Posts Tagged 'Analytics'

January 15, 2016

Vuukle: Helping Publishers Manage Comments and Match Readers with Content

I recently had a conversation with Ravi Mittal, the founder of a company called Vuukle. Vuukle is based in New Delhi and has just graduated from our Catalyst startup program.

Vuukle actually started out in Silicon Valley—Ravi launched his first product iteration with the goal of trying to source public opinion on the Web. Key to his initial offering was a proprietary algorithm he developed to sort comments in order of credibility—a highly valuable aspect of the product, but something he quickly learnt wasn’t enough value to encompass a product.

Through experiments with Vuukle’s early customers (including the Santa Clara Weekly), a major problem emerged which appeared to pervade the online publishing industry: reader engagement wasn’t sticky enough to compel them to post (and reply to) comments. In order to solve this meta-problem, Vuukle pivoted into a new type of comment publishing system, which helps publishers see engagement through custom analytics.

The major problem Vuukle faces is not unique to just the publishers they service. It’s a pretty large scale global problem, extending beyond news publishers and into all content-based publishing online—so you can imagine how much competition is out there around the globe in this space. When I asked Ravi how he differentiates Vuukle from recently dominant players like Livefyre and Disqus, he offered, "Most customers aren’t using those other services; they have their own commenting systems. If anything, we were pitted against Facebook commenting. In the few cases where Disqus is being used, we’ve seen problems with load times, throttling limits and so on."

In order to set Vuukle in a class of its own, Ravi and his team—which is globally dispersed, with people in Egypt, the Ukraine, U.S.A., and India—have architected an infrastructure for super-fast load times that work at amazing scale, employing SoftLayer servers in our Singapore and India data centers, as well as working with a third party, ScaleDB, to handle database queries and traffic. Of course, that alone doesn’t give them a unique value proposition; Vuukle truly sets itself apart by dropping publisher costs upfront to a minimal platform access fee and offering a 50/50 revenue share model. Vuukle not only is set up to handle high traffic websites with commenting, but it also promotes user engagement with comments by integrating with actual publishing systems. Vuukle passes traffic between posts and offers editors insights into how readers are commenting, in addition to creating a new revenue stream through comments—from which it sources the majority of its own income.

Interestingly, Ravi’s move from the Valley to India came because of family reasons and ended up being a blessing to the business. Early after his move, he realized that there was a ton of opportunity for Vuukle with the major Indian newspapers that had cobbled together their own infrastructure to power websites. Just a couple years in, Vuukle is powering comments on The Hindu, Deccan Chronicle, and Indian Express, three of the most highly trafficked news websites in the country. To help global adoption amongst all sorts of publishers, Vuukle also offers a free WordPress plugin.

Vuukle seems to have gained traction through Ravi’s hard work chasing customers at home, and he’s proud to be finding success despite being bootstrapped. When questioned about the local startup scene, Ravi said, “Nothing much is unique in the Indian startup ecosystem. [It's] kind of like a gold rush in India, where founders are hunting for investment before they have a clear market path and products that are market-ready. A lot of copycat businesses [are] launching that are focused on Indian markets (taking models from the States and elsewhere.) Not many patents are being filed in India—not much actual innovation, indicative of a proliferation of large seed round raises (around $1 million) and a lot of startups spend funding on staff they don’t need.”

The future seems bright for Vuukle. Its growth beyond India’s borders will happen soon and will be financed through revenue rather than venture capital rounds, of which Ravi seems quite wary. Now that Vuukle has graduated from Catalyst, I was keen to hear whether the company would still keep the majority of their infrastructure with IBM—it turns out prospective Vuukle customers love hearing that their infrastructure is hosted on our cloud and that a core aspect of Vuukle’s value proposition is the scale and reliability we offer their solution.

I really think this company is an exciting one to watch. I look forward to seeing greater success for Vuukle as they grow with our ever-expanding footprint of data centers in the Asian region and globally.

-Qasim

Based in Toronto, Qasim Virjee manages the Catalyst Startup Program in Canada and can be reached on twitter (@qasim) or via his personal website.

October 24, 2014

SoftLayer at IBM Insight 2014

IBM will be lighting up Las Vegas next week with Insight 2014, the conference for big data and analytics. Starting this Sunday and running through Thursday, October 30 at the Mandalay Bay, this show will offer amazing opportunities to learn more about the advantages of delivering big data and analytics services, and many of those advantages involve the SoftLayer cloud platform.

To guide you through the 700+ sessions and streams easier, we’ve compiled a list of must-attend SoftLayer- and cloud-based sessions.

