News Posts

April 14, 2014

OpenSSL Heartbleed Update

On April 7th, the OpenSSL Project released an update to address a serious security flaw (CVE-2014-0160), which allows remote attackers to obtain sensitive information from process memory via crafted packets that trigger a buffer over-read, as demonstrated by reading private keys, related to d1_both.c and t1_lib.c, aka the Heartbleed bug.

SoftLayer Infrastructure

After notification of this vulnerability we began a close examination of our services to determine any that may have been affected. Both the SoftLayer customer portal and API are serviced behind hardware load balancers and neither the hardware load balancers nor the software running on the servers behind them were found to be running vulnerable versions of OpenSSL. This was confirmed by the hardware vendor and direct testing as well. During these tests it was discovered that certain nodes of our Object Storage cluster were running a vulnerable version of OpenSSL. The software was immediately patched to remediate the issue. Although there is no indication that this vulnerability was exploited, the subset of customers potentially affected has been advised of precautionary measures to ensure continued security.

Additionally, our team forced updates to all of our internal operating system update mirrors as soon as patched versions were released by their publishers. Our system automatically checks for and updates all operating system versions hosted on our mirrors, but due to the urgency of this exploit, manual updates were run as quickly as possible to have patched versions available sooner.

SoftLayer Customers

Due to the nature, surface area, and severity of this vulnerability, we recommend revoking all possibly compromised keys and reissuing new certificates for any service secured using the OpenSSL library. The rekeying process can vary depending on your Certificate Authority (CA) and you should contact them if you have questions on how to complete this process. This OpenSSL vulnerability has major security implications for a wide range of operating systems and applications and may necessitate rebooting your hardware (or restarting services) to ensure all services linking against the affected code use the updated version of the OpenSSL library. We also recommend that you patch all of your servers and change passwords as soon as possible. Take this opportunity to review your overall password strategy including password strength and password sharing across sites.

-@skinman454

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March 19, 2014

An Inside Look at IBM Cloud Event 2014 in Hong Kong

On March 17 in Hong Kong, IBM and SoftLayer successfully concluded the first of many intimate cloud events. IBM Cloud Event 2014 marked the beginning of the $1.2 billion investment committed towards our global expansion plans.

Growing from 13 to 40 data centers is no mean feat, and Hong Kong is the starting point. Not only does this give our customers data redundancy in Asia-Pacific, but also provides data residency to our Hong Kong-based customers. Quite simply, we are growing where you want to grow.

For me, there were three key takeaways from the event.

We’re seeing overwhelming support from our customers.
Not only did we have an opportunity to host our Hong Kong clientele, but many also traveled from cities in Greater China to be a part of this milestone. It was immensely gratifying to see them being vocal advocates of SoftLayer services. Natali Ardianto from Tiket.com, Chris Chun from 6waves and Larry Zhang representing ePRO all shared their brilliant stories with the audience.

Tiket.com’s co-founder, Natali, is especially proud of the fact that the company sold out 6,000 tickets for the K-Pop Big Bang Alive concert in 10 minutes, while their competitor’s site was unable to meet the huge demand and shut down for four hours during the peak period. Tiket.com, founded in 2011, faced TCP, DoS and DDoS attacks and tried hosting unsuccessfully on two different IaaS providers before moving to SoftLayer’s infrastructure services in 2012.

6Waves, a gaming publisher, was started in 2008. Today, built on SoftLayer, 6waves has grown to the #1 third-party publisher on Facebook. 6waves manages 14 million monthly active users and 2 million daily active users. Chris, 6waves’ CTO and co-founder, shared that since 2009 6waves has launched more than 200 games on SoftLayer.

Larry Zhang, ePRO’s senior IT manager and architect, had a similar story to share. The B2C e-commerce platform, part of China-based DX Holdings, supports more than 200,000 items in 15 categories and saw a 66 percent increase in customers from October 2011 to September 2013. ePRO is now looking to cater to the US and Australian markets, and Larry believes that SoftLayer’s aggressive expansion plans will help them meet their goal.

