Cloud Posts

August 19, 2015

Selling Cloud in the Cloud

Conventionally, the sales department’s style consists of men and women dressed to the nines—tailored suits and expensive Italian shoes. Appearance is a key factor to success, and most follow and master S.C.O.T.S.M.A.N., a forecasting and qualification system that stands for scope, competition, originality, time, size, money, authority, and need (we’ll get to this later).

Once a prospective client is qualified, they are placed in the sales funnel, and that’s when the fun begins. Deals are made over fancy dinners or a round of golf. Factors like location and size determine the time it takes to close the deal. Sometimes it takes days. Sometimes it takes months.

But in the cloud industry, where “on-demand” is the name of the game, following the conventional sales process can be a bottleneck in and of itself. Cloud, by its very nature, allows for spontaneity—such that by the time conventional salesmen arrange a wine-and-dine meeting, the new breed of cloud salesmen have already closed the deal and happy customers are accessing their deployed servers.

In the cloud, there’s no time for face-to-face with the customer, so most opt for comfortable t-shirts and jeans over tailored suits and fine Italian leather shoes. And in the absence of these things, products and services provide the wow factor that lure customers.

SoftLayer offers a variety of wow factors. Depending on how the customer will be using servers based on their business, any of the points below (or combination of them) could serve as a wow factor:

  • Free incoming and server-to-server data transfer, as well as bandwidth pooling
  • Auto Scale and rapid deployment (virtual servers in as little as five to 10 minutes and bare metal in as little as one to four hours)
  • Free, premium, round-the-clock technical, billing, and sales support
  • Complete control and flexibility
  • Dedicated basic server resources, including CPU, RAM and storage, on all server types
  • No long-term contracts
  • Seamless connectivity between virtual and bare metal platforms

Although the cloud marketplace today looks saturated, the providers offering genuine cloud services are few and far between, and the disparity between the services they offer are abundant, laying waste to the theory that cloud is a commodity. Today, there are ads boasting price advantages and overtly dramatized high-pitch marketing punch lines promising unrealistic offerings. Remember the old adage, “The bitterness of low quality remains long after the sweetness of low price is forgotten.”

Given the control and flexibility inherent in the SoftLayer platform with no contract to tie you down, the SoftLayer sales process cuts through the clutter and seeks to satisfy the last three elements of the S.C.O.T.S.M.A.N. system:

  • Is there a need for a new cloud environment? Are you looking to host a new application or are you looking to move an existing application from another hosting provider or from an in-house environment? If existing, what are your primary reasons for wanting to move?
  • Do you have a budget for a new cloud environment?
  • Do you have the authority to place an order on behalf of your organization? (To make it easy, it will cost $0.00 for the first month with a no-strings attached cancellation if you’re not satisfied.)

Some cloud consumers I have spoken to confess to choosing their hosting provider based on convenience rather than value offering. Cloud providers who are household names try as much as they can to blur the differences between offerings and propagate the doctrine of cloud being a commodity. As the cloud marketplace matures, the success of this strategy has an expiration date—soon!

- Valentine Che, Global Sales, AMS01

Categories: 
June 29, 2015

Opening Up the Cloud

This guest blog post is written by Alexia Emmanoulopoulou, marketing manager at Canonical.

With OpenStack, cloud computing becomes easily accessible to everyone. It tears down financial barriers to cloud deployments and tackles the fear of lock-in. One of the main benefits of OpenStack is the fact that it is open source and supported by a wide ecosystem, with contributions from more than 200 companies, including Canonical and IBM. Users can change service providers and hardware at any time, and compared to other clouds using virtualization technology, OpenStack can double server utilization to as much as 85 percent. This means that an OpenStack cloud is economical and delivers more flexibility, scalability, and agility to businesses. The challenge however lies in recruiting and retaining OpenStack experts, who are in high demand, making it hard for companies to deploy OpenStack on time and on budget. But BootStack, Canonical’s managed cloud product solved that problem by offering all the benefits of a private cloud without any of the pain of day-to-day infrastructure management.

Addressing the Challenge of Finding OpenStack Experts

Resourcing an OpenStack six-strong team to work 24x7 would cost between $900,000 and $1.5 million and can take months of headhunting. Thus the savings that OpenStack should bring companies are eroded so Canonical created BootStack, short for Build, Operate, and Optionally Transfer. It’s a new service for setting up and operating an OpenStack cloud, in both on-premises and hosted environments, and it gives users the option of taking over the management of your cloud in the future.

