AMS01 DC Tour: Built by SoftLayer, Powered by Innovators

March 23, 2012

About a month ago, Kevin Hazard visited SoftLayer Amsterdam after a conference in London, and while he was here, I invited him on a data center tour. You saw a few glimpses of the data center in his "This is Different" video, but he turned the camera around on me to give a simpler "Data Center Tour" video to show off some of the key characteristics of the server room environment in AMS01.

Given the fact that nearly everything in the data center is the same, if you've ever seen a SoftLayer data center, this tour will seem very familiar. The configuration and architecture of all 13 of our data centers are identical, and with the exceptions of a few Dutch words on the walls, this tour could be given (and is frequently given to customers) in all of our facilities around the world:

As we were recording this video, I started thinking about all the similarities and differences between all the entrepreneurs I have worked with during my career — which coincidentally lines up well with Clayton's "Building. Business. SoftLayer." blog. I cut my technology teeth in Silicon Valley during the dot-com tsunami of the late 90's, and since then, I have collaborated on-location with entrepreneurs from the Netherlands, United Kingdom, Spain, Germany, Austria, Switzerland, France, Chile, Ukraine and Italy. While these cultures often vary widely with customs, manners, food and methods of business, I would have to say that entrepreneurs have far more similarities than they do differences.

At the peak of the dot-com boom, money was raining from the sky, and anyone with a decent PowerPoint presentation containing the word "Internet," could raise million dollars of dollars in a matter of days. After the bubble popped, funding all but dried up. Even real businesses with profitable business models couldn't raise a cent. My neighbor went from being worth over $10M on paper and keeping company with the Queen of the Netherlands to scrambling to pay the rent and fighting for a seat at the local coffee shop.

In my opinion, that's when the real magic happened: The creators just kept on creating. Despite all our friends making fun of us — telling us "the Internet thing" was dead — we kept building cool stuff and coming up with innovative products that pushed the limits of technology.

While entrepreneurs liked the idea of making tons of money and building a global company from a simple idea, money and fame are not the primary drivers of true entrepreneurs. They were really more interested in creating something that would impact peoples' everyday lives and disrupt tired industries ... Just look at SoftLayer. In 2005, "tired" would have been one of the nicest things you could have said about the hosting industry, and in response to that environment, our "Innovate or Die" mentality shot us to the front of the pack.

Entrepreneurs are a lot like our data centers ... They may look a little different from the outside, but they are exactly the same on the inside. Ask them how they'd change the world, and take note of the wild look in their eyes. Our growth is fueled by the passions of our customers, and as long as we have brilliant customers doing amazing things, you can expect to see more and more of these "new data center" tour videos in the coming months and years.

-@jpwisler

P.S. If you don't have time to watch the video right now, you can head to our Flickr page to see a few pictures we snapped while recording the tour: AMS01 - Amsterdam Data Center

P.P.S. Make sure you watch the video all the way to the end. :-)

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