SoftLayer in Hong Kong

There is a vested interest in the SoftLayer-IBM integration roadmap.
Large enterprises are moving towards the cloud. This is not a forward-looking statement, it's a fact. And from the feedback gathered and the questions put up by these organizations, it is clear that they are investing in leveraging cloud services for improving their internal processes and for bringing services to their end customers more quickly. Lance Crosby presented a SoftLayer-IBM integration roadmap. With SoftLayer forming the foundation of IBM's cloud offerings—SaaS, PaaS and BPaaS—there is no doubt that we are as invested in this partnership as our clientele.

The strong startup community in Hong Kong is committed to growing with Softlayer.
Catalyst, SoftLayer's startup incubator, has always had a strong presence in Hong Kong, and the startup spirit was evident on March 17 as well. The dedicated roundtable conducted for the community with Lance Crosby and Casey Lau, SoftLayer's Catalyst representative for APAC, was the highlight of the day. Lance left us with a powerful thought, "We are here to be an extension to your infrastructure... The question is what can you build on us."

All in all, this was a great start to our new journey!

- Namrata

March 6, 2014

SoftLayer at SXSW 2014

When attending South by Southwest (SXSW), the streets of Austin can feel like a giant maze. Keeping up with all the events in and around the conference is exhausting (if not impossible), so we thought we'd create a simple "SoftLayer at SXSW 2014" cheat sheet to eliminate the twists, turns and Internet searches that you'd otherwise make to track us down.

SXSW Interactive (SXSWi) Tradeshow

You will find the SoftLayer team in the Austin Convention Center Exhibit Hall at Stands 404 and 406. SLayers will be on-hand to give you a guided tour of the SoftLayer customer portal and answer any questions you have about moving your business into the cloud in general or moving it onto SoftLayer, specifically. If you have trouble locating our booth, we've got an 8-bit-inspired milestone for you to look for: The Server Challenge II.

We launched the original Server Challenge at SXSW in 2011, and since then, we've been tweaking and improving the competition to engage with conference attendees and help us tell the SoftLayer story. The objective of the competition is to popular 24 drive trays into two 2U servers and plug the network cables into the correct switches in the fastest time possible. If at the end of the show you have the fastest time, you will walk away with a MacBook Air and major bragging rights. As a reward for reading the SoftLayer Blog, we'll give you a leg up on the competition by letting you watch the current 43-second Server Challenge II world record completion:

SoftLayer Speakeasy

If you're looking to chill, recharge or get work done in the midst of the SXSW craziness, sign up to join us at the SoftLayer Speakeasy, featuring the Catalyst Startup Lounge. Our Catalyst team is taking over a great 6th Street venue on Sunday and Monday to provide a relaxed co-working space for customers, partners, and startups. Entrepreneurs, investors, developers and individuals in the startup ecosystem are welcome to stop in for free WiFi, coffee and drinks all day, and after 7pm, you'll enjoy live music!

Catalyst Startup Lounge

Register Now
Location: 501 East 6th Street, on the 2nd floor
Dates/Times: Sunday, March 9 at 12:00 PM to Monday, March 10 at 10:00 PM

SoftLayer Catalyst Incubator Program - SXSWi Panel

SoftLayer VP of Community Development Joshua Krammes joins a panel of customers and partners on Monday for a look at the tangible resources startup companies need to succeed:

SoftLayer’s Catalyst Incubator Program
@JoshuaKrames, VP Community Development (+ Panel)
Monday, March 10 @ 12:30pm — Hilton Austin Downtown, Salon B

IBM Cognitive Food Truck

While you're in town for SXSW, you're going to get hungry. Luckily, the Austin food truck scene is amazing, and you have quick and convenient access to any kind of food you can think of. This year, you'll even have quick and convenient access to any kind of food that IBM Watson can think up! Stop by the corner of Red River and 4th Street for a creative, crowd-sourced treat from the IBM Cognitive Food Truck. By using algorithms to determine why people like certain foods, Watson comes up with unique combinations of ingredients that deliver unbelievable results. And the best part...

Cognitive Cooking

Vote for the dishes you want to see the IBM Cognitive Food Truck create at SXSW online or by Tweeting your desired dish using #IBMFoodTruck. And if you get to try any of the food, let us know what you think about it.

