Posts Tagged 'Analytics'

June 23, 2016

Meet the Integrated IBM Cloud Platform: SoftLayer and Bluemix

Did you know that you can complement your SoftLayer infrastructure with IBM Bluemix platform-as-a-service? (Read on—then put these ideas into practice with a special offer at the end.)

When you pair Bluemix with SoftLayer, you can buy, build, access, and manage the production of scalable environments and applications by using the infrastructure and application services together. 

Whether you need insight on the effectiveness of a multimedia campaign, need to process vast amounts of data in real-time, or want to deploy websites and web content for millions of users, you can create a better experience for your customers by combining the power of your SoftLayer infrastructure with Bluemix.

Bluemix solutions and services allow you to:

  • Optimize campaigns in real-time based on customer reaction using Watson Personality Insights and Insights for Twitter.
  • Run scalable analytics using Streaming Analytics to retrieve results in seconds.
  • Improve outcomes with Watson Alchemy API and Retrieve and Rank paired with high performance bare metal servers.
  • Automate hundreds of daily web deployments using SoftLayer and Bluemix APIs.
  • Securely store, analyze, and process big data using Cloudant database service with Apache Spark.

You can see the value of an integrated SoftLayer/Bluemix experience by looking at insights and cognitive, big data and analytics, and web applications.

Insights and Cognitive

Forty-four percent of organizations say customer experience will be the primary way they seek to differentiate from competitors.

The scenario: Marketing organizations and advertising agencies want to release a large, worldwide marketing campaign, complete with embedded ads. With the explosive growth of mobile, social, and video, those ads are often image- and video-intensive. Not only are these enterprises worried about how to run such a high-performing workload where customer data needs to stay in-country, but they have no idea how effective their campaign will be—and whether those receiving it are the users they’re trying to target—until it’s too late.

The solution: A media-rich campaign workload can run on high-performing bare metal servers in SoftLayer data centers. Cognitive services are added to understand in real-time the impact of campaign and target customers, whose personal data is stored in proximity to the user.

  • SoftLayer bare metal servers run media-rich (video, image) campaign workloads.
  • Bluemix’s Insights for Twitter service is used to understand in real-time the impact of the campaign.
  • Watson’s Personality Insights allows you to see, based on 40 calculated attributes, if users viewing ads match the target customers.
  • Globally diverse block storage enables data storage across the world.

Personality portrait

Big Data and Analytics

The value of data decreases over time. On average, it takes two weeks to analyze social data.

The scenario: Customers need to harness vast amounts of data in real-time. The problem is many data streams come too fast to store in a database for later analysis. Further, the analysis needs to be done NOW. From social media, consumer video, and audio, to security cameras, businesses could win or lose by being the first to discover essential patterns from these real-time feeds and act upon them.

The solution:  Customers can use Streaming Analytics and get results in seconds, not hours. Alchemy API and Retrieve and Rank services can improve decisions and outcomes all from bare metal servers with scalable IBM Containers.

•       Streaming Analytics can run scalable analytics solutions and get results in seconds, not hours.

•       Patterns that are found can be stored with the associated stream content in object storage and transferred around the world using CDN to be co-located with their customers.

•       Watson’s Retrieve and Rank service can improve decisions and outcomes.

•       Run services from high-performing, low-latency bare metal servers that can scale as activity swells using IBM Containers.

Hadoop, data warehouse, NOSQL diagram

Web Application

It can take several weeks for a DBMS instance to be provisioned for a new development project, which limits innovation and agility.

The scenario: Customers deploying websites and web content for millions of users need fast infrastructure and services so they can focus on their users, not spend their time managing servers and infrastructure. This is especially true for commerce sites that need to be constantly available for orders. These also need a reliable database to securely store the data. The problem is these customers do not want to manage their database, and need an infrastructure provider that is worldwide, reliable, and screaming fast.

The solution: Customers can host web applications on VMs and bare metal with a broad range of needs, including sites that require deep data analysis. Apache Spark can be used to spin up in-memory computing to analyze Cloudant data and return results 100x faster to the user.

  • Automate hundreds of web deployments using SoftLayer APIs.
  • Cloudant DB offloads DB management, reallocates budget from admins to application developers.
  • Apache Spark analyzes Cloudant data 100 times faster using in-memory computing cluster.
  • Bare metal servers provide a high-performing environment for the most stringent requirements.
  • Load balancers manage traffic, helping to ensure uptime.
  • Virtual servers with the Auto Scale service grow and shrink environment to consistently meet needs of application without unnecessary expenditures.
  • Object storage open APIs speed worldwide delivery via CDN.

Cloudant diagram

Exciting Offer

Put these ideas into practice by trying Bluemix today. To get you started, we are offering you a $200 Bluemix spending credit for 30 days when you link your SoftLayer account with a Bluemix account. When you link your Bluemix and SoftLayer billing accounts, you receive a $200 credit toward Bluemix usage. The credit must be used within 30 days of linking the accounts.

