Posts Tagged 'Catalyst'

December 12, 2014

Asia Startup Series: Event Planning Goes the Way of the Cloud

Startups are near and dear to our heart at SoftLayer; just take a look at the Catalyst program. That’s why we are so excited to see the startup scene in Asia growing at a tremendous pace. The fact that venture capitalists are now setting aside funds especially for young technology companies in this part of the world brings to focus the absolute potential of this market. Some of the big funds announced in 2014 include: the Singapore government's $48 million fund distributed among six venture capital firms, Japanese mobile gaming giant GREE Ventures’ new $50 million fund, Softbank and Indosat’s partnership to launch a $50 million fund for Indonesia, and Softbank’s $20 million fund for the Philippines

A key driver behind any startup looking to score funding from these big boys is the ability to handle unpredictable growth and achieve scale rapidly. Over the next few months, we’ll take a look at how we are helping our startup customers grow, scale, and succeed in Asia.

Drawing Board Events
It is hard and stressful planning a party for someone else’s big day. Birthday parties, wedding showers, and retirement parties take a lot of planning and attention to detail. The corporate world has its own set of events and challenges. That's why when I met Terence Woo at one of the startup meet-ups recently, his new venture, Drawing Board Events, made me sit up and say, “Now, that's what I need.”

After sifting online through vendor after vendor for his own wedding and calling each individually, Terence had a brilliant idea. Two years later, alongside co-founder, Samuel Stacey, he created a one-stop shop where users can browse user-reviewed vendors by categories: venues, décor, flowers, photography, cakes, and so on. After completing a quick five-minute event detail eform, users can simply click on “request quote” from as many vendors as they like. Vendors receive the request, and then quotes are emailed back—saving users the hours spent calling different vendors and providing the details over and over again.

According to Terence, right from the onset, Drawing Board Events decided to go the way of the cloud. There was no question that to achieve scale they needed a strong, reliable and flexible infrastructure. I asked him to give me three reasons why cloud is working for them, and here is what he shared:

  1. A highly competitive industry needs a quick turnaround time.
    Provisioning of events services is a highly competitive, though traditionally slow to innovate, market. Focusing on a collection of sub-industries (photography, décor, flowers, and so forth) as opposed to a single vertical market, requires housing the latest information in one location. By giving the service provider ownership over its own profile, the company is incentivized to keep its data up-to-date. Additionally, ensuring that the users are able to access updated information in real time requires a highly reliable platform.
  2. A growing database depends on a growing IT infrastructure.
    Data storage is infrastructure-hungry; there are no two ways about that. And as a business grows, so does its data. In order for Drawing Board Events to collect information on all event sub-industries, vast databases need to be housed and maintained. These databases can be stored, computed, and managed easily via the cloud. Sometimes the computing and storage needs fluctuate, and because the cloud is scalable, Drawing Board Events can add or subtract storage when and where it is required. The company needs powerful servers to handle its database workloads, as well as a cloud environment flexible enough to scale with its business.
  3. The Catalyst Startup Program got them what they needed.
    Drawing Board Events joined Catalyst after their business idea formalized and was structured. With SoftLayer, they were able to quickly host the website and access storage solutions best suited for their growing business. As a member of the program, they now have access to SoftLayer’s complete portfolio of services and can hop on SoftLayer's global network backbone.

    Although currently in the pilot stage, the startup has a huge list of subscribers who are finding the website an exciting and helpful way to plan events. Moving forward, Terence is hoping to add a real-time booking system for users ready to make buying decisions, as well as develop a more robust, proprietary communications dashboard for users and vendors. He also hinted at some exciting upcoming innovations that will need a heavy tech foundation and greater dependency on the cloud.

Even though I couldn't pry all the details from him, I am already sold and can see myself as the official party planner for my family—that is, of course, with the help of Drawing Board Events. The best thing is that I’ll have over 14 categories to choose from and more than 250 service providers at my fingertips. Planning a party just got easier. Just imagine if I had to contact all those vendors—now that ain't no party my friend!

Cheers
-Namrata
(Connect with me on LinkedIn or, Twitter)

August 6, 2014

Healthy Startups: HealthXL Global Gathering in Dublin

We’ve all heard nightmare stories about the health care industry. The combination of insurance companies, health care providers, government regulation, and literal “life and death” situations can make for a contentious environment. And with the outdated policies and procedures that permeate the industry, it’s a perfect opportunity for innovation.

When I met Martin Kelly of HealthXL a few months ago, I was intrigued by what he was building. He saw the need for innovation in health care, and he started looking around for the startups that were focusing on these kinds of issues. And while he encountered several groups with a health care focus, no one really took the lead to connect them all together to collaborate or strategize about how startups can really change health care. I mean REALLY change it.

