Posts Tagged 'Apac'

October 19, 2015

The SLayer Standard Vol. 1, No. 17

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

We’re in India.
We’ve finally arrived! Our first Indian data center is now open in Chennai. The new data center will allow us to grow our cloud footprint with a direct connection between Europe and Asia through India. It will also offer “local customers and end users increased performance and speed for data traveling to and from the region.

Along with the data center, IBM announced a new partnership with the National Association of Software and Services Companies (NASSCOM) to launch Robert LeBlanc, senior vice president of IBM Cloud said, “With the opening of the IBM Cloud data center in Chennai and our collaboration with NASSCOM, IBM is not only delivering greater access to a globally integrated cloud data center that offers the performance and speed needed, but it is also creating the foundation for future growth by working with NASSCOM 10,000 Startups program to equip local developers with the skills they need to grow the market.”

What’s up with Watson?
Watson Analytics now offers even more resources to users. IBM announced the introduction of new data discovery and Q&A capabilities that will allow users to more easily gather knowledge from their data.

IBM also introduced its newest tool, Expert Storybooks. Expert Storybooks will guide users in understanding, learning, and reasoning with different types of data sources to uncover the most relevant facts and reveal patterns and relationships for predictive decision making. Find more information about the types of Storybooks here.

You’re only a couple of clicks away from hybrid cloud.
Our public cloud is being integrated with VMware’s virtualization stack. This will allow current VMware customers to build hybrid clouds with just a few clicks. Geoff Waters, vice president of Service Provider Channel at VMware, said, “This partnership provides enterprises with a proven cloud platform on a global basis with high performance, enhanced security and control by using technologies from SoftLayer and VMware. The ability to move workloads across continents offers enterprises new and exciting deployment options for their applications and cloud services.” Get more information about the partnership here.


May 29, 2015

Sydney DC—Since We’ve Launched

It’s been a couple of months since our Sydney data center opened for business, and within this short span we’ve seen a sizable uptake of SoftLayer services—both from existing and new customers in the region. We thought that it was an ideal time to meet these SoftLayer enthusiasts. So, recently SoftLayer CTO Marc Jones, Lead Developer Evangelist Phil Jackson, and a bunch of SLayers visited the city to host workshops, meetups, and a Sydney Launch Party.

Here is a quick snapshot of what went down, Down Under.

≡Developer Workshop at Tank Stream Labs

This year we took the roadshow developer workshops to Australia to celebrate the launch of the Sydney data center (the first round of developer workshops debuted late last year in Asia; read more: Cloud Conversations Ruled at the SoftLayer Asia Roadshow). Led by Phil, the workshop covered managing deployments using the SoftLayer Application Programming Interface (API). The workshop helped developers interact with their accounts, products, and services using direct API calls in a development environment. Phil also answered questions and helped attendees understand, solve, and implement specific ideas in their SoftLayer environments.

≡Sydney Launch Party at the Hotel CBD Fourth Floor

SoftLayer users and enthusiasts came together to join us for an evening of great conversations and excellent music. Marc discussed why SoftLayer selected Sydney for its next data center as well as gave some insight to SoftLayer products and expansion. We spent the evening chatting with our customers and key guys in the startup space.

We’d like to give a shout out to Greg Furlong, CEO & Founder of ChannelPace, David Holmes, CDO of Hostworks, and Jessica Sullivan, Marketing and Business Development Consultant and Founder sbFlourish for taking the time to chat with us. Also, thanks to all those who participated in the workshop and attended the launch party.

I am looking forward to being back in the city with all its amazing restaurants and delicacies, but mostly because it would be amazing to check back with our clients and hear more stories on how SoftLayer services are being used.

–Namrata (Connect with me on LinkedIn or, Twitter)

April 1, 2015

The SLayer Standard Vol. 1 No. 8

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

Sunny Skies for IBM Cloud and The Weather Company
IBM made big headlines on Tuesday when it announced they would team up with The Weather Company boasting “100 percent chance of smarter business forecasts.”