Business Partner Summit

Breakout Session 7157: Partner with SoftLayer for Your Big Data and Analytics Workloads
Sunday, October 26 @ 2:00 p.m. – Tradewinds A (For Business Partners only)
Featured Speakers: Anand Mahurkar, founder and CEO Findability Sciences, and Guy Kurtz, IBM North America Channel Sales Leader

General Conference Sessions

BPM-6838A: Experience Faster Time to Value with IBM Cognos TM1 on Cloud
Monday, October 27 @ 10:15 a.m. – Mandalay Bay J
Learn how the SoftLayer infrastructure with IBM Cognos TM1 can help you gain better performance, operational savings, reliability, and scalability.

IIS-5758A: How Joy Global is Using Big Data as a Differentiator in the Mining Industry
Monday, October 27 @ 10:15 a.m. – Jasmine B
We’ll dig deep to learn how Joy Global runs one of the most sophisticated big data platforms in the industry hosted by a combination of SoftLayer and IBM Global Business Services.

IDB-4741C: Accelerate Social Media Analytics for Big Insight with IBM DB2 BLU and IBM InfoSphere Optim Database Tools
Monday, October 27 @ 3:30 p.m. – Jasmine F
Can the right combination of technologies help accelerate a social media analytics application hosted on SoftLayer? Yes.

EEP-5498A: Industry Leaders, IBM ECM and SoftLayer Deliver Trusted Content Anywhere with IBM Navigator on Cloud
Tuesday, October 28 @ 1:45 p.m. – Lagoon H
Extend ECM to the SoftLayer cloud platform by leveraging IBM’s pervasive ECM experience platform, IBM Content Navigator.

FTC-4285A: Data Warehousing and Analytics in the Cloud: IBM's New Data Warehousing Service
Tuesday, October 28 @ 3:00 p.m. – Islander E
Combining the best of BLU Acceleration, Netezza Technology, and SoftLayer, come see how Data Warehousing Service can be used to provide analytics for existing cloud-based data stores.

LCE-5575A: Building a Robust ECM Solution Step-by-Step
Wednesday, October 29 @ 2:00 p.m. – Shorelines B Lab Room 11
A step-by-step guide to building an ECM solution on a SoftLayer platform.

EEP-7001A: Expert Exchange: ECM in the Cloud
Wednesday, October 29 @ 4:30 p.m. – Breakers E
Meet the ECM development team and learn how they designed and deployed Navigator Cloud Edition on SoftLayer.

III-5198A: Using IBM Bluemix and SoftLayer to Run IBM InfoSphere Information Server on an Intel Technology-Powered Cloud
Thursday, October 30 @ 10:00 a.m. – Jasmine E
Learn how InfoSphere Information Server works in the cloud, and how SoftLayer bare metal and virtualization options contribute to the scaling performance.

LCI-5234A: On-Demand Data Archiving with Cloud-based Data Warehousing Services
Thursday, October 30 @ 10:00 a.m. – Shorelines B Lab Room 2
This lab will showcase the entire BLU Acceleration as a Cloud solution using SoftLayer.

If you’re a registered attendee and haven’t already done so, visit the IBM Insight 2014 website for complete descriptions of all sessions, and start building your agenda.

And don’t forget to stop by the SoftLayer pedestal in the IBM Cloud booth #515. We look forward to seeing you.

-Ted

July 27, 2011

ClickTale: Tech Partner Spotlight

This is a guest blog from Shmuli Goldberg of ClickTale, an industry leader in customer experience analytics, providing businesses with revolutionary insights into their customers' online behavior.

Understanding the User Experience with In-Page Analytics

Since ClickTale's start back in 2006, we understood that engaging visitors on a website is the first step to increase conversions. Although traditional web analytics are great for delivering general statistics such as number of visitors or pages per visit, they leave a big black hole when it comes to understanding what happens inside the pages themselves.

ClickTale's In-Page Analytics feature set enables you to identify, observe, aggregate and analyze visitors' actual interaction inside your site, so you know exactly what page elements work, what to optimize and how to increase visitor engagement.

Our wide range of web optimization tools include Mouse Tracking, Heatmap Suite and Conversion Analytics solutions, but was our Visitor Recordings feature that started it all. Giving you a front row seat to your visitors' browsing sessions and delivering a thorough, in-depth view into what your visitors are focusing on and interacting with inside the pages themselves. All you need to do is grab the popcorn.

Our Heat maps are aggregated reports that visually display what parts of a webpage are looked at, clicked on, focused on and interacted with by your online visitors. See exactly what images, text and call to action buttons your visitors' think are hot and what's not!

Both these features allow you to instantly see how to go about optimizing your website instantly so you don't have to guess.

As a fully hosted subscription service, ClickTale is quick and easy to set up. We believe our wide range of heatmaps, behavioral analytics and full video playback make ClickTale the perfect way to round out your traditional web analytics suite. For more information, please visit www.clicktale.com.

- Shmuli Goldberg, ClickTale

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
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