News Posts

August 26, 2014

Bare Metal Power. By the Hour.

Think quickly. You hear that your new app will be featured on the front page of TechCrunch in less than two hours. Because it’s a resource-intensive application you know that a flood of new users will bog down its current cloud infrastructure and you’ll need to scale out.

What do you do? Choose virtual servers to guarantee quick deployment and more flexibility? Opt for bare metal servers to deliver the best user experience (while crossing your fingers that the servers are online in time for the flood of traffic)? In times like these, you shouldn’t have to choose between flexibility and power.

You need hourly bare metal servers.

We’ve streamlined the deployment of four of our most popular bare metal configurations, and with that speed, we’re able to offer them with hourly billing! With the hardware pre-configured, you tell us where you want the server to be provisioned—Dallas, San Jose, Washington D.C., London, Toronto, Amsterdam, Singapore, and Hong Kong—and which operating system you’d like us to install— CentOS, Red Hat, FreeBSD, or Ubuntu. And in less than 30 minutes, your server will be online, fully integrated with your other SoftLayer servers and services, and ready for you.

Use the server for as long as you need it. Spin it down when you’re done. Pay for the hours you had it on your account. It’s that easy. No virtualization. No noisy neighbors. Just your computing-intensive workload, the hardware configuration you need, and a phobia-proof commitment.

Why you need hourly bare metal servers in your cloud life?

  • Processing Power: You have short-term workloads that require significant amounts of processing power. To get the same performance from virtual servers, you might have to provision twice as many nodes or run them for twice as long.
    • Example: a business intelligence ELT (Extract/Load/Transform) application.
  • Schedule-based Workloads: You have a number of applications that require compute and storage resources on a set schedule (i.e., once every month), and you don’t want to deploy (and pay for) high-end machines that will sit idle at all other times.
    • Example: payroll processing or claims payment processing.
  • Performance Testing: Certify or validate how an application performs on a specific hardware configuration.
    • Example: Software or mobile application companies can validate performance on specific hardware platforms.

With bare metal performance available on demand and on hourly terms, you don’t have to compromise performance for flexibility. When TechCrunch comes calling, you have peace of mind that your app’s success and popularity won’t bring it down.

-RJ

August 20, 2014

SoftLayer is in Canada, eh?

Last week, we celebrated the official launch of our Toronto (TOR01) data center—the fourth new SoftLayer data center to go live in 2014, and our first in Canada! To catch you up on our progress this year, we unveiled a data center in Hong Kong in June to provide regional redundancy in Asia. In July, we added similar redundancy in Europe with the grand opening of our London data center, and we cut the ribbon on a SoftLayer data center designed specifically for federal workloads in Richardson, TX. The new Toronto location joins our data center pods in Washington, D.C., as our second location in the northeast region of North America.

As you can imagine, our development and operations teams have been working around the clock to get these new facilities built, so they were fortunate to have Tim Hortons in Toronto to keep them going. Fueled by countless double-doubles and Timbits, they officially brought TOR01 online August 11! This data center launch is part of IBM’s massive $1.2 billion commitment to in expanding our global cloud footprint. A countless number of customers have asked us when we were going to open a facility in Canada, so we prioritized Toronto to meet that demand. And because the queue had been building for so long, as soon as the doors were opened, we had a flood of new orders to fulfill. Many of these customers expressed a need for data residency in Canada to handle location-sensitive workloads, and expanding our private network into Canada means in the region will see even better network performance to SoftLayer facilities around the world.

Here are what a few of our customer had to say about the Toronto launch:

Brenda Crainic, CTO and co-founder of Maegan said, “We are very excited to see SoftLayer open a data center in Toronto, as we are now expanding our customer base in Canada. We are looking forward to host all our data in Canada, in addition to their easy-to-use services and great customer service."

Frederic Bastien, CEO at mnubo says, “We are very pleased to have a data center in Canada. Our customers value analytics performance, data residency and privacy, and deployment flexibility—and with SoftLayer we get all that and a lot more! SoftLayer is a great technology partner for our infrastructure needs.”

With our new data center, we’re able to handle Canadian infrastructure needs from A to Zed.

While we’d like to stick around and celebrate with a Molson Canadian or two, our teams are off to the next location to get it online and ready. Where will it be? You won’t have to wait very long to find out.

