escape the chaos of the festival so they could get work done. In the space, they could relax, send emails, connect with clients and friends, or just find some peace and quiet away from the cacophonous show floor (and even-noisier 6th Street).

Catalyst Lounge SXSW 2014

One of the biggest highlights at SXSW for the Catalyst team was a panel that I moderated about building meaningful, organic communities around brands. The panelists for this discussion were George Karidis, COO of SoftLayer; Ben Rigby, CEO of Sparked; Samar Birwadker, CEO of Good.co; and Justin Johnson, director of developer evangelism for Keen.io. The group explained how their brands’ approaches to community engagement helped them build momentum and succeed faster, and I was humbled to hear how the SoftLayer Catalyst program impacted their decisions shaping their own communities. To cap off the session, the panelists also brought up the benefits of using Catalyst for testing and scaling during their early stages, so they could understand how to use the infrastructure as they grew. You need look no further for validation of our model than to have three of our most successful clients attributing their success to it.

In addition to the Speakeasy and the panel discussion, SoftLayer was also well represented on the SXSW show floor. Over the course of the show, clients, partners, and prospects stopped by to try their hands at the Server Challenge, and we had some phenomenal conversations about the future of the cloud and how SoftLayer is forging a new path in the infrastructure as a service game.

What a lot of people don’t realize about SXSW is that the majority of business gets done outside of the show floor. Each night presents opportunities to connect with and learn about individuals in the global start-up community. For example, Catalyst partner Planwise held a party and barbecue where they discussed best practices for start-ups in financial technology. We got in on the fun as well when we partnered with Techstars to host one of the hottest parties at SXSW Interactive. DJed by Thievery Corporation and attended by over a thousand guests, if you managed to get a hard-to-come-by ticket, you had a great time and met a lot of amazing people.

SoftLayer & Techstars Party SXSW 2014

Over the years, SXSW has proven to be a melting pot for creativity and innovation on a global scale. As businesses look for new ways to gather and present information, providers like SoftLayer become an integral part of their approaches. Our goal with Catalyst is to stay front-and-center in the startup movement … So it’s a safe bet that you’ll see us again at SXSW 2015.

-@joshuakrammes

March 19, 2014

An Inside Look at IBM Cloud Event 2014 in Hong Kong

On March 17 in Hong Kong, IBM and SoftLayer successfully concluded the first of many intimate cloud events. IBM Cloud Event 2014 marked the beginning of the $1.2 billion investment committed towards our global expansion plans.

Growing from 13 to 40 data centers is no mean feat, and Hong Kong is the starting point. Not only does this give our customers data redundancy in Asia-Pacific, but also provides data residency to our Hong Kong-based customers. Quite simply, we are growing where you want to grow.

For me, there were three key takeaways from the event.

We’re seeing overwhelming support from our customers.
Not only did we have an opportunity to host our Hong Kong clientele, but many also traveled from cities in Greater China to be a part of this milestone. It was immensely gratifying to see them being vocal advocates of SoftLayer services. Natali Ardianto from Tiket.com, Chris Chun from 6waves and Larry Zhang representing ePRO all shared their brilliant stories with the audience.

Tiket.com’s co-founder, Natali, is especially proud of the fact that the company sold out 6,000 tickets for the K-Pop Big Bang Alive concert in 10 minutes, while their competitor’s site was unable to meet the huge demand and shut down for four hours during the peak period. Tiket.com, founded in 2011, faced TCP, DoS and DDoS attacks and tried hosting unsuccessfully on two different IaaS providers before moving to SoftLayer’s infrastructure services in 2012.

6Waves, a gaming publisher, was started in 2008. Today, built on SoftLayer, 6waves has grown to the #1 third-party publisher on Facebook. 6waves manages 14 million monthly active users and 2 million daily active users. Chris, 6waves’ CTO and co-founder, shared that since 2009 6waves has launched more than 200 games on SoftLayer.

Larry Zhang, ePRO’s senior IT manager and architect, had a similar story to share. The B2C e-commerce platform, part of China-based DX Holdings, supports more than 200,000 items in 15 categories and saw a 66 percent increase in customers from October 2011 to September 2013. ePRO is now looking to cater to the US and Australian markets, and Larry believes that SoftLayer’s aggressive expansion plans will help them meet their goal.

SoftLayer in Hong Kong

There is a vested interest in the SoftLayer-IBM integration roadmap.
Large enterprises are moving towards the cloud. This is not a forward-looking statement, it's a fact. And from the feedback gathered and the questions put up by these organizations, it is clear that they are investing in leveraging cloud services for improving their internal processes and for bringing services to their end customers more quickly. Lance Crosby presented a SoftLayer-IBM integration roadmap. With SoftLayer forming the foundation of IBM's cloud offerings—SaaS, PaaS and BPaaS—there is no doubt that we are as invested in this partnership as our clientele.

The strong startup community in Hong Kong is committed to growing with Softlayer.
Catalyst, SoftLayer's startup incubator, has always had a strong presence in Hong Kong, and the startup spirit was evident on March 17 as well. The dedicated roundtable conducted for the community with Lance Crosby and Casey Lau, SoftLayer's Catalyst representative for APAC, was the highlight of the day. Lance left us with a powerful thought, "We are here to be an extension to your infrastructure... The question is what can you build on us."

All in all, this was a great start to our new journey!

- Namrata

March 7, 2014

Why the Cloud Scares Traditional IT

My background is "traditional IT." I've been architecting and promoting enterprise virtualization solutions since 2002, and over the past few years, public and hybrid cloud solutions have become a serious topic of discussion ... and in many cases, contention. The customers who gasped with excitement when VMware rolled out a new feature for their on-premises virtualized environments would dismiss any recommendations of taking a public cloud or a hybrid cloud approach. Off-premises cloud environments were surrounded by marketing hype, and the IT departments considering them had legitimate concerns, especially around security and compliance.