Bloomberg sits down with Bob Picciano, IBM Analytics Senior VP, and David Kenny, The Weather Company CEO to discuss what makes this different than other companies that have analyzed the weather in the past. Using Watson Analytics and the Internet of Things, the partnership will transform business decision-making based on weather behavior. Read how IBM’s $3 billion investment in the Internet of Things will collect weather data from 100,000 weather stations around the world and turn it into meaningful data for business owners.

Indian Startups Choose SoftLayer
According to the National Association of Software and Services Companies (NASSCOM), India has the world’s third largest and the fastest-growing startup ecosystem. Like many SoftLayer startup customers, Goldstar Healthcare, Vtiger, Clematix, Ecoziee Marketing utilize the SoftLayer cloud infrastructure platform to “begin on a small scale and then expand rapidly to meet workload demands without having to worry about large investments in infrastructure development.”

New SoftLayer Storage Offerings
Last week, SoftLayer announced the launch of block storage and file storage complete with Endurance- and Performance-class tiers. The media was fast to report the new offerings that provide customers more choice, flexibility, and control for their storage needs and workloads.

“ … SoftLayer’s focus on tailored capacity and performance needs coincides with the trend in the cloud market of customizing technology based on different application requirements.”– IBM Splits SoftLayer Cloud Storage Into Endurance, Performance Tiers

“In the age of the cloud, the relationship between cloud storage capacity and I/O performance has officially become divorced.” – IBM Falls Into Cloud Storage Pricing Line

Pick your favorite online tech media and read all about it: SiliconANGLE, Computer Weekly, Data Center Knowledge, CRN, V3, Cloud Computing Intelligence, Storage Networking Solutions UK, and DCS Europe.

There are more than half a billion tweets posted to Twitter every day. IBM is teaming up with Twitter to turn those “tweets into insights for more than 100 organizations around the world.” Leon Sun of The Motley Fool takes a closer look at what the deal means to IBM and Twitter.

“Twitter provides a powerful new lens through which to look at the world. This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimaging work.” – Ginni Romety, IBM Chairman, President and CEO


March 12, 2015

Sydney’s a Go

Transforming an empty room into a fully operational data center in just three months: Some said it couldn’t be done, but we did it. In less than three months, actually.

Placing a small team on-site and turning an empty room into a data center is what SoftLayer refers to as a Go Live. Now, of course there is more to bringing a data center online than the just the transformation of an empty room. In the months leading up to the Go Live deployment, there are details to work out, contracts to sign, and the electrical fit out (EFO) of the room itself. During my time with SoftLayer I have been involved in building several of our data centers, or SoftLayer pods as we call them. Pods are designed to facilitate infrastructure scalability, and although they have evolved over the years as newer, faster equipment has become available, the original principles behind the design are still intact—so much so that a data center technician could travel to any SoftLayer data center in the world and start working without missing a beat. And the same holds true to building a pod from the ground up. This uniformity is what allows us to fast track the build out of a new SoftLayer pod. This is one of the reasons why the Sydney data center launch was such a success.

Rewind Three Months

When we landed in Sydney on December 11, 2014, we had an empty server room and about 125 pallets of gear and equipment that had been carefully packed and shipped by our inventory and logistics team. First order of business: breaking down the pallets, inspecting the equipment for any signs of damage and checking that we received everything needed for the build. It’s really quite impressive to know that everything from screwdrivers to our 25U routers to even earplugs had been logged and accounted for. When you are more than 8,500 miles away from your base of operations, it’s imperative that the Go Live team has everything it needs on hand from the start. Something seemingly inconsequential as not having the proper screws can lead to costly delays during the build. Once everything’s been checked off, the real fun begins.

(From Left) Jackie Vong, Dennis Vollmer, Jon Bowden, Chris Stelly, Antonio Gomez, Harpal Singh, Kneeling - Zachary Schacht, Peter Panagopoulos, and Marcelo Alba

Next we set up the internal equipment that powers the pod: four rows of equipment that encompass everything from networking gear to storage to the servers that run various internal systems. Racking the internal equipment is done according to pre-planned layouts and involves far too many cage nuts, the bane of every server build technician’s existence.

