funny

September 3, 2014

The Cloud Doesn’t Bite, Part I

Why it's OK to be a server hugger—a cloud server hugger.

By now, you probably understand the cloud enough to know what it is and does. Maybe it's something you've even considered for your own business. But you're still not sold. You still have nagging concerns. You still have questions that you wish you could ask, but you're pretty sure no cloud company would dignify those questions with an honest, legitimate response.

Well we’re a cloud company, and we’ll answer those questions.

Inspired by a highly illuminating (!) thread on Slashdot about the video embedded below, we've noticed that some of you aren't ready to get your head caught up in the cloud just yet. And that's cool. But let's see if maybe we can put a few of those fears to rest right now.

"I'm worried about cloud services going down or disappearing, and there’s nothing anyone can do about it."

Let's just get one thing straight here: we're human, and the devices and infrastructures and networks we create are fallible. They're intelligent and groundbreaking and mind-boggling, but they are—like us—susceptible to bad things and prone to error at any given time.

But it's not the end of the world if or when it happens. Your cloud service provider has solutions. And so do you.

First, be smart about who you choose to work with. The larger, more reputable a company you select, the less likely you are to experience outages or outright disappearances. It's the nature of the beast—the big guys aren't going out of business any time soon. And if the worst should happen, they're not going down without a fight for your precious data.

Most outages end up being mere temporary blips that generally don’t last long. It'd take a major disaster (think hurricane or zombie apocalypse) to take any cloud-based platform out for more than a few hours. Which, of course, sounds like a long time, but we're talking worst case scenario here. And in the event of a zombie apocalypse, you probably have bigger fish to fry anyway.

But the buck doesn't stop there. Moving data to the cloud doesn't mean you get to kick up your heels, and set cruise control. (You don't really want that anyway, and you know it.) Be proactive. Know your service-level agreements, and make sure your system structures are built in a way that you're not losing out when it comes to outages and downtime. Know your provider's plan for redundancy. Know what monitoring systems are in place. Identify which applications and data are critical and should be treated differently in the event of a worst case scenario. Have a plan in the event of doomsday. You wouldn't go head first into sharknado season without a strategy for what to do if disaster hits, right? Why would the (unlikely) downfall of your data be any different?

Remember when we backed things up to external hard drives; before we'd ever heard of that network in the sky (a quaint concept, we know)? Well, we think it would behoove you to have a backup of what's essential to you and your business.

In fact, being realistic about technology these days is paramount. We can't prevent failure because we know better. According to Microsoft's chief reliability strategist, David Bills, "It's about designing resilient services in which inevitable failures have a minimal effect on service availability and functionality."

In any event, don't panic. You think you're freaking out about the cloud going down? Chances are, your provider is one step ahead of you already.

"Most of the time you don't find out about the cloud host's deficiencies until far too late." "One cloud company I had a personal Linux server with got hit with a DOS attack, and their response was to ignore their customer service email and phone for almost a week while trying to clean it up.”

Uh. Call us crazy, but we're guessing that company's no longer around—just a hunch.

We cloud infrastructure providers don't exactly pride ourselves on hoarding your data and then being completely inaccessible to you. Do your research on potential providers. Find out how easy it is (or difficult as the case may be) to get a hold of your customer service team. Make sure your potential provider's customer support meets your business needs. Make sure there's extra expertise available to you if you need personal attention or a little TLC. Make sure those response times are to your liking. Make sure those methods of contact are diverse enough and align with the way you do work.

We know you don't want to need us, but when you do need us, we are here for you.

"Of course, you have to either provide backup yourself, or routinely hard-verify the cloud provider's backup scheme. And you'd better have a backup-backup offsite recovery contract for when the cloud provider announces it can't really recover (e.g. Hurricane Sandy). And a super-backup-backup plan in case the cloud provider disappears with no forwarding address or has all its servers confiscated by DHS."