I’d like to welcome the new Canucks (both employees and customers) to SoftLayer. If you’re interested in getting started with a bare metal or virtual server in Canada, we’re running a limited-time launch promotion that’ll save up to $500 on your first order in Toronto: Order Now!

-John

P.S. I included a few Canadianisms in this post. If you need help deciphering them, check out this link.

July 14, 2014

London Just Got Cloudier—LON02 is LIVE!

Summer at SoftLayer is off to a great start. As of today, customers can order SoftLayer servers in our new London data center! This facility is SoftLayer's second data center in Europe (joining Amsterdam in the region), and it's one of the most anticipated facilities we've ever opened.

London is the second SoftLayer data center to go live this year, following last month's data center launch in Hong Kong. In January, IBM committed to investing $1.2 billion to expand our cloud footprint, and it's been humbling and thrilling at the same time to prepare for all of this growth. And this is just the beginning.

When it comes to the Europe, Middle East, and Africa region (EMEA), SoftLayer's largest customer base is in the U.K. For the last two and a half years I’ve been visiting London quite frequently, and I've met hundreds of customers who are ecstatic to finally have a SoftLayer data center in their own backyard. As such, I'm especially excited about this launch. With this data center launch, they get our global platform with a local address.

The SoftLayer Network

Customers with location-sensitive workloads can have their data reside within the U.K. Customers with infrastructure in Amsterdam can use London to add in-region redundancy to their environments. And businesses that target London's hyper-competitive markets can deliver unbelievable performance to their users. LON02 is fully integrated with the entire SoftLayer platform, so bare metal and virtual servers in the new data center are seamlessly connected to servers in every other SoftLayer data center around the world. As an example of what that means in practice, you can replicate or integrate data between servers in London and Amsterdam data centers with stunning transfer speeds. For free. You can run your databases on bare metal in London, keep backups in Amsterdam, spin up virtual servers in Asia and the U.S. And your end users get consistent, reliable performance—as though the servers were in the same rack. Try beating that!

London is a vibrant, dynamic, and invigorating city. It's consistently voted one of the best places for business in the region. It's considered a springboard for Europe, attracting more foreign investors than any other location in the region. A third of world’s largest companies are headquartered in London, and with our new data center, we're able to serve them even more directly. London is also the biggest tech hub in-region and the biggest incubator for technology startups and entrepreneurs in Europe. These cloud-native organizations have been pushing the frontiers of technology, building their businesses on our Internet-scale platform for years, so we're giving them an even bigger sandbox to play in. My colleagues from Catalyst, our startup program, have established solid partnerships with organizations such as Techstars, Seedcamp and Wayra UK, so (as you can imagine) this news is already making waves in the U.K. startup universe.

For me, London will always be the European capitol of marketing and advertising (and a strong contender for the top spot in the global market). In fact, two thirds of international advertising agencies have their European headquarters in London, and the city boasts the highest density of creative firms of any other city or region in the world. Because digital marketing and advertising use cases are some of the most demanding technological workloads, we're focused on meeting the needs of this market. These customers require speed, performance, and global reach, and we deliver. Can you imagine RTB (real-time-bidding) with network lag? An ad pool for multinationals that is accessible in one region, but not so much in another? A live HD digital broadcast to run on shared, low-I/O machines? Or a 3D graphic rendering based on a purely virtualized environment? Just thinking about those scenarios makes me cringe, and it reinforces my excitement for our new data center in London.

MobFox, a customer who happens to be the largest mobile ad platform in Europe and in the top five globally, shares my enthusiasm. MobFox operates more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds (as a comparison I was told that Twitter does about 7 billion+ a month). Julian Zehetmayr, the brilliant 23-year-old CEO of MobFox, agreed that London is a key location for businesses operating in digital advertising space and expressed his excitement about the opportunity we’re bringing his company.

I could go on and on about why this news is soooo good. But instead, I'll let you experience it yourself. Order bare metal or virtual servers in London, and save $500 on your first month service.

Celebrate a cloudy summer in London!

-Michalina

May 29, 2014

Startups and BBQ – The New Memphis

BB King. Elvis. Graceland. Jerry Lee Lewis. Beale Street. Cotton. Shipping. Martin Luther King. Civil Rights on the national stage. All of these things come to mind when you think of Memphis, Tennessee. You can now add one more to that list: Startups.