Once the internal rows are completed, it’s time to start focusing on the customer rows that will contain bare metal and virtual servers. Each customer rack contains a minimum of five switches—two for the private network, two for the public network, and one out-of-band management switch. Each row has two power strips and in the case of the Sydney data center, two electrical transfer switches at the bottom of the rack that provide true power redundancy by facilitating the transfer of power from one independent feed to another in the case of an outage. Network cables from the customer racks route back to the aggregate switch rack located at the center of each row.

Right around the time we start to wrap up the internal and customer rows, a team of network engineers arrive on-site to run the interconnects between the networking gear and the rest of the internal systems and to light up the fiber lines connecting our new pod to our internal network (as well as the rest of the world). This is a big day because not only do we finally get Wi-Fi up in the pod, but no longer are we isolated on an island. We are connected, and teams thousands of miles away can begin the process of remotely logging in to configure, deploy, and test systems. The networking team will start work on configuring the switches, load balancers, and firewalls for their specific purposes. The storage team will begin the process of bringing massive storage arrays online, and information systems will start work on deploying the systems that manage the automation each pod provides.

(From Left) Zach Robbins, Grayson Schmidt, Igor Gorbatok and Alex Abin

During this time, we start the process of onboarding the newest members of the team, the local Sydney techs, who in a few short months will be responsible for managing the data center independently. But before they fully take over, customer racks are prepped and are waiting to house the final piece of the puzzle: the servers. They arrive via truck day [check out DAL05 Pod 2 truck day]; Sydney’s was around the beginning of February. Given the amount of hardware we typically receive, truck days are an event unto themselves—more than 1,500 of the newest and fastest SuperMicro servers of various shapes and sizes that will serve as the bare metal and virtual servers for our customers. Through a combination of manpower and automation, these servers get unboxed, racked, checked in, and tested before they are sold to our customers.

Now departments involved in bringing the Sydney data center online wrap up and sign off. Then we go live.

Bringing a SoftLayer pod online and on time is a beautifully choreographed process and is one of my greatest professional accomplishments. The level of coordination and cohesion required to pull it off, not once, not twice but ten times all over the world in the last year alone can’t be overstated enough.


February 2, 2015

#SLCloudLove: Growing an e-Commerce Business On The Cloud

Editor’s Note: Each month in 2015, we’ll be celebrating the cornucopia of reasons why the cloud reigns supreme — from customer tales to cloud insights and everything in between. During February, the notorious month of love, we’re showing you exactly why we heart the cloud. Follow all the fun on your favorite social networks by keeping tabs on #SLCloudLove.

Clicking Add to Cart—that’s how I like to shop these days. Brick and mortar shopping might be retail therapy, but the convenience and online discounts at my fingertips appeases my inherently lazy human tendencies.

With more and more online e-stores cropping up, physical retail outlets can no longer ignore not having an online presence, including a mobile-friendly website and ordering system. The numbers say it all:

  • e-Commerce sales are expected to be more than $1.7 trillion with mobile commerce accounting for nearly $300 billion in sales. Read more here.
  • In India, the e-commerce market is expected to reach $6 billion in 2015—a 70 percent increase over 2014. Read more here.
  • The Chinese government is allowing foreign-owned e-commerce companies to operate in the Shanghai Free Trade Zone as part of a pilot program; the market is expected to see a lot of inflow despite tough competition from local giants like and Alibaba. Read more here.
  • The six largest Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) reached $7 billion in total revenues in 2013 and will grow at a CAGR of 37.6 percent to reach $34.5 billion by 2018. Read more here.

So when I recently attended the iMedia Online Retail Summit, I jumped at the chance to discuss with the audience the benefits of moving their e-Commerce business to the cloud as well as discussing some very interesting stories about e-commerce platforms based in Asia.