Hey, you don't have to have any of these things if your data's not that important to you. But if you'd have backups of your local servers, why wouldn't you have backups of anything you put in the cloud?

We thought so.

Nota bene: Sounds like you might want to take up some of this beef with Hurricane Sandy.

Stay tuned for part two where we tackle accountability, security, and buying ourselves new yachts.

- Fayza

August 28, 2014

Dude, how do I get into the cloud?

I know you may think that’s just a catchy title to get you to read my blog, but it’s not. I’ve actually had someone ask me that at a party. In fact, that’s the first thing anyone asks me when they find out I work for SoftLayer. The funny thing is, everyone is already in the cloud—they just don’t realize it! To make my point, I pick up their smart phone and tell them they already are in the cloud, and walk away. That, of course, sparks more conversation and the opportunity to educate my friends and family on the magic and mystery that is the cloud. But truthfully, it really is a very simple concept:

  • On demand
  • Compute
  • Consumption-based billing

That’s it. At its core. But if you want more detail, check out this document: NIST.

And, just to shed light on the backend of what the cloud is, well, it’s nothing but servers. I know, you were expecting something more exciting—maybe unicorns and fairy dust. But it’s not. We house the servers. We care for them daily. We store them and protect them. All from our data center.

What makes SoftLayer stand out from others in the cloud space is that we offer more than one-size-fits-all servers. We offer both public and private virtual servers like other cloud providers, but we also offer highly customizable and high performance bare metal, servers. And as with any good infrastructure, we offer all the ancillary services such as load balancing, firewalls, attached storage, DNS, etc…

There’s no magic involved here. We’ve simply taken your infrastructure and removed your capex and headache. You’re welcome.

So when you hear “The Cloud,” don’t be mystified, and don’t feel inadequate. Now you too can be the cloud genius at your next party. When they talk cloud, just say things like, “Oh yeah, it’s totally on demand computing that bills based on consumption.” Chicks dig that, trust me.

-Cheeku

August 26, 2014

Bare Metal Power. By the Hour.

Think quickly. You hear that your new app will be featured on the front page of TechCrunch in less than two hours. Because it’s a resource-intensive application you know that a flood of new users will bog down its current cloud infrastructure and you’ll need to scale out.

What do you do? Choose virtual servers to guarantee quick deployment and more flexibility? Opt for bare metal servers to deliver the best user experience (while crossing your fingers that the servers are online in time for the flood of traffic)? In times like these, you shouldn’t have to choose between flexibility and power.

You need hourly bare metal servers.

We’ve streamlined the deployment of four of our most popular bare metal configurations, and with that speed, we’re able to offer them with hourly billing! With the hardware pre-configured, you tell us where you want the server to be provisioned—Dallas, San Jose, Washington D.C., London, Toronto, Amsterdam, Singapore, and Hong Kong—and which operating system you’d like us to install— CentOS, Red Hat, FreeBSD, or Ubuntu. And in less than 30 minutes, your server will be online, fully integrated with your other SoftLayer servers and services, and ready for you.

Use the server for as long as you need it. Spin it down when you’re done. Pay for the hours you had it on your account. It’s that easy. No virtualization. No noisy neighbors. Just your computing-intensive workload, the hardware configuration you need, and a phobia-proof commitment.

Why you need hourly bare metal servers in your cloud life?

  • Processing Power: You have short-term workloads that require significant amounts of processing power. To get the same performance from virtual servers, you might have to provision twice as many nodes or run them for twice as long.
    • Example: a business intelligence ELT (Extract/Load/Transform) application.
  • Schedule-based Workloads: You have a number of applications that require compute and storage resources on a set schedule (i.e., once every month), and you don’t want to deploy (and pay for) high-end machines that will sit idle at all other times.
    • Example: payroll processing or claims payment processing.
  • Performance Testing: Certify or validate how an application performs on a specific hardware configuration.
    • Example: Software or mobile application companies can validate performance on specific hardware platforms.