Yep. That’s right. Startups.

Memphis has a long history of economic success. From the early days of its settlement, it was a shipping and trading hub for the early United States thanks to the Mississippi River. It progressed into one of the world’s largest cotton producers, even having a cotton exchange similar to the stock exchange on Wall Street. As our country grew, so did Memphis’ value because of geographic location. Today, more than 60 percent of the U.S. population is within a one-day drive of Memphis. It has grown into a logistics hub and houses several North American railway companies, as well as FedEx.

What’s awesome to see on my second stop of our 2014 small-market tour, is that there is an undercurrent happening in Memphis that is shifting the landscape of the economic success of the region to technology. And it’s happening through the leadership of folks like Eric Mathews and Patrick Woods. Mathews heads up StartCo, a regional accelerator with 20 startups, all of which have come to Memphis to develop their companies. Woods is in charge of a very unique program, started by A>M Ventures that helps early stage companies get the right message out about their products, who they are, and where they are going.

Our team met Woods at SXSW in 2013. Over the past year, we have worked together to help Woods’ outreach efforts by building a bridge from Memphis to Silicon Valley and through other early stage startup communities. We connected with Mathews at SXSW this year through one of our strongest partners, the Global Accelerator Network. Mathews was very convincing. He not only showed me a startup community that was thriving, but he also fed me world-class BBQ at the same time.

Did somebody say BBQ? You don’t really have to ask @KelleyHilborn or me twice. Our Pavlovian response kicked in and we had our flights booked before you could flip a coin.

Last week marked the annual celebration of Memphis’ BBQ Fest – one of the largest festivals of its kind in the world. It also marked the first week for the StartCo teams, and we were there to welcome them with some SoftLayer Catalyst goodness (as a side to that BBQ).

We met with all of the teams and were greeted by folks from all over the world. Teams from NYC, Europe, Silicon Valley, and even local Memphis were made up of entrepreneurs who were eager to hear about Catalyst and how we could connect them to our community. From big data companies, to analytics companies and even a company that manufactures a chip for your dog, these teams definitely have the smarts and character to disrupt and succeed.

Our office and mentor hours provided us a strong foundation to connect with the startups one-on-one. BBQ Fest and events with A>M Ventures, StartCo, and our friends from Keen.io gave us an opportunity to spend two full days with the entrepreneurs, getting a higher sense of where they hoped to take their businesses.

The teams in Memphis are just as hungry, innovative, capable, and smart as any we work with in our startup ecosystems around the world. What we loved most about our time in Memphis was how welcoming the local leaders were, and further how open-minded they are to making a positive impact on this world. The leadership that is building this tech ecosystem from the ground up is doing so in an open, communal, and giving way, which all tech ecosystems need to be built upon.

Because of this philosophy, they are ensuring their success. They’re creating a community based on collaboration and mutual success. It reminds me of cities like Boulder and Portland. These cities were built on the same principles, and they enjoy greater success than many other larger markets.

And SoftLayer was there at the beginning. We’re excited to watch this ecosystem grow, and to continue collaborating to help support people like Mathews, Woods and many others in Memphis who see the forest through the trees.

Next stop on the small market express…Kelowna, British Columbia. Our very own @gkdog will be delivering a keynote and sitting on a panel, instilling our community and strategic philosophies on his home Canadian turf.

-@JoshuaKrammes

April 17, 2014

Deep in the Heart of Te(ch)xas: SXSW 2014

SXSW 2014 was bigger and crazier than ever. For anyone who has been sleeping under a rock, SXSW is one of the largest, most intense start-up technology, music, and film festivals on the planet. Held in March, SXSW turns Austin, Texas, into the global epicenter of everything (startup) technology.

As in years past, SoftLayer hosted the Speakeasy lounge, a daytime co-working space and community/networking lounge in the evening. For the second straight year, the lounge blew our expectations out of the water. Over the course of 48 hours, we saw over a thousand partners, start-up clients, fellow colleagues, and members of the global start-up community come through the doors. To give you an idea of how “global” the community was, I walked through the lounge at one point and heard six different languages being spoken.

Our start-up partners used the lounge to escape the chaos of the festival so they could get work done. In the space, they could relax, send emails, connect with clients and friends, or just find some peace and quiet away from the cacophonous show floor (and even-noisier 6th Street).

