Culture Posts

December 4, 2014

Advice from the Catalyst Team: Pitching Like George Lucas

SoftLayer’s Catalyst team hears startup pitches constantly.

We support more than 50 accelerator programs in the Global Accelerator Network, the TechStars programs, five hundred startups, and more. We hold office hours, offer pitch practice, and attend demo days—in short, we hear a lot of pitches.

Condensing the essence of how you’re changing the world into a five minute sales pitch, while still including other key elements like the business model, traction, early wins, team, and “the ask” is incredibly difficult. There’s a lot of ground to cover and very little time to do it, especially when you consider that likely half of your audience is focused on their phones.

A pitch must be concise, informative, and attention grabbing. The worst thing you can do is pitch like George Lucas’ dialogue in the Star Wars  prequel trilogy movies—clumsy and over-explaining.

  • Yoda: Always two there are, no more, no less, a master and an apprentice.
  • Mace Windu: But which was destroyed, the master or the apprentice?

This particular quote is the epitome of terrible dialogue because it communicates the same thing multiple times; the second line is superfluous. I don’t need Mace Windu to re-explain to me exactly what Yoda just said. I have ears. I’m paying attention. Imagine how much more powerful that scene would be with just the first statement.

Most of us have a natural tendency to over-explain a point, but by doing this, we insult the intelligence of our audience. Plus, over-explaining eats up precious time and causes the crowd to disengage. I can’t think of a worse combination.

If you find yourself saying any of these phrases, cut them immediately:

Let me show you . . .
I’d like to tell you . . .
I’m going to . . .
I think . . .
For example . . .
As I said before . . .

Simply put, don’t tell me you’re going to tell me something. Just tell me.

George Lucas did write some great lines of dialogue. Watch the Dagobah scenes in Empire Strikes Back. Yoda’s lines are pure brilliance. The message is simple and powerful, which makes it one of the most memorable lines in cinema.

“Do or do not. There is no try.”

During a pitch, you’re not writing a screenplay, so you don’t want to leave your audience guessing, but you still need to explain the problem, the solution, and why you’re the best at solving it. Don’t leave your audience confused from a lack of information, but don’t insult their intelligence by telling them you’re going to tell them something. Just tell it. Or better yet, show it.

You want your pitch to be like a Lightsaber: an elegant weapon for a more civilized age.

-Rich

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November 24, 2014

Auto Scale Your Holiday Season

‘Tis the season for holiday shopping, but is your online business ready to handle the rush?

According to the IBM Digital Analytics 2013 Holiday Benchmark Reports, Thanksgiving Day through Cyber Monday recorded the highest online sales period on record—up 16.5 percent from 2012. Thanksgiving Day online sales grew by 19.7 percent, and Black Friday online sales increased 19 percent. But Cyber Monday still came in as the biggest online shopping day in history with a 20.6 percent increase in online sales.

For 2014, IBM is predicting a 15 percent increase in online sales over the five-day period between Thanksgiving and Cyber Monday with more than half of Thanksgiving online traffic coming from mobile devices.

"Without question, this will be a strong holiday shopping season, supported by the power of big data and analytics, which are helping brands better understand their consumers and make crucial decisions in real-time.”

-Jay Henderson, director of strategy, IBM ExperienceOne

And although many are rejoicing this holiday season over the improved economy, managing the infrastructure changes to accommodate the influx of users can cause strain on IT departments. Dealing with crashed sites, slow loading pages, and system backlogs take away time from focusing on growing a business. They are also major complaints of online shoppers.

It might seem counterintuitive, but these problems are good signs that business is doing well. To keep customers happy and coming back, it’s best to avoid Internet lag. With Auto Scale you can deliver an optimal user experience regardless of the volume of traffic or amount of resource usage.