With bare metal performance available on demand and on hourly terms, you don’t have to compromise performance for flexibility. When TechCrunch comes calling, you have peace of mind that your app’s success and popularity won’t bring it down.

-RJ

August 20, 2014

SoftLayer is in Canada, eh?

Last week, we celebrated the official launch of our Toronto (TOR01) data center—the fourth new SoftLayer data center to go live in 2014, and our first in Canada! To catch you up on our progress this year, we unveiled a data center in Hong Kong in June to provide regional redundancy in Asia. In July, we added similar redundancy in Europe with the grand opening of our London data center, and we cut the ribbon on a SoftLayer data center designed specifically for federal workloads in Richardson, TX. The new Toronto location joins our data center pods in Washington, D.C., as our second location in the northeast region of North America.

As you can imagine, our development and operations teams have been working around the clock to get these new facilities built, so they were fortunate to have Tim Hortons in Toronto to keep them going. Fueled by countless double-doubles and Timbits, they officially brought TOR01 online August 11! This data center launch is part of IBM’s massive $1.2 billion commitment to in expanding our global cloud footprint. A countless number of customers have asked us when we were going to open a facility in Canada, so we prioritized Toronto to meet that demand. And because the queue had been building for so long, as soon as the doors were opened, we had a flood of new orders to fulfill. Many of these customers expressed a need for data residency in Canada to handle location-sensitive workloads, and expanding our private network into Canada means in the region will see even better network performance to SoftLayer facilities around the world.

Here are what a few of our customer had to say about the Toronto launch:

Brenda Crainic, CTO and co-founder of Maegan said, “We are very excited to see SoftLayer open a data center in Toronto, as we are now expanding our customer base in Canada. We are looking forward to host all our data in Canada, in addition to their easy-to-use services and great customer service."

Frederic Bastien, CEO at mnubo says, “We are very pleased to have a data center in Canada. Our customers value analytics performance, data residency and privacy, and deployment flexibility—and with SoftLayer we get all that and a lot more! SoftLayer is a great technology partner for our infrastructure needs.”

With our new data center, we’re able to handle Canadian infrastructure needs from A to Zed.

While we’d like to stick around and celebrate with a Molson Canadian or two, our teams are off to the next location to get it online and ready. Where will it be? You won’t have to wait very long to find out.

I’d like to welcome the new Canucks (both employees and customers) to SoftLayer. If you’re interested in getting started with a bare metal or virtual server in Canada, we’re running a limited-time launch promotion that’ll save up to $500 on your first order in Toronto: Order Now!

-John

P.S. I included a few Canadianisms in this post. If you need help deciphering them, check out this link.

August 11, 2014

I PLEB Allegiance to My Data!

As a "techy turned marketing turned social media turned compliance turned security turned management" guy, I have had the pleasure of talking to many different customers over the years and have heard horror stories about data loss, data destruction, and data availability. I have also heard great stories about how to protect data and the differing ways to approach data protection.

On a daily basis, I deal with NIST 800-53 rev.4, PCI, HIPAA, CSA, FFIEC, and SOC controls among many others. I also deal with specific customer security worksheets that ask for information about how we (SoftLayer) protect their data in the cloud.

My first response is always, WE DON’T!

The looks I’ve seen on faces in reaction to that response over the years have been priceless. Not just from customers but from auditors’ faces as well.

  • They ask how we back up customer data. We don’t.
  • They ask how we make it redundant. We don’t.
  • They ask how we make it available 99.99 percent of the time. We don’t.

I have to explain to them that SoftLayer is simply infrastructure as a service (IaaS), and we stop there. All other data planning should be done by the customer. OK, you busted me, we do offer managed services as an additional option. We help the customer using that service to configure and protect their data.

We hear from people about Personal Health Information (PHI), credit card data, government data, banking data, insurance data, proprietary information related to code and data structure, and APIs that should be protected with their lives, etc. What is the one running theme? It’s data. And data is data folks, plain and simple!