With this cheat sheet, finding SoftLayer at SXSW will be a breeze ... Navigating the streets of Austin in the midst of all the crowds and chaos still might be tricky, though.

See you on Sunday!

-Rachel

February 20, 2014

SoftLayer at IBM Pulse 2014

When you plan your IBM Pulse schedule, you'll want to know where to find SoftLayer in the sea of people, sessions and events in Las Vegas next week. I consolidated some of the SoftLayer-specific highlights into this blog post, but by the time I got to the end of the post, it seemed like a daunting amount of content. To give the blog audience a "tl;dr" ("too long; didn't read") alternative, I convinced a few of my coworkers into sharing a quick overview of our activities via video:

Armed with the information from the video, scan down the rest of this post for details about the specific sessions or events that piqued your interest.

SoftLayer-Led IBM Pulse Sessions

Six different SLayers are presenting IBM Pulse 2014 sessions — five technical overviews, one panel, and one general session. Click on any of the topics below to read the session abstracts and learn more about the presenter with the IBM Pulse agenda preview tool.

IAS-2137A: Compute-as-a-Service: More than a Virtual Affair?
Steven Canale, VP of Global Sales
Monday, February 24 @ 11:15am — Room 119
IAS-2145A: Comparing Cloud Computing Models for Performance and Workload Suitability
Marc Jones, VP of Product Innovation
Monday, February 24 @ 1:00pm — Room 101
IAS-2117A: Cloud Performance is Not a Commodity
Nathan Day, Chief Scientist
Monday, February 24 @ 3:45pm — Room 119
IAS-1943A: Elastic OpenStack Private Clouds on SoftLayer
Marc Jones, VP of Product Innovation (+ Panel)
Tuesday, February 25 @ 11:15am — Room 124
IAS-2158A: High-Performance, Scalable Big Data Solutions in a Bare Metal Cloud
Harold Hannon, Sr. Software Architect
Tuesday, February 25 @ 2:15pm — Room 119
IAS-2167A: Infrastructure at Scale: Best Practices in Scaling Cloud Architectures
Phil Jackson, Developer Advocate Lead
Tuesday, February 25 @ 3:45pm — Room 119
GEN-2539A: General Session Day 3: Inspiring Bold Moves
Lance Crosby, CEO
Wednesday, February 26 @ 9:00am — Grand Garden Arena

Solution EXPO

In addition to those presentations, we'll be making a lot of noise in the Solution EXPO. Visit the IAAS Zone in the Cloud Demo Area to find us at Demo Pad 432-08. Here, you'll get a first-hand look at the ordering, configuration and management tools we use for our bare metal and virtual server cloud resources. Click around in our customer portal, try out our ordering process, and learn more about the automation that drives our cloud platform.

After you learn about SoftLayer in the Demo area, make your way to the Cloud Category Area to compete in the legendary Server Challenge II competition at #332. Your goal will be to repopulate the drives and network cables into a scaled-down version of a SoftLayer server rack, and if you record the best time at the event, you'll walk away with the pride of being the IBM Pulse 2014 Server Challenge champion... and a MacBook Air. To train for your two attempts per day, you might want to watch the current world record: SoftLayer + Supermicro Server Challenge II - World Record.

Dev@Pulse

Happening in parallel with IBM Pulse, Dev@Pulse is a FREE developer-focused event where attendees have access to hands-on labs, lightning talks and a playground of technical toys like the Oculus Rift and Parrot AR Drones. Additionally, IBM subject matter experts will be on-site to answer questions and help developers solve any of the code-related problems they've run into. And yes, as Phil Jackson so humbly explained in the video, he'll be presenting one of those lightning talks.

Pulse Palooza

To relax and unwind a bit after the heavy-hitting sessions on Monday and Tuesday, IBM Pulse is rolling out the red carpet for attendees to party in the MGM Grand Garden Arena from 7:00-10:00pm with live performances by Elvis Costello and Fall Out Boy!

Pulse Palooza

This event is included with all Pulse passes, and as Ryan said in the video, it's guaranteed to be a good time.