How does it work?
Auto Scale automatically scales up and adds servers to meet high traffic demands providing a smooth running site or scales down so you’re not paying for what you’re not using. For our existing customers, access the customer portal to customize Auto Scale in three simple steps:

  1. Define a Group: Determine which servers you would like to scale in which data centers.
  2. Set a Policy: Establish rules for adding and removing virtual servers from your environment.
  3. Define a Trigger: Create schedule- or usage-based triggers that provision or de-provision virtual servers based on your policies.

Based on last year’s results, online sites would do well to set a policy to add extra servers—depending on the size of business, maybe that’s 10, 20, or 100 servers. Setting triggers when traffic increases around 7:30 in the morning and during high traffic, after-work hours will keep consumers from experiencing unnecessary lag.

Spend money on gifts, not on underutilized capacity.
The last thing you need this time of year is another bill. Auto Scale is free (mostly). You only pay for the servers you need, when you need them. And you can change the group, policy, or trigger in the customer portal anytime. You’re not locked into any long term plans.

The unofficial start of the holiday shopping season kicks off this week.
If you haven’t already Auto Scaled your cloud environment, it’s time to do it. Set up Auto Scale here.

-JRL

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September 4, 2014

Keeping your private parts private.

Even with the knowledge that images can live on forever to haunt you, people continue to snap self-portraits in compromising positions (it’s your prerogative). Heck, before smart phones came along, people were using Polaroids to capture the moment. And, if history teaches us anything, people will continue the trend—instead of a smart phone, it’ll be a holodeck (a la Star Trek). Ugh, can you imagine that?

The recent high-profile hack of nude celebrity photos came from private phones. They weren’t posted to Facebook or Instagram. These celebrities didn’t hashtag.

#birthdaysuit #emperorsnewclothes #whoneedsdesignerthreads #shegotitfromhermama

Their sensitive data was compromised.

After speculation the hack stemmed from an iCloud® security vulnerability, Apple released a statement saying, “We have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the Internet.” The cloud platform was secure. The users’ security credentials weren’t.

These were private photos intended for private use, so how did they get out there? How can you protect your data; your images; your privacy?

You’ve heard it once; twice; probably every time you create a new account online (and in this day in age, we all have dozens of user accounts online):

  1. Use a strong password. This SoftLayer Blog is an oldie but a goodie where the author gives the top three ways to make a password: 1) use a random generator like random.org; 2) use numbers in place of letters—for example, “minivan” becomes “m1n1v4n”; 3) write your passwords down in plain sight using “Hippocampy Encryption” (named in honor of the part of the brain that does memory type activities). Or take the XKCD approach to password security.
  2. And for heaven’s sake, don’t use the same password for every account. If you duplicate usernames and passwords across sites, a hacker just needs to access one account, and he or she will be able to get into all of your accounts!
  3. Craft little-known answers to security questions. Don’t post a childhood photo of you and your dog on Facebook with the description, “Max, the best pup ever” and then use Max as a security validation answer for “What’s the name of your favorite pet?” It’s like you’re giving the hackers the biggest hint ever.
  4. If available, use a two-factor authentication security enhancement. The government (FISMA), banks (PCI) and the healthcare industry are huge proponents of two-factor authentication—a security measure that requires two different kinds of evidence to prove that you are who you say you are and that you should have access to what you're trying to access. Read our blog or KnowledgeLayer Article for more details.
  5. Remember passwords are like underwear—don’t share them with friends and change them often. When it comes to passwords, at least once a year should suffice. For underwear, we recommend changing more regularly.

We won’t tell you what to do with your sensitive selfies. But do yourself a favor, and be smart about protecting them.

-JRL

April 15, 2013

The Heart of SoftLayer: People

When I started working for SoftLayer as a software engineer intern, I was skeptical about the company's culture. I read many of the culture posts on the blog, and while they seemed genuine, I was still a little worried about what the work atmosphere would be for a lowly summer intern. Fast-forward almost a year, and I look back on my early concerns and laugh ... I learned quickly that the real heart of SoftLayer is its employees, and the day-to-day operations I observed in the office consistently reinforced that principle.