Photographers want to protect their pictures, chefs want to protect their recipes, grandparents want to protect the pictures of their grandkids, and the Dallas Cowboys want to protect their playbook (not that it is exciting or anything). Data is data, and it should be protected.

So how do you go about doing that? That's where PLEB, the weird acronym in the title of this post, comes in!

PLEB stands for Physical, Logical, Encryption, Backups.

If you take those four topics into consideration when dealing with any type of data, you can limit the risk associated with data loss, destruction, and availability. Let’s look at the details of the four topics:

  • Physical Security—In a cloud model it is on the shoulders of the cloud service provider (CSP) to meet strict requirements of a regulated workload. Your CSP should have robust physical controls in place. They should be SOC2 audited, and you should request the SOC2 report showing little or no exceptions. Think cameras, guards, key card access, bio access, glass alarms, motion detectors, etc. Some, if not all, of these should make your list of must-haves.
  • Logical Access—This is likely a shared control family when dealing with cloud. If the CSP has a portal that can make changes to your systems and the portal has a permissions engine allowing you to add users, then that portion of logical access is a shared control. First, the CSP should protect its portal permission system, while the customer should protect admin access to the portal by creating new privileged users who can make changes to systems. Second, and just as important, when provisioning you must remove the initial credentials setup and add new, private credentials and restrict access accordingly. Note, that it’s strictly a customer control.
  • Encryption—There are many ways to achieve encryption, both at rest and in transit. For data at rest you can use full disk encryption, virtual disk encryption, file or folder encryption, and/or volume encryption. This is required for many regulated workloads and is a great idea for any type of data with personal value. For public data in transit, you should consider SSL or TLS, depending on your needs. For backend connectivity from your place of business, office, or home into your cloud infrastructure, you should consider a secure VPN tunnel for encryption.
  • Backups—I can’t stress enough that backups are not just the right thing to do, they are essential, especially when using IaaS. You want a copy at the CSP you can use if you need to restore quickly. But, you want another copy in a different location upon the chance of a disaster that WILL be out of your control.

So take the PLEB and mitigate risk related to data loss, data destruction, and data availability. Trust me—you will be glad you did.

-@skinman454

August 7, 2014

Deploy or Die

“Forget about being a futurist, become a now-ist.” With those words, Joi Ito, the director of the MIT Media Lab, ends his most recent talk at TED. What thrills me the most is his encouragement to apply agile principles throughout any innovation process, and creating in the moment, building quickly and improving constantly is the story we’ve been advocating at SoftLayer for a long while.

Joi says that this new approach is possible thanks to the Internet. I actually want to take it further. Because the Internet has been around a lot longer than these agile principles, I argue that the real catalyst for the startups and technology disruptors we see nowadays was the widespread, affordable availability of cloud resources. The chance of deploying infrastructure on demand without long-term commitments, anywhere in the world, and with an option to scale it up and down on the fly decreased the cost of innovation dramatically. And fueling that innovation has always been raison d'être of SoftLayer.

Joi compares two innovation models: the before the Internet (I will go ahead and replace “Internet” with “cloud,” which I believe makes the case even stronger) and the new model. The world seemed to be much more structured before the cloud, governed by a certain set of rules and laws. When the cloud happened, it became very complex, low cost, and fast, with Newtonian rules being often defied.

Before, creating something new would cost millions of dollars. The process started with commercial minds, aka MBAs, who’d write a business plan, look for money to support it, and then hire designers and engineers to build the thing. Recently, this MBA-driven model has flipped: first designers and engineers build a thing, then they look for money from VCs or larger organizations, then they write a business plan, and then they move on to hiring MBAs.

A couple of months ago, I started to share this same observation more loudly. In the past, if an organization wanted to bring something new to the market, or just make iteration to the existing offering, it involved a lot of resources, from time, to people, to supporting infrastructure. Only a handful of ideas, after cumbersome fights with processes, budget restrictions, and people (and their egos), got to see the daylight. Change was a luxury.

