SoftLayer's goal is to provide unparalleled value to the customers who entrust their business-critical computing to us — whether via dedicated hosting, managed hosting, cloud computing or a hybrid environment of all three. We provide the best platform on the market, delivering convenience, ease of use, compelling return on investment (ROI), significant competitive advantage, and consistency in a world where the only real constant seems to be change.
That value proposition is one of the biggest driving forces behind our partnership with RightScale. We're cloud computing soul mates.
RightScale understands the power of automation, and as a result, they've created a cloud management platform that they like to say delivers "abstraction with complete customization." RightScale customers can easily deploy and manage applications across public, private and hybrid cloud environments, unencumbered by the underlying details. They are free to run efficient, scalable, highly available applications with visibility into and control over their computing resources available in one place.
As you know, SoftLayer is fueled by automation as well, and it's one of our primary differentiators. We're able to deliver a phenomenal customer experience because every aspect of our platform is fully and seamlessly automated to accelerate provisioning, mitigate human error and provide customers with access and features that our competitors can only dream of. Our customers get simple and total control over an ever-expanding number of back-end services and functions through our easy-to-use Customer Portal and via an open, robust API.
The compatibility between SoftLayer and RightScale is probably pretty clear already, but if you needed another point to ponder, you can ruminate on the fact that we both share expertise and focus across a number of vertical markets. The official announcement of the SoftLayer and RightScale partnership will be particularly noteworthy and interesting in the Internet-based business and online gaming market segments.
It didn't take long to find an amazing customer success story that demonstrated the value of the new SoftLayer-RightScale partnership. Broken Bulb Game Studios — the developer of social games such as My Town, Braaains, Ninja Warz and Miscrits — is already harnessing the combined feature sets made possible by our partnership with RightScale to simplify its deployment process and scale to meet its customers' expectations as its games find audiences and growing favor on Facebook. Don't take our word for it, though ... Check out the Broken Bulb quote in today's press release announcing the partnership.
Broken Bulb and other developers of social games recognize the importance of getting concepts to market at breakneck speed. They also understand the critical importance of intelligently managing IT resources throughout a game's life cycle. What they want is fully automated control over computing resources so that they can be allocated dynamically and profitably in immediate response to market signals, and they're not alone.
Game developers of all sorts — and companies in a growing number of vertical markets — will need and want the same fundamental computing-infrastructure agility.
Our partnership with RightScale is only beginning. You're going to see some crazy innovation happening now that our cloud computing mad scientists are all working together.