News Posts

January 15, 2014

Keep Spending Most Our Lives Livin' in a Gamer's Paradise

With apologies to Coolio, I couldn't resist adapting a line from the chorus of "Gangsta's Paradise" to be the title of this blog post. While I could come up with a full, cringe-worthy cloud computing version of the song (and perform it), I'll save myself the embarrassment and instead focus on why "Gamer's Paradise" came to mind in the first place. We announced some amazing stats about two gaming customers that use SoftLayer's cloud infrastructure to power popular online games, and I thought I'd share an interesting observation about that news.

More than 130 million gamers rely on SoftLayer infrastructure. SoftLayer is virtually invisible to those gamers. And that's why gaming companies love us.

When would a gamer care where a game is hosted? Simple: When gameplay is unavailable, lagging, or otherwise underperforming. Because we deliver peak cloud performance consistently for our gaming customers, we'll continue to live in the shadows of gamers' collective consciousness (while taking center stage in the minds of game producers and developers).

It's easy to get caught up in discussing the technical merits of our cloud hosting platform. Speeds and feeds provide great metrics for explaining our infrastructure, but every now and then, it's worthwhile to step back and look at the forest for the trees. Instead of talking about how bare metal resources consistently outperform their virtual server equivalents, let's take a look at why our gaming customers need as much server horsepower as we can provide:

As you can see, the games we're hosting for our customers are a little more resource-intensive than Tic-tac-toe and Pong. By leveraging SoftLayer bare metal infrastructure, gaming companies such as KUULUU and Multiplay can seamlessly support high definition gameplay in massive online environments for gamers around the world. When KUULUU launched their wildly popular LP Recharge Facebook game, they trusted our platform all the way from beta testing through launch, daily play, and updates. When Multiplay needed to support 25,000 new users in Battlefield 4, they spun up dedicated SoftLayer resources in less than four hours. If gamers expect a flawless user experience, you can imagine how attentive to infrastructure needs gaming companies are.

As more and more users sign on to play games online with Multiplay, KUULUU, and other gaming customers on our platform, we'll celebrate crossing even bigger (and more astounding) milestones like the 130 million mark we're sharing today. In the meantime, I'm going to go "check on our customers' servers" with a few hours of gameplay ... You know, for the good of our customers.

-@khazard

More Info: Multiplay and KUULUU Launch Games with SoftLayer, an IBM Company - Gaming companies flock to SoftLayer’s cloud, adding to 130 million players worldwide

Categories: 
December 11, 2013

2013 at SoftLayer: Year in Review

I'm going into my third year at SoftLayer and it feels like "déjà vu all over again" to quote Yogi Berra. The breakneck pace of innovation, cloud adoption and market consolidation — it only seems to be accelerating.

The BIG NEWS for SoftLayer was announced in July when we became part of IBM. Plenty has already been written about the significance of this acquisition but as our CEO, Lance Crosby, eloquently put it in an earlier blog, "customers and clients from both companies will benefit from a higher level of choice and a higher level of service from a single partner. More important, the real significance will come as we merge technology that we developed within the SoftLayer platform with the power and vision that drives SmartCloud and pioneer next-generation cloud services."

We view our acquisition as an interesting inflection point for the entire cloud computing industry. The acquisition has ramifications that go beyond IaaS market and include both PaaS and SaaS offerings. As the foundation for IBM's SmartCloud offerings, the one-stop-shop for an entire portfolio of cloud services will resonate for startups and large enterprises alike. We're also seeing a market that is rapidly consolidating and only those with global reach, deep pockets, and an established customer base will survive.

With IBM's support and resources, SoftLayer's plans for customer growth and geographic expansion have hit the fast track. News outlets are already abuzz with our plans to open a new data center facility in Hong Kong in the first quarter of next year, and that's just the tip of the iceberg for our extremely ambitious 2014 growth plans. Given the huge influx of opportunities our fellow IBMers are bringing to the table, we're going to be busy building data centers to stay one step ahead of customer demand.