Nowadays the creators are people who used to be in the shadows, mainly taking instructions from “management” and spinning the hamster wheel they were put on. Now, the “IT crowd” no longer sits in the basements of their offices. They are creating new revenue streams and becoming driving forces within their organizations, or they are rolling out their own businesses as startup founders. There is a whole new breed of technology entrepreneurs thriving on what the cloud offers.

Coming back to the TED talk, Joi brings great examples proving that this new designers/engineers-driven model has pushed innovation to the edges and beyond not only in software development, but also in manufacturing, medicine, and other disciplines. He describes bottom-up innovation as democratic, chaotic, and hard to control, where traditional rules don’t apply anymore. He replaces the demo-or-die motto with a new one: deploy or die, stating that you have to bring something to the real world for it to really count.

He walks us through the principles behind the new way of doing things, and for each of those, without any hesitation, I can add, “and that’s exactly what the cloud enables” as an ending to each statement:

  • Principle 1: Pull Over Push is about pulling the resources from the network as you need them, rather than stocking them in the center and controlling everything. And that’s exactly what the cloud enables.
  • Principle 2: Learning Over Education means drawing conclusions and learning on the go—not from static information, but by experimenting, testing things in real life, playing around with your idea, seeing what comes out of it, and applying the lessons moving forward. And that’s exactly what the cloud enables.
  • Principle 3: Compass Over Maps calls out the high cost of writing a plan or mapping the whole project, as it usually turns out not to be very accurate nor useful in the unpredictable world we live in. It’s better not to plan the whole thing with all the details ahead, but to know the direction you’re headed and leave yourself the freedom of flexibility, to adjust as you go, taking into account the changes resulting from each step. And that’s exactly what the cloud enables.

I dare to say that all the above is the true power of cloud without fluff, leaving you with an easy choice when facing the deploy-or-die dilemma.

- Michalina

August 6, 2014

Healthy Startups: HealthXL Global Gathering in Dublin

We’ve all heard nightmare stories about the health care industry. The combination of insurance companies, health care providers, government regulation, and literal “life and death” situations can make for a contentious environment. And with the outdated policies and procedures that permeate the industry, it’s a perfect opportunity for innovation.

When I met Martin Kelly of HealthXL a few months ago, I was intrigued by what he was building. He saw the need for innovation in health care, and he started looking around for the startups that were focusing on these kinds of issues. And while he encountered several groups with a health care focus, no one really took the lead to connect them all together to collaborate or strategize about how startups can really change health care. I mean REALLY change it.

Martin, a former IBMer, is super-passionate about innovation in technology for the health care industry, so he leveraged the IBM network and the relationships he built during his time at IBM to address a few simple questions:

  • What needs to happen in health care, through technology, to make the experience and the system better for us all?
  • What is the moonshot that needs to happen for true innovation to happen?

The group he brought together consisted of experts from enterprise companies like the Cleveland Clinic, ResMed, and Johnson & Johnson as well as startup influencers in the health care community like Aussie Jason Berek-Lewis of HealthyStartups and Silicon Valley Bank.

And when those different viewpoints came together, he realized the questions weren’t quite as “simple” as he expected.

Martin invited me to join the conversation for three days at the HealthXL Global Gathering in Dublin to hear what global leaders in the industry are saying about health care. And boy … was I surprised.

To their credit, these leaders (and their respective companies) are very willing and capable to innovate. They feel the pain of heavy administrative responsibilities, often involving duplication and triplication of work. They know how hard it is to track patients from different systems as they change jobs, insurance companies, and providers. They struggle with not being able to communicate effectively with insurance providers. And they fully understand how over-commoditized health care has become as well as its decentralization of focus from patients.

The bottom line: They feel the pain of not having the right technology to run more efficient, cost-effective, and patient-centered health care businesses. They’ve seen the finance industry integrate technology over the past few years, but they're somewhat unsure of what that could look like for them. This can only mean that there are huge opportunities for startups and innovative technologies.