Follow these easy instructions to get started:  

  • Visit the SoftLayer customer portal and log into your account.
  • Open a ticket to request the ability to enable the ability to link your Bluemix account.
  • Once activated, the “Link a Bluemix Account” button will appear at the top of the SoftLayer customer portal page.
  • Click on the “Link a Bluemix Account” button. 
  • Follow the on-screen instructions to link your SoftLayer account to a Bluemix account.

This offer expires on December 30, 2016.

Learn More

Bluemix Intro Demo

Watson Personality Insights

Real Time Streaming Analysis

Hybrid Data Warehouse


-Thomas Recchia

January 15, 2016

Vuukle: Helping Publishers Manage Comments and Match Readers with Content

I recently had a conversation with Ravi Mittal, the founder of a company called Vuukle. Vuukle is based in New Delhi and has just graduated from our Catalyst startup program.

Vuukle actually started out in Silicon Valley—Ravi launched his first product iteration with the goal of trying to source public opinion on the Web. Key to his initial offering was a proprietary algorithm he developed to sort comments in order of credibility—a highly valuable aspect of the product, but something he quickly learnt wasn’t enough value to encompass a product.

Through experiments with Vuukle’s early customers (including the Santa Clara Weekly), a major problem emerged which appeared to pervade the online publishing industry: reader engagement wasn’t sticky enough to compel them to post (and reply to) comments. In order to solve this meta-problem, Vuukle pivoted into a new type of comment publishing system, which helps publishers see engagement through custom analytics.

The major problem Vuukle faces is not unique to just the publishers they service. It’s a pretty large scale global problem, extending beyond news publishers and into all content-based publishing online—so you can imagine how much competition is out there around the globe in this space. When I asked Ravi how he differentiates Vuukle from recently dominant players like Livefyre and Disqus, he offered, "Most customers aren’t using those other services; they have their own commenting systems. If anything, we were pitted against Facebook commenting. In the few cases where Disqus is being used, we’ve seen problems with load times, throttling limits and so on."

In order to set Vuukle in a class of its own, Ravi and his team—which is globally dispersed, with people in Egypt, the Ukraine, U.S.A., and India—have architected an infrastructure for super-fast load times that work at amazing scale, employing SoftLayer servers in our Singapore and India data centers, as well as working with a third party, ScaleDB, to handle database queries and traffic. Of course, that alone doesn’t give them a unique value proposition; Vuukle truly sets itself apart by dropping publisher costs upfront to a minimal platform access fee and offering a 50/50 revenue share model. Vuukle not only is set up to handle high traffic websites with commenting, but it also promotes user engagement with comments by integrating with actual publishing systems. Vuukle passes traffic between posts and offers editors insights into how readers are commenting, in addition to creating a new revenue stream through comments—from which it sources the majority of its own income.

Interestingly, Ravi’s move from the Valley to India came because of family reasons and ended up being a blessing to the business. Early after his move, he realized that there was a ton of opportunity for Vuukle with the major Indian newspapers that had cobbled together their own infrastructure to power websites. Just a couple years in, Vuukle is powering comments on The Hindu, Deccan Chronicle, and Indian Express, three of the most highly trafficked news websites in the country. To help global adoption amongst all sorts of publishers, Vuukle also offers a free WordPress plugin.

Vuukle seems to have gained traction through Ravi’s hard work chasing customers at home, and he’s proud to be finding success despite being bootstrapped. When questioned about the local startup scene, Ravi said, “Nothing much is unique in the Indian startup ecosystem. [It's] kind of like a gold rush in India, where founders are hunting for investment before they have a clear market path and products that are market-ready. A lot of copycat businesses [are] launching that are focused on Indian markets (taking models from the States and elsewhere.) Not many patents are being filed in India—not much actual innovation, indicative of a proliferation of large seed round raises (around $1 million) and a lot of startups spend funding on staff they don’t need.”

The future seems bright for Vuukle. Its growth beyond India’s borders will happen soon and will be financed through revenue rather than venture capital rounds, of which Ravi seems quite wary. Now that Vuukle has graduated from Catalyst, I was keen to hear whether the company would still keep the majority of their infrastructure with IBM—it turns out prospective Vuukle customers love hearing that their infrastructure is hosted on our cloud and that a core aspect of Vuukle’s value proposition is the scale and reliability we offer their solution.

I really think this company is an exciting one to watch. I look forward to seeing greater success for Vuukle as they grow with our ever-expanding footprint of data centers in the Asian region and globally.


Based in Toronto, Qasim Virjee manages the Catalyst Startup Program in Canada and can be reached on twitter (@qasim) or via his personal website.

October 24, 2014

SoftLayer at IBM Insight 2014

IBM will be lighting up Las Vegas next week with Insight 2014, the conference for big data and analytics. Starting this Sunday and running through Thursday, October 30 at the Mandalay Bay, this show will offer amazing opportunities to learn more about the advantages of delivering big data and analytics services, and many of those advantages involve the SoftLayer cloud platform.

To guide you through the 700+ sessions and streams easier, we’ve compiled a list of must-attend SoftLayer- and cloud-based sessions.