The IBM acquisition generated enough news to devote an entire blog to, but because we've accomplished so much in 2013, I'd be remiss if I didn't create some space to highlight some of the other significant milestones we achieved this year. The primary reason SoftLayer was attractive to IBM in the first place was our history of innovation and technology development, and many of the product announcements and press releases we published this year tell that story.

Big Data and Analytics
Big data has been a key focus for SoftLayer in 2013. With the momentum we generated when we announced our partnership with MongoDB in December of 2012, we've been able to develop and roll out high-performance bare metal solution designers for Basho's Riak platfomr and Cloudera Hadoop. Server virtualization is a phenomenal boon to application servers, but disk-heavy, I/O-intensive operations can easily exhaust the resources of a virtualized environment. Because Riak and Hadoop are two of the most popular platforms for big data architectures, we teamed up with Basho and Cloudera to engineer server configurations that would streamline provisioning and supercharge the operations of their data-rich environments. From the newsroom in 2013:

  • SoftLayer announced the availability of Riak and Riak Enterprise on SoftLayer's IaaS platform. This partnership with Basho gives users the availability, fault tolerance, operational simplicity, and scalability of Riak combined with the flexibility, performance, and agility of SoftLayer's on-demand infrastructure.
  • SoftLayer announced a partnership with Cloudera to provide Hadoop big data solutions in a bare metal cloud environment. These on-demand solutions were designed with Cloudera best practices and are rapidly deployed with SoftLayer's easy-to-use solution designer tool.

Cutting-Edge Customers
Beyond the pure cloud innovation milestones we've hit this year, we've also seen a few key customers in vertical markets do their own innovating on our platform. These companies run the gamut from next generation e-commerce to interactive marketers and game developers who require high performance cloud infrastructure to build and scale the next leading application or game. Some of these game developers and cutting-edge tech companies are pretty amazing and we're glad we tapped into them to tell our story:

  • Asia's hottest tech companies looking to expand their reach globally are relying on SoftLayer's cloud infrastructure to break into new markets. Companies such as Distil Networks, Tiket.com, Simpli.fi, and 6waves are leveraging SoftLayer's Singapore data center to build out their customer base while enabling them to deliver their application or game to users across the region with extremely low latency.
  • In March, we announced that hundreds of the top mobile, PC and social games with more than 100 million active players, are now supported on SoftLayer's infrastructure platform. Gaming companies -- including Hothead Games, Geewa, Grinding Gear Games, Peak Games and Rumble Entertainment -- are flocking to SoftLayer because they can roll out virtual and bare-metal servers along with a suite of networking, security and storage solutions on demand and in real time.

Industry Recognition
SoftLayer's success and growth is a collective effort, however, it is nice to see our founder and CEO, Lance Crosby get some well-deserved recognition. In August, the Metroplex Technology Business Council (MTBC), the largest technology trade association in Texas, named him the winner of its Corporate CEO of the Year during the 13th Annual Tech Titans Awards ceremony.

The prestigious annual contest recognizes outstanding information technology companies and individuals in the North Texas area who have made significant contributions during the past year locally, as well as to the technology industry overall.

We're using the momentum we've continued building in 2013 to propel us into 2014. An upcoming milestone, just around the corner, will be our participation at Pulse 2014 in late February. At this conference we plan to unveil the ongoing integration efforts taking place between SoftLayer and IBM including how;

  • SoftLayer provides flexible, secure, cloud-based infrastructure for running the toughest and most mission critical workloads on the cloud;
  • SoftLayer is the foundation of IBM PaaS offerings for cloud-native application development and deployment;
  • SoftLayer is the platform for many of IBM SaaS offerings supporting mobile, social and analytic applications. IBM has a growing portfolio of roughly 110 SaaS applications.

Joining forces with IBM will have its challenges but the opportunities ahead looks amazing. We encourage you to watch this space for even more activity next year and join us at Pulse 2014 in Las Vegas.

-Andre

June 4, 2013

IBM to Acquire SoftLayer

As most have seen by now, this morning we announced IBM's intent to acquire SoftLayer. It's not just big news, it's great news for SoftLayer and our customers. I'd like to take a moment and share a little background on the deal and pass along a few resources to answer questions you may have.