After working with each customer to define their requirements and specify the right cloud infrastructure for their business, Canonical’s experienced engineering and support team builds and manages the entire cloud infrastructure of the customer, including Ubuntu OpenStack, the underlying hypervisor, and deployment onto hosted or on-premises hardware. As a result, users get all the benefits of a private cloud without any of the pain of day-to-day infrastructure management. For added protection, BootStack is backed by a clear SLA that covers cloud availability at the user’s desired scale as well as uptime and responsiveness metrics.

Choosing Between On-premises and Hosted Cloud

Some companies prefer to host on-premises because they feel more secure knowing their cloud is running on their own site. However, when things go wrong, some companies find they don’t have the expertise on-hand to quickly recover. Furthermore, on-site hosting is at least three times as expensive as it is to outsource to a hosting specialist.

With the hosted option for BootStack, your OpenStack cloud will be hosted on Ubuntu-certified hardware in SoftLayer data centers. SoftLayer provides customizable bare metal and virtual servers run on the highest performing cloud infrastructure available. Users can seamlessly move data between servers at no cost and benefit from secure, fast, and low-latency communications between data centers. 24x7 expert staff in each data center can troubleshoot any rare issues that can’t be directly resolved through their self-service management portal. Canonical and SoftLayer also take care of patches and upgrades to both the operating system and OpenStack, hardware and software failure prevention and fix, proactive health monitoring of the cloud and hardware, and resolution of any other problems.

No Lock-In and Predictable Cost

The two features that set BootStack apart from other managed cloud products are the predictable cost structure and the lack of lock-in. With BootStack, users can access every tool and every machine, any time. A company can choose to take over the management of its cloud at any time, at which point it will receive training and support from Canonical to ensure a smooth transition. BootStack customers can then choose to either bring their cloud in-house or continue hosting with SoftLayer.

In terms of costs, BootStack cloud is priced at $15 per day per server, plus the cost of the hosting. SoftLayer offers a number of bare metal servers that exceed the OpenStack recommended configuration, starting at $699 per month. You pay as you go, and can scale as your business needs change.

All-in-all, it’s a flexible managed cloud at a predictable cost with expert staff to manage it until you’re ready to take over!

For more information about BootStack, SoftLayer, and OpenStack, download our free white paper: The Easiest Way to Build and Manage an OpenStack Cloud.

-Alexia

February 2, 2015

#SLCloudLove: Growing an e-Commerce Business On The Cloud

Editor’s Note: Each month in 2015, we’ll be celebrating the cornucopia of reasons why the cloud reigns supreme — from customer tales to cloud insights and everything in between. During February, the notorious month of love, we’re showing you exactly why we heart the cloud. Follow all the fun on your favorite social networks by keeping tabs on #SLCloudLove.

Clicking Add to Cart—that’s how I like to shop these days. Brick and mortar shopping might be retail therapy, but the convenience and online discounts at my fingertips appeases my inherently lazy human tendencies.

With more and more online e-stores cropping up, physical retail outlets can no longer ignore not having an online presence, including a mobile-friendly website and ordering system. The numbers say it all:

  • e-Commerce sales are expected to be more than $1.7 trillion with mobile commerce accounting for nearly $300 billion in sales. Read more here.
  • In India, the e-commerce market is expected to reach $6 billion in 2015—a 70 percent increase over 2014. Read more here.
  • The Chinese government is allowing foreign-owned e-commerce companies to operate in the Shanghai Free Trade Zone as part of a pilot program; the market is expected to see a lot of inflow despite tough competition from local giants like JD.com and Alibaba. Read more here.
  • The six largest Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) reached $7 billion in total revenues in 2013 and will grow at a CAGR of 37.6 percent to reach $34.5 billion by 2018. Read more here.

So when I recently attended the iMedia Online Retail Summit, I jumped at the chance to discuss with the audience the benefits of moving their e-Commerce business to the cloud as well as discussing some very interesting stories about e-commerce platforms based in Asia.

Here is a quick overview of the presentation:

e-Commerce on Cloud
There is no denying the high reliance on IT. e-Commerce portals need to handle a rising number of Internet users, provide a secure and convenient online payment system, and support lucrative offers by e-tailors. The problem is that the utilization is unpredictable (except holiday season when it is predictably unpredictable!). If your site slows or freezes, especially during a sale, it can be compared to shutting your store on Black Friday. Customers will abandon their carts, and the social media sites will erupt with negative remarks—recall the recent headliner, Flipkart faces social media backlash over ‘crashes’, ‘misleading’ pricing.

The dilemma: Over-allocate and over-pay for unused resources just to manage sudden shopping spurts, or under-allocate resources and suffer the wrath of the new-age shopper. Cloud resources seems like a natural solution when you don’t want to be stuck in the either-or situation. But, not just any cloud solution will do. If a provider has a lock-in period or contract (even if it’s short-term)—well that's not really cloud, now is it?