I completely understood their concerns, and until recently, I often agreed with them. The cloud model is intimidating. If you've had control over every aspect of your IT environment for a few decades, you don't want to give up access to your infrastructure, much less have to trust another company to protect your business-critical information. But now, I think about those concerns as the start of a conversation about cloud, rather than a "no-go" zone. The cloud is different, but a company's approach to it should still be the same.

What do I mean by that? Enterprise developers and engineers still have to serve as architects to determine the functional and operational requirements for their services. In that process, they need to determine the suitability of a given platform for the computing workload and the company's business objectives and core competencies. Unfortunately, many of the IT decision-makers don't consider the bigger business context, and they choose to build their own "public" IaaS offerings to accommodate internal workloads, and in many cases, their own external clients.

This approach might makes sense for service providers, integrators and telcos because infrastructure resources are core components of their businesses, but I've seen the same thing happen at financial institutions, rental companies, and even an airline. Over time, internal IT departments carved out infrastructure-services revenue streams that are totally unrelated to the company's core business. The success of enterprise virtualization often empowered IT departments through cost savings and automation — making the promise of delivering public cloud “in-house” a natural extension and seemingly attractive proposition. Reshaping their perspectives around information security and compliance in that way is often a functional approach, but is it money well spent?

Instead of spending hundreds of thousands or millions of dollars in capital to build out (often commoditized) infrastructure, these businesses could be investing those resources in developing and marketing their core business areas. To give you an example of how a traditional IT task is performed in the cloud, I can share my experience from when I first accessed my SoftLayer account: I deployed a physical ESX host alongside a virtual compute instance, fully pre-configured with OS and vCenter, and I connected it via VPN to my existing (on-prem) vCenter environment. In the old model, that process would have probably taken a couple of days to complete, and I got it done in 3 hours.

Now more than ever, it is the responsibility of the core business line to validate internal IT strategies and evaluate alternatives. Public cloud is not always the right answer for all workloads, but driven by the rapidly evolving maturity and proliferation of IaaS, PaaS and SaaS offerings, most organizations will see significant benefits from it. Ultimately, the best way to understand the potential value is just to give it a try.

-Andy

Andreas Groth is an IBM worldwide channel solutions architect, focusing primarily on SoftLayer. Follow him on Twitter: @andreasgroth

March 6, 2014

SoftLayer at SXSW 2014

When attending South by Southwest (SXSW), the streets of Austin can feel like a giant maze. Keeping up with all the events in and around the conference is exhausting (if not impossible), so we thought we'd create a simple "SoftLayer at SXSW 2014" cheat sheet to eliminate the twists, turns and Internet searches that you'd otherwise make to track us down.

SXSW Interactive (SXSWi) Tradeshow

You will find the SoftLayer team in the Austin Convention Center Exhibit Hall at Stands 404 and 406. SLayers will be on-hand to give you a guided tour of the SoftLayer customer portal and answer any questions you have about moving your business into the cloud in general or moving it onto SoftLayer, specifically. If you have trouble locating our booth, we've got an 8-bit-inspired milestone for you to look for: The Server Challenge II.

We launched the original Server Challenge at SXSW in 2011, and since then, we've been tweaking and improving the competition to engage with conference attendees and help us tell the SoftLayer story. The objective of the competition is to popular 24 drive trays into two 2U servers and plug the network cables into the correct switches in the fastest time possible. If at the end of the show you have the fastest time, you will walk away with a MacBook Air and major bragging rights. As a reward for reading the SoftLayer Blog, we'll give you a leg up on the competition by letting you watch the current 43-second Server Challenge II world record completion:

SoftLayer Speakeasy

If you're looking to chill, recharge or get work done in the midst of the SXSW craziness, sign up to join us at the SoftLayer Speakeasy, featuring the Catalyst Startup Lounge. Our Catalyst team is taking over a great 6th Street venue on Sunday and Monday to provide a relaxed co-working space for customers, partners, and startups. Entrepreneurs, investors, developers and individuals in the startup ecosystem are welcome to stop in for free WiFi, coffee and drinks all day, and after 7pm, you'll enjoy live music!

Catalyst Startup Lounge

Register Now
Location: 501 East 6th Street, on the 2nd floor
Dates/Times: Sunday, March 9 at 12:00 PM to Monday, March 10 at 10:00 PM

SoftLayer Catalyst Incubator Program - SXSWi Panel

SoftLayer VP of Community Development Joshua Krammes joins a panel of customers and partners on Monday for a look at the tangible resources startup companies need to succeed:

SoftLayer’s Catalyst Incubator Program
@JoshuaKrames, VP Community Development (+ Panel)
Monday, March 10 @ 12:30pm — Hilton Austin Downtown, Salon B

IBM Cognitive Food Truck

While you're in town for SXSW, you're going to get hungry. Luckily, the Austin food truck scene is amazing, and you have quick and convenient access to any kind of food you can think of. This year, you'll even have quick and convenient access to any kind of food that IBM Watson can think up! Stop by the corner of Red River and 4th Street for a creative, crowd-sourced treat from the IBM Cognitive Food Truck. By using algorithms to determine why people like certain foods, Watson comes up with unique combinations of ingredients that deliver unbelievable results. And the best part...

Cognitive Cooking

Vote for the dishes you want to see the IBM Cognitive Food Truck create at SXSW online or by Tweeting your desired dish using #IBMFoodTruck. And if you get to try any of the food, let us know what you think about it.

With this cheat sheet, finding SoftLayer at SXSW will be a breeze ... Navigating the streets of Austin in the midst of all the crowds and chaos still might be tricky, though.

See you on Sunday!

-Rachel

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