We founded SoftLayer in 2005 with the vision of becoming the de facto platform for the Internet. We committed ourselves to automation and innovation. We could have taken shortcuts to make a quick buck by creating manual processes or providing one-off services, but we invested in processes that would enable us to build the strongest, most scalable, most controllable foundation on which customers can build whatever they want. We created a network-within-a-network topology of three physical networks to every SoftLayer server, and all of our services live within a unified API. "Can it be automated?" was not the easiest question to ask, but it's the question that enabled us to grow at Internet scale.

As part of the newly created IBM Cloud Services division, customers and clients from both companies will benefit from a higher level of choice and a higher level of service from a single partner. More important, the real significance will come as we merge technology that we developed within the SoftLayer platform with the power and vision that drives SmartCloud and pioneer next-generation cloud services. It might seem like everyone is "in the cloud" now, but the reality is that we're still in the early days in this technology revolution. What the cloud looks like and what businesses are doing with it will change even more in the next two years than it has in the last five.

You might have questions in the midst of the buzz around this acquisition, and I want you to get answers. A great place to learn more about the deal is the SoftLayer page on IBM.com. From there, you can access a FAQ with more information, and you'll also learn more about the IBM SmartCloud portfolio that SoftLayer will compliment.

A few questions that may be top of mind for the customers reading this blog:

How does this affect my SoftLayer services?
Between now and when the deal closes (expected in the third quarter of this year), SoftLayer will continue to operate as an independent company with no changes to SoftLayer services or delivery. Nothing will change for you in the foreseeable future.

Your SoftLayer account relationships and support infrastructure will remain unchanged, and your existing sales and technical representatives will continue to provide the support you need. At any time, please don't hesitate to reach out to your SoftLayer team members.

Over time as any changes occur, information will be communicated to customers and partners with ample time to allow for planning and a smooth transition. Our customers will benefit from the combined technologies and skills of both companies, including increased investment, global reach, industry expertise and support available from IBM, along with IBM and SoftLayer's joint commitment to innovation.

Once the acquisition has been completed, we will be able to provide more details.

What does it mean for me?
We entered this agreement because it will enable us to continue doing what we've done since 2005, but on an even bigger scale and with greater opportunities. We believe in its success and the opportunity it brings customers.

It's going to be a smooth integration. The executive leadership of both IBM and SoftLayer are committed to the long-term success of this acquisition. The SoftLayer management team will remain part of the integrated leadership team to drive the broader IBM SmartCloud strategy into the marketplace. And IBM is best-in-class at integration and has a significant track record of 26 successful acquisitions over the past three years.

IBM will continue to support and enhance SoftLayer's technologies while enabling clients to take advantage of the broader IBM portfolio, including SmartCloud Foundation, SmartCloud Services and SmartCloud Solutions.

-@lavosby

UPDATE: On July 8, 2013, IBM completed its acquisition of SoftLayer: http://sftlyr.com/30z

December 18, 2012

2012 at SoftLayer: A Year-End Review

It's already December 18, so you've probably read a few dozen "Best of 2012" and "Looking Back on 2012" articles around the web by now. I hope that you indulge me as I add one more tally to that list ... I can't suppress the urge to take a nostalgic look back on all of SoftLayer's successes this year.

As Director of Communications, the easiest milestones for me to use as I look back are our product announcements and press releases, so I'll use those as landmarks to help tell the story of SoftLayer in 2012. Instead of listing those points chronologically, it might make a little more sense to categorize them topically so you can see the bigger picture of what's happening at the company when it comes to product innovation, growth, the startup community and industry recognition.