Similarly the cloud solution is not justifying your investments if it is going to charge you every time you, as an internal user, try to move your virtual servers across your operating geos to get closer to customers. For example: your next online sale is targeted at holiday shoppers in Singapore or you want to carry out test runs for your Amsterdam customer base, but your core virtual server originally resides in Melbourne.

Solving e-Commerce Challenges with SoftLayer
I like using this image as it gives a great view into how SoftLayer can help e-commerce and e-tail customers manage day-to-day scenarios. From seasonal site traffic spikes to needing backup solutions for business continuity, SoftLayer has a solution for it. Plus SoftLayer brings advantages gleaned from working with e-commerce giants over the past decade.

Walking the Talk—Businesses that are Leveraging Cloud . . . Successfully!
In October 2014, Natali Ardianto, Tiket.com's CTO, gave a keynote address at Cloud Expo Asia about building one of Indonesia’s largest online travel and entertainment portals. When it first launched a few years ago, Tiket.com faced TCP, DoS, and DDoS attacks while hosting unsuccessfully on two different IaaS providers. The company needed a highly stable infrastructure delivering consistent performance and reliable support to ensure site uptime and a smooth end-user experience. Tiket.com chose SoftLayer to support its site. Running on SoftLayer bare metal servers, Tiket.com systems are now able to handle more than 300 API requests per minute and has experienced a 75 percent cost savings. Watch Natali's video where he discusses his cloud experience, or read the detailed case study.

HotelsCombined.com is an impressive collection of over 5 million real-time international hotel deals, a database of more than 800,000 properties and an affiliate base of over 20,000 companies. The company uses a combination of SoftLayer bare metal and virtual servers, load balancers, and redundant iSCSI storage. This provides the company with several thousand cores of processing power and enables it to remain lean and move quickly. The company also uses the SoftLayer infrastructure to provide real-time predictive models to the website and to support its business intelligence tools. Read the detailed case study.


Photo credits @iMediaSummit

While at the conference, I met up with a great bunch of entrepreneurs, startups and giants from across Asia. It was amazing to hear about the journey and growth plans of Rakuten, Life Project, Qoo10, Telunjuk, Seroyamart.com, and many more. Keep your ears open this coming year. The e-commerce landscape is rapidly progressing and these guys are weaving the fabric.

Cheers,

–Namrata (Connect with me on LinkedIn or, Twitter)

November 11, 2014

Which storage solution is best for your project?

Before building applications around our network storage, here’s a refresher on what network storage is, how it is used, the different types available, and the best uses for each.

What is network storage? Why would you use it?

Appropriately named, network storage is storage attached to a server over our network; not to be confused with directly attached storage (DAS), which is a hard drive located in the server (or connected with a device like a SCSI or USB cable). Although DAS transfers data to a server faster than network storage due to network latency and system caching, there is still a strong place for network storage.

Many different servers can access network storage, and with some network storage solutions, more than one server can get data from the same shared storage volume simultaneously. This comes in handy if one server dies, because another can pick up a storage device and start where the first left off.

With DAS, planned downtime for server upgrades, potential data loss, and provisioning larger or more servers can slow down productivity. The physical constraints of internal drives and costs associated with servers do not affect network storage.

Because SoftLayer manages the disk space of our network storage products, there’s no need to worry about rebuilding a redundant array of inexpensive disks (RAIDs) or failed disks. If a disk fails, SoftLayer automatically replaces it and rebuilds the RAID—in most cases you would be unaware that the changes occurred.

Select network storage solutions are available with tools for your important data. Schedule snapshots of your data, promote snapshots to full volumes, or reset your data to the snapshot point.

And with network storage, downtime is minimal. Disaster recovery tools available on select storage solutions let you send a command to quickly fail over to a different data center so you can access your data if our network is ever down in a data center.

Types of Network Storage And How They Are Different

Storage Area Network (SAN) or Block Storage

Block storage works like DAS, just remotely—only a single server can access a block storage volume at a time. Using an Internet small computer system interface (iSCSI) protocol over a secure transmission control protocol/Internet protocol (TCP/IP) connection, SoftLayer's block storage has excellent features for backup and disaster recovery, and adding snapshot schedules and failover redundancy make it a powerful enterprise solution.

Network Attached Storage (NAS) or File Storage

File storage acts like a remote file system. It has a slim operating system that allows servers to treat it like a remote directory structure. Multiple servers can share files on the same storage simultaneously. Our new consistent performance storage lets you share files quickly and easily using a network file system (NFS) with your choice of performance level and secure connections.

We also have a common Internet file system (CIFS) (Windows), which requires a credential that grants access to any server on our private network. File storage can only be accessed by SoftLayer servers.

