technology

June 12, 2008

Culture Shock?

After separating from the military about a year ago, I was sure I was in for a bit of a culture shock. As you may very well know, the military is very different from life in what we liked to call the “real world”. 24 hour duties, life on ship, the awful food, I was ready for a slight change of pace. Soon thereafter I stumbled upon a golden opportunity here at SoftLayer.

Little did I realize at the time that I would be on board with one of the fastest growing and most innovative companies in the industry. Looking back, I can see that one of the ingredients for our explosive growth is the culture that SL has… one as idiosyncratic as the military itself. Coincidently, the culture shock I prepared myself for seemed to be more of a shift in verbiage.

Allow to me to submit a few specifics:

  • Much like the Marine Corps loved to add “MC” before every single acronym, SoftLayer does much the same… (SLiki, SLales – you get the point).
  • There is a mindset here that the mission comes first. In this case, that mission is to provide our customers with the best possible hardware, support, and applications to accomplish THEIR mission.
  • The pride SL employees have of being part of the team is infectious, much like a close knit unit in the military. You can see this best when things go awry – fellow SL’ers rush to back up those in need. If you’ve read through the InnerLayer prior to reading my musings, you know that the team here takes great pride in being a part of SL’s success.
  • Much like the military, you’ve got your large mix of people, from all walks of life, each with something to add to the team. Those experiences conglomerate to further enhance our ability to innovate.

Needless to say, the things that made successful units and deployments while I was in, I now realize are the ingredients to a successful team anywhere, no matter whether you use MC or SL. I guess that culture shock I had prepared myself for wasn’t as bad or painful as I thought it would be. I’ve traded my rifle for a scan gun, and my camouflage uniforms for those SL Tees.

-Matthew

Categories: 
June 10, 2008

Have to Be Technical to Outsource? Nah!

I know what you're thinking; here I go again talking about why you HAVE to outsource your datacenter and infrastructure. Not this time. In previous blogs I have talked about doctors and baseball players, etc and the ways they outsource. It hit me that everyone most likely does some sort of outsourcing every day and it is just part of our evolving society.

Think about how fast things changed from Y2K until now. So much technology; the way we listen to music, HDTV, BluRay, Hydrogen, Electric, and Hybrid automobiles, the green movement. Change is everywhere. If you look back to 1900 or even the 1950's changes were much slower and they weren't nearly as life-changing. A change to someone's daily routine back then wasn't a life changing stressful event like it can be now.

So how do we cope with all these fast changes today? Some form of outsourcing. Think about it, even going out to eat is outsourcing. Some of my single friends have never even used the kitchen equipment in their homes. They outsource their kitchens! Most use the fridge to keep the adult beverages cold but that is to drink with the Papa John's pizza they have delivered.

Ok, so now for the real reason this blog fell out of my head. I was talking to my mom yesterday and she was talking about quilting. She is a quilting nut. My whole house is buried in quilts. My wife loves them. I am pretty sure my brother's house has quite a few as well. We have a wedding quilt with pics of the wedding and signatures and quotes from people that were at the wedding. We have a "charm" quilt with 1020 or so different fabrics in it including fabric from my favorite shirt (at that time). We have too many quilts to name and I don't know what about half of them are called really. They all have "quilty" names.

So for those of you who don't know a whole lot about quilting (and I don't either) there are machine quilted quilts and there are hand quilted quilts. Machine quilted quilts are faster to finish but aren't worth as much money and can stand the test of time better. Hand quilted quilts take much longer to finish and can't stand up to as much punishment but are worth more money in the long run.

So, I have always wondered how my mom can bust out all these quilts so fast. The ones that are machine quilted always made sense. She can make them faster and they are tougher. But she gives us several that are handmade and I could never figure out where she got all this free time. I mean she is retired and sleeps till like 11am! Anyway, to make a good quilt you have to go search for all the right fabric, sew the top all together, then the bottom, and then quilt it all up nice and pretty - like toilet paper really. Batting on the inside makes it fluffy.