It's easy to think about SoftLayer as a pure technology company. We provide infrastructure as a service capabilities for businesses with on-demand provisioning and short-term contracts. Our data centers, portal, network and APIs get the spotlight, but those differentiators wouldn't exist without the teams of employees that keep improving them on a daily basis. By focusing on the company culture and making sure employees are being challenged (but not overwhelmed), SoftLayer was indirectly improving the infrastructure we provide to customers.

When I walked into the office for my first day of work, I imagined that I'd be working in a cramped, dimly lit room in the back of the building where I'd be using hand-me-down hardware. When I was led to a good-sized, well-lit room and given a Core i3 laptop with two large monitors and a full suite of software, I started realizing how silly my worries were. I had access to the fully stocked break room, and within about a week, I felt like part of a community rather than a stale workplace.

My coworkers not only made me feel welcome but would frequently go out of their way to make sure I am comfortable and have the resources I needed to succeed. While the sheer amount of new information and existing code was daunting, managers assigned projects that were possible to complete and educational. I was doing useful work building and improving a complex production system rather than the busy work offered by many other employers' internship programs. I learned several new techniques and solidified my understanding of software engineering theory through practice. The open-door policy and friendly people around me not only created a strong sense of community but also allowed more efficient problem solving.

You may have noticed early in this post that I joined the company on a summer internship and that I also told you it's been about a year since I started. While summers in Texas feel long, they don't actually last a full year ... After my internship, I was offered a part-time position as a software engineer, and I'm going to be full-time when I graduate in May.

It's next to impossible to find a company that realizes the importance of its employees and wants to provide an environment for employees to succeed. The undeniable runaway success of the company is proof that SoftLayer's approach to taking care of employees is working.

-John

December 24, 2012

Giving From (and For) the Heart

This time of year is often referred to as "The Season of Giving," and we thought we'd share two SLayers' stories about their involvement in the American Heart Association Heart Walk. Like last year, we split up into fundraising teams for the AHA with a goal of raising $100,000. In addition to those fundraising efforts, SoftLayer also encouraged employees to get active and get involved in the annual Heart Walks in Houston and Dallas. Here's our on-location coverage from two team captains who attended those events this year:

Dallas

My name is Fabrienne Curtis, and I work in the Accounting Department at SoftLayer. I joined a team with thirty other people (from several different departments) to raise money for the American Heart Association, and because I love to help and work on community projects, I volunteered to be a team captain. Our team had a ton of great ideas for fundraisers, so we set an ambitious goal of raising $12,400 ($400 per person). When the dust settled, I'm proud to report that we me that goal with a total team tally of $12,488 (which SoftLayer then matched).

Beyond the fundraising, participating in the Dallas Heart Walk at Victory Park was a highlight this year. No one on my team knew that this walk had a personal meaning to me ... I lost my dad to congestive heart failure and wanted to walk in his behalf. When I got to the Heart Walk, I was touched. There was a "Survivor Wall" and there were several signs where you could share who you're walking on behalf of. If not for SoftLayer, I probably wouldn't have participated in the Heart Walk, so as I wrote on the wall and created a sign for my dad, I thought about how good it felt to work for a company that truly cares about the well-being of its employees.

SoftLayer Photo Booth

SoftLayer added a little flair to the event by setting up a photo booth for people to take pictures and take home, and with the help of Don Hunter, Hao Ho and my husband Jerry, 679 photos were taken!

SoftLayer Photo Booth

Here are some pictures I snapped from the 2012 Dallas Heart Walk:

SoftLayer Heart Walk
The Start!
SoftLayer Heart Walk
The SoftLayer "Uniform"
SoftLayer Heart Walk
The Crowd
SoftLayer Heart Walk
Victorious!

Thank you SoftLayer for having a heart! If you want more coverage of this years event, check out this Dallas Heart Walk 2012 video and click through to our Dallas Heart Walk Flickr album.

