Posts Tagged 'Boston'

July 10, 2013

The Importance of Providing Startups a Sandbox

With the global economy in its current state, it's more important than ever to help inspired value-creators acquire the tools needed to realize their ideas, effect change in the world, and create impact — now. I've had the privilege of working with hundreds of young, innovative companies through Catalyst and our relationships with startup accelerators, incubators and competitions, and I've noticed that the best way for entrepreneurs to create change is to simply let them play! Stick them in a sandbox with a wide variety of free products and services that they can use however they want so that they may find the best method of transitioning from idea to action.

Any attention that entrepreneurs divert from their core business ideas is wasted attention, so the most successful startup accelerators build a bridge for entrepreneurs to the resources they need — from access to hosting service, investors, mentors, and corporate partners to recommendations about summer interns and patent attorneys. That all sounds good in theory, and while it's extremely difficult to bring to reality, startup-focused organizations like MassChallenge make it look easy.

During a recent trip to Boston, I was chatting with Kara Shurmantine and Jibran Malek about what goes on behind the scenes to truly empower startups and entrepreneurs, and they gave me some insight. Startups' needs are constantly shifting, changing and evolving, so MassChallenge prioritizes providing a sandbox chock-full of the best tools and toys to help make life easier for their participants ... and that's where SoftLayer helps. With Kara and Jibran, I got in touch with a few MassChallenge winners to get some insight into their experience from the startup side.

Tish Scolnik, the CEO of Global Research Innovation & Technology (GRIT), described the MassChallenge experience perfectly: "You walk in and you have all these amazing opportunities in front of you, and then in a pretty low pressure environment you can decide what you need at a specific moment." Tish calls it a "buffet table" — an array of delectable opportunities, some combination of which will be the building blocks of a startup's growth curve. Getting SoftLayer products and services for free (along with a plethora of other valuable resources) has helped GRIT create a cutting-edge wheelchair for disabled people in developing countries.

The team from Neumitra, a Silver Winner of MassChallenge 2012, chose to use SoftLayer as an infrastructure partner, and we asked co-founder Rob Goldberg about his experience. He explained that his team valued the ability to choose tools that fit their ever-changing and evolving needs. Neumitra set out to battle stress — the stress you feel every day — and they've garnered significant attention while doing so. With a wearable watch, Neumitra's app tells you when your stress levels are too high and you need to take a break.

Jordan Fliegal, the founder and CEO of CoachUp, another MassChallenge winner, also benefited from playing around in the sandbox. This environment, he says, is constantly "giving to you and giving to you and giving to you without asking for anything in return other than that you work hard and create a company that makes a difference." The result? CoachUp employs 20 people, has recruited thousands of judges, and has raised millions in funding — and is growing at breakneck speed.

If you give inspired individuals a chance and then give them not only the resources that they need, but also a diverse range of resources that they could need, you are guaranteed to help create global impact.

In short: Provide a sandbox. Change the world.

-@KelleyHilborn

July 30, 2012

Don't Stop Believing (in Hosting)

If 80's movies have taught me anything, it's that any good story needs to have a video montage with Journey playing in the background. With that in mind, I'll start this blog post with a glimpse of HostingCon 2012:

HostingCon brings the hosting industry together every year, and the conference winds up being surprisingly similar to classic 80's "coming of age" movies:

  • "Geeks" are among the main characters.
  • There's always a "funny guy."
  • At some point, the geeks attend a party.
  • The characters learn more about themselves and others over the course of the movie.
  • As the credits roll, everyone is inspired ... Ready to take on the world.

With that in mind, HostingCon 2012 in Boston was a veritable John Hughes flick. There was no shortage of geeks, we hung out with one of the funniest people in the country, we threw a massive party, and we learned a ton. Without a doubt, attendees returned home with their intensity and enthusiasm cranked up to eleven (another 80's reference).

The expo hall was abuzz with activity — albeit after a lull in the morning following the aptly named "Host Me All Night Long" party — and we enjoyed the opportunity to catch up with current partners and customers while meeting and speaking with soon-to-be partners and customers. While running a highly competitive Server Challenge, we were still able to dive deeper into partnerships, the build v. buy decision, branding, and launching a product when attendees visited our booth after hearing from our team in conference sessions and panels, and those conversations are what keep us coming back to HostingCon every year.

As a "veteran" of the hosting industry (assuming seven years of experience qualifies me), I've learned a great deal about the dynamics of the hosting industry from events like HostingCon over the years. On one hand, many of the attendees are "competitors," and on the other hand, we're all trying to make the industry better (since "a rising tide lifts all boats"). As a great example, look at the Internet Infrastructure Coalition (i2C), a trade association of companies with the shared goal and purpose of representing the industry in Washington, D.C., and beyond.

As it turns out, that unity flew out the door when attendees stood face-to-rack with the Server Challenge, though. Unlike our experiences at more general "technology" conferences, the components in our competition needed no introduction, and participants were particularly driven to best their peers ... not only for the iPad, but for the pride of owning the Server Challenge title at HostingCon:

  1. Darin Goldman - 0:59.28
  2. Devon Hillard - 1:01.58
  3. Ijan Kruizinga - 1:01.83
  4. Jon Basha - 1:03.02
  5. Sean Whitley - 1:03.06

As you saw in the video, Darin Goldman had the luxury of not needing his second attempt on the final day of the conference to secure a victory, but we were glad he let us record his "Breakfast Club" fist-pump to share with the world.

Fist Pump

Don't stop believing (in hosting).

-@khazard

P.S. I recorded the first few minutes of Ralphie May's set, but the adult language-ness of the content makes it a little more difficult to share with the world.