It takes time to do all those things and she just keeps on making them at blazing speed. So I finally figured it out yesterday when on the phone with her she mentioned she dropped 3 quilts off to be quilted. It didn't even faze me at first and then it hit me, she is cheating! I said, "You did what with the quilts?" So I learned yesterday that some of my quilts I thought my mom hand quilted, were finished by people I don't even know! I guess outsourcing is even to the point where grannies can do it to trick their grandkids! Where will it all stop!

In this fast moving age, it probably won't so don't miss the outsourcing train; it can save you some time - time you can spend with your family making quilts if you choose.

-Skinman

P.S. I wonder if I set the record for using the letter "Q" the most times in a single blog?

Categories: 
June 6, 2008

VFB For Seattle

So it's been about 4 months now since Seattle went live. We have approximately 2000 servers active already! (That’s more than the last DC I worked at has and they’ve been selling servers in Seattle since August of 2005). Server room 1 has lots of cool servers with lots of blinky lights and we’ve been working hard on deploying Server room two around the clock to keep up with the demands of sales around here.

With the “Go-Live Team” back in Dallas loading up the truck to head out to Chantilly, everything is running smoothly up in the great northwest. We no longer have to hear about {insert random person from the Dallas Go-Live team} complain about not having a What-A-Burger for dinner. That’s fine because we have world famous Hot Dogs right up on the corner at Matt’s Famous Chilidogs to cure the hunger that strikes us in the middle of our shift.

With Server room two going live this last week we had another Seattle truck day (this was the first truck day that we completed with 100% staff from Seattle). We didn’t need those experts from Dallas to baby us through. No Brad Lewis’s to answer questions when we have them. :-)

I must say that everything this last week went great and to continue a new SoftLayer tradition, everyone in Seattle deserves a VFB!

So here is MY Seattle VFB to everyone!

- III!

Something cool is the guys from Operations decided to drop by late last Friday. They were more than pleased and impressed with everyone and the performance that we showed them with our preparation of SR02 this last week.

We’ve set sail guys, and are doing a great job, and we like being noticed by the guys down in Dallas and from what our customers have to say. We will keep up the great work.

It really rocks! I must say that we have it good at SL, but that must be because we got the best C.E.O. ever! (Wonder’s if I’ll see a extra $50 now.. hey Little Jones got it right!?! )

- III! to the guys in Seattle..

-Bill

June 4, 2008

Wait … Back up. I Missed Something!

I’ve been around computers all my life (OK, since 1977 but that’s almost all my life) and was lucky to get my first computer in 1983.

Over the summer of 1984, I was deeply embroiled in (up to that point) the largest programming project of my life, coding Z80 ASM on my trusty CP/M computer when I encountered the most dreaded of all BDOS errors, “BDOS ERROR ON B: BAD SECTOR”

In its most mild form, this cryptic message simply means “copy this data to another disk before this one fails.” However, in this specific instance, it represented the most severe case… “this disk is toast, kaputt, finito, your data is GONE!!!”

Via the School of Hard Knocks, I learned the value of keeping proper backups that day.
If you’ve been in this game for longer than about 10 milliseconds, it’s probable that you’ve experienced data loss in one form or another. Over the years, I’ve seen just about every kind of data loss imaginable, from the 1980’s accountant who tacked her data floppy to the filing cabinet with a magnet so she wouldn’t misplace it-- all the way to enterprise/mainframe class SAN equipment that pulverizes terabytes of critical data in less than a heartbeat due to operator error on the part of a contractor.

I’ve consulted with thousands of individuals and companies about their backup implementations and strategies, and am no longer surprised by administrators who believe they have a foolproof backup utilizing a secondary hard disk in their systems. I have witnessed disk controller failures which corrupt the contents of all attached disk drives, operator error and/or forgetfulness that leave gaping holes in so-called backup strategies and other random disasters. On the other side of the coin, I have personally experienced tragic media failure from “traditional backups” utilizing removable media such as tapes and/or CD/DVD/etc.

Your data is your life. I’ve waited up until this point to mention this, because it should be painfully obvious to every administrator, but in my experience the mentality is along the lines of “My data exists, therefore it is safe.” What happens when your data ceases to exist, and you become aware of the flaws in your backup plan? I’ll tell you – you go bankrupt, you go out of business, you get sued, you lose your job, you go homeless, and so-on. Sure, maybe those things won’t happen to you, but is your livelihood worth the gamble?