Object Storage

Object storage is a standalone storage entity with its own representational state transfer (REST) API that grants applications (not operating systems) access to the files stored there. Located on a public network, servers in any of our data centers can directly access files stored there. Object storage is different in the way those files are stored as well. In object storage there is not a directory structure, but instead metadata tags are used to categorize and search for files. In conjunction with a content delivery network (CDN), you can quickly serve files to your users or to a mobile device in close proximity.

With pay-as-you-go pricing, you don’t have to worry about running out of space. We only charge based on the greatest usage in any given day. That means you can get started right now for free!

Which storage solution is best for your project?

If you are still confused about which network storage option you should build your applications around, take this eight-question quiz to find out if object, file or block storage will work best for you:

-Kevin

October 28, 2014

SoftLayer and AWS: What's the Difference?

People often compare SoftLayer with Amazon Web Services (AWS).

It’s easy to understand why. We’ve both built scalable infrastructure platforms to provide cloud resources to the same broad range of customers—from individual entrepreneurs to the world’s largest enterprises.

But while the desire to compare is understandable, the comparison itself isn’t quite apt. The SoftLayer platform is fundamentally different from AWS.

In fact, AWS could be run on SoftLayer. SoftLayer couldn’t be run on AWS.

AWS provisions in the public cloud.

When AWS started letting customers have virtual machines deployed on the infrastructure that AWS had built for their e-commerce business, AWS accelerated the adoption of virtual server hosting within the existing world of Web hosting.

In an AWS cloud environment, customers order the computing and storage resources they need, and AWS deploys those resources on demand. The mechanics of that deployment are important to note, though.

AWS has data centers full of physical servers that are integrated with each other in a massive public cloud environment. These servers are managed and maintained by AWS, and they collectively make up the available cloud infrastructure in the facility.

AWS installs a virtualization layer (also known as hypervisor) on these physical servers to tie the individual nodes into the environment’s total capacity. When a customer orders a cloud server from AWS, this virtualization layer finds a node with the requested resources available and provisions a server image with the customer’s desired operating system, applications, etc. The entire process is quick and automated, and each customer has complete control over the resources he or she ordered.

That virtualization layer is serving a purpose, and it may seem insignificant, but it highlights a critical difference in their platform and ours:

AWS automates and provisions at the hypervisor level, while SoftLayer automates and provisions at the data center level.

SoftLayer provisions down to bare metal resources.

While many have their sights on beating AWS at its own game, SoftLayer plays a different game.

SoftLayer platform is designed to give customers complete access and control over the actual infrastructure that they need to build a solution in the cloud. Automated and remote ordering, deployment, and management of the very server, storage, and security hardware resources themselves, are hosted in our data centers so that customers don’t have to build their own facilities or purchase their own hardware to get the reliable, high performance computing they need.

Everything in SoftLayer data centers is transparent, automated, integrated, and built on an open API that customers can access directly. Every server is connected to three distinct physical networks so that public, private, and management network traffic are segmented. And our expert technical support is available for all customers, 24x7.

Notice that the automation and integration of our platform happens at the data center level. We don’t need a virtualization layer to deploy our cloud resources. As a result, we can deploy bare metal servers in the same way AWS deploys public cloud servers (though, admittedly, bare metal servers take more time to deploy than virtual servers in the public cloud). By provisioning down to a lower level in the infrastructure stack, we’re able to offer customers more choice and control in their cloud environments:

In addition to the control customers have over infrastructure resources, with our unique network architecture, their servers aren’t isolated inside the four walls of a single data center. Customers can order one server in Dallas and another in Hong Kong, and those two servers can communicate with each other directly and freely across our private network without interfering with customers’ public network traffic. So with every new data center we build, we geographically expand a unified cloud footprint. No regions. No software-defined virtual networks. No isolation.

SoftLayer vs. AWS

Parts of our cloud business certainly compete with AWS. When users compare virtual servers between us, they encounter a number of similarities. But this post isn’t about comparing and contrasting offerings in the areas in which we’re similar … it’s about explaining how we’re different:
  • SoftLayer is able to provision bare metal resources to customers. This allows customers free reign over the raw compute power of a specific server configuration. This saves the customer from the 2–3 percent performance hit from the hypervisor, and it prevents “noisy neighbors” from being provisioned alongside a customer’s virtual server. AWS does not provision bare metal resources.

  • AWS differentiates “availability zones” and “regions” for customers who want to expand their cloud infrastructure into multiple locations. SoftLayer has data centers interconnected on a global private network. Customers can select the specific SoftLayer data center location they want so they can provision servers in the exact location they desire.