-Fabrienne

Houston

Dallas didn't get to have all of the fun when it comes to the AHA Heart Walk, and I made sure to document the Houston goings-on to share with our avid SoftLayer Blog readers. From bake sales to ice cream socials, the Houston office was diligent about donating money and raising heart-health awareness for months prior to the 2012 walk, and those months were extremely eventful. Like Fabrienne, I jumped at the opportunity to be one of 18 team captains at SoftLayer, and considering the fact that cardiovascular disease is the number one killer of Americans, I was inspired to get everyone involved.

I'll be the first to admit that I am not in the best of shape, so a five-kilometer walk through a course at Reliant Stadium would be pretty challenging. My team had been tirelessly preparing for the 5k "mini-marathon" walk, and as November approached, you could sense the excitement and enthusiasm brewing. Walking only one mile can add up to two hours to your lifespan, so in the process of preparing for the walk, we added quite a few hours to our collective lives. When the big day finally arrived, we were ready:

SoftLayer Heart Walk
The Houston Heart Walk SLayers

Given that our day started at an unbelievable 7:00am on a Saturday, most of our participants were tired-eyed and ready to chow down on the free burritos and fruit provided by SoftLayer, and by the time we fired up the photo booth and broke out the goofy props, everyone was wide awake. It's like they say, "Give a man a fish and he'll eat for a day ... Give a man fun props and a camera, and he'll have a blast (and pictures that can be used against him." Actually, I don't know if "they" say that, but it's true:

SoftLayer Heart Walk

Before we knew it, a gunshot of glitter and colorful confetti got the crowd of people moving down the 3.1-ish mile track, and we were hooting and cheering, pumped to represent our company! By mile two, my legs were a little wobbly and the sun was scorching, I could see that our dog, Rikku (whom had been carried the entire way) looked was confused about why I was putting her through the exhausting task of being comfortably in my arms as we herded through the people like cattle.

SoftLayer Heart Walk

AHA water stations and mile markers reminded us that we were doing it for the best cause ever: The people we love and the people of the past that have been lost due to heart disease. It's a safe bet that if you don't know someone directly affected by heart disease, you will eventually. The American Heart Association organizes these fundraisers and walks every year across the world to gather donations and raise awareness so that one day, we may be able to conquer this silent killer. With their donations, they're able to participate in research for preventative treatment, provide education to children to avoid obesity and fund medical research that could one day breakthrough and save lives.

All in all it was a wonderful experience, one that I'll definitely be sure to be a part of next year.

-Cassandra

SoftLayer Heart Walk

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November 19, 2012

How It's Made (and Won): The Server Challenge II

Every year, we attend more than fifty trade shows and conferences around the world. We want to spread the word about SoftLayer and connect with each conference's technical audience (also known as future SoftLayer customers). That goal is pretty straightforward on paper, but when it comes to executing on it, we're faced with the same challenge as all of our fellow exhibitors: How do we get our target audience to the our booth?

Walk down any aisle of an expo hall, and you'll see collateral and swag beckoning to attendees like a candy bar at the grocery store register. Some exhibitors rely on Twitter to monitor an event's hashtag and swoop in at every opportunity to reach the show's influential attendees. Other exhibitors might send out emails to their clients and prospects in the area to invite them to the show. We see value in each of those approaches, but what we found to be most effective was to bring a SoftLayer data center to our booth ... or at least a piece of one.

The Server Challenge has come a long way over the years. Its meager beginnings involved installing RAM and hard drive cables in a tower server. Shortly thereafter, a rack-mount server replaced the tower server, but you were still tasked with "inside the server" challenges. As we started looking for ways to tell the bigger SoftLayer story with the Server Challenge, we moved to miniature server rack, and the competition really started to pick up steam. This year, we made it our goal to take the Server Challenge to the next level, and when Supermicro stepped in to sponsor the next iteration of the the competition, we started thinking BIG.