“But Justin… my data is safe because it’s stored on a RAID mirror!” I disagree. Your data is AVAILABLE, your data is FAULT TOLERANT, but it is not SAFE. RAID controllers fail. Disaster happens. Disgruntled or improperly trained personnel type ‘rm –rf /’ or accidentally select the wrong physical device when working with the Disk Manager in Windows. Mistakes happen. The unforeseeable, unavoidable, unthinkable happens.

Safe data is geographically diverse data. Safe data is up-to-date data. Safe data is readily retrievable data. Safe data is more than a single point-in-time instance.

Unsafe data is “all your eggs in one basket.” Unsafe data is “I’ll get around to doing that backup tomorrow.” Unsafe data is “I stored the backups at my house which is also underwater now.” Unsafe data is “I only have yesterday’s backup and last week’s backup, and this data disappeared two days ago.”

SoftLayer’s customers are privileged to have the option to build a truly safe data backup strategy by employing the Evault option on StorageLayer. This solution provides instantaneous off-site backups and efficiently utilizes tight compression and block-level delta technologies, is fully automated, has an extremely flexible retention policy system permitting multiple tiers of recovery points-in-time, is always online via our very sophisticated private network for speedy recovery, and most importantly—is incredibly economical for the value it provides. To really pour on the industry-speak acronym soup, it gives the customer the tools for their BCP to provide a DR scenario with the fastest RTO with the best RPO that any CAB would approve because of its obvious TCR (Total Cost of Recovery). Ok, so I made that last one up… but if you don’t recover from data loss, what does it cost you?

On my personal server, I utilize this offering to protect more than 22 GB of data. It backs up my entire server daily, keeping no less than seven daily copies representing at least one week of data. It backs up my databases hourly, keeping no less than 72 hourly copies representing at least three days of data. It does all this seamlessly, in the background, and emails me when it is successful or if there is an issue.

Most importantly, it keeps my data safe in Seattle, while my server is located in Dallas. Alternatively, if my server were located in Seattle, I could choose for my data to be stored in Dallas or our new Washington DC facility. Here’s the kicker, though. It provides me the ability to have this level of protection, with all the bells and whistles mentioned above, without overstepping the boundary of my 10 GB service. That’s right, I have 72 copies of my database and 7 copies of my server, of which the original data totals in excess of 22 GB, stored within 10 GB on the backup server.

That’s more than sufficient for my needs, but I could retain weekly data or monthly data without significant increase in storage requirements, due to the nature of my dataset.
This service costs a mere $20/mo, or $240/yr. How much would you expect to pay to be able to sleep at night, knowing your data is safe?

Are you missing something? Wait … Backup!

-Justin

June 2, 2008

Lights Out!

A couple weeks ago, I made a quick stop by my friendly neighborhood drug store to pick up some film for my camera. When I came out of the store, I hopped in my car, turned the key, and then… BOOM! That’s right—there was an explosion. Nothing earth shattering, but alarming none-the-less. The explosion was certainly loud enough to turn a few heads. And it gave me a bit of a scare as there was a moment where I found myself wondering if my ex wife had finally saved up enough money to have me taken out.

After giving the smoke a few minutes to clear out, and my heart a few beats to find its way out of my throat and back into my chest, I got out and looked under the hood. Not because I know anything about what makes a car tick, but because looking under hoods is what guys do. Especially when people are watching. In fact, another guy nearby came over and looked under the hood too. And as soon as he opened his mouth I realized that like me, he was only looking under the hood because that is what guys do in these situations.

“I don’t think your battery is supposed to have a big crack down the middle like that,” he said to me.

“Me neither,” I mumbled. I suppressed the urge to ask Mr. Obvious where he went to automotive school.

“You try it again?” he asked me.