Catalyst Lounge SXSW 2014

One of the biggest highlights at SXSW for the Catalyst team was a panel that I moderated about building meaningful, organic communities around brands. The panelists for this discussion were George Karidis, COO of SoftLayer; Ben Rigby, CEO of Sparked; Samar Birwadker, CEO of Good.co; and Justin Johnson, director of developer evangelism for Keen.io. The group explained how their brands’ approaches to community engagement helped them build momentum and succeed faster, and I was humbled to hear how the SoftLayer Catalyst program impacted their decisions shaping their own communities. To cap off the session, the panelists also brought up the benefits of using Catalyst for testing and scaling during their early stages, so they could understand how to use the infrastructure as they grew. You need look no further for validation of our model than to have three of our most successful clients attributing their success to it.

In addition to the Speakeasy and the panel discussion, SoftLayer was also well represented on the SXSW show floor. Over the course of the show, clients, partners, and prospects stopped by to try their hands at the Server Challenge, and we had some phenomenal conversations about the future of the cloud and how SoftLayer is forging a new path in the infrastructure as a service game.

What a lot of people don’t realize about SXSW is that the majority of business gets done outside of the show floor. Each night presents opportunities to connect with and learn about individuals in the global start-up community. For example, Catalyst partner Planwise held a party and barbecue where they discussed best practices for start-ups in financial technology. We got in on the fun as well when we partnered with Techstars to host one of the hottest parties at SXSW Interactive. DJed by Thievery Corporation and attended by over a thousand guests, if you managed to get a hard-to-come-by ticket, you had a great time and met a lot of amazing people.

SoftLayer & Techstars Party SXSW 2014

Over the years, SXSW has proven to be a melting pot for creativity and innovation on a global scale. As businesses look for new ways to gather and present information, providers like SoftLayer become an integral part of their approaches. Our goal with Catalyst is to stay front-and-center in the startup movement … So it’s a safe bet that you’ll see us again at SXSW 2015.

-@joshuakrammes

April 14, 2014

OpenSSL Heartbleed Update

On April 7th, the OpenSSL Project released an update to address a serious security flaw (CVE-2014-0160), which allows remote attackers to obtain sensitive information from process memory via crafted packets that trigger a buffer over-read, as demonstrated by reading private keys, related to d1_both.c and t1_lib.c, aka the Heartbleed bug.

SoftLayer Infrastructure

After notification of this vulnerability we began a close examination of our services to determine any that may have been affected. Both the SoftLayer customer portal and API are serviced behind hardware load balancers and neither the hardware load balancers nor the software running on the servers behind them were found to be running vulnerable versions of OpenSSL. This was confirmed by the hardware vendor and direct testing as well. During these tests it was discovered that certain nodes of our Object Storage cluster were running a vulnerable version of OpenSSL. The software was immediately patched to remediate the issue. Although there is no indication that this vulnerability was exploited, the subset of customers potentially affected has been advised of precautionary measures to ensure continued security.

Additionally, our team forced updates to all of our internal operating system update mirrors as soon as patched versions were released by their publishers. Our system automatically checks for and updates all operating system versions hosted on our mirrors, but due to the urgency of this exploit, manual updates were run as quickly as possible to have patched versions available sooner.

SoftLayer Customers

Due to the nature, surface area, and severity of this vulnerability, we recommend revoking all possibly compromised keys and reissuing new certificates for any service secured using the OpenSSL library. The rekeying process can vary depending on your Certificate Authority (CA) and you should contact them if you have questions on how to complete this process. This OpenSSL vulnerability has major security implications for a wide range of operating systems and applications and may necessitate rebooting your hardware (or restarting services) to ensure all services linking against the affected code use the updated version of the OpenSSL library. We also recommend that you patch all of your servers and change passwords as soon as possible. Take this opportunity to review your overall password strategy including password strength and password sharing across sites.

-@skinman454

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March 19, 2014

An Inside Look at IBM Cloud Event 2014 in Hong Kong

On March 17 in Hong Kong, IBM and SoftLayer successfully concluded the first of many intimate cloud events. IBM Cloud Event 2014 marked the beginning of the $1.2 billion investment committed towards our global expansion plans.

