News Posts

May 29, 2015

Sydney DC—Since We’ve Launched

It’s been a couple of months since our Sydney data center opened for business, and within this short span we’ve seen a sizable uptake of SoftLayer services—both from existing and new customers in the region. We thought that it was an ideal time to meet these SoftLayer enthusiasts. So, recently SoftLayer CTO Marc Jones, Lead Developer Evangelist Phil Jackson, and a bunch of SLayers visited the city to host workshops, meetups, and a Sydney Launch Party.

Here is a quick snapshot of what went down, Down Under.

≡Developer Workshop at Tank Stream Labs

This year we took the roadshow developer workshops to Australia to celebrate the launch of the Sydney data center (the first round of developer workshops debuted late last year in Asia; read more: Cloud Conversations Ruled at the SoftLayer Asia Roadshow). Led by Phil, the workshop covered managing deployments using the SoftLayer Application Programming Interface (API). The workshop helped developers interact with their accounts, products, and services using direct API calls in a development environment. Phil also answered questions and helped attendees understand, solve, and implement specific ideas in their SoftLayer environments.

≡Sydney Launch Party at the Hotel CBD Fourth Floor

SoftLayer users and enthusiasts came together to join us for an evening of great conversations and excellent music. Marc discussed why SoftLayer selected Sydney for its next data center as well as gave some insight to SoftLayer products and expansion. We spent the evening chatting with our customers and key guys in the startup space.

We’d like to give a shout out to Greg Furlong, CEO & Founder of ChannelPace, David Holmes, CDO of Hostworks, and Jessica Sullivan, Marketing and Business Development Consultant and Founder sbFlourish for taking the time to chat with us. Also, thanks to all those who participated in the workshop and attended the launch party.

I am looking forward to being back in the city with all its amazing restaurants and delicacies, but mostly because it would be amazing to check back with our clients and hear more stories on how SoftLayer services are being used.

–Namrata (Connect with me on LinkedIn or, Twitter)

May 12, 2015

The SLayer Standard Vol. 1, No. 12

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

We've got the power
What makes an existing partnership better? More power, of course. IBM and SAP strengthened the bond by adding a new set of integrated Power Systems solutions for SAP HANA in-memory computer applications: POWER8 servers. Welcome to a new era of high speed, high volume data processing.

Straight from the horse’s mouth
On the subject of IBM’s cloudy future, Forbes sat down with none other than Robert LeBlanc, SVP of IBM’s Cloud Business, to clear the haze. Ambition, AWS envy, and giving up on the public cloud? It’s all there.

Friending Facebook
If your company could target the right folks on Facebook, would it be interested? That’s what IBM’s latest ad partnership with the social network is all about. A write-up in Fast Company provides all the details behind the cooperative, which is aimed to "more accurately identify which of [a company’s] customers are among the 1.44 billion people active on Facebook.” After all, learning to leverage the social web just makes sense.

We’re so happy for you
When big things happen for our customers, we love to highlight them. Longtime IBM business partner Manhattan Associates chose IBM Cloud as a preferred cloud provider for its clients (which includes tech support for those running their applications on SoftLayer). And Distribution Central is now offering its 1,000 resellers access to AWS, Azure and IBM Cloud’s SoftLayer cloud services through a single interface. Way to go, everyone.

No autographs, please!
Oh, and it’s come to our attention that we were mentioned on the latest episode of HBO’s Silicon Valley. Although the scenario in which we were mentioned wasn't quite factually accurate, being famous looks good on us, if we do say so ourselves. Now if you’ll excuse us, we’re going to inquire into our star on the Hollywood Walk of Fame.


April 29, 2015

The SLayer Standard Vol. 1, No. 11

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

A recent study deemed SoftLayer the top-mentioned hosting provider for cloud services among 50 percent of IT decision makers. This news comes on the heels of IBM’s first quarter earnings report, announcing a 75 percent increase in cloud revenue (with yearly revenue at $7.7 billion). Forbes explains IBM’s rise to power over the competition in “Move Over Amazon, IBM Can Also Claim Top Spot In Cloud Services.” Additionally, Mark Jones, SoftLayer’s chief technology officer, gave details to CRN on how IBM expects to stay on top of the cloud competition by offering pricing benefits over its market-leading rivals.