For a second I thought he was joking. Then I realized he wasn’t and more importantly that I didn’t have any better ideas. So I hunted around the engine block until I found where the top of the battery case had been propelled, just sort of laid it over the smoking remnants of the battery, then slid back into the car and tried the key. It didn’t start. When I turned the key all the lights came on, all the dials and gauges swung wildly from side to side, and then everything went dark. Lights out. I tried again. But this time there weren’t even any lights. My sporty Mazda 6 might as well have turned into a pumpkin for all the good it was going to be getting me home. So much for zoom, zoom, zoom.

“You might need to call for a tow,” said Nostradamus now standing by my car window with his hands in his pockets.

“Thanks again,” I said unenthusiastically, “I got it from here.” I hoped he’d take the hint.

He did.

I waited till I saw him drive off then tried the key one more time. Nothing. So I broke down and called the towing service. Rather than calling a friend or a taxi, I opted to walk the two miles home from the drug store. During which I had some time to think. It occurred to me that the idea I might start up my car and drive it to the nearest shop for diagnostics after it just got done blowing up in my face was pretty outlandish. And yet, that is exactly what we offer with the servers we sell at SoftLayer.

Lights Out Management (LOM) or Out Of Band Management (OOB) as it is sometimes called is a feature we include with all of our servers at SoftLayer. If you’re a current customer, you have probably noticed the “management ip address” noted for your servers in our portal. That’s exactly what I’m referring to. And while LOM is the stuff of science fiction in automobiles, in our world class servers it’s a reality. That’s right, with our OOB offerings you can:

  • Cycle the power on a server even if the operating system has crashed, locked, or otherwise blown up.
  • Start up a dead server with the push of a button.
  • Get critical readings of system health indicators like processor temperature and fan speeds, regardless of what operating system or software you have installed on that server.
  • Manipulate system BIOS and perform diagnostics remotely with full video, keyboard, and mouse support.
  • And a whole slew of other things that will make your life much much easier.

In essence, SoftLayer’s OOB management features are the next best thing to driving to one of our data centers and plugging a keyboard into your server. Maybe even better, since you don’t have to fight the traffic. It’s the sort of thing a system administrator dreams of. The sort of thing that sets SoftLayer apart from the myriad of other hosting companies out there.

As for my car, two days and two hundred dollars later it was back in my driveway. Apparently the mechanic who worked on my vehicle went to the same school of engineering as the Good Samaritan who provided me so much insight two days prior. The diagnosis, according to the invoice, was: cracked battery. Then just to give me a warm and fuzzy written in big block letters at the bottom of the page was:

IF THIS HAPPENS AGAIN BRING IT BACK IN

I can’t wait till the automotive industry catches up to SoftLayer.

-William

May 31, 2008

Response to On Site Development

On May 14th my buddy Shawn wrote On Site Development. Aside from the ambiguous title (I originally thought it was an article on web site development, rather than the more appropriate on-site development), there were a number of things that I felt could be expanded upon. I started by simply commenting on his post, but the comment hit half a page and I had to admit to myself that I was, in fact, writing an entire new post.

Updating the computer systems in these restaurants is a question of scale. Sure, it seems cheap to update the software on the 6 computers in a local fast food restaurant. However, a certain “largest fast-food chain in the world” has 31,000+ locations (according to Wikipedia). Now I know how much I would charge to update greasy fast-food computers, and if you multiply that by 31,000, you get a whole lot of dollars. It just doesn’t scale well enough to make it worthwhile. The bottom line is, the companies do cost-benefit analysis on all projects, and the cost of re-doing the messed up orders is apparently less than the cost of patching the software on a quarter million little cash registers and kitchen computers.

It's the same logic that lead to Coke being sold for 5 cents for more than 60 years, spanning two world wars and the great depression without fluctuating in price. The vast majority of Coca-Cola during that time period was sold from vending machines. These vending machines only accepted nickels, and once a nickel was inserted, a Coke came out. That’s it. Nothing digital, no multi-coin receptacles, just insert nickel…receive Coke. The cost of replacing 100,000 vending machines was far higher than the profits they would get by increasing the price of coke slightly. Only after World War II, when industrialization and the suburb were really taking off, did Coca-Cola start to phase out their existing vending machine line and replace it with machines capable of charging more than 5 cents per bottle.