Here is a quick overview of the presentation:

e-Commerce on Cloud
There is no denying the high reliance on IT. e-Commerce portals need to handle a rising number of Internet users, provide a secure and convenient online payment system, and support lucrative offers by e-tailors. The problem is that the utilization is unpredictable (except holiday season when it is predictably unpredictable!). If your site slows or freezes, especially during a sale, it can be compared to shutting your store on Black Friday. Customers will abandon their carts, and the social media sites will erupt with negative remarks—recall the recent headliner, Flipkart faces social media backlash over ‘crashes’, ‘misleading’ pricing.

The dilemma: Over-allocate and over-pay for unused resources just to manage sudden shopping spurts, or under-allocate resources and suffer the wrath of the new-age shopper. Cloud resources seems like a natural solution when you don’t want to be stuck in the either-or situation. But, not just any cloud solution will do. If a provider has a lock-in period or contract (even if it’s short-term)—well that's not really cloud, now is it?

Similarly the cloud solution is not justifying your investments if it is going to charge you every time you, as an internal user, try to move your virtual servers across your operating geos to get closer to customers. For example: your next online sale is targeted at holiday shoppers in Singapore or you want to carry out test runs for your Amsterdam customer base, but your core virtual server originally resides in Melbourne.

Solving e-Commerce Challenges with SoftLayer
I like using this image as it gives a great view into how SoftLayer can help e-commerce and e-tail customers manage day-to-day scenarios. From seasonal site traffic spikes to needing backup solutions for business continuity, SoftLayer has a solution for it. Plus SoftLayer brings advantages gleaned from working with e-commerce giants over the past decade.

Walking the Talk—Businesses that are Leveraging Cloud . . . Successfully!
In October 2014, Natali Ardianto,'s CTO, gave a keynote address at Cloud Expo Asia about building one of Indonesia’s largest online travel and entertainment portals. When it first launched a few years ago, faced TCP, DoS, and DDoS attacks while hosting unsuccessfully on two different IaaS providers. The company needed a highly stable infrastructure delivering consistent performance and reliable support to ensure site uptime and a smooth end-user experience. chose SoftLayer to support its site. Running on SoftLayer bare metal servers, systems are now able to handle more than 300 API requests per minute and has experienced a 75 percent cost savings. Watch Natali's video where he discusses his cloud experience, or read the detailed case study. is an impressive collection of over 5 million real-time international hotel deals, a database of more than 800,000 properties and an affiliate base of over 20,000 companies. The company uses a combination of SoftLayer bare metal and virtual servers, load balancers, and redundant iSCSI storage. This provides the company with several thousand cores of processing power and enables it to remain lean and move quickly. The company also uses the SoftLayer infrastructure to provide real-time predictive models to the website and to support its business intelligence tools. Read the detailed case study.

Photo credits @iMediaSummit

While at the conference, I met up with a great bunch of entrepreneurs, startups and giants from across Asia. It was amazing to hear about the journey and growth plans of Rakuten, Life Project, Qoo10, Telunjuk,, and many more. Keep your ears open this coming year. The e-commerce landscape is rapidly progressing and these guys are weaving the fabric.


–Namrata (Connect with me on LinkedIn or, Twitter)

December 31, 2014

SoftLayer Asia Roadshow 2014 ends with a sprint across Greater China

As 2014 draws to an end, so does the nine-city SoftLayer Asia Roadshow. We concluded our GCG chapter in Taipei on December 18, and I was thrilled to see guests coming to our customer meetups and workshops to learn and share experiences. This tour has helped us get closer to our clients and get a better understanding of the local market challenges and expectations.

Mic Kwok and William Lim, our in-house experts and local leads for the Roadshow in GCG, presented and shared unique SoftLayer solutions and advantages and industry success stories with start-ups, developers, and entrepreneurs. They also led interactive sessions where we had in-depth conversations, like the Bare-feet, Bare Metal workshop held at PicCollage.

We’d like to send a great big shout out to the speakers and our attendees for making the event such a success.

I had a chance to talk to iTaiwan Consultancy and Herxun Inc. during the workshop and customer meetups. It was great to hear positive feedback on the SoftLayer Roadshow initiative and SoftLayer services.