  • When AWS customers move data between their AWS servers, they see “Inter-Region Data Transfer Out” and “Intra-Region Data Transfer” on their bills. If you’re moving data from one SoftLayer facility to another SoftLayer facility (anywhere in the world), that transfer is free and unmetered. And it doesn’t fight your public traffic for bandwidth.

  • With AWS, customers pay a per-GB charge for bandwidth on every bill. At SoftLayer, all of our products and services include free inbound and outbound bandwidth across our global private network and our out-of-band management network. All customers get 250GB/month on virtual and 500GB/month on bare metal for public outbound bandwidth. And customers can opt for additional public outbound bandwidth with packages on monthly cloud servers including up to 20TB bringing bandwidth costs down to less than $0.075/GB.*

  • SoftLayer offers a broad range of management, monitoring, and support options to customers at no additional cost. AWS charges for monitoring based on metrics, frequency, and number of alarms per resource. And having access to support requires an additional monthly cost.

Do SoftLayer and AWS both offer Infrastructure as a Service? Yes.

Does that make SoftLayer and AWS the same? No.

*This paragraph was revised on July 28, 2015 to reflect updated pricing. For more information, see the SoftLayer Pricing page.

-@khazard

October 9, 2014

Meeting Our Customers in Shanghai at Cloud Connect China 2014

At the Cloud Connect China 2014 event in Shanghai last month, SoftLayer met with over 2,000 industry experts, business leaders, and partners from around the world. Through our interactions with event-goers at our booth and following our Regional Sales Director Allen Poon’s keynote, “Growing on The Cloud: Faster, Easier, Economical,” we increased awareness in the APAC market, learned our customers wants and needs, and deepened relationships with our partners.

On top of that, we were honored to host our first exclusive customer luncheon in Shanghai, which included experts from the sales engineer, channel partner, and marketing teams. We were delighted to hear the great job we were doing from our customers:

“There are many things that we enjoy about SoftLayer, including the convenient purchasing process that allows us to easily and quickly try out a variety of cloud computing options. We also appreciate SoftLayer’s prompt support response time, which is very important to us. When we were with different cloud providers and had an outage or issue the support was slow or nonexistent and that hurt our business. SoftLayer’s global cloud footprint of data centers lets us put our game closer to our end users, and the world class CDN helps us improve the speed and reduce latency.”
–Fisher Yu, operations manager for JOYHUBS, a global game developer based in China

“I have been happy with SoftLayer since my first day at iFree Studio. The cloud infrastructure is easy to use and has every configuration I could possibly need. Also, SoftLayer’s service support team responds in a timely manner, and communication is fast and convenient.”
–Jeffery Chen, technical support engineer at iFree Studio, a premier mobile game developer and distributor based in Hong Kong.


It’s always an honor to meet with SoftLayer customers, and I hope to see you at our next event.

For all our readers in Asia below you will find the blog in its Chinese translation!

SoftLayer九月上海客户交流!

在上月的 2014全球云计算大会中国站 , SoftLayer很荣幸能与超过两千全球行业领导, 专家,以及合作伙伴会面。通过我们这次活动的交流以及区域销售主任Allen Poon的主题演讲: “在“云”上成长:更快速、更简单、更经济“, 提高了SoftLayer品牌在亚太区市场的认识,了解到客户及对我司的期望,同时也加深了在中国的合作伙伴关系.

另外, SoftLayer也很荣幸首次在中国与客户午餐聚会。来自销售、 销售工程师、 渠道合作伙伴的专家团队与大家分享最有影响力的游戏案例。 也很高兴听到我们正在从我们的客户做的出色的工作:

“自从用了SoftLayer 以后,有几个好处: 买东西比较方便,也可以先试试(试用)。我们还感谢 SoftLayer 的迅速支持响应时间,这是对我们非常重要。比如说如果一台服务器down机的时候,别的云供应商支持缓慢, 影响我们的业务。用SoftLayer后,一般我在网上发一个ticket就能解决,回复得比较快。 由于SoftLayer的数据中心点比较多,可以选择相应的地点的数据中心, 还可以用CDN去改善玩家的速度,提高玩家的体验速度和减低滞后时间”.”
–Fisher Yu先生, 运维经理, JOYHUBS, 在中国的全球游开发商。

“我从进公司以来就用SoftLayer, 它的云基础设施易于使用,我可能需要配置都有。此外,SoftLayer 的服务支持团队反应及时,沟通快速、 及时。 基本上早上订货,晚上都能找到相对的人, 沟通比较快,很方便。”
–Jeffery Chen先生,技术支持工程师,iFree Studio, 基地设在香港的游戏开发和分销商。

非常感谢大家一直以来对SoftLayer的支持, 希望下次活动再与您见面!

此致.

Winifred Wong (王小姐)
Regional Marketing Manager – GCG

October 6, 2014

G’day, Melbourne! SoftLayer’s LIVE in Australia.