SoftLayer opens data center in The Netherlands…again.
Last week, in an effort to continue delivering on our promise to expand data centers worldwide, SoftLayer opened a second data center in the Netherlands—just outside Amsterdam in Almere. “The new facility demonstrates the demand and success IBM Cloud is having at delivering high-value services right to the doorstep of our clients,” said James Comfort, IBM cloud services general manager.

Building Applications in the Cloud with SoftLayer
For those who enjoy broadcast over print, our lead technology evangelist, Phil Jackson, sat down with Jacob Goldstein of Wireframes to discuss how to choose the right servers for your needs. Listen to the podcast.


April 20, 2015

The SLayer Standard Vol. 1, No. 10

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

The Battle for Global Market Share
Warmer weather must be around the corner—or it could just be the cloud industry heating up. How will cloud providers profit as more and more providers push for world domination? The Economist predicts an industry change as prices drop.

IBM Partners with TI on Secure APIs for IoT
Allow me to translate: the International Business Machines Corporation is partnering with Texas Instruments to secure application program interfaces with the help of the Internet of Things. Through its collaboration with TI, IBM will create a Secure Registry Service that will provide trust and authentication practices and protocol across the value chain–from silicon embedded in devices and products to businesses and homes.

(Join the conversation at #IoTNow or #IoT.)

The U.S. Army Goes Hybrid
The U.S. Army is hoping to see a 50 percent cost savings by utilizing IBM cloud services and products. Like many customers, the Army opted for a hybrid solution for security, flexibility, and ease of scale. Read more about what IBM Cloud and SoftLayer are doing for the U.S Army and other U.S. government departments.

The Only Constant is Change
Or so said Heraclitus of Ephesus. And to keep up with the changing times, IBM has reinvented itself over and over again to stay relevant and successful. This interesting read discusses why big corporations just aren't what they used to be, what major factors have transformed the IT industry over the last couple of decades, and how IBM has been leading the change, time-after-time.


April 10, 2015

The SLayer Standard Vol. 1, No. 9

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

Welcome to the Masters
If you’re not practicing your swing this weekend, you’re watching the Masters. Over the next couple of days, professional golfers will seek their shot at landing the coveted Green Jacket. And while everyone might be watching the leaderboard, IBM will be hard at work in what they are calling the “bunker,” located in a small green building at the Augusta National Golf Club.

What does IBM have to do with the Masters? Everything.

Read how IBM, backed by the power of the SoftLayer cloud, is making the Masters website virtually uncrashable.

And for those that can’t line the greens to watch your favorite player, IBM is utilizing the lasers the Golf Club has placed around the course to track the ball as it flies from hole-to-hole. Learn more about the golf-ball tracking technology here.

Open Happiness
In a move to streamline tech operations and cut costs, Coca-Cola Amatil is partnering with IBM Cloud to move some of its platforms to SoftLayer data centers in Sydney and Melbourne—a deal sure to open happiness.

"The move to SoftLayer will provide us with a game-changing level of flexibility, resiliency and reliability to ramp up and down capacity as needed. It will also remove the need for large expenditure on IT infrastructure." - Barry Simpson, CIO, Coca-Cola Amatil

Read more about the new CCA cloud environment and the five-year, multimillion-dollar deal.


April 1, 2015

The SLayer Standard Vol. 1 No. 8

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

Sunny Skies for IBM Cloud and The Weather Company
IBM made big headlines on Tuesday when it announced they would team up with The Weather Company boasting “100 percent chance of smarter business forecasts.”

Bloomberg sits down with Bob Picciano, IBM Analytics Senior VP, and David Kenny, The Weather Company CEO to discuss what makes this different than other companies that have analyzed the weather in the past. Using Watson Analytics and the Internet of Things, the partnership will transform business decision-making based on weather behavior. Read how IBM’s $3 billion investment in the Internet of Things will collect weather data from 100,000 weather stations around the world and turn it into meaningful data for business owners.

Indian Startups Choose SoftLayer
According to the National Association of Software and Services Companies (NASSCOM), India has the world’s third largest and the fastest-growing startup ecosystem. Like many SoftLayer startup customers, Goldstar Healthcare, Vtiger, Clematix, Ecoziee Marketing utilize the SoftLayer cloud infrastructure platform to “begin on a small scale and then expand rapidly to meet workload demands without having to worry about large investments in infrastructure development.”