“[SoftLayer's] monthly bandwidth package provides us with more buffer to deal with potential DDoS attacks. Unlike other cloud solution providers, SoftLayer charges a standard monthly fee without additional bandwidth usage billing. This eliminates unexpected bandwidth charges when a hacking situation arises. I chose SoftLayer for a client of mine who’s a famous local opinion leader to prevent unexpected billing if any hacking.”
Tommy Lee, Founder of iTaiwan Consultancy Co., Ltd

“SoftLayer data center service, charged by hour, pay by usage, is a great option for start-ups! With [SoftLayer’s] flexible solutions, it allows us to test in all sorts of creative formats, which accelerates time to market of our new product/services.”
Brian Chen, CEO and Co-Founder of Herxun Inc.

While in Taipei, we also met with local start-ups and SMBs at the Asia BEAT 2014. SoftLayer’s Allen Poon, Angus Ip and William Lim held a dedicated workshop for the event attendees. What stood out for us was the deep-dive discussions and cross-questioning from the attendees that made the session so much livelier.

Although it was a fun and stressful couple of months of planning and executing, time flew by. While I am looking forward to recharging over the holidays, I am also super pumped for 2015. As you have probably heard, we launched three new data centers (Tokyo, Mexico City, and Frankfurt) in December with more to come in 2015. And there are a lot of new activities planned in the new year, especially in Greater China, so stay tuned!

‘Til then, wishing you a wonderful holiday season and a new year full of peace and happiness!

- Winifred (stay connected via LinkedIn)

December 12, 2014

Asia Startup Series: Event Planning Goes the Way of the Cloud

Startups are near and dear to our heart at SoftLayer; just take a look at the Catalyst program. That’s why we are so excited to see the startup scene in Asia growing at a tremendous pace. The fact that venture capitalists are now setting aside funds especially for young technology companies in this part of the world brings to focus the absolute potential of this market. Some of the big funds announced in 2014 include: the Singapore government's $48 million fund distributed among six venture capital firms, Japanese mobile gaming giant GREE Ventures’ new $50 million fund, Softbank and Indosat’s partnership to launch a $50 million fund for Indonesia, and Softbank’s $20 million fund for the Philippines

A key driver behind any startup looking to score funding from these big boys is the ability to handle unpredictable growth and achieve scale rapidly. Over the next few months, we’ll take a look at how we are helping our startup customers grow, scale, and succeed in Asia.

Drawing Board Events
It is hard and stressful planning a party for someone else’s big day. Birthday parties, wedding showers, and retirement parties take a lot of planning and attention to detail. The corporate world has its own set of events and challenges. That's why when I met Terence Woo at one of the startup meet-ups recently, his new venture, Drawing Board Events, made me sit up and say, “Now, that's what I need.”

After sifting online through vendor after vendor for his own wedding and calling each individually, Terence had a brilliant idea. Two years later, alongside co-founder, Samuel Stacey, he created a one-stop shop where users can browse user-reviewed vendors by categories: venues, décor, flowers, photography, cakes, and so on. After completing a quick five-minute event detail eform, users can simply click on “request quote” from as many vendors as they like. Vendors receive the request, and then quotes are emailed back—saving users the hours spent calling different vendors and providing the details over and over again.

According to Terence, right from the onset, Drawing Board Events decided to go the way of the cloud. There was no question that to achieve scale they needed a strong, reliable and flexible infrastructure. I asked him to give me three reasons why cloud is working for them, and here is what he shared:

  1. A highly competitive industry needs a quick turnaround time.
    Provisioning of events services is a highly competitive, though traditionally slow to innovate, market. Focusing on a collection of sub-industries (photography, décor, flowers, and so forth) as opposed to a single vertical market, requires housing the latest information in one location. By giving the service provider ownership over its own profile, the company is incentivized to keep its data up-to-date. Additionally, ensuring that the users are able to access updated information in real time requires a highly reliable platform.
  2. A growing database depends on a growing IT infrastructure.
    Data storage is infrastructure-hungry; there are no two ways about that. And as a business grows, so does its data. In order for Drawing Board Events to collect information on all event sub-industries, vast databases need to be housed and maintained. These databases can be stored, computed, and managed easily via the cloud. Sometimes the computing and storage needs fluctuate, and because the cloud is scalable, Drawing Board Events can add or subtract storage when and where it is required. The company needs powerful servers to handle its database workloads, as well as a cloud environment flexible enough to scale with its business.
  3. The Catalyst Startup Program got them what they needed.
    Drawing Board Events joined Catalyst after their business idea formalized and was structured. With SoftLayer, they were able to quickly host the website and access storage solutions best suited for their growing business. As a member of the program, they now have access to SoftLayer’s complete portfolio of services and can hop on SoftLayer's global network backbone.

    Although currently in the pilot stage, the startup has a huge list of subscribers who are finding the website an exciting and helpful way to plan events. Moving forward, Terence is hoping to add a real-time booking system for users ready to make buying decisions, as well as develop a more robust, proprietary communications dashboard for users and vendors. He also hinted at some exciting upcoming innovations that will need a heavy tech foundation and greater dependency on the cloud.

Even though I couldn't pry all the details from him, I am already sold and can see myself as the official party planner for my family—that is, of course, with the help of Drawing Board Events. The best thing is that I’ll have over 14 categories to choose from and more than 250 service providers at my fingertips. Planning a party just got easier. Just imagine if I had to contact all those vendors—now that ain't no party my friend!

(Connect with me on LinkedIn or, Twitter)

November 20, 2014

Beijing Readies for SoftLayer Events

To get in touch with our customers in China, we have planned a series of activities in Beijing. From hands-on workshops to large conferences, we have something for everyone.

Technical Workshop

Riding on the success of our SoftLayer Asia Roadshow in October, we are excited to announce that we are extending the workshop to China. Partnering with e27 and TechNode, we hope to continue helping developers understand the benefits of the cloud and teaching how to make businesses scalable with the SoftLayer environment.

Designed as a half-day workshop with SoftLayer product and technical mentors, attendees will interact with instructors learning how SoftLayer solutions scale and perform the way they do. The greater China roadshow will stop in three cities:

  • Beijing — November 25, 2014
  • Shenzhen — December 11, 2014
  • Taipei — December 18, 2014

Customer Meetups

To wrap up each technical workshops, we invite current SoftLayer customers and business partners to a relaxing evening of cocktails, dinner, music, and socializing. We’ll be sharing exciting news about our upcoming data centers in Asia—you won’t want to miss it!

Dinner is on us, so let us know if you can make it.

Conference Sponsorship

SoftLayer is excited to sponsor two main conferences in Beijing this November. They are:

WHD.Asia 2014
  • The world’s largest series of events for the hosting and cloud service market.
  • November 21, 2014
  • China World Summit Wing Hotel
  • For free registration, use the promo code GCH8BERA.
Big Data & Innovation Analytics Summit
  • Hear innovations from the Asia Pacific's largest gathering of Big Data industry leaders in a fast-growing community.
  • November 27-28
  • Regent Beijing
  • Purchase your pass online here. Use the promo code softlayer20 for a 20% discount.

Drop us a note at if you’re interested in meeting us at any of the above events, and we will provide you more information!

We look forward to welcoming you soon to a great event in Beijing, China.

For all our readers in Asia below you will find the blog in its Chinese translation!

北京一切准备就绪 - 与SoftLayer一起探索!

SoftLayer11月计划在北京将举行一系列市场活动 – 从由浅入深的技术研讨会到大型全球云的会议, 我们都希望有一个活动能适合您!