Today, we’re excited to announce the launch of the newest SoftLayer data center in Melbourne, Australia! This facility is our first on the continent (with Sydney planned for later in the year), and it delivers that trademark SoftLayer service to our clients Down Under.

Our Aussie Mates

Over the years, our customer base has grown phenomenally in Australia, and it should come as no surprise that customers in the region have been clamoring for a SoftLayer data center Down Under to bring high performance cloud infrastructure even closer to them. These customers have grown to immense proportions with ahead-of-their-time value propositions and innovative ideas that have turned heads around the world.

A perfect example of that kind of success is HotelsCombined.com, an online travel platform designed to streamline the process of searching for and reserving hotel rooms around the world. Their story is nothing short of brilliant. A startup in 2005, they today serve more than 25 million visitors a month, has more than 20,000 affiliates, and a database of 800,000+ properties worldwide.

HotelsCombined.com partnered with SoftLayer to provision bare metal servers, virtual servers, load balancers, and redundant iSCSI storage around the world to best serve their global customer base. Additionally, they implemented data warehouse and predictive analytics capabilities on SoftLayer for their real-time predictive models and business intelligence tools.

Another great story is that of The Loft Group. I wrote about how they chose our cloud platform to roll out their Digital Learning Platform in a previous blog. They needed performance, analytics, monitoring, and scalability to accommodate their massive growth, and we were able to help.

Benefiting Down Under

Many of you have seen news about IBM’s plans to expand SoftLayer into Australia for a few months now. In fact, at the recent IBM Cloud Pre-Launch event (view the full event on demand here), Lance Crosby shared our vision for the region and the synergy that we are looking to create in the market.

Our expansion into Melbourne means that our customers have even more choice and flexibility when building their cloud infrastructure on our platform. With Australian data residency, many of our customers in Australia with location-sensitive workloads or regulatory/compliance data requirements immediately benefit from the new location. Additionally, with network points of presence in Sydney and Melbourne, users in Australia will see even better network performance when connecting to servers in any SoftLayer data center around the world. Users looking for additional redundancy in APAC have another location for their data, and customers who want to replicate data as though they are in the same rack can do so between Australia and one of our other locations.

Let the Bash Commence

To celebrate this exciting milestone, we have quite a few things lined up for the region. First up, a special promotion for all those who would like to check out the performance of this facility—new customers and our existing loyalists. You can get US$500 off on your first month's order (bare metal, private virtual, public virtual—anything and everything listed in our store!) for the Melbourne data center. More details on the promo, features, and services are available here.

Next up—parties! We have a couple of networking events planned. SoftLayer customers, partners, enthusiasts, and friends are invited to join us in Melbourne on October 9, and Auckland, New Zealand, on October 15 for a fun evening with SLayers and peers. If you’re in the area and want more details, email us at marketingAP@softlayer.com with the following information:

  • Subject: I Would Like to Attend SoftLayer Night: Celebrating Data Centre Go-Live
  • Body: Your Name, contact phone number, city where you would like to attend, and one line about why you would like to attend.

Space is limited, and you don’t have much time to reserve your spot, so let us know as soon as possible.

These are exciting times. I’m extremely eager to see how Australian businesses leverage these new in-country facilities and capabilities. Stay tuned for new stories as we hear from other happy customers.

Cheers.
@namrata_kapur

October 1, 2014

Virtual Server Update

Good morning, afternoon, evening, or night, SoftLayer nation.

We want to give you an update and some more information on maintenance taking place right now with SoftLayer public and private node virtual servers.

As the world is becoming aware today, over the past week a security risk associated with Xen was identified by the Xen community and published as Xen Security Advisory 108 (XSA-108).

And as many are aware, Xen plays a role in our delivery of SoftLayer virtual servers.

Eliminating the vulnerability requires updating software on host nodes, and that requires downtime for the virtual servers running on those nodes.

Yeah, that’s not something anyone likes to hear. But customer security is of the utmost importance to us, so not doing it was not an option.

As soon as the risk was identified, our systems engineers and technology partners have been working nonstop to prepare the update.

On Sunday we notified every customer account that would be affected that we would have emergency maintenance in the middle of this week, and updated that notice each day.

And then yesterday we published that the maintenance would begin today at 3pm UTC, with a preliminary order of how the maintenance would roll out across all of our data centers.

We are updating host nodes data center by data center to complete the emergency maintenance as quickly as possible. This approach will minimize disruption for customers with failover infrastructure in multiple data centers.

The maintenance is under way and SoftLayer customers can follow it, live, on our forum at http://sftlyr.com/xs101.