I can't even begin to describe the excitement our team has about IBM Pulse 2014, and we hope you feel the same way. Next week will be a great opportunity for you to learn more about SoftLayer, AND it'll give us a chance to learn more about your business and how we help you improve it in the cloud.

-@khazard

January 17, 2014

What's Next? $1.2 Billion Investment. 15 New Data Centers.

SoftLayer was founded in a living room on May 5, 2005. We bootstrapped our vision of becoming the de facto platform for cloud computing by maxing out our credit cards and draining our savings accounts. Over the course of eight years, we built a unique global offering, and in the middle of last year, our long-term vision was validated (and supercharged) by IBM.

When I posted about IBM acquiring SoftLayer last June, I explained that becoming part of IBM "will enable us to continue doing what we've done since 2005, but on an even bigger scale and with greater opportunities." To give you an idea of what "bigger scale" and "greater opportunities" look like, I need only direct you to today's press release: IBM Commits $1.2 Billion to Expand Global Cloud Footprint.

IBM Cloud Investment

It took us the better part of a decade to build a worldwide network of 13 data centers. As part of IBM, we'll more than double our data center footprint in a fraction of that time. In 2006, we were making big moves when we built facilities on the East and West coasts of the United States. Now, we're expanding into places like China, Hong Kong, London, Japan, India, Canada and Mexico City. We had a handful of founders pushing for SoftLayer's success, and now we've got 430,000+ IBM peers to help us reach our goal. This is a whole new ballgame.

The most important overarching story about this planned expansion is what each new facility will mean for our customers. When any cloud provider builds a data center in a new location, it's great news for customers and users in that geographic region: Content in that facility will be geographically closer to them, and they'll see lower pings and better performance from that data center. When SoftLayer builds a data center in a new location, customers and users in that geographic region see performance improvements from *all* of our data centers. The new facility serves as an on-ramp to our global network, so content on any server in any of our data centers can be accessed faster. To help illustrate that point, let's look at a specific example:

If you're in India, and you want to access content from a SoftLayer server in Singapore, you'll traverse the public Internet to reach our network, and the content will traverse the public Internet to get back to you. Third-party peering and transit providers pass the content to/from our network and your ISP, and you'll get the content you requested.

When we add a SoftLayer data center in India, you'll obviously access servers in that facility much more quickly, and when you want content from a server in our Singapore data center, you'll be routed through that new data center's network point of presence in India so that the long haul from India to Singapore will happen entirely on the private network we control and optimize.

Users around the world will have faster, more reliable access to servers in every other SoftLayer data center because we're bringing our network to their front doors. When you combine that kind connectivity and access with our unique hybrid offering of powerful bare metal servers and scalable virtual server instances, it's easy to see how IBM, the most powerful technology company of the last 100 years, is positioned to remain the most powerful technology company in the world for the next century.

Now it's time to get to work.

-@lavosby

January 15, 2014

Keep Spending Most Our Lives Livin' in a Gamer's Paradise

With apologies to Coolio, I couldn't resist adapting a line from the chorus of "Gangsta's Paradise" to be the title of this blog post. While I could come up with a full, cringe-worthy cloud computing version of the song (and perform it), I'll save myself the embarrassment and instead focus on why "Gamer's Paradise" came to mind in the first place. We announced some amazing stats about two gaming customers that use SoftLayer's cloud infrastructure to power popular online games, and I thought I'd share an interesting observation about that news.

More than 130 million gamers rely on SoftLayer infrastructure. SoftLayer is virtually invisible to those gamers. And that's why gaming companies love us.

When would a gamer care where a game is hosted? Simple: When gameplay is unavailable, lagging, or otherwise underperforming. Because we deliver peak cloud performance consistently for our gaming customers, we'll continue to live in the shadows of gamers' collective consciousness (while taking center stage in the minds of game producers and developers).