New SoftLayer Storage Offerings
Last week, SoftLayer announced the launch of block storage and file storage complete with Endurance- and Performance-class tiers. The media was fast to report the new offerings that provide customers more choice, flexibility, and control for their storage needs and workloads.

“ … SoftLayer’s focus on tailored capacity and performance needs coincides with the trend in the cloud market of customizing technology based on different application requirements.”– IBM Splits SoftLayer Cloud Storage Into Endurance, Performance Tiers

“In the age of the cloud, the relationship between cloud storage capacity and I/O performance has officially become divorced.” – IBM Falls Into Cloud Storage Pricing Line

Pick your favorite online tech media and read all about it: SiliconANGLE, Computer Weekly, Data Center Knowledge, CRN, V3, Cloud Computing Intelligence, Storage Networking Solutions UK, and DCS Europe.

There are more than half a billion tweets posted to Twitter every day. IBM is teaming up with Twitter to turn those “tweets into insights for more than 100 organizations around the world.” Leon Sun of The Motley Fool takes a closer look at what the deal means to IBM and Twitter.

“Twitter provides a powerful new lens through which to look at the world. This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimaging work.” – Ginni Romety, IBM Chairman, President and CEO


March 27, 2015

Building “A Thing” at’s Hardware Weekend

Introduction to

Over the weekend in San Francisco, I attended a very cool hackathon put together by the good folks at’s Hardware Weekend is a series of hackathons all over the country designed to bring together people with a passion for building things, give them access to industry mentors, and see what fun and exciting things they come up with in two days. The registration desk was filled with all kinds of hardware modules to be used for whatever project you could dream up—from Intel Edison boards, the Grove Starter Kit, a few other things that I have no idea what they did, and of course, plenty of stickers.

After a delicious breakfast, we heard a variety of potential product pitches by the attendees, then everyone split off into groups to support their favorite ideas and turn them into a reality.

When not hard at work coding, soldering, or wiring up devices, the attendees heard talks from a variety of industry leaders, who shared their struggles and what worked for their products. The founder of gave a great talk on how his company began and where it is today.

Building a thing!
After lunch, Phil Jackson, SoftLayer’s lead technology evangelist, gave an eloquent crash course in SoftLayer and how to get your new thing onto the Internet of Things. Phil and I have a long history in Web development, so we provided answers to many questions on that subject. But when it comes to hardware, we are fairly green. So when we weren't helping teams get into the cloud, we tried our hand at building something ourselves.

We started off with some of the hardware handouts: an Edison board and the Grove Starter Kit. We wanted to complete a project that worked in the same time the rest of the teams had—and showed off some of the power of SoftLayer, too. Our idea was to use the Grove Kit’s heat sensor, display it on the LCD, and post the result to a IBM Cloudant database, which would then be displayed on a SoftLayer server as a live updating graph.

The first day consisted mostly of Googling variations on “Edison getting started,” “read Grove heat sensor,” “write to LCD”, etc. We started off simply, by trying to make an LED blink, which was pretty easy. Making the LED STOP blinking, however, was a bit more challenging. But we eventually figured out how to stop a program from running. We had a lot of trouble getting our project to work in Python, so we eventually admitted defeat and switched to writing node.js code, which was significantly easier (mostly because everything we needed was on stackoverflow).

After we got the general idea of how these little boards worked, our project came together very quickly at the end of Day 2—and not a moment too soon. The second I shouted, “IT WORKS!” it was time for presentations—and for us to give out the lot of Raspberry Pi we brought to some lucky winners.

And, without further ado, we present to you … the winners!


This team wanted to mod out the Hackster’s DeLorean time machine to prevent Biff (or anyone else) from taking it out for a spin. They used a variety of sensors to monitor the DeLorean for any unusual or unauthorized activity, and if all else failed, were prepared to administer a deadly voltage through the steering wheel (represented by harmless LEDs in the demo) to stop the interloper from stealing their time machine. The team has a wonderful write up of the sensors they used, along with the products used to bring everything together.

This was a very energetic team who we hope will use their new Raspberry Pis to keep the space-time continuum clear.


The KegTime project aimed to make us all more responsible drinkers by using an RFID reader to measure alcohol consumption and call Uber for you when you have had enough. They used a SoftLayer server to host all the drinking data, and used it to interact with Uber’s API to call a ride at the appropriate moment. Their demo included a working (and filled) keg with a pretty fancy LED-laden tap, which was very impressive. In recognition of their efforts to make us all more responsible drinkers, we awarded them five Raspberry Pis so they can continue to build cool projects to make the world a better place.