Of course, we all know how coke machines operate now. Computerized bill changers, many of them hooked up to the internet, allow Coke to charge upwards of $3 for a 20oz beverage on a hot day at a theme park. Coke even attempted (in 2005) to fluctuate the price of Coke based on local weather conditions. People would want a Coke more on a hot summer day, so why not charge more for it? (Because the public backlash was severe to the point where boycotts were suggested the very same day Coke announced their new plan, but that’s another story.)

The fast food problem Shawn mentioned, as well as the vending machine problem, is why so many companies are moving onto the web. Online retail is exploding at a rate that can be described as a “barely controlled Bubble.” To tie back in with my comments on the fast food restaurant, this means that all your customers see the exact same website, written by the exact same piece of code. Want to change the way orders are displayed? Well simply alter the order display page, and every customer in every country from now on will see that new display format.

This doesn’t just apply to retail, however. Many companies are moving towards web-based internal pages. When I got my mortgage, the load officer entered all my information into a web form on their intranet. This is brilliant, because it takes away all the cost of synchronizing the employee computers with the software, it removes the time needed for upgrades, and (most importantly) it means developers don’t have to come into the office at 4am to ensure that upgrades go smoothly before the start of the business day. So any of you business owners out there that have had to deal with the nightmare of upgrading antiquated POS software on dozens, hundreds, or hundreds of thousands of computers, consider making everything a web site.

SoftLayer has geographically diverse data centers, so your stores can always log in to a nearby servers to cut down on latency, and we allow for VPN access, distributed databases, and real-time backups, making a web-based solution preferable to even the hard coded local systems that many stores use now.

-Daniel

Categories: 
May 29, 2008

Plot Course to Vulcan, Warp Factor 8. Engage!

Resolutely pointing off into the starry void of space on the bridge of the Enterprise, klieg lights gleaming off his majestic dome, Captain Picard causes the Starship Enterprise to leap off on another mission. Once asked how the “warp drive” worked on Star Trek, Patrick Stewart claimed that “I say Engage and we go.” Best explanation of warp drive I’ve ever heard.

I find I miss my Linux install. Due to circumstances beyond my control (i.e. I’m too lazy to stop being lazy), and the fact that few games work well on Linux without lots of under-the-hood tweaking, I broke down and bought a Windows installation for my PC. In between mining asteroids in my Retriever Mining Ship and solving 3D puzzles with a transdimensional gun, I do normal work with my computer; programming, web design, web browsing, video editing, file management, the whole deal.

Windows Vista, however, has a new feature that makes my work awesome. No, I’m not talking about the 3D accelerated desktop with semitransparent windows (although that IS awesome). I’m talking about the new Start Menu search box.

In Windows XP (I’m doing this right now), hitting the Windows key opens up the start menu. I can either use the mouse to navigate the menu (why use the start key if you’re going to mouse the menu?), or navigate with the keyboard arrows. However, this can be quite tedious and slow. If I remember the program’s “.EXE” name and the program is on the Windows System Path, I can select “Run…” and type in the name, like wmplayer for Windows Media Player. But the names are funky and again, the cool programs aren’t on the path.

In Windows Vista, however, when you bump the start menu, a new device, the SEARCH BOX, is automatically engaged in the start menu! So, when I want to use, say, Notepad, I type ‘windows key notepad enter’. Goldwave (sound recording) is ‘windows key goldwave enter’. When I want to use a Open Office tool, I bump the Windows key, type “open office” and then select the tool I want with the arrow keys, as the search box narrows down the huge Start Menu to just the entries that make sense. Even cooler: when it’s budget time, I hit the Windows key then type “budget”. Search brings up “Apartment Budget.ods”. Select that with the arrow keys, and it opens Open Office Calc (spreadsheet) for me.

It’s like having a command line in Windows. Any program is just a few keystrokes away, and for a Linux nut and a touch typer like me, means that my computer is that much more efficient. I don’t need muscle memory with the mouse to navigate the start menu, I don’t have to squint at the menu items and find my program. I just have to remember the name!

Try it some time. It’s almost as awesome as saying “Engage” and going to Vulcan.

-Zoey

Categories: 
May 27, 2008

CSAs + A Sunday Morning + Baseball?