SoftLayer 亚洲巡演
SoftLayer 亚洲巡演于今年 10 月 1 日在亚洲展开, 很荣幸能与开发者,创业认识一起探索云计算的力量。这次巡演目的是让技术开发人员和小企业理解SoftLayer云架构和好处,以及让了解云能如何使他们的业务迅速发展。我们很高兴宣布这次和e27 以及TechNode,合作, 一起合办大中华地区巡演。

SoftLayer巡演是一个半天的活动,与会者将与导师互动,了解SoftLayer的解决方案, 如何以个人的方式扩展业务及在云上执行其功能。SoftLayer也会分享一些不同行业的成功案例, 如电子商务,社交媒体和移动游戏等等, 将让您了解不同行业以云创业的过程。以下是巡讲城市/日期:

  • 北京站 - 2014年11月25日
  • 深圳站 - 2014年12月11日
  • 台北站 - 2014年12月18日

为了更深入了解客户的需求,SoftLayer在以上城市也邀请SoftLayer客户和业务伙伴一齐聚餐。 与SoftLayer亚太区域主管,以及经验丰富的解决方案专家和客户经理一起轻松共享音乐,聚 餐, 联系不同行业专家!同时, 我们也分享亚洲即将到来的数据中心等令人振奋的消息!请点此了解详情。

与此同时,SoftLayer本月在北京也赞助以下两个会议, 希望届时也能在以下活动与您见面:

  • WHD.china世界主机大会中国站将于11月21日在北京中国国贸大酒店举行 - 您可到官方网站注册时输入该优惠码GCH8BERA便能免费参与本次会议的机会;
  • 大数据和分析创新峰会将于11月27,28日在北京?晶酒店举行 - SoftLayer 客户在网上购票可享有8折优惠,请到官方网站注册输入代码softlayer20。

如有任何疑问,欢迎您电邮到我们的邮箱 查询。


- Winifred Wong (王秋坪)

November 4, 2014

Cloud Conversations Ruled at the SoftLayer Asia Roadshow

Kuala Lumpur, Jakarta, Bangkok, Singapore, & Hong Kong

For those who couldn’t make it to one of the sessions, here are some of the highlights from our Kick aaS five-city SoftLayer whirlwind tour. For the scoop on the entire event, check out the first Asia Roadshow blog.

We met with amazing startups, developers, and entrepreneurs during our technical workshops who were all eager to explore, grow, and exploit cloud computing to its full capacity. We talked about industry best practices and global trending use cases.

It’s so exciting to see the tech community interested in the cloud adoption in Asia and where and how it’s taking today’s businesses!

Tales From #SLAsiaRoadshow

Harold Smith, director of sales engineering at SoftLayer (@Hslmith), kick started the workshops with an introduction to SoftLayer’s cloud infrastructure and business model. He discussed: the security of private clouds, the applicability of auto-scaling, tagging virtual servers, assigning static IPs, moving workloads between onsite servers and SoftLayer environment, and so much more.

Kevin Tan (@s1lve3rd3m0n), CEO, Double Edge Software and Iskandar Reza (@iskandarreza), Cirrus Byte commented that the introduction to the company was an eye opener, and they were glad to get the technical overview of the services, control portal and flexibility offered by SoftLayer cloud.

A chunk of the workshop focused on technical hands-on-training. Phil Jackson, lead developer advocate (@underscorephil), and Chris Gallo, developer community advocate (@allmightspiff), set up attendees with demo accounts to run test scenarios and taught folks how to automate a blog on the cloud.

Casey Lau, Catalyst lead (@casey_lau) and Mic Kwok, sales engineer, also joined us in Hong Kong to discuss how other startups leverage the cloud.

"I am not really a techie, but the presentation, set up of the servers, and login was so nice and easy. I would definitely recommend this workshop and SoftLayer to my startup friends in KL [Kuala Lumpur] and PJ[(Petaling Jaya]."
- @hazimsufyan, a student of IT and business technology

Reaching Out to the Asian Community

One the reasons we planned this workshop series was to help inform the startup and developer communities in Asia about the various cloud models available to deploy their innovative ideas and applications.

"The monthly and hourly packages offered without contracts are amazing as most of us would not want to be tied in long-term contracts."
-@jemhor, a consultant in mobile applications and technology space

"Definitely a good start for those who want to know more about cloud. After these sessions, we can definitely play around, compare various services, and go about building our own cloud."
- Steason Tee, Founder of Freak Lab

Thank You

A big shout out to all who attended #SLAsiaRoadshow and for the interesting discussions had. If you're looking for more dirt on SoftLayer at the Asia Roadshow, take a peek at e27's blog.