-@SoftLayer

September 18, 2014

The Cloud Doesn't Bite, Part III

Why it's OK to be a server-hugger—a cloud server hugger.

(This is the final post in a three-part series. Read the first and second posts here.)

By now, you probably understand the cloud enough to know what it is and does. Maybe it's something you've even considered for your own business. But you're still not sold. You still have nagging concerns. You still have questions that you wish you could ask, but you're pretty sure no cloud company would dignify those questions with an honest, legitimate response.

Well we’re a cloud company, and we’ll answer those questions.

Inspired by a highly illuminating (!) thread on Slashdot about the video embedded below, we've noticed that some of you aren't ready to get your head caught up in the cloud just yet. And that's cool. But let's see if maybe we can put a few of those fears to rest right now.

“[The] reason that companies are hesitant to commit all of their IT to the cloud [relates to] keeping control. It's not about jobs, it's about being sure that critical services are available when you need them. Whenever you see ‘in the CLOUD!’, mentally replace it with ‘using someone else's server’—all of a sudden it looks a whole lot less appealing. Yes, you gain some flexibility, but you lose a LOT of control. I like my data to not be in the hands of someone else. If I don't control the actual machine that has my data on it, then I don't control the data.”

You guys are control FREAKS! And rightfully so. But some of us actually don't take that away from you. Believe it or not, we make it easier for you.

In fact, sometimes you even get to manage your own infrastructure—and that means you can do anything an employee can do. You'll probably even get so good at it that you'll wonder why we don't pay you.

But it doesn't stop at mere management. Oh, no, no, no, friends. You can even take it one further and build, manage, and have total control over your very own private cloud of virtual servers. Yes, yours, and yours only. Now announcing you, the shot caller.

The point is, you don't lose control over your data in the cloud. None. 'Cause cloud companies don't play like that.

“The first rule of computer security is physical access, which is impossible with cloud services, which means they are inherently insecure.”

Curious. So since you can't physically touch your money in your bank account, does that mean it's a free-for-all on your savings? Let us know; we'll bring buckets.

“These cloud guys always forget to mention one glaring problem with their model— they're not adding any new software to the picture.”

Ready for us to blow your minds? We're actually adding software all the time; you just don't see it—but you do feel it.

Your friendly Infrastructure as a Service (IaaS) providers out there are doing a lot of development behind the scenes. An internal software update might let us deploy servers 10 minutes faster, for example. You won't see that, but that doesn't mean it's not happening. If you're happy with your servers, then rest assured you're seeing some sweet software in action. Some cloud companies aren't exclusively focused on software (think Salesforce), but that doesn't mean the software is dial-up grade.

“I personally don't trust the cloud. Think about it for a moment. You are putting your data on a server, and you have no clue as to where it is. You have no clue about who else is able to see that data, and you have no clue about who is watching as you access your data and probably no clue if that server is up to date on security patches.”

Just ask. Simply ask all these questions, and you'd have all these answers. Not to be cheeky, but all of this is information you can and do have a right to know before you commit to anything. We're not sure what makes you think you don't, but you do. Your own due diligence on behalf of your data makes that a necessity, not a luxury.

“As long as I'm accountable, I want the hardware and software under my control. That way when something goes wrong and my boss calls and asks 'WTF?', I can give him something more than ’Well I called Amazon and left a message with our account representative.’"

We can't speak for Amazon, but cloud companies often offer multiple ways you can get a hold of a real, live person because we get that you want to talk to us, like, yesterday. Yes, we totally get you. And we want to fix whatever ails you. In the cloud, that is.

But what makes you think we won't know when something goes wrong before you do? (Checkmate.)

“No matter how much marketing jargon you spew at people, ‘the cloud’ is still just a bunch of servers. Stop lying.”

Why yes, yes, it is. Who's lying to you about that? You're right. "They" should stop lying.

The concept of "the cloud" is simply about where the servers are located and how you consume computing, storage, and networking resources. In "the cloud," your servers are accessed remotely via a network connection (often the Internet, for most of the clouds you know and love) as opposed to being locally accessed while housed in a server room or physical location on the company premises. Your premises, as in wherever you are while performing your computing functions. But no one's trying to pull the wool over your eyes with that one.

Think about it this way: If servers at your location are "on the ground," then servers away from your location can be considered "in the cloud." And that's all there is to it.

Did we help? Did we clear the cloudy haze? We certainly hope so.

But this is just the beginning, and our door is always open for you to question, criticize, and wax philosophical with us when it comes to all things cloud. So get at us. You can chat with us live via our homepage, message us or post up on Facebook, or sling a tweet at a SLayer. We've got real, live people manning their stations. Consider the gauntlet thrown.

-Fayza

September 11, 2014

The Cloud Doesn't Bite, Part II

Why it's OK to be a server hugger—a cloud server hugger.