Growing from 13 to 40 data centers is no mean feat, and Hong Kong is the starting point. Not only does this give our customers data redundancy in Asia-Pacific, but also provides data residency to our Hong Kong-based customers. Quite simply, we are growing where you want to grow.

For me, there were three key takeaways from the event.

We’re seeing overwhelming support from our customers.
Not only did we have an opportunity to host our Hong Kong clientele, but many also traveled from cities in Greater China to be a part of this milestone. It was immensely gratifying to see them being vocal advocates of SoftLayer services. Natali Ardianto from Tiket.com, Chris Chun from 6waves and Larry Zhang representing ePRO all shared their brilliant stories with the audience.

Tiket.com’s co-founder, Natali, is especially proud of the fact that the company sold out 6,000 tickets for the K-Pop Big Bang Alive concert in 10 minutes, while their competitor’s site was unable to meet the huge demand and shut down for four hours during the peak period. Tiket.com, founded in 2011, faced TCP, DoS and DDoS attacks and tried hosting unsuccessfully on two different IaaS providers before moving to SoftLayer’s infrastructure services in 2012.

6Waves, a gaming publisher, was started in 2008. Today, built on SoftLayer, 6waves has grown to the #1 third-party publisher on Facebook. 6waves manages 14 million monthly active users and 2 million daily active users. Chris, 6waves’ CTO and co-founder, shared that since 2009 6waves has launched more than 200 games on SoftLayer.

Larry Zhang, ePRO’s senior IT manager and architect, had a similar story to share. The B2C e-commerce platform, part of China-based DX Holdings, supports more than 200,000 items in 15 categories and saw a 66 percent increase in customers from October 2011 to September 2013. ePRO is now looking to cater to the US and Australian markets, and Larry believes that SoftLayer’s aggressive expansion plans will help them meet their goal.

SoftLayer in Hong Kong

There is a vested interest in the SoftLayer-IBM integration roadmap.
Large enterprises are moving towards the cloud. This is not a forward-looking statement, it's a fact. And from the feedback gathered and the questions put up by these organizations, it is clear that they are investing in leveraging cloud services for improving their internal processes and for bringing services to their end customers more quickly. Lance Crosby presented a SoftLayer-IBM integration roadmap. With SoftLayer forming the foundation of IBM's cloud offerings—SaaS, PaaS and BPaaS—there is no doubt that we are as invested in this partnership as our clientele.

The strong startup community in Hong Kong is committed to growing with Softlayer.
Catalyst, SoftLayer's startup incubator, has always had a strong presence in Hong Kong, and the startup spirit was evident on March 17 as well. The dedicated roundtable conducted for the community with Lance Crosby and Casey Lau, SoftLayer's Catalyst representative for APAC, was the highlight of the day. Lance left us with a powerful thought, "We are here to be an extension to your infrastructure... The question is what can you build on us."

All in all, this was a great start to our new journey!

- Namrata

March 6, 2014

SoftLayer at SXSW 2014

When attending South by Southwest (SXSW), the streets of Austin can feel like a giant maze. Keeping up with all the events in and around the conference is exhausting (if not impossible), so we thought we'd create a simple "SoftLayer at SXSW 2014" cheat sheet to eliminate the twists, turns and Internet searches that you'd otherwise make to track us down.

SXSW Interactive (SXSWi) Tradeshow

You will find the SoftLayer team in the Austin Convention Center Exhibit Hall at Stands 404 and 406. SLayers will be on-hand to give you a guided tour of the SoftLayer customer portal and answer any questions you have about moving your business into the cloud in general or moving it onto SoftLayer, specifically. If you have trouble locating our booth, we've got an 8-bit-inspired milestone for you to look for: The Server Challenge II.

We launched the original Server Challenge at SXSW in 2011, and since then, we've been tweaking and improving the competition to engage with conference attendees and help us tell the SoftLayer story. The objective of the competition is to popular 24 drive trays into two 2U servers and plug the network cables into the correct switches in the fastest time possible. If at the end of the show you have the fastest time, you will walk away with a MacBook Air and major bragging rights. As a reward for reading the SoftLayer Blog, we'll give you a leg up on the competition by letting you watch the current 43-second Server Challenge II world record completion:

SoftLayer Speakeasy

If you're looking to chill, recharge or get work done in the midst of the SXSW craziness, sign up to join us at the SoftLayer Speakeasy, featuring the Catalyst Startup Lounge. Our Catalyst team is taking over a great 6th Street venue on Sunday and Monday to provide a relaxed co-working space for customers, partners, and startups. Entrepreneurs, investors, developers and individuals in the startup ecosystem are welcome to stop in for free WiFi, coffee and drinks all day, and after 7pm, you'll enjoy live music!