Alright…get ready for some cheese…(but, it is true cheese!)

I really enjoy being part of the SoftLayer team. One of my co-workers and I have a little banter going back and forth regarding our SoftLayer technical support dayshift team. He decided that I should do part of his job one day because he was TIRED! I told him that, “There is no crying in baseball!” He went on to say that if I were a good team player that I would take up the slack when another team member is down. I told him that a coach (shift lead) simply puts in a new player and the “down player” sits on the bench. He then told me that I am no Billy Martin! I responded that he IS my Roberto Vanderlay. He said that he has never heard of Roberto Vanderlay! I said, “Exactly!” Roberto Vanderlay never made it to the big leagues cuz he spent too much time on the bench!

Anyway, this is all in good fun. This co-worker of mine is a very hard worker and he has been promoted after a very short time with SoftLayer. He has begun to specialize in networking while continuing to perform his duties as a CSA. He is essentially doing two jobs SUCCESSFULLY! And that brings me to the point for writing this blog. I thoroughly enjoy working with these guys because they work very hard and pay close attention to detail. They have integrity. They are NOT looking for ways to waste time or do as little work as possible. This cannot be said of very many employees of very many companies. Usually it is 20% of the employees doing 80% of the work. Not true at Softlayer! Yes, of course we all make mistakes at times, but I can trust that my co-workers are working as hard as possible in order to make as few mistakes as possible. But, I am not the only one that benefits from this type of integrity. Our customers are the direct beneficiaries!

A customer was working with Romeo R. today and insisted on speaking with his supervisor in order to express her satisfaction and gratitude for a job well done. She said that Romeo was patient with her, helped to clarify her issue, and finally resolve the issue. She told me to give him a raise! I told her that I would pass her praise for Romeo up the chain of command and that we really appreciate her taking time to show appreciation for hard work. This is not an unusual occurrence, although usually customers will show their gratitude through an update in their ticket. Whoever hired these guys did a great job in selecting great employees with a strong work ethic and the customers of SoftLayer can, and do, affirm this.

I really enjoy coming to work knowing that I have the privilege of working with these types of people.

Ok…ok…he is my Pudge! But don’t let it go to your head!

-David

May 24, 2008

SASafras

Filth flarn foul filth! You all know by now that my brother and I both work at SoftLayer. We are both smart enough to know that it is THE place to work. Ok, well I work and he just sits in his office dreaming of money (He has done that most of his life). I am pretty sure he still has the penny he took from me (forcibly) when I was still his “little” brother. Anyway, I have since outgrown him and he no longer wants to wrestle or play fight. Go figure, I think he got scared. As I have said before he can’t even beat me in racquetball anymore. So what does he do to pay me back? He gets a SAS-70 Type II review (Statements on Auditing Standards) underway and then somehow strategically gets it dumped right in the middle of my desk.

Now let’s review, Customer Service = Accounting, NO. Customer Service = Compliance, NO! :-) Somehow, somewhere I forgot to either skip that meeting or hide accordingly. I think maybe a sick day was in order. I should have been invisible, something, anything. But alas, here I sit reading, writing, editing, and screaming at new better cooler policies and procedures that will make auditors understand that we know what we are doing and we do it well. Now he could have simply selected SAS-70 type I and then we could just “say” we do all this extra stuff and we do it well and whala! SAS-70. But NO! He had to over achieve and pick Type II which says that we have to let someone else inside to make sure we do what we say we do. Not a problem really except that part about it landing in my lap! I’ll get him back, no worries.

In all seriousness (as serious as I can be anyway), this SAS-70 review is a great thing. It is making us look pretty closely at ourselves as a company and as individuals and making us make sure we are the best at what we say we do and making us do it. It will also allow larger enterprise companies to use us as their outsourced IT solution. I keep talking about why companies should outsource and this is one more reason. We are under review currently and should have a decision by the end of the year. Once we get it then you can have the best servers, the best portal, the best network solution, and the best support and have it all outsourced to a “hopefully” SAS-70 certified datacenter.