(This is the second post in a three-part series. Read the first post here.)

By now, you probably understand the cloud enough to know what it is and does. Maybe it's something you've even considered for your own business. But you're still not sold. You still have nagging concerns. You still have questions that you wish you could ask, but you're pretty sure no cloud company would dignify those questions with an honest, legitimate response.

Well we’re a cloud company, and we’ll answer those questions.

Inspired by a highly illuminating (!) thread on Slashdot about the video embedded below, we've noticed that some of you aren't ready to get your head caught up in the cloud just yet. And that's cool. But let's see if maybe we can put a few of those fears to rest right now.

"[With the cloud], someone you don't know manages [your cloud servers], and they can get really unaccountable at times."

Hmm. Sounds like somebody's had a bad experience. (We're sorry to hear that.) But in truth, cloud computing companies are nothing without reputation, integrity, and, well, security upon security upon security measures. Accountability is the name of the game when it comes to you trusting us with your critical information. Research, research, research the company you choose before you hand anything over. If the measures that a potential cloud provider take don't cut the mustard with you, jump ship immediately—your business is way too important! But you're bound to find one that has all the necessary safeguards in place to provide you with plenty of peace of mind.

Oh, and by the way, have we mentioned that some cloud infrastructure providers put the deployment, management, and control in the hands of their customers? Yup. They just hand the reins right over and give you complete access to easy-to-use management tools, so you can automate your cloud solution to fit your unique needs. So there's that.

"The nickel-and-dime billing that adds up awfully damned quickly. Overall, if you're not careful you can rack upwards of $4k/mo just to host a handful of servers with hot backups and a fair amount of data and traffic on them."

You're right. That's why it's important to plan your cloud architecture before you go jumping in. Moving to the cloud isn't something you do with your eyes closed and with a lack of information. Know your company's business needs and find the best solution that fits those needs—every single one of those needs. Be realistic. Assess intelligently. Know your potential provider's add-on costs (if any) ahead of time so that you can anticipate them. Sure, add-ons can pile up if you're caught off-guard. But we know you're too smart for that to be a problem.

Play around with your possibilities before you sign on that dotted line. If you can't, search for a provider who'll let you play before you pay.

"Many cloud services break many privacy laws. The service provider can see/use the data too. Some of us are even bound by law to maintain the integrity of certain classes of information (personal, medical, financial). Yielding physical control to another organization, no matter what their reputation, removes your ability to perform due diligence. How do I know that what I legally have to keep private really is private?"

Sigh. Okay, we hear this fear; we really do, but it's just not true. Not for any reputable cloud solutions provider that wants to stay in business, anyway. We, grown-ups of cloud computing, take the security of your data very, very seriously. There are hackers. There are malicious attacks. There are legal compliance issues. And for those, we have Intrusion Protection Software, firewalls, SSL certificates, and compliance standards, just to name a few. We can handle what you throw at us, and we respect and honor the boundaries of your data.

So let's talk nitty gritty details. You're probably most familiar with the public cloud, or virtual servers. Yes, infrastructure platforms are shared, but that doesn't mean they're pooled—and it certainly doesn't mean universal accessibility. Your virtual server is effectively siloed from the virtual servers of every other client on that public server, and your data is accessible by you and only you. If you think about it like an apartment complex, it makes a lot of sense. The building itself is multi-tenant, but only you have the key to the contents of your individual unit.

On the other hand, bare metal servers are mansions. You're the only one taking up residence on that dedicated server. That big bad house is yours, and the shiny key belongs to you, and you only. (Check you out, Mr. Big Stuff.) You have complete and utter control of this server, and you can log, monitor, and sic the dogs on any and all activity occurring on it. Bare metal servers do share racks and other network gear with other bare metal servers, but you actually need that equipment to ensure complete isolation for your traffic and access. If we use the real estate analogy again and bare metal servers are mansions, then anything shared between bare metal servers are access roads in gated communities and exist only to make sure the mailman, newspaper delivery boy, and milkman can deliver the essential items you need to function. But no one's coming through that front door without your say so.

We cloud folk love our clients, and we love housing and protecting their data—not sneaking peeks at it and farming it out. Your security means as much to us as it means to you. And those who don't need access don't have it. Plain and simple.

"I don't want [my data] examined, copied, or accidentally Googled."

You don't say? Neither do we.

"What happens to my systems when all of your CxOs decide that they need more yachts so they jack up the pricing?"

They stay put, silly. No one takes systems on the boat while yachting. Besides, we don't do yachts here at SoftLayer—we prefer helicopters.

Stay tuned for the last post in this series, where we discuss your inner control freak, invisible software, and real, live people.

-Fayza

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