It's easy to get caught up in discussing the technical merits of our cloud hosting platform. Speeds and feeds provide great metrics for explaining our infrastructure, but every now and then, it's worthwhile to step back and look at the forest for the trees. Instead of talking about how bare metal resources consistently outperform their virtual server equivalents, let's take a look at why our gaming customers need as much server horsepower as we can provide:

As you can see, the games we're hosting for our customers are a little more resource-intensive than Tic-tac-toe and Pong. By leveraging SoftLayer bare metal infrastructure, gaming companies such as KUULUU and Multiplay can seamlessly support high definition gameplay in massive online environments for gamers around the world. When KUULUU launched their wildly popular LP Recharge Facebook game, they trusted our platform all the way from beta testing through launch, daily play, and updates. When Multiplay needed to support 25,000 new users in Battlefield 4, they spun up dedicated SoftLayer resources in less than four hours. If gamers expect a flawless user experience, you can imagine how attentive to infrastructure needs gaming companies are.

As more and more users sign on to play games online with Multiplay, KUULUU, and other gaming customers on our platform, we'll celebrate crossing even bigger (and more astounding) milestones like the 130 million mark we're sharing today. In the meantime, I'm going to go "check on our customers' servers" with a few hours of gameplay ... You know, for the good of our customers.

-@khazard

More Info: Multiplay and KUULUU Launch Games with SoftLayer, an IBM Company - Gaming companies flock to SoftLayer’s cloud, adding to 130 million players worldwide

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December 11, 2013

2013 at SoftLayer: Year in Review

I'm going into my third year at SoftLayer and it feels like "déjà vu all over again" to quote Yogi Berra. The breakneck pace of innovation, cloud adoption and market consolidation — it only seems to be accelerating.

The BIG NEWS for SoftLayer was announced in July when we became part of IBM. Plenty has already been written about the significance of this acquisition but as our CEO, Lance Crosby, eloquently put it in an earlier blog, "customers and clients from both companies will benefit from a higher level of choice and a higher level of service from a single partner. More important, the real significance will come as we merge technology that we developed within the SoftLayer platform with the power and vision that drives SmartCloud and pioneer next-generation cloud services."

We view our acquisition as an interesting inflection point for the entire cloud computing industry. The acquisition has ramifications that go beyond IaaS market and include both PaaS and SaaS offerings. As the foundation for IBM's SmartCloud offerings, the one-stop-shop for an entire portfolio of cloud services will resonate for startups and large enterprises alike. We're also seeing a market that is rapidly consolidating and only those with global reach, deep pockets, and an established customer base will survive.

With IBM's support and resources, SoftLayer's plans for customer growth and geographic expansion have hit the fast track. News outlets are already abuzz with our plans to open a new data center facility in Hong Kong in the first quarter of next year, and that's just the tip of the iceberg for our extremely ambitious 2014 growth plans. Given the huge influx of opportunities our fellow IBMers are bringing to the table, we're going to be busy building data centers to stay one step ahead of customer demand.

The IBM acquisition generated enough news to devote an entire blog to, but because we've accomplished so much in 2013, I'd be remiss if I didn't create some space to highlight some of the other significant milestones we achieved this year. The primary reason SoftLayer was attractive to IBM in the first place was our history of innovation and technology development, and many of the product announcements and press releases we published this year tell that story.

Big Data and Analytics
Big data has been a key focus for SoftLayer in 2013. With the momentum we generated when we announced our partnership with MongoDB in December of 2012, we've been able to develop and roll out high-performance bare metal solution designers for Basho's Riak platfomr and Cloudera Hadoop. Server virtualization is a phenomenal boon to application servers, but disk-heavy, I/O-intensive operations can easily exhaust the resources of a virtualized environment. Because Riak and Hadoop are two of the most popular platforms for big data architectures, we teamed up with Basho and Cloudera to engineer server configurations that would streamline provisioning and supercharge the operations of their data-rich environments. From the newsroom in 2013:

  • SoftLayer announced the availability of Riak and Riak Enterprise on SoftLayer's IaaS platform. This partnership with Basho gives users the availability, fault tolerance, operational simplicity, and scalability of Riak combined with the flexibility, performance, and agility of SoftLayer's on-demand infrastructure.
  • SoftLayer announced a partnership with Cloudera to provide Hadoop big data solutions in a bare metal cloud environment. These on-demand solutions were designed with Cloudera best practices and are rapidly deployed with SoftLayer's easy-to-use solution designer tool.