The Future of
Although this is the end of the event in San Francisco, there are many more events coming up in the near future. I will be going to Phoenix next on March 28 and look forward to all the new projects inventors come up with.

Be happy and keep hacking!


March 25, 2015

Introducing New Block Storage and File Storage

Everyone knows data growth is exploding. The chart below illustrates data growth—in zettabytes—over the last 11 years.

Storing all that data can get complicated. The rise of cloud computing and virtualization has led to myriad options for data storage. Kevin Trachier did a great job of defining and highlighting the differences in various cloud storage options in his blog post, Which storage solution is best for your project?

Today, I’m excited to announce that we’ve expanded SoftLayer’s cloud storage portfolio to include two new storage products: block storage and file storage, both featuring Performance and Endurance options. These storage offerings allow you to create storage volumes or shares and connect them to your bare metal or virtual servers using either NFS or iSCSI connectivity.

The Endurance and Performance classes of both block storage and file storage feature:

  • Storage sizes to fit any application—from 20GB to 12TB
  • Highly available connectivity—redundant networking connections reduce risk and mitigate against unplanned events to provide business continuity
  • Allocated IOPS—meet any workload requirement through customizable levels of IOPS that are there when you need them
  • Durable and Resilient —infrastructure provides safety of mind against data loss without managing system-level RAID arrays
  • Concurrent Access—multiple hosts can simultaneously access both block and file volumes in support of advanced use cases such as clustered databases

The Endurance class of both block storage and file storage is available in three tiers, allowing you can choose the right balance of performance and cost for your needs:

  • 0.25 IOPS per GB is designed for workloads with low I/O intensity. Example applications include storing mailboxes or departmental level file shares.
  • 2 IOPS per GB is designed for most general purpose use. Example applications include hosting small databases backing Web applications or virtual machine disk images for a hypervisor.
  • 4 IOPS per GB is designed for higher intensity workloads. Example applications include transactional and other performance-sensitive databases.

All Endurance tiers support snapshots and replication to remote data centers.

We designed the Performance class of both block storage and file storage to support high I/O applications like relational databases that require consistent levels of performance. Block volumes and file shares can be provisioned with up to 6,000 IOPS and 96MB/s of throughput.

Available sizes and IOPS combinations:

Block storage and file storage are available in SoftLayer data centers worldwide. SoftLayer customers can log in to the customer portal and start using them today.


March 12, 2015

Sydney’s a Go

Transforming an empty room into a fully operational data center in just three months: Some said it couldn’t be done, but we did it. In less than three months, actually.

Placing a small team on-site and turning an empty room into a data center is what SoftLayer refers to as a Go Live. Now, of course there is more to bringing a data center online than the just the transformation of an empty room. In the months leading up to the Go Live deployment, there are details to work out, contracts to sign, and the electrical fit out (EFO) of the room itself. During my time with SoftLayer I have been involved in building several of our data centers, or SoftLayer pods as we call them. Pods are designed to facilitate infrastructure scalability, and although they have evolved over the years as newer, faster equipment has become available, the original principles behind the design are still intact—so much so that a data center technician could travel to any SoftLayer data center in the world and start working without missing a beat. And the same holds true to building a pod from the ground up. This uniformity is what allows us to fast track the build out of a new SoftLayer pod. This is one of the reasons why the Sydney data center launch was such a success.

Rewind Three Months

When we landed in Sydney on December 11, 2014, we had an empty server room and about 125 pallets of gear and equipment that had been carefully packed and shipped by our inventory and logistics team. First order of business: breaking down the pallets, inspecting the equipment for any signs of damage and checking that we received everything needed for the build. It’s really quite impressive to know that everything from screwdrivers to our 25U routers to even earplugs had been logged and accounted for. When you are more than 8,500 miles away from your base of operations, it’s imperative that the Go Live team has everything it needs on hand from the start. Something seemingly inconsequential as not having the proper screws can lead to costly delays during the build. Once everything’s been checked off, the real fun begins.

(From Left) Jackie Vong, Dennis Vollmer, Jon Bowden, Chris Stelly, Antonio Gomez, Harpal Singh, Kneeling - Zachary Schacht, Peter Panagopoulos, and Marcelo Alba

Next we set up the internal equipment that powers the pod: four rows of equipment that encompass everything from networking gear to storage to the servers that run various internal systems. Racking the internal equipment is done according to pre-planned layouts and involves far too many cage nuts, the bane of every server build technician’s existence.