Why use a miniature version of a SoftLayer rack when we could use a full-size version? Why have a standalone screen when rack-mount monitors can make the display part of the unit? Why rely on speakers behind the booth to pump "Eye of the Tiger" while attendees are competing when we could easily build those into the next version of the challenge? What was initially intended to be a "tweak" of the first Server Challenge became a complete overhaul ... Hence the new "Server Challenge II" moniker.

Harkening back to the 8-bit glory days of Pac Man and Space Invaders, the Server Challenge II uses a full-size 42U server rack with vintage arcade-style branding, a built-in timer and speakers that blast esoteric video game music. The bread and butter of the challenge is the actual server hardware, though ... Supermicro provided two new 2U servers to replace the previous version's five 1U servers, and we installed the same Cisco (public and private networks) and SMC (out-of-band management network) switches you see in SoftLayer's pods.

Server Challenge II

We had two instances of the original Server Challenge (one in the US, one in Amsterdam), so in order for the Server Challenge II to be bigger and better, we had to increase that total to five — one instance in Europe, one in Asia and three in the United States. Things might get a little crazier logistically, but as a potential conference attendee, it means you're even more likely to encounter the Server Challenge II if you attend any events with us.

The Server Challenge II's Internal Debut

The first instance of the Server Challenge II made its debut at GDC Online in Austin, and we immediately knew we had a hit. By the time the rack got back to our office, we had to get it ready for its next destination (Cloud Expo West), but before we sent it on its way, we gave it an official internal debut ... and raised some money for the American Heart Association in the process.

Server Challenge II at SoftLayer

SLayers at the SoftLayer HQ in Dallas could pay $3 for one attempt or $5 for two attempts to reach the top of the Server Challenge II leader board. Needless to say, it was competitive. If you click on the image above, you'll notice that our fearless leader, Lance Crosby, stopped by and gave tips to (and/or heckled) a few participants. Unsurprisingly, one of our very talented Server Build Technicians — Ellijah Fleites — took home a MacBook Air and bragging rights as SoftLayer champion with a record time of 1:03.79 ... But records are made to be broken.

In Two Places at Once

Immediately after the AHA fundraiser, we crated up the rack and sent it along to Cloud Expo West in Santa Clara. A few days later, we put the finishing touches on the second Server Challenge II rack, and because we got it done quickly, we were able to get it shipped to the other side of the country for ad:tech NYC. We would finally have the competition running in two places at the exact same time!

We weren't disappointed.

On both coasts, the retro style of the Server Challenge II lured some fantastic competitors (excellent!), and started a lot of great conversations (even better!). Here are the final leader boards from the shows:

Server Challenge II
Server Challenge II

You probably notice that the times in the ad:tech leader board are a little higher than the times in the Cloud Expo leader board, and our team figured out why that was in the middle of the second day of the conference ... The way we bound the network cables differed slightly between the two instances, and we were using different switches to time the competition (one that required only one hand to activate/deactivate, the other requiring both hands). In order to have an "apples-to-apples" comparison between all of our shows, we're going to make sure everything is consistent with all of the instances, and we plan on keeping a running list of fastest overall challenge times ... and maybe even a "World Championship" one day.

Given the early success of the Server Challenge II, you can bet that it's not going anywhere any time soon. If we have multiple shows running the challenge at one time, we might even fire up a video chat where you can compete against an attendee at a completely different conference ... so be prepared.

In the next year, we'll have all five of the Server Challenge II instances in rotation across three continents, and with the popularity of the competition growing by leaps and bounds after every show, we hope by next holiday season, a home version of the Server Challenge II is at the top of every wish list on the planet. :-)

For now, though, I'll just leave you with a glimpse at the action from Cloud Expo West (click for more pictures from the show):

Cloud Expo West

-Raleigh

October 10, 2012

On-Call for Dev Support AND a New Baby

I began working at SoftLayer in May of 2010 as a customer support administrator. When I signed on, I was issued a BlackBerry to help me follow tickets and answer questions from my coworkers when I was out of the office. In August of 2011, that sparingly used BlackBerry started getting a lot more use. I became a systems engineer in development support, and I was tasked to provide first-tier support for development-related escalations, and I joined the on-call rotation.