I couldn’t help but consider of how nicely these conversations fit in with the Sprint Mobile Health Accelerator powered by our friends at TechStars that @andy_mui and I visited in March. The conversations inside that accelerator are the missing pieces to the conversations that companies like the Cleveland Clinic and Johnson & Johnson were having. Those enterprises have the opportunity to invest in early stage entrepreneurs and born-on-the-Web startups to incubate technologies and solutions that would prove in time to make their businesses more profitable and efficient.

But the biggest opportunity is what that means for patients.

The most telling story to play out over the next 10 years will be whether the largest health care providers and other businesses will approach these market opportunities in pursuit of cultivating a health care system that prioritizes patients. After hearing the conversation at the HealthXL accelerator global summit, that’s the ultimate challenge.

The startup ecosystem is full of entrepreneurs and teams that can deliver on the goal of improving health care while secondarily (and in some cases indirectly) improving the way heath care businesses run. These efficiencies will result in MORE clients, customers, partners, and profitability in the end, but they may require some hefty changes at the outset. Will the industry allow itself to admit what it doesn’t know?

I am excited to see where this goes. In a few years, I think we’re going to consider Martin Kelly as a key builder of this movement, and more and more businesses will be turning to him for answers to the most important of all questions: “How do we do this?”

We’re excited to be able to support Martin and all of the health care startups in the marketplace today. What will the future of health care look like when these innovators and entrepreneurs are done with it?

The possibilities are endless.

-@JoshuaKrammes

July 16, 2014

Vyatta Gateway Appliance vs Vyatta Network OS

I hear this question almost daily: “What’s the difference between the Vyatta Network OS offered by SoftLayer and the SoftLayer Vyatta Gateway Appliance?” The honest answer is, from a software perspective, nothing. However from a deployment perspective, there are a couple fundamental differences.

Vyatta Network OS on the SoftLayer Platform

SoftLayer offers customers the ability to spin up different bare metal or virtual server configurations, and choose either the community or subscription edition of the Vyatta Network operating system. The server is deployed like any other host on the SoftLayer platform with a public and private interface placed in the VLANs selected while ordering. Once online, you can route traffic through the Vyatta Network server by changing the default gateway on your hosts to use the Vyatta Network server IP rather than the default gateway. You have the option to configure ingress and egress ACLs for your bare metal or virtual servers that route through the Vyatta Network server. The Vyatta Network server can also be configured as a VPN end point to terminate Internet Protocol Security (IPSEC), Generic Routing Encapsulation (GRE), or OpenSSL VPN connections, and securely connect to the SoftLayer Private Network. Sounds great right?

So, how is a Vyatta Network OS server different from a SoftLayer Vyatta Gateway Appliance?

A True Gateway

While it’s true that the Vyatta Gateway Appliance has the same functionality as a server running the Vyatta Network operating system, one of the primary differences is that the Vyatta Gateway Appliance is delivered as a true gateway. You may be asking yourself what that means. It means that the Vyatta Gateway Appliance is the only entry and exit point for traffic on VLANs you associate with it. When you place an order for the Vyatta Gateway Appliance and select your public and private VLANs, the Vyatta Gateway Appliance comes online with its native VLAN for its public and private interfaces in a transit VLAN. The VLANs you selected are trunked to the gateway appliance’s public and private interfaces via an 802.1q trunk setup on the server’s interface switch ports. These VLANs will show up in the customer portal as associated VLANs for the Vyatta Gateway Appliance.

This configuration allows SoftLayer to create an outside, unprotected interface (in the transit VLAN) and an inside, protected interface (on your bare metal server or virtual server VLAN). As part of the configuration, we set up SoftLayer routers to static route all IP space that belongs to the associated VLANs to the Vyatta Gateway Appliance transit VLAN IP address. The servers you have in a VLAN associated with gateway appliance can no longer use the SoftLayer default gateway to route in and out of the VLAN. All traffic must be filtered through the Gateway Appliance, making it a true gateway.