Once the internal rows are completed, it’s time to start focusing on the customer rows that will contain bare metal and virtual servers. Each customer rack contains a minimum of five switches—two for the private network, two for the public network, and one out-of-band management switch. Each row has two power strips and in the case of the Sydney data center, two electrical transfer switches at the bottom of the rack that provide true power redundancy by facilitating the transfer of power from one independent feed to another in the case of an outage. Network cables from the customer racks route back to the aggregate switch rack located at the center of each row.

Right around the time we start to wrap up the internal and customer rows, a team of network engineers arrive on-site to run the interconnects between the networking gear and the rest of the internal systems and to light up the fiber lines connecting our new pod to our internal network (as well as the rest of the world). This is a big day because not only do we finally get Wi-Fi up in the pod, but no longer are we isolated on an island. We are connected, and teams thousands of miles away can begin the process of remotely logging in to configure, deploy, and test systems. The networking team will start work on configuring the switches, load balancers, and firewalls for their specific purposes. The storage team will begin the process of bringing massive storage arrays online, and information systems will start work on deploying the systems that manage the automation each pod provides.

(From Left) Zach Robbins, Grayson Schmidt, Igor Gorbatok and Alex Abin

During this time, we start the process of onboarding the newest members of the team, the local Sydney techs, who in a few short months will be responsible for managing the data center independently. But before they fully take over, customer racks are prepped and are waiting to house the final piece of the puzzle: the servers. They arrive via truck day [check out DAL05 Pod 2 truck day]; Sydney’s was around the beginning of February. Given the amount of hardware we typically receive, truck days are an event unto themselves—more than 1,500 of the newest and fastest SuperMicro servers of various shapes and sizes that will serve as the bare metal and virtual servers for our customers. Through a combination of manpower and automation, these servers get unboxed, racked, checked in, and tested before they are sold to our customers.

Now departments involved in bringing the Sydney data center online wrap up and sign off. Then we go live.

Bringing a SoftLayer pod online and on time is a beautifully choreographed process and is one of my greatest professional accomplishments. The level of coordination and cohesion required to pull it off, not once, not twice but ten times all over the world in the last year alone can’t be overstated enough.


March 6, 2015

The SLayer Standard Vol. 1 No. 7: the IBM InterConnect Edition

Last week, an estimated 21,000 IBMers, SLayers, customers and partners from around the world flooded Las Vegas, Nev. to attend the first-ever IBM InterConnect. This new conference combined three popular IBM conferences (Impact, Innovate and Pulse) into a single, premier cloud and mobile techno-topia.

What our engineers and developers did in Las Vegas after conference hours might have stayed in Las Vegas, but IBM’s InterConnect hits and announcements didn’t. Here’s a recap:

Speed to Market Wins the Cloud Computing Race
Everyone likes to go fast, and the new senior vice president for IBM Cloud, Robert LeBlanc, likes to go super-fast. “What I’m focusing on is speed,” LeBlanc says.

In this blink-and-the-market-changes world, time-to-market determines the winners and losers in cloud computing. Part of LeBlanc’s strategy is opening new SoftLayer datacenters. If you haven’t heard the news, SoftLayer will be launching Sydney and Montreal data centers in the next 30 days — with more coming soon. Stay tuned for more locations.

Read more on how LeBlanc plans to win the cloud business race.

Cloudy skies on the horizon—that’s a good thing!
Our CEO, Ginni Rometty, announced a $4 billion investment on cloud services (shared with the data analytics and mobile businesses). She’s hoping that the investment will spur $40 billion a year in revenue come 2018.

Signs of the investment could be seen as execs at InterConnect announced new hybrid services coming in 2015, including enterprise containers. [What’s a container? Read our blog post.]

In fact, hybrid was a big theme at InterConnect. “We are going to make all those clouds act like one,” says Angel Diaz, vice president of IBM cloud technologies. IBM cloud (powered by SoftLayer) will be a one-stop shop: a cloud superstore with a smorgasbord of aaS offerings.

It looks like it’ll be an exciting ride for IBM over the next couple of years. Make sure to keep up with the headlines for more announcements in the coming months.


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