Driving Product Innovation

When your company motto is "Innovate or Die," there's a lot of pressure to stay on the bleeding edge of technology. In this calendar year alone, we launched some pretty amazing products and capabilities that have the potential of reshaping the competitive landscape:

  • Flex Images – In February, we announced Flex Images — an amazing tool that blurs the line between "cloud" and "dedicated." Users can easily replicate servers and move them between physical and virtual platforms to quickly meet their changing requirements. None of our competitors can match that level of flexibility.
  • High Performance Computing – In April, we launched high-performance computing (HPC) options powered by NVIDIA Tesla GPUS to provide an on-demand, consumption-based platform for users with the most compute-intensive environments.
  • SoftLayer Private Clouds – In June, we unveiled Private Clouds based on CloudStack and Citrix CloudPlatform. A Private Cloud is a an optimized environment that enables quick provisioning of cloud instances on dedicated infrastructure, and because we've automated the provisioning and expansion of the Private Cloud architecture, customers can order and configure full private cloud deployments on demand.
  • Big Data: MongoDB – Our most recent product release, an optimized MongoDB environment, was the amazing result of a strategic partnership with the team at 10gen. This flexible pay-as-you-go solution simplifies the big data buying process and enables organizations to swiftly deploy highly scalable and available production-grade systems. Big data developers don't have to settle for lower-performance virtualized platforms, and they don't have to hassle with building, configuring and tweaking their own dedicated environments (since we did all the work for them).

Expanding in Key Vertical Markets

Beyond the pure "product innovation" milestones we've hit this year, we've also seen a few key vertical markets do their own innovating on our platform. With a paintbrush and a little creativity, Pablo Picasso popularized Cubism, so when our creative customers are provided with a truly scalable platform that delivers unparalleled performance and control across both physical and virtual devices, they do their own world changing. Several top online gaming providers and cutting-edge tech companies chose SoftLayer to do their "painting" this year, and their stories have been pretty amazing:

  • Broken Bulb Studios - This social gaming developer uses SoftLayer's public and private cloud infrastructure with RightScale cloud management to easily deploy, automate and manage its rapidly expanding computing workloads across the globe.
  • KIXEYE, Storm8, and East Side Games - These online gaming companies rely on SoftLayer to provide a platform of dedicated, virtualized and managed servers from which they can develop, test, launch and run their latest games.
  • AppFirst, Cloudant and Struq - These hot tech companies moved to SoftLayer to achieve the scalability, performance and the time-to-market they need to continue meeting global market demand for their services.
  • Huge Wins in Europe, Middle East and Africa - Companies like Binweevils, Boxed Ice, Crazymist, Exit Games, Ganymede, Hotwire Financial, Mangrove, Multiplay, Peak Games and Zamzar are just some of organizations that choose SoftLayer to deliver the cloud infrastructure for their killer applications and games.

Supporting the Startup Community

2012 was the first full year of activity for the Catalyst Startup Program. Catalyst is geared toward furthering innovation by investing time and hosting resources in helping entrepreneurs build their businesses, and as an extension of that program, we also supported several high-profile incubators, accelerators and startup-related events this year:

Earning Industry Recognition

All of this innovation and effort didn't go unnoticed in 2012. SoftLayer's growth and accomplishments throughout the year resulted in some high-profile recognition:

  • SoftLayer won the Red Herring "Top 100 North America Tech Award," a mark of distinction for identifying promising new companies and entrepreneurs. With this award, we join the ranks of past recipients like Facebook, Twitter and Google.
  • SoftLayer was listed in the Top 10 on Business Insider's Digital 100 list of 2012's Most Valuable Private Tech Companies in the world, alongside Twitter, Square and Dropbox.

Beyond that "official" recognition of what we're doing to shake up the market, the best barometer for our success is our customer base. According to an amazing hosting infographic from HostCabi.net, we're the most popular hosting provider among the 100,000 most visited websites in the world. We easily beat out all other service providers — almost doubling the number of sites hosted by the second-place competitor — and we're not slowing down. We're using the momentum we've continued building in 2012 to propel us into 2013, and we encourage you to watch this space for even more activity next year.

-Andre

Categories: 
September 17, 2012

Joining the Internet Infrastructure Coalition

In January, we posted a series of blogs about legislation in the U.S. House of Representatives and Senate that would have had a serious impact on the hosting industry. We talked about SOPA and PIPA, and how those proposed laws would "break the Internet" as we know it. The hosting industry rallied together to oppose the passage of those bills, and in doing so, we proved to be a powerful collective force.