In the Dev Support group, each systems engineer works a seven-day period each month as the on-call engineer to monitor and respond to off-hours issues. I enjoy tackling challenging problems, and my Blackberry became an integral tool in keeping me connected and alerting me to new escalations. To give you an idea of what kinds of issues get escalated to development support, let me walk you through one particularly busy on-call night:

I leave the office and get home just in time to receive a call about an escalation. An automated transaction is throwing an error, and I need to check it out. I unload my things, VPN into the SoftLayer network and begin investigating. I find the fix and I get it implemented. I go about my evening, and before I get in bed, I make sure my BlackBerry is set to alert me if a call comes in the middle of the night. Escalations to development support typically slow down after around 11 p.m., but with international presences in Amsterdam and Singapore, it's always good to be ready for a call 2:30 a.m. to make sure their issues are resolved with the same speed as issues found in the middle of the day in one of our US facilities.

Little did I know, my SoftLayer experience was actually preparing me for a different kind of "on-call" rotation ... One that's 24x7x365.

In June 2012, my wife and I adopted an infant from El Paso, Texas. We'd been trying to adopt for almost two years, and through lots of patience and persistence, we were finally selected to be the parents of a brand new baby boy. When we brought him home, he woke up every 3 hours for his feeding, and my on-call work experience paid off. I didn't have a problem waking up when it was my turn to feed him, and once he was fed, I hopped back in bed to get back to sleep. After taking a little time off to spend with the new baby, I returned to my job, and that first week back was also my turn on the on-call rotation.

The first night of that week, I got a 1 a.m. call from Amsterdam to check out a cloud template transfer that was stuck, and I got that resolved quickly. About 30 minutes later, our son cried because he was hungry, so I volunteered to get up and feed him. After 45 minutes, he'd eaten and fallen asleep again, so I went back to bed. An hour later, I got a call from our San Jose to investigate a cloud reload transaction that was stalling with an error. I worked that escalation and made it back to bed. An hour and a half later, the little baby was hungry again. My wife graciously took the feeding responsibilities this time, and I tried to get back to sleep after waking up to the baby's cries. About an hour later, another data center had an issue for me to investigate. At this point, I was red-eyed and very sleepy. When my teammates got up the next morning, they generously took the on-call phone number so I could try to get some rest.

This pattern continued for the next six days. By the end of that first week, I got a call from work at about 3 a.m., and I picked up the Baby Monitor from the night stand and answered, "Dev support, this is Greg." My wife just laughed at me.

I've come to realize that being on-call for a baby is a lot more difficult than being on-call for development support. In dev support, I can usually documentation on how to resolve a given issue. I can search my email for the same error or behavior, and my coworkers are faithful to document how they resolve any unique issues they come across. If I get to a point where I need help, I can enlist the assistance of an SME/Developer that commonly works on a given piece of code. When you're on-call with a baby, all the documentation in the world won't help you get your newborn to stop crying faster, you don't get any clear "error messages" to guide you to the most effective response, and you can't pass the baby off to another person if you can't figure out what's wrong.

And when you're on-call for development support, you get some much-needed rest and relaxation after your seven days of work. When you're on-call for a new baby, you've got at least a few months of duty before you're sleeping through the night.

As I look back at those long nights early on, I laugh and appreciate important things in my life: My wife, my son, my job and my coworkers.

– Greg

October 9, 2012

Server Challenge II - The Retro Upgrade of a Fan Favorite

Wakka wakka wakka wakka. All your base are belong to us. I'm sorry Mario, but our princess is in another castle. It's dangerous to go alone. Do a barrel roll.