Also, thanks for the suggestions on what you would like to see in the next workshop, ideas on what startups would like to see from the cloud industry, and on how SoftLayer can continue building and improving itself. Keep them coming!

For more information on the workshops or to register for upcoming cities, drop us a note at

(Connect with me on LinkedIn or, Twitter)

October 9, 2014

Meeting Our Customers in Shanghai at Cloud Connect China 2014

At the Cloud Connect China 2014 event in Shanghai last month, SoftLayer met with over 2,000 industry experts, business leaders, and partners from around the world. Through our interactions with event-goers at our booth and following our Regional Sales Director Allen Poon’s keynote, “Growing on The Cloud: Faster, Easier, Economical,” we increased awareness in the APAC market, learned our customers wants and needs, and deepened relationships with our partners.

On top of that, we were honored to host our first exclusive customer luncheon in Shanghai, which included experts from the sales engineer, channel partner, and marketing teams. We were delighted to hear the great job we were doing from our customers:

“There are many things that we enjoy about SoftLayer, including the convenient purchasing process that allows us to easily and quickly try out a variety of cloud computing options. We also appreciate SoftLayer’s prompt support response time, which is very important to us. When we were with different cloud providers and had an outage or issue the support was slow or nonexistent and that hurt our business. SoftLayer’s global cloud footprint of data centers lets us put our game closer to our end users, and the world class CDN helps us improve the speed and reduce latency.”
–Fisher Yu, operations manager for JOYHUBS, a global game developer based in China

“I have been happy with SoftLayer since my first day at iFree Studio. The cloud infrastructure is easy to use and has every configuration I could possibly need. Also, SoftLayer’s service support team responds in a timely manner, and communication is fast and convenient.”
–Jeffery Chen, technical support engineer at iFree Studio, a premier mobile game developer and distributor based in Hong Kong.

It’s always an honor to meet with SoftLayer customers, and I hope to see you at our next event.

For all our readers in Asia below you will find the blog in its Chinese translation!


在上月的 2014全球云计算大会中国站 , SoftLayer很荣幸能与超过两千全球行业领导, 专家,以及合作伙伴会面。通过我们这次活动的交流以及区域销售主任Allen Poon的主题演讲: “在“云”上成长:更快速、更简单、更经济“, 提高了SoftLayer品牌在亚太区市场的认识,了解到客户及对我司的期望,同时也加深了在中国的合作伙伴关系.

另外, SoftLayer也很荣幸首次在中国与客户午餐聚会。来自销售、 销售工程师、 渠道合作伙伴的专家团队与大家分享最有影响力的游戏案例。 也很高兴听到我们正在从我们的客户做的出色的工作:

“自从用了SoftLayer 以后,有几个好处: 买东西比较方便,也可以先试试(试用)。我们还感谢 SoftLayer 的迅速支持响应时间,这是对我们非常重要。比如说如果一台服务器down机的时候,别的云供应商支持缓慢, 影响我们的业务。用SoftLayer后,一般我在网上发一个ticket就能解决,回复得比较快。 由于SoftLayer的数据中心点比较多,可以选择相应的地点的数据中心, 还可以用CDN去改善玩家的速度,提高玩家的体验速度和减低滞后时间”.”
–Fisher Yu先生, 运维经理, JOYHUBS, 在中国的全球游开发商。

“我从进公司以来就用SoftLayer, 它的云基础设施易于使用,我可能需要配置都有。此外,SoftLayer 的服务支持团队反应及时,沟通快速、 及时。 基本上早上订货,晚上都能找到相对的人, 沟通比较快,很方便。”
–Jeffery Chen先生,技术支持工程师,iFree Studio, 基地设在香港的游戏开发和分销商。

非常感谢大家一直以来对SoftLayer的支持, 希望下次活动再与您见面!


Winifred Wong (王小姐)
Regional Marketing Manager – GCG

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