Catalyst Startup Lounge

Register Now
Location: 501 East 6th Street, on the 2nd floor
Dates/Times: Sunday, March 9 at 12:00 PM to Monday, March 10 at 10:00 PM

SoftLayer Catalyst Incubator Program - SXSWi Panel

SoftLayer VP of Community Development Joshua Krammes joins a panel of customers and partners on Monday for a look at the tangible resources startup companies need to succeed:

SoftLayer’s Catalyst Incubator Program
@JoshuaKrames, VP Community Development (+ Panel)
Monday, March 10 @ 12:30pm — Hilton Austin Downtown, Salon B

IBM Cognitive Food Truck

While you're in town for SXSW, you're going to get hungry. Luckily, the Austin food truck scene is amazing, and you have quick and convenient access to any kind of food you can think of. This year, you'll even have quick and convenient access to any kind of food that IBM Watson can think up! Stop by the corner of Red River and 4th Street for a creative, crowd-sourced treat from the IBM Cognitive Food Truck. By using algorithms to determine why people like certain foods, Watson comes up with unique combinations of ingredients that deliver unbelievable results. And the best part...

Cognitive Cooking

Vote for the dishes you want to see the IBM Cognitive Food Truck create at SXSW online or by Tweeting your desired dish using #IBMFoodTruck. And if you get to try any of the food, let us know what you think about it.

With this cheat sheet, finding SoftLayer at SXSW will be a breeze ... Navigating the streets of Austin in the midst of all the crowds and chaos still might be tricky, though.

See you on Sunday!

-Rachel

February 20, 2014

SoftLayer at IBM Pulse 2014

When you plan your IBM Pulse schedule, you'll want to know where to find SoftLayer in the sea of people, sessions and events in Las Vegas next week. I consolidated some of the SoftLayer-specific highlights into this blog post, but by the time I got to the end of the post, it seemed like a daunting amount of content. To give the blog audience a "tl;dr" ("too long; didn't read") alternative, I convinced a few of my coworkers into sharing a quick overview of our activities via video:

Armed with the information from the video, scan down the rest of this post for details about the specific sessions or events that piqued your interest.

SoftLayer-Led IBM Pulse Sessions

Six different SLayers are presenting IBM Pulse 2014 sessions — five technical overviews, one panel, and one general session. Click on any of the topics below to read the session abstracts and learn more about the presenter with the IBM Pulse agenda preview tool.

IAS-2137A: Compute-as-a-Service: More than a Virtual Affair?
Steven Canale, VP of Global Sales
Monday, February 24 @ 11:15am — Room 119
IAS-2145A: Comparing Cloud Computing Models for Performance and Workload Suitability
Marc Jones, VP of Product Innovation
Monday, February 24 @ 1:00pm — Room 101
IAS-2117A: Cloud Performance is Not a Commodity
Nathan Day, Chief Scientist
Monday, February 24 @ 3:45pm — Room 119
IAS-1943A: Elastic OpenStack Private Clouds on SoftLayer
Marc Jones, VP of Product Innovation (+ Panel)
Tuesday, February 25 @ 11:15am — Room 124
IAS-2158A: High-Performance, Scalable Big Data Solutions in a Bare Metal Cloud
Harold Hannon, Sr. Software Architect
Tuesday, February 25 @ 2:15pm — Room 119
IAS-2167A: Infrastructure at Scale: Best Practices in Scaling Cloud Architectures
Phil Jackson, Developer Advocate Lead
Tuesday, February 25 @ 3:45pm — Room 119
GEN-2539A: General Session Day 3: Inspiring Bold Moves
Lance Crosby, CEO
Wednesday, February 26 @ 9:00am — Grand Garden Arena

Solution EXPO

In addition to those presentations, we'll be making a lot of noise in the Solution EXPO. Visit the IAAS Zone in the Cloud Demo Area to find us at Demo Pad 432-08. Here, you'll get a first-hand look at the ordering, configuration and management tools we use for our bare metal and virtual server cloud resources. Click around in our customer portal, try out our ordering process, and learn more about the automation that drives our cloud platform.

