Ok, I admit it. I am addicted to Facebook games. For those of you who are a bit “long in the tooth” you might remember a series of games from a certain era where all you did was walk around and try to figure “it” out, but you really didn’t know what “it” was. Zork for instance was my favorite. In Zork you simply walked around and talked to people, touched walls and things rumbled, and picked up and dropped items. etc. Now don’t misunderstand, you didn’t see this happen, it was all in your head because the only thing on the screen was text. Think of it like the hit TV show LOST in text and you were John Locke. Are you LOST yet? Here is an example:
Facebook has taken us back to the world of Zork but now you can almost see what is going on. Let’s use the early on Mobster style games as example number one. They were sleek and simple; do a job, fight someone, whack someone on the hitlist, write a script, find a bot to do it all for you and become a “made man”. Now, the main idea in these games is ad generation and page views, so when the techies of the world figured out how to cheat, um I mean make the game more efficient, it was time to add some new ideas to the games to keep you more in tune to your monitor and the ads on the page instead of your bot! Enter the flash games, they are shiny and I like shiny things! Maybe the word should be polished. There are a few farm simulation games that are very popular. A couple of them have over 18 million monthly active users. Who would have thought that everyone in the world wanted to move to Texas and become a veggie farmer, or berries, or raise animals and fruit trees? I have to say that the new games are to carpel tunnel as Krispy Kreme is to clogged arteries. You have to click and then click a little more and then even a little more. You have to do tasks, so you can do jobs, so you can move up in levels so you can do more tasks to do even more jobs to make more money and it just keeps getting more involved. Maybe there is a flash automation system out there I can find to do it for me!
I am going back to the farm idea for a minute. When I started out I had a couple of small plots and I would plant different crops. I had a few animals walking around and a fruit tree or two, some fences, some green space in between and flowers. I began to notice that some of the extra shiny things got in the way and made my farm very inefficient. I began to streamline, one crop, no green space because that is just wasted, no animals, just plant the whole screen, harvest and plow, rinse and repeat. It is now very profitable, easy to manage and I don’t have to worry about this crop will be ready in 2 hours, that crop will be ready in 2 days, etc. It just works!
So I have just described SoftLayer to you in a nutshell. At first we tried many things, streamlined it, got it down to a very efficient science automated “it” and then wrapped products around “it”. Our products are shiny, we don’t waste space, we have one crop, and it just works!