If you can place any of those quotes from the video games of yore, you'll probably love the Server Challenge II. Taking cues from classic arcade games, we've teamed up with Supermicro to build a worthy sequel to our original Server Challenge:

Server Challenge II

If you come across Server Challenge II at a conference, your task is clear. You step up to the full-sized server rack and perform three simple tasks:

  1. Load the data.
  2. Connect the network.
  3. Save the world.

You've got two attempts per day to install twenty-four drive trays into two 2U Supermicro servers and plug eighteen network cables into their correct switches. Get all of that done in the fastest time at the conference, and you walk away with a brand new Macbook Air. During booth setup at GDC Online, we shot a quick video of what that looks like:

The new challenge is sure to garner a lot of attention, and we're excited to see the competition heat up as the show progresses. Beyond being a fun game, the Server Challenge II is also a great visual for what SoftLayer does. When you get to touch servers in a server hosting company's booth, you're probably going to remember us the next time you need to order a new server. You also get to see the Cisco and Supermicro switches that you'd see in all of our thirteen data centers around the world ... It's a tech geek's dream come true.

In honor of the launch of Server Challenge II, we're going to offer some "live" coverage of the competition at GDC Online this week. If you want to watch the Server Challenge II GDC Online 2012 remotely via "challenge-cast," bookmark this blog post and refresh frequently. We'll update the leader board every hour or two so that you can keep track of how the times are progressing throughout the show:

Server Challenge II Leader Board - GDC Online 2012

Game on.

**UPDATE** GDC Online has officially wrapped, and after some last-minute heroics, Derek Manns grabbed the top spot (and the MacBook Air) for his Server Challenge II efforts! If you've been watching the leader board throughout the conference, you saw the top attendee time fall from 1:59.30 all the way down to 1:09.48. We hope you've enjoyed the "challenge-cast" ... Keep an eye on SoftLayer's event schedule to prepare for your next chance to take on the Server Challenge II.

-@khazard

September 20, 2012

Conferences, Culture and the SoftLayer Server Challenge

I can't begin to tell you how much fun I have when I get to represent SoftLayer at conferences. The days may be long, and my feet may go numb by the end of the day from so much standing, but the time seems to fly as I get to meet new people, give out SoftLayer swag and introduce/explain the (in)famous SoftLayer Server Challenge.

I've observed that at most tech conferences, attendees will wander up and down the aisles, avoiding eye contact and looking preoccupied with emails or Angry Birds on their phones. When they walk by the SoftLayer booth, something changes. They stop. They pay attention. They get engaged. It's hard to passively navigate around a crowd of people cheering on a Server Challenge competitor, and if you see another attendee your peripheral vision "wowing" us with his/her three-switch-ball juggling skills, you're going to get distracted from your Angry Birds game. The SoftLayer booth is a snapshot of SoftLayer's culture, and SoftLayer's culture is magnetic.

When we catch the eye of that previously disinterested attendee, we get to tell the SoftLayer story: "Oh this? It's a small version of a SoftLayer server rack with five SuperMicro servers in it. We've got more than 100,000 servers like these in 13 data centers around the world. Want to try and race to put it back together?" "This is called a switch-ball ... SoftLayer is an infrastructure as a service provider, so it doesn't really have a direct tie-in with SoftLayer's business, but it's the coolest giveaway you'll see at the conference." Whether the attendee is interested in the competition, hosting, servers or cool swag, we've started a conversation that we might not have had if we were just shaking hands and passing out brochures.

As the conference goes on, most booths see traffic decline. That's when the Server Challenge is usually getting the most competitive. Several of our competitions have been decided by tenths or even hundredths of seconds, and a few have been won by the last competitor on the last day as the PA announcement notifies attendees that the expo hall is closing. At Cloud Connect Chicago, I recorded three competitors who each had the potential to walk away victorious:

All three of those competitors had fun in the SoftLayer booth. The other attendees who stepped up to the Server Challenge enjoyed themselves, too. That's huge. That's extremely rare. That's why I love being a part of the rag-tag group SLayers who have the opportunity to spread the word about SoftLayer.