In the months that followed the shelving of SOPA and PIPA, many of the hosting companies that were active in the fight were invited to join a new coalition that would focus on proposed legislation that affects Internet infrastructure providers ... The Internet Infrastructure Coalition (or "i2Coalition") was born. i2Coalition co-founder and Board Chair Christian Dawson explains the basics:

SoftLayer is proud to be a Charter Member of i2Coalition, and we're excited to see how many vendors, partners, peers and competitors have joined us. Scrolling the ranks of founding members is a veritable "Who's who?" of the companies that make up the "nuts and bolts" of the Internet.

The goal of i2Coalition is to facilitate public policy education and advocacy, develop market-driven standards formed by consensus and give the industry a unified voice. On the i2Coalition's Public Policy page, that larger goal is broken down into focused priorities, with the first being

"In all public policy initiatives of the i2Coalition will be to encourage the growth and development of the Internet infrastructure industry and to protect the interests of members of the Coalition consistent with this development."

Another huge priority worth noting is the focus on enabling and promoting the free exercise of human rights — including freedom of speech, freedom of assembly and the protection of personal privacy. Those rights are essential to fostering effective Internet advancement and to maintain a free and open Internet, and SoftLayer is a strong supporter of that platform.

If you operate in the hosting or Internet infrastructure space and you want to be part of the i2Coalition, we encourage you to become a member and join the conversation. When policymakers are talking about getting "an Internet" from their staff members, we know that there are plenty of opportunities to educate and provide context on the technical requirements and challenges that would result from proposed legislation, and the Internet Infrastructure Coalition is well equipped to capitalize on those opportunities.

-@toddmitchell

June 29, 2012

We're Shipping Up to Boston - HostingCon 2012

It's that time of year again ... HostingCon is upon us, and we're faced with an interesting challenge: Go even bigger and badder in Boston than we did at HostingCon 2011 in San Diego. And that's a tall order.

Given the fact that we've already sponsored and participated in dozens of conferences around the world this year, you might be surprised to learn that we've still got a surprises in our bag of tricks. Without giving too much away, I thought I'd share a few of the SoftLayer-specific highlights you make note of if you're planning your HostingCon itinerary.

Conference Sessions

Want some hosting insight from the executive management team of one of the largest privately held hosting providers in the world? You might want to add these sessions to your calendar:

Partnerships Done Right
Lance Crosby, CEO
9:00am – Monday, July 16
Management Track

As more "non-traditional" hosters (telcos, cable companies & VARs) enter the cloud services market finding the right partner is a must. The opportunity is huge but this isn’t a situation where a rising tide will float all boats. Lance Crosby, CEO of SoftLayer will explain how, in order to be successful, you’ll need to understand the following: 1) Building for Internet Scale, 2) Think platform first, and 3) How to automate. The session will include discussion of how SoftLayer leverages partners to drive business growth.

Build vs Buy: Operations & Billing Automation
Nathan Day, Chief Scientist (+ Panel)
9:00am – Tuesday, July 17
Technology Track

The finance, operations and administrative back office of a hosting company can be a complex animal. Some hosts have dedicated software development teams to build in-house solutions, others opt to buy as much as they can from 3rd party vendors. Hear three different approaches to tackling the problem, and learn how your product line can determine the optimal mix of open source, home grown and off-the-shelf solutions.

Finding Your Story: Branding and Positioning in the Hosting Industry
Simon West, CMO
2:00pm – Tuesday, July 17
Sales & Marketing Track

In a crowded marketplace it's critical to establish a clear position and identity in the minds of your customers and prospects. SoftLayer CMO Simon West will discuss best practices for defining and articulating your brand position, illustrating with specific examples drawn from his experience in building some of the industry's most notable brands.

Build, Launch, Sell: Strategies for Launching a Product in the Hosting Business
George Karidis, CSO (+ Panel)
3:00pm – Tuesday, July 17
Management Track

Introducing value-added services around basic hosting can be the strategy that turns a hosting business into a winning venture for the host, and a truly valuable service for the customer. In this interactive session, a panel of product management experts from the hosting business will cover best practices for building (or integrating), launching and selling a new product to your customers, helping you to develop processes, procedures and strategies for seeing a new product launch through from start to finish.

