Posts Tagged ‘Bing’

This guest blog features Fruition, a featured member of the SoftLayer Technology Partners Marketplace. Fruition’s SEO and SEM reporting web app provides highly accurate reports on search engine rankings and onsite signals that impact your Google and Bing rankings. In the video below, learn a little more about Fruition (and a few key SEO/SEM tips for small businesses) from Fruition’s Brad Anderson, and scroll down to read about SEO Goals and Key Indicators.

SEO Goals and Key Indicators

Google’s Feb 2012 Update

Between February 25-28th Google rolled out another big set of changes to their algorithm. These changes knocked down a lot of short cuts that SEO companies were using, including blog networks. The red flags have been there for a long time. Blog networks are easy to uncover simply because of the complexity of trying to setup a truly diverse hosting environment. It is not just separate C-class IP addresses it is also registrars, DNS, admin login IP addresses, plug-in profiles, etc. There are so many easy ways to group sites as being related or identical that it is not worth the effort of trying to take short cuts with your linking. Instead focus on what is going to have a lasting impact on your SEO:

• Page Speed – Improve your code, increase your hardware, etc.
• Better Onsite Content
• Usability

These three factors will have a lasting impact on your SEO during 2012 and beyond.

Get Your Strategy Together

Successful internet marketing campaigns have one thing in common: Comprehensive strategies. Today’s marketplace makes it extremely difficult to compete in one area of internet marketing without complimenting that work in several other areas. For example, why invest in search engine optimization if you don’t have a quality website to convert the traffic to leads or sales? Why invest in a mobile app if you aren’t going to optimize the listing to generate a high volume of downloads? These examples show how a comprehensive strategy to internet marketing is the best approach for future success.

Fruition.net has been successful in this comprehensive approach by staying at the forefront of each individual strategy. At the core of these strategies is a collection of goals and key indicators we use to monitor, adjust, and track performance. Below you will find a few of the most important goals for each area of internet marketing.

Comprehensive Internet Marketing Strategies

Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing your website with the end goal of improving your ranking on the major search engines. Here are the goals and key indicators you should be tracking to evaluate the success of your SEO campaign:

Read Frution’s Tips for SEO/SEM Domination »

The new search engine “Bing” by the software colossus Microsoft is a sad attempt at capturing some of the search engine traffic that internet superstar Google has dominated for quite some time. Based on the preview video at bing.com, the search engine offers little in new features or innovation, instead catering to the ‘too-lazy-to-click-the-back-button” crowd with expanded link previews from the search results page. I have personally found this type of feature to be near worthless, as information of value is typically more than a few lines from the top. Then again maybe my 5 button mouse has numbed me to the indignation so many users have suffered by having to move the cursor to click the back button after discovering the web page wasn’t quite what they were after. (Google added longer previews in March.)

Microsoft representatives point out the technologic advancement of augmenting the standard fare keyword searches with some semantic based algorithms. This alone should yield significantly better results than the current Microsoft engine, “MSN Live Search.” (Google rolled out its semantic searches months ago.)

Next, Microsoft offers the “Conjecture Circle” to combat Google’s “Wonder Wheel”. OK, I’m just kidding on that one. Besides, it is only June, and Microsoft is still catching up with Google’s March features. They will not be taking on the “Wonder Wheel” until August or September.

I think I see a pattern here! This “innovation” reeks of lag. While taking the conservative copycat approach might be the safe thing for the boys from Redmond, it will never vault them to the front of the line in this market. The turbo boost for technology industries is clearly tied to new ideas and advancement. We see this time and time again as startups bring new whiz-bang tools to market and shoot right past the established giants. Time will of course tell. Fortunately in the fast paced world of the internet, we will not have to wait long it see if Bing will go bang.