Cutting-Edge Customers
Beyond the pure cloud innovation milestones we've hit this year, we've also seen a few key customers in vertical markets do their own innovating on our platform. These companies run the gamut from next generation e-commerce to interactive marketers and game developers who require high performance cloud infrastructure to build and scale the next leading application or game. Some of these game developers and cutting-edge tech companies are pretty amazing and we're glad we tapped into them to tell our story:

  • Asia's hottest tech companies looking to expand their reach globally are relying on SoftLayer's cloud infrastructure to break into new markets. Companies such as Distil Networks, Tiket.com, Simpli.fi, and 6waves are leveraging SoftLayer's Singapore data center to build out their customer base while enabling them to deliver their application or game to users across the region with extremely low latency.
  • In March, we announced that hundreds of the top mobile, PC and social games with more than 100 million active players, are now supported on SoftLayer's infrastructure platform. Gaming companies -- including Hothead Games, Geewa, Grinding Gear Games, Peak Games and Rumble Entertainment -- are flocking to SoftLayer because they can roll out virtual and bare-metal servers along with a suite of networking, security and storage solutions on demand and in real time.

Industry Recognition
SoftLayer's success and growth is a collective effort, however, it is nice to see our founder and CEO, Lance Crosby get some well-deserved recognition. In August, the Metroplex Technology Business Council (MTBC), the largest technology trade association in Texas, named him the winner of its Corporate CEO of the Year during the 13th Annual Tech Titans Awards ceremony.

The prestigious annual contest recognizes outstanding information technology companies and individuals in the North Texas area who have made significant contributions during the past year locally, as well as to the technology industry overall.

We're using the momentum we've continued building in 2013 to propel us into 2014. An upcoming milestone, just around the corner, will be our participation at Pulse 2014 in late February. At this conference we plan to unveil the ongoing integration efforts taking place between SoftLayer and IBM including how;

  • SoftLayer provides flexible, secure, cloud-based infrastructure for running the toughest and most mission critical workloads on the cloud;
  • SoftLayer is the foundation of IBM PaaS offerings for cloud-native application development and deployment;
  • SoftLayer is the platform for many of IBM SaaS offerings supporting mobile, social and analytic applications. IBM has a growing portfolio of roughly 110 SaaS applications.

Joining forces with IBM will have its challenges but the opportunities ahead looks amazing. We encourage you to watch this space for even more activity next year and join us at Pulse 2014 in Las Vegas.

-Andre

June 4, 2013

IBM to Acquire SoftLayer

As most have seen by now, this morning we announced IBM's intent to acquire SoftLayer. It's not just big news, it's great news for SoftLayer and our customers. I'd like to take a moment and share a little background on the deal and pass along a few resources to answer questions you may have.

We founded SoftLayer in 2005 with the vision of becoming the de facto platform for the Internet. We committed ourselves to automation and innovation. We could have taken shortcuts to make a quick buck by creating manual processes or providing one-off services, but we invested in processes that would enable us to build the strongest, most scalable, most controllable foundation on which customers can build whatever they want. We created a network-within-a-network topology of three physical networks to every SoftLayer server, and all of our services live within a unified API. "Can it be automated?" was not the easiest question to ask, but it's the question that enabled us to grow at Internet scale.

As part of the newly created IBM Cloud Services division, customers and clients from both companies will benefit from a higher level of choice and a higher level of service from a single partner. More important, the real significance will come as we merge technology that we developed within the SoftLayer platform with the power and vision that drives SmartCloud and pioneer next-generation cloud services. It might seem like everyone is "in the cloud" now, but the reality is that we're still in the early days in this technology revolution. What the cloud looks like and what businesses are doing with it will change even more in the next two years than it has in the last five.

You might have questions in the midst of the buzz around this acquisition, and I want you to get answers. A great place to learn more about the deal is the SoftLayer page on IBM.com. From there, you can access a FAQ with more information, and you'll also learn more about the IBM SmartCloud portfolio that SoftLayer will compliment.

A few questions that may be top of mind for the customers reading this blog:

How does this affect my SoftLayer services?
Between now and when the deal closes (expected in the third quarter of this year), SoftLayer will continue to operate as an independent company with no changes to SoftLayer services or delivery. Nothing will change for you in the foreseeable future.