Business Partner Summit

Breakout Session 7157: Partner with SoftLayer for Your Big Data and Analytics Workloads
Sunday, October 26 @ 2:00 p.m. – Tradewinds A (For Business Partners only)
Featured Speakers: Anand Mahurkar, founder and CEO Findability Sciences, and Guy Kurtz, IBM North America Channel Sales Leader

General Conference Sessions

BPM-6838A: Experience Faster Time to Value with IBM Cognos TM1 on Cloud
Monday, October 27 @ 10:15 a.m. – Mandalay Bay J
Learn how the SoftLayer infrastructure with IBM Cognos TM1 can help you gain better performance, operational savings, reliability, and scalability.

IIS-5758A: How Joy Global is Using Big Data as a Differentiator in the Mining Industry
Monday, October 27 @ 10:15 a.m. – Jasmine B
We’ll dig deep to learn how Joy Global runs one of the most sophisticated big data platforms in the industry hosted by a combination of SoftLayer and IBM Global Business Services.

IDB-4741C: Accelerate Social Media Analytics for Big Insight with IBM DB2 BLU and IBM InfoSphere Optim Database Tools
Monday, October 27 @ 3:30 p.m. – Jasmine F
Can the right combination of technologies help accelerate a social media analytics application hosted on SoftLayer? Yes.

EEP-5498A: Industry Leaders, IBM ECM and SoftLayer Deliver Trusted Content Anywhere with IBM Navigator on Cloud
Tuesday, October 28 @ 1:45 p.m. – Lagoon H
Extend ECM to the SoftLayer cloud platform by leveraging IBM’s pervasive ECM experience platform, IBM Content Navigator.

FTC-4285A: Data Warehousing and Analytics in the Cloud: IBM's New Data Warehousing Service
Tuesday, October 28 @ 3:00 p.m. – Islander E
Combining the best of BLU Acceleration, Netezza Technology, and SoftLayer, come see how Data Warehousing Service can be used to provide analytics for existing cloud-based data stores.

LCE-5575A: Building a Robust ECM Solution Step-by-Step
Wednesday, October 29 @ 2:00 p.m. – Shorelines B Lab Room 11
A step-by-step guide to building an ECM solution on a SoftLayer platform.

EEP-7001A: Expert Exchange: ECM in the Cloud
Wednesday, October 29 @ 4:30 p.m. – Breakers E
Meet the ECM development team and learn how they designed and deployed Navigator Cloud Edition on SoftLayer.

III-5198A: Using IBM Bluemix and SoftLayer to Run IBM InfoSphere Information Server on an Intel Technology-Powered Cloud
Thursday, October 30 @ 10:00 a.m. – Jasmine E
Learn how InfoSphere Information Server works in the cloud, and how SoftLayer bare metal and virtualization options contribute to the scaling performance.

LCI-5234A: On-Demand Data Archiving with Cloud-based Data Warehousing Services
Thursday, October 30 @ 10:00 a.m. – Shorelines B Lab Room 2
This lab will showcase the entire BLU Acceleration as a Cloud solution using SoftLayer.

If you’re a registered attendee and haven’t already done so, visit the IBM Insight 2014 website for complete descriptions of all sessions, and start building your agenda.

And don’t forget to stop by the SoftLayer pedestal in the IBM Cloud booth #515. We look forward to seeing you.


July 27, 2011

ClickTale: Tech Partner Spotlight

This is a guest blog from Shmuli Goldberg of ClickTale, an industry leader in customer experience analytics, providing businesses with revolutionary insights into their customers' online behavior.

Understanding the User Experience with In-Page Analytics

Since ClickTale's start back in 2006, we understood that engaging visitors on a website is the first step to increase conversions. Although traditional web analytics are great for delivering general statistics such as number of visitors or pages per visit, they leave a big black hole when it comes to understanding what happens inside the pages themselves.

ClickTale's In-Page Analytics feature set enables you to identify, observe, aggregate and analyze visitors' actual interaction inside your site, so you know exactly what page elements work, what to optimize and how to increase visitor engagement.

Our wide range of web optimization tools include Mouse Tracking, Heatmap Suite and Conversion Analytics solutions, but was our Visitor Recordings feature that started it all. Giving you a front row seat to your visitors' browsing sessions and delivering a thorough, in-depth view into what your visitors are focusing on and interacting with inside the pages themselves. All you need to do is grab the popcorn.

Our Heat maps are aggregated reports that visually display what parts of a webpage are looked at, clicked on, focused on and interacted with by your online visitors. See exactly what images, text and call to action buttons your visitors' think are hot and what's not!

Both these features allow you to instantly see how to go about optimizing your website instantly so you don't have to guess.

As a fully hosted subscription service, ClickTale is quick and easy to set up. We believe our wide range of heatmaps, behavioral analytics and full video playback make ClickTale the perfect way to round out your traditional web analytics suite. For more information, please visit

- Shmuli Goldberg, ClickTale

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace.
These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
Subscribe to analytics