Startup Series: Bright Funds

January 8, 2013

Did you ever see The Beach with Leonardo DiCaprio? You know ... The one with a community of world-shunners that live in a paradisaical community on a beautiful white-sand beach. The people in that community were purists — altruistic types who believed in the possibilities of living a simple life based on community support of the individual and the individual's reciprocal support and dedication to the community. Recently, I walked into Hattery — a co-working space in SF — and found a similarly tight-knit community that immediately reminded me of that movie. Hattery is "off the radar" to a certain extent, and that's largely because the collaborative environment and culture are what drive the incredible group of entrepreneurs who work there. To be allowed in the co-working space, it seems like the prerequisites are endless passion and an ambitious vision, so I shouldn't be surprised that Bright Funds calls it home.

Bright Funds is a business that was created to provide users the ability to easily invest in complete solutions for the causes they care about. After signing on as a Catalyst partner, Bright Fund co-founders Ty Walrod and Rutul Davé invited me to lunch at the Hattery office, and I immediately accepted so I could learn more about what they are up to. Having been involved in the tech startup world for a while now, I knew that I'd be meeting two very special entrepreneurs with big hearts and even BIGGER tech startup street cred.

Rutul and Ty were not content with their user experience (UX) when it came to giving to charities and helping solve some of the world's biggest problems. They noticed that little effort had been invested in providing donors with tools to make the act of giving both enjoyable and highly effective, so they took action. Bright Funds was created to redefine and refocus the experience of "giving to charity" ... Giving shouldn't just involve going through the motions of transferring funds from our bank accounts. They built a new giving platform to be more intuitive, rewarding and enlightening, and they did an unbelievable job.

Think of the last time you had a great user experience: An interaction that was as enjoyable as it was effective. Aesthetics play a big role, and when those aesthetics make doing what you want to do easier and more satisfying, you've got an awesome UX. The best user experiences involve empowering users to make informed and intelligent choices by providing them what they need and getting out of the way. Often, UX is used for site design or application metrics, but Bright Funds took the concept and used it to create an elegant and simple business model:

Bright Funds was designed to create a giving experience with an intuitive flow in mind. Instead of just writing checks or handing over cash to a charity, the experience of giving through Bright Funds is interactive and didactic. You manage your giving like you would a mutual fund portfolio — you decide what percentage of your giving should go to which types of vetted and validated causes, and you get regular performance updates from charity. I want to help save the environment. I want to give clean water to all. I want to empower the underserved. I want to educate the world. You choose which causes you want to prioritize, and Bright Funds channels your giving to the most effective organizations serving the greatest needs in the world today.

Bright Funds

Instead of focusing on individual nonprofits, you support causes and issues that matter most to you. In that sense, Bright Funds is a very unique approach to charitable giving, and it's a powerful force in making a difference. Visit Bright Funds for more information, and get started by building your own 'Impact Portfolio.' If you're curious about what mine looks like, check it out:

Bright Funds Impact Portfolio

What does yours look like?

-@JoshuaKrammes

This is a startup series post about Bright Funds, a SoftLayer Catalyst Program participant.
About Bright Funds:
Bright Funds is a better way to give. Individuals and employees at companies with gift matching programs create personalized giving portfolios and contribute to thoroughly researched funds of highly effective nonprofits, all working to address the greatest challenges of our time. In one platform, Bright Funds brings together the power of research, the reliability of a trusted financial service, and the convenience of a secure, cloud-based platform with centralized contributions, integrated matching, and simple tax reporting.

Comments

January 8th, 2013 at 3:42pm

I just created my "fund" and donated $25. It's very easy to use and doesn't require expertise in "giving," just as mutual funds don't rely on expertise in investing.

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Comments

January 8th, 2013 at 3:42pm

I just created my "fund" and donated $25. It's very easy to use and doesn't require expertise in "giving," just as mutual funds don't rely on expertise in investing.

Leave a Reply

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