Your SoftLayer account relationships and support infrastructure will remain unchanged, and your existing sales and technical representatives will continue to provide the support you need. At any time, please don't hesitate to reach out to your SoftLayer team members.

Over time as any changes occur, information will be communicated to customers and partners with ample time to allow for planning and a smooth transition. Our customers will benefit from the combined technologies and skills of both companies, including increased investment, global reach, industry expertise and support available from IBM, along with IBM and SoftLayer's joint commitment to innovation.

Once the acquisition has been completed, we will be able to provide more details.

What does it mean for me?
We entered this agreement because it will enable us to continue doing what we've done since 2005, but on an even bigger scale and with greater opportunities. We believe in its success and the opportunity it brings customers.

It's going to be a smooth integration. The executive leadership of both IBM and SoftLayer are committed to the long-term success of this acquisition. The SoftLayer management team will remain part of the integrated leadership team to drive the broader IBM SmartCloud strategy into the marketplace. And IBM is best-in-class at integration and has a significant track record of 26 successful acquisitions over the past three years.

IBM will continue to support and enhance SoftLayer's technologies while enabling clients to take advantage of the broader IBM portfolio, including SmartCloud Foundation, SmartCloud Services and SmartCloud Solutions.

-@lavosby

UPDATE: On July 8, 2013, IBM completed its acquisition of SoftLayer: http://sftlyr.com/30z

December 18, 2012

2012 at SoftLayer: A Year-End Review

It's already December 18, so you've probably read a few dozen "Best of 2012" and "Looking Back on 2012" articles around the web by now. I hope that you indulge me as I add one more tally to that list ... I can't suppress the urge to take a nostalgic look back on all of SoftLayer's successes this year.

As Director of Communications, the easiest milestones for me to use as I look back are our product announcements and press releases, so I'll use those as landmarks to help tell the story of SoftLayer in 2012. Instead of listing those points chronologically, it might make a little more sense to categorize them topically so you can see the bigger picture of what's happening at the company when it comes to product innovation, growth, the startup community and industry recognition.

Driving Product Innovation

When your company motto is "Innovate or Die," there's a lot of pressure to stay on the bleeding edge of technology. In this calendar year alone, we launched some pretty amazing products and capabilities that have the potential of reshaping the competitive landscape:

  • Flex Images – In February, we announced Flex Images — an amazing tool that blurs the line between "cloud" and "dedicated." Users can easily replicate servers and move them between physical and virtual platforms to quickly meet their changing requirements. None of our competitors can match that level of flexibility.
  • High Performance Computing – In April, we launched high-performance computing (HPC) options powered by NVIDIA Tesla GPUS to provide an on-demand, consumption-based platform for users with the most compute-intensive environments.
  • SoftLayer Private Clouds – In June, we unveiled Private Clouds based on CloudStack and Citrix CloudPlatform. A Private Cloud is a an optimized environment that enables quick provisioning of cloud instances on dedicated infrastructure, and because we've automated the provisioning and expansion of the Private Cloud architecture, customers can order and configure full private cloud deployments on demand.
  • Big Data: MongoDB – Our most recent product release, an optimized MongoDB environment, was the amazing result of a strategic partnership with the team at 10gen. This flexible pay-as-you-go solution simplifies the big data buying process and enables organizations to swiftly deploy highly scalable and available production-grade systems. Big data developers don't have to settle for lower-performance virtualized platforms, and they don't have to hassle with building, configuring and tweaking their own dedicated environments (since we did all the work for them).