I am sure my blog-hogging brother will have a rebuttal for this one, and probably Mike Jones as well for using his coined word of blog-hogging again. Blog on!

-Skinman

Categories: 
May 23, 2008

The Greening of IT: Beyond the Easy

The growth in energy demanded by, and used in, IT environments is a well documented phenomenon. Datacenters are using more energy as CPUs get faster, hard drives become larger, and end user demand for access to data and applications continues to increase. Prices for the underlying hardware and services continue to fall, which just fuels more demand.

Datacenter operators have done their best to maximize the use of every available asset within a facility in order to operate highly efficient environments. Much of the emphasis to date has been on proper datacenter alignment: hot-aisle/cold-aisle configurations, blanking panels to cover gaps in server racks, and sealing holes under raised floors to better contain cold air have become common place in the data center.

However, in most large organizations, there many areas that needs more attention. Departments within a large company often have competing goals that negate green IT efforts. One example of this would be –

  • The system administrators and developers want the biggest, fastest machines they can get with the most expandability. This enables them to add memory or hard drives as utilization increases – which makes their jobs much easier to perform and helps them better maintain customer SLAs.
  • Purchasing (and finance) department’s primary goal is to save money. The focus is to work with the vendors to reduce the overall hardware cost.

The disconnect between those two departments will often leave the datacenter manager out in the heat (definitely not “out in the cold”). That person’s job essentially becomes “just find a place to put it” until the datacenter is full enough that the answer becomes “no more”. It then becomes a “fix it now” problem as the company struggles with plans to build more datacenter space. So, the problem is a short term view (meeting quarterly earnings results) versus long term direction (to achieve a sustainable and efficient operations environment that may have a short term cost implication).

What should happen is that the disparate groups need to work together throughout the entire planning process. The purchasing department, the system administrators, developers, and the datacenter managers should build a common plan and set realistic expectations in order to optimize the IT infrastructure required and to best meet business, operations, and efficiency objectives.

Let’s continue the example from above… if a server is ordered just because it’s more expandable (more expansion slots, RAM slots and hard drive bays), that means that the power supply has to be bigger to support the potential need of those future components. A server power supply is most efficient (wastes the least amount of power doing the conversion) when it is running at 80-90% load. If a power supply is over sized to support potential future needs, then it is operating at a much lower efficiency than it should – thus generating more heat, wasting more power and requiring more cooling, which in turn requires more power to run the AC’s.

That might seem like a small price to pay for expandability, but when that scenario is multiplied over an entire datacenter, the scope of the problem becomes very significant. This could lead to lost efficiency of well over 20% as a business plans and buys ahead of demand for the computing capacity it may need in the future.

So, what is the other option? Is purchasing right? Should IT simply buy a small server, at a lower total cost, and scale as the business scales? The problem with this is that it tends to lead to exponential growth in all aspects of IT – more racks to house smaller servers, additional disks, more space and power over time, increased obsolescence of components, and more lost efficiency.

The problem is considerably more complex than both options. The simple fact is that the “fixes” for IT go well beyond implementing a hot-aisle cold-aisle layout and sealing up holes under the raised floor of the datacenter. Now that those things have become “best practices,” it’s time to start highlighting all of the other things that can be done to help improve energy efficiency.

At SoftLayer, we promote an energy efficient focus across the entire company. Datacenter best practices are implemented in all of the datacenter facilities we occupy; we use hot-aisle cold-aisle configurations, we use blanking panels, we use 208v power to the server, we pay very close attention to energy efficient components such as power supplies, hard drives and of course CPUs, and we recycle whatever we can.

Most importantly, we deliver a highly flexible solution that allows customers to scale their businesses as they grow – they do not need to over buy or under buy, since we will simply “re-use” the server for the next customer that needs it. Individually, the energy savings from each of these might be fairly small. But, when multiplied across thousands and thousands of servers and multiple datacenters – these many small things become one large thing quickly – a huge savings in energy consumption over a traditional IT environment.

Ultimately, SoftLayer believes that we can never be satisfied with our efforts. As soon as one set of ideas becomes common place or best practices, we need to be looking for the next round of improvements. And bring those new ideas and practices forward so all can benefit.

-SamF

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