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June 29, 2012

We're Shipping Up to Boston - HostingCon 2012

It's that time of year again ... HostingCon is upon us, and we're faced with an interesting challenge: Go even bigger and badder in Boston than we did at HostingCon 2011 in San Diego. And that's a tall order.

Given the fact that we've already sponsored and participated in dozens of conferences around the world this year, you might be surprised to learn that we've still got a surprises in our bag of tricks. Without giving too much away, I thought I'd share a few of the SoftLayer-specific highlights you make note of if you're planning your HostingCon itinerary.

Conference Sessions

Want some hosting insight from the executive management team of one of the largest privately held hosting providers in the world? You might want to add these sessions to your calendar:

Partnerships Done Right
Lance Crosby, CEO
9:00am – Monday, July 16
Management Track

As more "non-traditional" hosters (telcos, cable companies & VARs) enter the cloud services market finding the right partner is a must. The opportunity is huge but this isn’t a situation where a rising tide will float all boats. Lance Crosby, CEO of SoftLayer will explain how, in order to be successful, you’ll need to understand the following: 1) Building for Internet Scale, 2) Think platform first, and 3) How to automate. The session will include discussion of how SoftLayer leverages partners to drive business growth.

Build vs Buy: Operations & Billing Automation
Nathan Day, Chief Scientist (+ Panel)
9:00am – Tuesday, July 17
Technology Track

The finance, operations and administrative back office of a hosting company can be a complex animal. Some hosts have dedicated software development teams to build in-house solutions, others opt to buy as much as they can from 3rd party vendors. Hear three different approaches to tackling the problem, and learn how your product line can determine the optimal mix of open source, home grown and off-the-shelf solutions.

Finding Your Story: Branding and Positioning in the Hosting Industry
Simon West, CMO
2:00pm – Tuesday, July 17
Sales & Marketing Track

In a crowded marketplace it's critical to establish a clear position and identity in the minds of your customers and prospects. SoftLayer CMO Simon West will discuss best practices for defining and articulating your brand position, illustrating with specific examples drawn from his experience in building some of the industry's most notable brands.

Build, Launch, Sell: Strategies for Launching a Product in the Hosting Business
George Karidis, CSO (+ Panel)
3:00pm – Tuesday, July 17
Management Track

Introducing value-added services around basic hosting can be the strategy that turns a hosting business into a winning venture for the host, and a truly valuable service for the customer. In this interactive session, a panel of product management experts from the hosting business will cover best practices for building (or integrating), launching and selling a new product to your customers, helping you to develop processes, procedures and strategies for seeing a new product launch through from start to finish.

The SoftLayer Booth: #413

When you step into the expo hall at the John B. Hynes Convention Center, you're going to see SoftLayer. In our 20' x 30' space at booth 413, we'll have a few of your favorite SLayers available to answer any and all of your questions about what's new and what's next for SoftLayer ... And to pass out some always-popular SoftLayer swag.

SoftLayer Booth

By popular demand, the Server Challenge will be making its return to HostingCon, and if last year is any indication, the competition will be fierce. The pride of besting all HostingCon attendees in reassembling a server rack is arguably as valuable as the New iPad the winner receives. Though your pride doesn't have a Retina Display.

Host Me All Night Long

Following the phenomenal success of "Geeks Gone Wild" last year (headlined by The Dan Band), we knew we had our work cut out for us when it came to planning a party for HostingCon in Boston. We've teamed up with cPanel and comcure to put together "Host Me All Night Long" at Royale Boston on Monday, July 16.

Host Me All Night Long

One of my favorite comedians, Ralphie May, is going hit the stage at 8pm, and you won't want to miss a second of his set. Following Ralphie, Yellow Brick Road is bringing their award-winning Classic Rock tribute skills from Las Vegas to keep the night going. Given the name of the party, you shouldn't be surprised when a little AC/DC "You Shook Me All Night Long" is played.

Like last year, the attendance is strictly limited, and when the number of tickets available at http://hostingconparty.com/ reaches zero, you're out of luck. Even if you're our best customer ever, you need a ticket to get in the door, so register while you can! If you show a little extra SoftLayer love on Twitter or Facebook, send me a link to it (khazard@softlayer.com), and I might be able to hook you up with a VIP code to get you priority access and into the VIP section at the venue.

Like the Dropkick Murphys, we're "shipping up to Boston," and we hope to see you there!

-@khazard

September 8, 2011

Boston Startup Scene - WebInnovatorsGroup

We love startups and entrepreneurship communities that help startups become successful. Startups are usually all about innovation and approaching existing problems in a new way ... And if you're familiar with SoftLayer's "Innovate or Die" motto, you know that we're cut from the same cloth. We've partnered with incubators like Tech Wildcatters to provide up-and-coming companies with a year of $1,000/mo hosting credits along with a little SoftLayer expertise sprinkled in for good measure, and we are happy to support community partners like non-profits and user groups where new ideas are born every day.

Given our commitment to the startup community, when we heard that a sponsorship opened up for the September 13 WebInnovatorsGroup quarterly meeting, we jumped on the chance to get involved. WebInno events are fueled by a long-standing community of Internet and mobile entrepreneurs founded by David Beisel, and while I could tell you everything I know about what they're doing in Boston, the best person to hear from is David himself:

Boston + Entrepreneurs + Technology + Beer ... It was a no-brainer for us to be a Gold Sponsor of WebInno31.

Visit WebInnovatorsGroup.com to learn more about the WebInno community or head straight to the WebInno31 registration form to reserve your spot at Royal Sonesta Cambridge on Tuesday, September 13, at 6:30pm.

-Kevin

P.S. If you have a startup community or an ongoing event like WebInno that SoftLayer can be involved with, leave a comment on this blog or let us know on Twitter: @SoftLayer

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