The SoftLayer Booth: #413

When you step into the expo hall at the John B. Hynes Convention Center, you're going to see SoftLayer. In our 20' x 30' space at booth 413, we'll have a few of your favorite SLayers available to answer any and all of your questions about what's new and what's next for SoftLayer ... And to pass out some always-popular SoftLayer swag.

SoftLayer Booth

By popular demand, the Server Challenge will be making its return to HostingCon, and if last year is any indication, the competition will be fierce. The pride of besting all HostingCon attendees in reassembling a server rack is arguably as valuable as the New iPad the winner receives. Though your pride doesn't have a Retina Display.

Host Me All Night Long

Following the phenomenal success of "Geeks Gone Wild" last year (headlined by The Dan Band), we knew we had our work cut out for us when it came to planning a party for HostingCon in Boston. We've teamed up with cPanel and comcure to put together "Host Me All Night Long" at Royale Boston on Monday, July 16.

Host Me All Night Long

One of my favorite comedians, Ralphie May, is going hit the stage at 8pm, and you won't want to miss a second of his set. Following Ralphie, Yellow Brick Road is bringing their award-winning Classic Rock tribute skills from Las Vegas to keep the night going. Given the name of the party, you shouldn't be surprised when a little AC/DC "You Shook Me All Night Long" is played.

Like last year, the attendance is strictly limited, and when the number of tickets available at http://hostingconparty.com/ reaches zero, you're out of luck. Even if you're our best customer ever, you need a ticket to get in the door, so register while you can! If you show a little extra SoftLayer love on Twitter or Facebook, send me a link to it (khazard@softlayer.com), and I might be able to hook you up with a VIP code to get you priority access and into the VIP section at the venue.

Like the Dropkick Murphys, we're "shipping up to Boston," and we hope to see you there!

-@khazard

June 7, 2012

Meet Catalyst, SoftLayer's Startup Incubator Program

catalyst [kat-l-ist] noun - A person or thing that precipitates an event or change. also SoftLayer's killer startup incubator program.

It's official, Catalyst has launched on the SoftLayer website:

Catalyst Startup Program

You've heard us talk about SoftLayer's ongoing involvement with entrepreneurs, incubators, accelerators and startup events, but for the most part, we've been flying "under the radar" without an official presence on SoftLayer's website. The Catalyst team has been busy building relationships with more than 50 of the world's best startup-focused organizations, and we've been working directly with hundreds of startups and entrepreneurs to provide some pretty unique resources:

$1,000/month Hosting Credit

SoftLayer is the world's most advanced cloud, dedicated and hybrid hosting company. We integrate best-in-class technology and connectivity into the industry's only fully-automated platform, empowering startups with complete access, control, security and scalability. Startups in Catalyst get a $1000/month credit for hosting for one full year. That includes dedicated servers, cloud servers or a hybrid compute environment.

Mentorship from SoftLayer Innovation Team

You'll get connected with SoftLayer's award-winning Innovation Team. These are the über smart guys who created the SoftLayer Automated Platform. They're our most senior technology team, and they're experts at things like massively scalable software and hardware architectures, cloud, globally distributed computing, security, "Big Data" databases and all the other crazy new "best and next" practices in modern and forward-looking compute.

Increased Market Visibility

Catalyst startups receive marketing opportunities with SoftLayer like guest blog posts on the InnerLayer, video interviews, white papers and use cases to help you tell the world about the cool stuff you're doing. When you're out of Beta, ask about our Technology Partners Marketplace, which exposes you to thousands of our customers.