After you learn about SoftLayer in the Demo area, make your way to the Cloud Category Area to compete in the legendary Server Challenge II competition at #332. Your goal will be to repopulate the drives and network cables into a scaled-down version of a SoftLayer server rack, and if you record the best time at the event, you'll walk away with the pride of being the IBM Pulse 2014 Server Challenge champion... and a MacBook Air. To train for your two attempts per day, you might want to watch the current world record: SoftLayer + Supermicro Server Challenge II - World Record.

Dev@Pulse

Happening in parallel with IBM Pulse, Dev@Pulse is a FREE developer-focused event where attendees have access to hands-on labs, lightning talks and a playground of technical toys like the Oculus Rift and Parrot AR Drones. Additionally, IBM subject matter experts will be on-site to answer questions and help developers solve any of the code-related problems they've run into. And yes, as Phil Jackson so humbly explained in the video, he'll be presenting one of those lightning talks.

Pulse Palooza

To relax and unwind a bit after the heavy-hitting sessions on Monday and Tuesday, IBM Pulse is rolling out the red carpet for attendees to party in the MGM Grand Garden Arena from 7:00-10:00pm with live performances by Elvis Costello and Fall Out Boy!

Pulse Palooza

This event is included with all Pulse passes, and as Ryan said in the video, it's guaranteed to be a good time.

I can't even begin to describe the excitement our team has about IBM Pulse 2014, and we hope you feel the same way. Next week will be a great opportunity for you to learn more about SoftLayer, AND it'll give us a chance to learn more about your business and how we help you improve it in the cloud.

-@khazard

January 17, 2014

What's Next? $1.2 Billion Investment. 15 New Data Centers.

SoftLayer was founded in a living room on May 5, 2005. We bootstrapped our vision of becoming the de facto platform for cloud computing by maxing out our credit cards and draining our savings accounts. Over the course of eight years, we built a unique global offering, and in the middle of last year, our long-term vision was validated (and supercharged) by IBM.

When I posted about IBM acquiring SoftLayer last June, I explained that becoming part of IBM "will enable us to continue doing what we've done since 2005, but on an even bigger scale and with greater opportunities." To give you an idea of what "bigger scale" and "greater opportunities" look like, I need only direct you to today's press release: IBM Commits $1.2 Billion to Expand Global Cloud Footprint.

IBM Cloud Investment

It took us the better part of a decade to build a worldwide network of 13 data centers. As part of IBM, we'll more than double our data center footprint in a fraction of that time. In 2006, we were making big moves when we built facilities on the East and West coasts of the United States. Now, we're expanding into places like China, Hong Kong, London, Japan, India, Canada and Mexico City. We had a handful of founders pushing for SoftLayer's success, and now we've got 430,000+ IBM peers to help us reach our goal. This is a whole new ballgame.

The most important overarching story about this planned expansion is what each new facility will mean for our customers. When any cloud provider builds a data center in a new location, it's great news for customers and users in that geographic region: Content in that facility will be geographically closer to them, and they'll see lower pings and better performance from that data center. When SoftLayer builds a data center in a new location, customers and users in that geographic region see performance improvements from *all* of our data centers. The new facility serves as an on-ramp to our global network, so content on any server in any of our data centers can be accessed faster. To help illustrate that point, let's look at a specific example:

If you're in India, and you want to access content from a SoftLayer server in Singapore, you'll traverse the public Internet to reach our network, and the content will traverse the public Internet to get back to you. Third-party peering and transit providers pass the content to/from our network and your ISP, and you'll get the content you requested.

When we add a SoftLayer data center in India, you'll obviously access servers in that facility much more quickly, and when you want content from a server in our Singapore data center, you'll be routed through that new data center's network point of presence in India so that the long haul from India to Singapore will happen entirely on the private network we control and optimize.

Users around the world will have faster, more reliable access to servers in every other SoftLayer data center because we're bringing our network to their front doors. When you combine that kind connectivity and access with our unique hybrid offering of powerful bare metal servers and scalable virtual server instances, it's easy to see how IBM, the most powerful technology company of the last 100 years, is positioned to remain the most powerful technology company in the world for the next century.

Now it's time to get to work.

-@lavosby

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