As I put together the quick video to show the competition from Cloud Connect Chicago, I wondered how the times compared with the other shows that have featured the Server Challenge this year. My "wondering" wound up becoming "researching," and this is what I found:

NAME SHOW TIME
Roger Weber GDC Europe 0:57.62
Rany Grinberg ad:tech San Franscisco 0:58.34
Dejian Fang Cloud Expo East 0:59.08
Darin Goldman HostingCon 0:59.28
Joseph Waite Internet World London 1:03.68
Scott Fossen Cloud Connect Chicago 1:05.51
EJ Fernald GDC San Francisco 1:06.06
Kenny Liao Web 2.0 Expo 1:06.41
Matthew Downing Cloud Expo Europe 1:08.16
Gary Barclay TFM&A 1:10.08

Every conference seems to be competitive, and it's amazing to see how close the times are between all of the conference winners in 2012. Server Challenge World Championship? While I start drawing up plans to try and make that a reality, I recommend you all print out blueprints and start training for the next time you come across a SoftLayer booth at an event.

-@khazard

Categories: 
August 31, 2012

The Dragon SLayers

It's been a couple weeks since we last posted blog post featuring what SLayers are doing outside the office, so I thought I'd share my experience from a couple months ago when SoftLayer competed in the 2012 Annual DFW Dragon Boat Festival. As you may remember, Cassandra posted about SoftLayer's participation in the Houston-area Dragon Boat Festival, so I'm taking it upon myself to share the Dallas experience.

Let me start off by admitting to you that I'm no expert when it comes to dragon boat racing. In fact, when I was asked to join the team, I was reluctant ... I'd never done anything like a dragon boat competition before, and I didn't want to make a fool of myself. It took a bit of convincing from my coworkers, but I ended up signing on to represent SoftLayer as one of the twenty people in our boat.

As it turns out, I wasn't the only rookie. In fact, this was the first year we've had a boat full of newbies, so we all learned the ropes (or oars) of dragon boat racing together. We had practice on Home Depot buckets in the hallway for about two weeks before we actually hit the water, and by the time our on-the-water practice came, we already had a good feel for the basics of the race. Until then, I had no idea how small the boat was and how soaked we'd get while we were paddling. What had I gotten myself into?

My son was home from college over the race weekend, so I managed to get him signed him up as a backup rower. When we got to the lake, the SLayers were all very noticeable ... Our team was sporting the "Dragon SLayer" shirts, and the SoftLayer tent was abuzz with activity. There were other big companies there like AT&T, Sprint, the Dallas SWAT team, Penny's and Samsung, but we weren't intimidated — even when the other teams started talking smack when we broke out our Home Depot buckets to get some last-minute practice.

When we set sail — er... paddle — we were nervous. The gun sounded, and in a flurry of synchronized rowing, we found ourselves at the finish before everyone else in our heat. First race, first place. Obviously, we were excited by that outcome, so we were probably even more antsy when it came time to run the second race. We piled into the boat, made our way to the starting line, and after another flurry of activity, we won the second race! We were in the finals.

You can probably guess what happened next:

We won it all!

In the video, you can see that we started out slow but came from behind to take the victory (The video gets better at the end of the race). The eagle eyes in the audience will probably also notice that we rowed so hard that the dragon head came off of the boat.

Our practice on the Home Depot cans turned out to be pretty effective. My son Jeremy wound up playing a key role on the boat — the drummer — and he headed back to college with quite a story to tell his friends. All of the SLayers stuck around to accept our trophy, and we made sure to snap a few pictures:

I am proud to call myself a SLayer (and a Dragon SLayer)!

-Fabrienne

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