Expanding in Key Vertical Markets

Beyond the pure "product innovation" milestones we've hit this year, we've also seen a few key vertical markets do their own innovating on our platform. With a paintbrush and a little creativity, Pablo Picasso popularized Cubism, so when our creative customers are provided with a truly scalable platform that delivers unparalleled performance and control across both physical and virtual devices, they do their own world changing. Several top online gaming providers and cutting-edge tech companies chose SoftLayer to do their "painting" this year, and their stories have been pretty amazing:

  • Broken Bulb Studios - This social gaming developer uses SoftLayer's public and private cloud infrastructure with RightScale cloud management to easily deploy, automate and manage its rapidly expanding computing workloads across the globe.
  • KIXEYE, Storm8, and East Side Games - These online gaming companies rely on SoftLayer to provide a platform of dedicated, virtualized and managed servers from which they can develop, test, launch and run their latest games.
  • AppFirst, Cloudant and Struq - These hot tech companies moved to SoftLayer to achieve the scalability, performance and the time-to-market they need to continue meeting global market demand for their services.
  • Huge Wins in Europe, Middle East and Africa - Companies like Binweevils, Boxed Ice, Crazymist, Exit Games, Ganymede, Hotwire Financial, Mangrove, Multiplay, Peak Games and Zamzar are just some of organizations that choose SoftLayer to deliver the cloud infrastructure for their killer applications and games.

Supporting the Startup Community

2012 was the first full year of activity for the Catalyst Startup Program. Catalyst is geared toward furthering innovation by investing time and hosting resources in helping entrepreneurs build their businesses, and as an extension of that program, we also supported several high-profile incubators, accelerators and startup-related events this year:

Earning Industry Recognition

All of this innovation and effort didn't go unnoticed in 2012. SoftLayer's growth and accomplishments throughout the year resulted in some high-profile recognition:

  • SoftLayer won the Red Herring "Top 100 North America Tech Award," a mark of distinction for identifying promising new companies and entrepreneurs. With this award, we join the ranks of past recipients like Facebook, Twitter and Google.
  • SoftLayer was listed in the Top 10 on Business Insider's Digital 100 list of 2012's Most Valuable Private Tech Companies in the world, alongside Twitter, Square and Dropbox.

Beyond that "official" recognition of what we're doing to shake up the market, the best barometer for our success is our customer base. According to an amazing hosting infographic from HostCabi.net, we're the most popular hosting provider among the 100,000 most visited websites in the world. We easily beat out all other service providers — almost doubling the number of sites hosted by the second-place competitor — and we're not slowing down. We're using the momentum we've continued building in 2012 to propel us into 2013, and we encourage you to watch this space for even more activity next year.

-Andre

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September 17, 2012

Joining the Internet Infrastructure Coalition

In January, we posted a series of blogs about legislation in the U.S. House of Representatives and Senate that would have had a serious impact on the hosting industry. We talked about SOPA and PIPA, and how those proposed laws would "break the Internet" as we know it. The hosting industry rallied together to oppose the passage of those bills, and in doing so, we proved to be a powerful collective force.

In the months that followed the shelving of SOPA and PIPA, many of the hosting companies that were active in the fight were invited to join a new coalition that would focus on proposed legislation that affects Internet infrastructure providers ... The Internet Infrastructure Coalition (or "i2Coalition") was born. i2Coalition co-founder and Board Chair Christian Dawson explains the basics:

SoftLayer is proud to be a Charter Member of i2Coalition, and we're excited to see how many vendors, partners, peers and competitors have joined us. Scrolling the ranks of founding members is a veritable "Who's who?" of the companies that make up the "nuts and bolts" of the Internet.

The goal of i2Coalition is to facilitate public policy education and advocacy, develop market-driven standards formed by consensus and give the industry a unified voice. On the i2Coalition's Public Policy page, that larger goal is broken down into focused priorities, with the first being

"In all public policy initiatives of the i2Coalition will be to encourage the growth and development of the Internet infrastructure industry and to protect the interests of members of the Coalition consistent with this development."

Another huge priority worth noting is the focus on enabling and promoting the free exercise of human rights — including freedom of speech, freedom of assembly and the protection of personal privacy. Those rights are essential to fostering effective Internet advancement and to maintain a free and open Internet, and SoftLayer is a strong supporter of that platform.

If you operate in the hosting or Internet infrastructure space and you want to be part of the i2Coalition, we encourage you to become a member and join the conversation. When policymakers are talking about getting "an Internet" from their staff members, we know that there are plenty of opportunities to educate and provide context on the technical requirements and challenges that would result from proposed legislation, and the Internet Infrastructure Coalition is well equipped to capitalize on those opportunities.

-@toddmitchell

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