This differs from a server deployed with the Vyatta Network OS because hosts behind the Vyatta Network OS server can route around it by simply changing their default gateway back to the SoftLayer default gateway.

N-Tier Architecture

Another difference is that the gateway appliance gives customers the option to route multiple public and private VLANs in the same pod (delineated by an FCR/BCR pair) through the device. This allows you to use the gateway appliance to create granular segmentation between different VLANs within your environment, and set up a traditional tiered infrastructure environment with ingress and egress rules between the tiers.

A server running Vyatta Network OS cannot be configured this way. The Vyatta Network OS server is placed in a single public and private VLAN, and there is no option to associate different VLANs with the server.

I hope this helps clear up the confusion around Vyatta on the SoftLayer platform. As always, if you have any questions or concerns about any of SoftLayer’s products or services, the sales and sales engineering teams are happy to help.

-Kelly

July 14, 2014

London Just Got Cloudier—LON02 is LIVE!

Summer at SoftLayer is off to a great start. As of today, customers can order SoftLayer servers in our new London data center! This facility is SoftLayer's second data center in Europe (joining Amsterdam in the region), and it's one of the most anticipated facilities we've ever opened.

London is the second SoftLayer data center to go live this year, following last month's data center launch in Hong Kong. In January, IBM committed to investing $1.2 billion to expand our cloud footprint, and it's been humbling and thrilling at the same time to prepare for all of this growth. And this is just the beginning.

When it comes to the Europe, Middle East, and Africa region (EMEA), SoftLayer's largest customer base is in the U.K. For the last two and a half years I’ve been visiting London quite frequently, and I've met hundreds of customers who are ecstatic to finally have a SoftLayer data center in their own backyard. As such, I'm especially excited about this launch. With this data center launch, they get our global platform with a local address.

The SoftLayer Network

Customers with location-sensitive workloads can have their data reside within the U.K. Customers with infrastructure in Amsterdam can use London to add in-region redundancy to their environments. And businesses that target London's hyper-competitive markets can deliver unbelievable performance to their users. LON02 is fully integrated with the entire SoftLayer platform, so bare metal and virtual servers in the new data center are seamlessly connected to servers in every other SoftLayer data center around the world. As an example of what that means in practice, you can replicate or integrate data between servers in London and Amsterdam data centers with stunning transfer speeds. For free. You can run your databases on bare metal in London, keep backups in Amsterdam, spin up virtual servers in Asia and the U.S. And your end users get consistent, reliable performance—as though the servers were in the same rack. Try beating that!

London is a vibrant, dynamic, and invigorating city. It's consistently voted one of the best places for business in the region. It's considered a springboard for Europe, attracting more foreign investors than any other location in the region. A third of world’s largest companies are headquartered in London, and with our new data center, we're able to serve them even more directly. London is also the biggest tech hub in-region and the biggest incubator for technology startups and entrepreneurs in Europe. These cloud-native organizations have been pushing the frontiers of technology, building their businesses on our Internet-scale platform for years, so we're giving them an even bigger sandbox to play in. My colleagues from Catalyst, our startup program, have established solid partnerships with organizations such as Techstars, Seedcamp and Wayra UK, so (as you can imagine) this news is already making waves in the U.K. startup universe.

For me, London will always be the European capitol of marketing and advertising (and a strong contender for the top spot in the global market). In fact, two thirds of international advertising agencies have their European headquarters in London, and the city boasts the highest density of creative firms of any other city or region in the world. Because digital marketing and advertising use cases are some of the most demanding technological workloads, we're focused on meeting the needs of this market. These customers require speed, performance, and global reach, and we deliver. Can you imagine RTB (real-time-bidding) with network lag? An ad pool for multinationals that is accessible in one region, but not so much in another? A live HD digital broadcast to run on shared, low-I/O machines? Or a 3D graphic rendering based on a purely virtualized environment? Just thinking about those scenarios makes me cringe, and it reinforces my excitement for our new data center in London.