Empowering entrepreneurs and startups is a core principle for SoftLayer, and we're doing everything we can to provide the platform for the next Facebook, Twitter or Tumblr. The Catalyst page on our website might be brand new, but the startup companies in Catalyst today are already taking advantage of $100,000+ of free hosting ... every month. How is that possible? We've got friends in the right places:

Catalyst Startup Program

Cultivating a pipeline of amazing startup companies has been easy, thanks to organizations like the TechStars Global Accelerator Network and the other featured partners we're recognizing this month. Without any official "public" presence, we've become a go-to resource in the startup community ... Having a Catalyst site to call "home" is just icing on the cake. If you have a few minutes and you want to learn more about whether SoftLayer may be able to help you build your idea or fuel your startup, head over to the Catalyst startup incubator page and submit a quick application.

Join Catalyst » See Change.

-@PaulFord

June 5, 2012

New SoftLayer.com Design: Build the Future

If you've been reading the SoftLayer Blog via an RSS feed or if you find yourself navigating directly to the portal to manage your SoftLayer account, you might not have noticed that the our main website has been updated again — and in dramatic fashion. Last fall we gave the site a slight refresh ... This time, we did a total rework.

We took the site in a new visual direction, with graphics and messaging to complement our mantra of customers using our platform to create their vision — to build the future.

SoftLayer Homepage

The new look — referred to as "SoftLayer at Night" by my fellow SoftLayer developer friend, Seth Thornberry — was designed to reflect our core identity, and it retires the faithful red, white and grey theme that has served us well for more than three years. The new style has received rave reviews from customers, partners and employees, and even if there has been some criticism — everyone has an opinion nowadays — we can generally chalk it up to people simply not liking change.

Highlights of the Redesign:

  • A dramatic new home page design, including visually rich "hero images" (where you see "The InnerLayer" heading if you're reading this on the SoftLayer Blog)
    SoftLayer Homepage Hero Image
  • Expanded main navigation menus at the top of each page
    SoftLayer Homepage Top Nav
  • A new lower-order navigation system on the left of all content pages
  • SoftLayer Homepage Side Nav

  • [For typographically inclined] The new design also leverages web fonts functionality to incorporate "Benton Sans," the corporate font used in print, interactive and other marketing communications.
    SoftLayer Homepage Side Nav

The new design was executed in-house, and our workflow was pretty traditional ... We like to roll up our sleeves. Page templates were created as PSD files and then hand-coded in HTML, PHP, JavaScript and CSS on top of the same framework we use for the SoftLayer Customer Portal.

During the development process, we used our new GIT code repository to facilitate the merging of all of our code onto our staging server. Since it was our first time to use GIT in a major way, there was a bit of a learning curve. The first few merges had to be reworked after finding a few errors in commit messages, but after we got a little practice, the subsequent merges went off without a hitch. The final staging merge was a breeze, and given the struggles we've had with SVN in past projects, this was a huge relief.

When it came time for the design's official launch, we ran into a hiccup related to our automatic regression testing system and problems with cached CSS files, but these issues were quickly resolved, and the new-look SoftLayer.com went live.

It took a lot of hard work from (and a lot of caffeine for) a number of people to get the new site out the door, so I'd like to make sure credit goes where it's due. Our lead designer Carlos ("Los") Ruiz did a majority of the design work, and the implementation of that design fell to Dennis Dolliver (Website Developer), Charles King (SEO Manager) and me. I should also send a shout-out to the entire marketing team who jumped in to help to proof content, test pages and keep everyone sane.

What do you think of the new design? Stay tuned for more website improvements and additions!

-Brad

May 31, 2012

The Few. The Proud. The Red Herring Top 100.

Last week, I had the privilege of attending Red Herring's Top 100 North America Tech Award ceremony in Santa Monica. If you're not familiar with Red Herring, it harkens back to the headier days of the of the dot-com era in the late 90's and early 00's. While the markets have fluctuated quite a bit in the last dozen years, the startup scene has survived, and the optimism of the dot-com boom is still alive and well, albeit via more focused entrepreneurs that intentionally practice cold hard pragmatism and have bootstrap mentalities.

Today, the Red Herring Top 100 still serves as a great barometer for identifying promising new companies and entrepreneurs. The publication's editors are quick to point out that they were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube and eBay would change the way we live and work. That's the start to a pretty nice little "alumni" list if you ask me.

How does a company make the cut?

The Top 100 were judged on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, IP creation, CAGR, execution of strategy, and disruption in their respective industries.

Before the Top 100 are selected, each finalist has an opportunity to pitch their business model and share why they think they should be included. I heard one entrepreneur say, "I have over a million dollars invested from my family and friends, so this can't fail." These businesses may have started as simple ideas, but they're fueled by an entrepreneurial passion that have pushed them to become truly remarkable. Many of the finalists had already reached a certain level of success and were trying to build and scale-out their ideas — everything from new mobile apps, open source and storage offerings to cloud and big data optimized solutions.

While preparing a little bit of information for SoftLayer's presentation, I was pleasantly surprised to see that more than 20 finalists for Red Herring's Top 100 Americas Award were active SoftLayer customers!

10gen, AppFirst, Backupify, BrightRoll, Clickable, Cloudant, Cloudera, CVision Technologies, MedAvante, OPOWER, Optify, PageFreezer Software, Refinery29, richrelevance, RingRevenue, SAY Media, TagMan, VigLink and Zencoder

After the editors made the tough decisions to narrow down the finalists to the Top 100 winners, SoftLayer was honored and excited to join 10gen, Backupify, Cloudera, CVision Technologies, MedAvante, PageFreezer Software, RingRevenue, VigLink and Zencoder. At least 10% of the 2012 Red Herring Americas Top 100 companies are using SoftLayer.

Red Herring Americas Award

Early in my tenure at SoftLayer, a colleague told me, "We aren't looking to be the next big thing, we are looking to enable it." That's probably not going to stop us from throwing our hat in the ring to be considered for the Global 100 this fall, though.

-Andre

April 4, 2012

Sharing a Heavy Load - New Load Balancer Options

I always think of Ford, Chevy and Toyota pick-up truck commercials when I think of load balancers. The selling points for trucks invariably boil down to performance, towing capacity and torque, and I've noticed that users evaluating IT network load balancers have a similar simplified focus.

The focus is always about high performance, scalability, failover protection and network optimization. When it comes to "performance," users are looking for reliable load balancing techniques — whether it be round robin, least connections, shortest response or persistent IP. Take one of the truck commericals and replace "towing capacity" with "connections per second" and "torque" with "application acceleration" or "SSL offloading," and you've got yourself one heck of a load balancer sales pitch.

SoftLayer's goal has always been to offer a variety of local and global load balancing options, and today, I get to announce that we're broadening that portfolio.

So what's new?

We've added the capability of SSL offloading to our shared load balancers and launched a dedicated load balancer option as well. These new additions to the product portfolio continue our efforts to make life easier on our customers as they build their own fully operational virtual data center.

What's so great about SSL offloading? It accelerates the processing of SSL encrypted websites and makes it easier to manage SSL certificates. Think of this as adding more torque to your environment, speeding up how quickly certs can be decrypted (coming in) and encrypted (heading out).

Up until now, SoftLayer has offered SSL at the server level. This requires multiple SSL certifications for each server or special certs that can be used on multiple servers. With SSL offloading, incoming traffic is decrypted at the load balancer, rather than at the server level, and the load balancer also encrypts outbound traffic. This means traffic is processed in one place — at the load balancer — rather than at multiple server locations sitting behind the load balancer.

With SoftLayer SSL offloading on shared load balancers, customers can start small with few connections and grow on the fly by adding more connections or moving to a dedicated load balancer. This makes it a breeze to deploy, manage, upgrade and scale.

What do the new load balance offerings look like in the product catalog? Here's a breakdown:

Shared Load Balancing
250 Connections with SSL $99.99
500 Connections with SSL $199.99
1000 Connections with SSL $399.99
Dedicated Load Balancer
Standard with SSL $999.00

I'm not sure if load balancing conjures up the same images for you of hauling freight or working on a construction site, but however you think about them, load balancers play an integral part in optimizing IT workloads and network performance ... They're doing the heavy lifting to help get the job done. If you're looking for a dedicated or shared load balancer solution, you know who to call.

-Matt

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