MobFox, a customer who happens to be the largest mobile ad platform in Europe and in the top five globally, shares my enthusiasm. MobFox operates more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds (as a comparison I was told that Twitter does about 7 billion+ a month). Julian Zehetmayr, the brilliant 23-year-old CEO of MobFox, agreed that London is a key location for businesses operating in digital advertising space and expressed his excitement about the opportunity we’re bringing his company.

I could go on and on about why this news is soooo good. But instead, I'll let you experience it yourself. Order bare metal or virtual servers in London, and save $500 on your first month service.

Celebrate a cloudy summer in London!

-Michalina

July 1, 2014

The Cloud in 100 Years

Today’s cloud is still in its infancy, with less than 10 years under its belt, yet it has produced some of the most advanced products and solutions known to date. Cloud, in fact, has helped change how the world connects by making information, current events, and communication available globally, at the speed of light.

The Internet itself was born in the 1960s and in just 44 years, look at what it has accomplished! Websites like Google, Bing, and Yahoo provide up-to-the-second information that is reinventing and replacing the role dictionaries and encyclopedias once played. Facebook, Twitter, and Instagram are revolutionizing how most of the world communicates. WordPress, Tumblr, and bloggers give voices to many journalist and writers who were once only heard by few, if any. It is truly a new landscape today. Do you think when Herman Hollerith thought he invented the punch card in the 1890s that it would evolve data processing to “the cloud” in just 100 years? IBM 100 explains:

One could argue that the information age began with the punch card, and that data processing as a transformational technology began with its 1928 redesign by IBM. This thin piece of cardboard, with 80 columns of tiny rectangular holes made the world quantifiable. It allowed data to be recorded, stored, and analyzed. For nearly 50 years, it remained the primary vehicle for processing the essential facts and figures that comprised countless industries, in every corner of the globe. (IBM 100)

What about the future?

It’s obvious that predicting 10 decades into the future is a difficult task, but one thing is for sure, this cloud thing is just getting started.

  • What will we call it? The Internet/World Wide Web is now almost synonymous with the term cloud. I predict that in the next 20 years it will take on another name. Something even more nebulous than the cloud … maybe even “The Nebula.” Or … quite possibly, Skynet!
  • How will it be accessed? In 100 years, I think the more fitting question will be, “how will you hide from it?” Today, we are voluntarily connected with our smart phones. You can be found and contacted using varying mediums from a single, handheld device. FaceTime, WhatsApp, Skype, Tango … you name it. You can make video calls to people halfway around the world in seconds. If Moore’s law still applies in 100 years, our devices could potentially be 50 times smaller than what they are today.
  • Ultimate Control: Nanotechnology will have the ability to control the weather and not only determine if we will have rain but regulate it. Weather control could rid the world of drought and make uninhabitable areas of the world flourish.
  • Medicine: The term “antibiotics” will take on a whole new meaning for medicine in 100 years. Imagine instead of getting a shot of penicillin, you receive 50mL of microscopic robots that can attack the virus directly, from within. The robots then send a push notification to your ‘iPhone 47S’ notifying you that your flu bug has been located and irradiated and that you can press “OK” to send the final report to your physician. The Magic School Bus finally becomes a reality!

Without a doubt, cloud services will be everywhere in the future. The change is already taking place with early adopters and businesses. In the 10 years since the industry coined the term cloud, it’s become a birthplace for technology and industry disruptive behavior. This has caught the attention of the traditional IT organizations as a way to save capital, lower time to market, and increase research and development on their own products and services.

SoftLayer is dedicated to helping the transformation of mid-market and enterprise companies alike. We understand that the cloud is virtually making this world smaller as companies reach into markets that were once out of reach; which is why we’re in the process of doubling our data center footprint to reach those unreachable areas of the world. Don’t be surprised when we announce our first data center on the moon!

-Harold

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