Martin, a former IBMer, is super-passionate about innovation in technology for the health care industry, so he leveraged the IBM network and the relationships he built during his time at IBM to address a few simple questions:

  • What needs to happen in health care, through technology, to make the experience and the system better for us all?
  • What is the moonshot that needs to happen for true innovation to happen?

The group he brought together consisted of experts from enterprise companies like the Cleveland Clinic, ResMed, and Johnson & Johnson as well as startup influencers in the health care community like Aussie Jason Berek-Lewis of HealthyStartups and Silicon Valley Bank.

And when those different viewpoints came together, he realized the questions weren’t quite as “simple” as he expected.

Martin invited me to join the conversation for three days at the HealthXL Global Gathering in Dublin to hear what global leaders in the industry are saying about health care. And boy … was I surprised.

To their credit, these leaders (and their respective companies) are very willing and capable to innovate. They feel the pain of heavy administrative responsibilities, often involving duplication and triplication of work. They know how hard it is to track patients from different systems as they change jobs, insurance companies, and providers. They struggle with not being able to communicate effectively with insurance providers. And they fully understand how over-commoditized health care has become as well as its decentralization of focus from patients.

The bottom line: They feel the pain of not having the right technology to run more efficient, cost-effective, and patient-centered health care businesses. They’ve seen the finance industry integrate technology over the past few years, but they're somewhat unsure of what that could look like for them. This can only mean that there are huge opportunities for startups and innovative technologies.

I couldn’t help but consider of how nicely these conversations fit in with the Sprint Mobile Health Accelerator powered by our friends at TechStars that @andy_mui and I visited in March. The conversations inside that accelerator are the missing pieces to the conversations that companies like the Cleveland Clinic and Johnson & Johnson were having. Those enterprises have the opportunity to invest in early stage entrepreneurs and born-on-the-Web startups to incubate technologies and solutions that would prove in time to make their businesses more profitable and efficient.

But the biggest opportunity is what that means for patients.

The most telling story to play out over the next 10 years will be whether the largest health care providers and other businesses will approach these market opportunities in pursuit of cultivating a health care system that prioritizes patients. After hearing the conversation at the HealthXL accelerator global summit, that’s the ultimate challenge.

The startup ecosystem is full of entrepreneurs and teams that can deliver on the goal of improving health care while secondarily (and in some cases indirectly) improving the way heath care businesses run. These efficiencies will result in MORE clients, customers, partners, and profitability in the end, but they may require some hefty changes at the outset. Will the industry allow itself to admit what it doesn’t know?

I am excited to see where this goes. In a few years, I think we’re going to consider Martin Kelly as a key builder of this movement, and more and more businesses will be turning to him for answers to the most important of all questions: “How do we do this?”

We’re excited to be able to support Martin and all of the health care startups in the marketplace today. What will the future of health care look like when these innovators and entrepreneurs are done with it?

The possibilities are endless.

-@JoshuaKrammes

May 29, 2014

Startups and BBQ – The New Memphis

BB King. Elvis. Graceland. Jerry Lee Lewis. Beale Street. Cotton. Shipping. Martin Luther King. Civil Rights on the national stage. All of these things come to mind when you think of Memphis, Tennessee. You can now add one more to that list: Startups.

Yep. That’s right. Startups.

Memphis has a long history of economic success. From the early days of its settlement, it was a shipping and trading hub for the early United States thanks to the Mississippi River. It progressed into one of the world’s largest cotton producers, even having a cotton exchange similar to the stock exchange on Wall Street. As our country grew, so did Memphis’ value because of geographic location. Today, more than 60 percent of the U.S. population is within a one-day drive of Memphis. It has grown into a logistics hub and houses several North American railway companies, as well as FedEx.

What’s awesome to see on my second stop of our 2014 small-market tour, is that there is an undercurrent happening in Memphis that is shifting the landscape of the economic success of the region to technology. And it’s happening through the leadership of folks like Eric Mathews and Patrick Woods. Mathews heads up StartCo, a regional accelerator with 20 startups, all of which have come to Memphis to develop their companies. Woods is in charge of a very unique program, started by A>M Ventures that helps early stage companies get the right message out about their products, who they are, and where they are going.

Our team met Woods at SXSW in 2013. Over the past year, we have worked together to help Woods’ outreach efforts by building a bridge from Memphis to Silicon Valley and through other early stage startup communities. We connected with Mathews at SXSW this year through one of our strongest partners, the Global Accelerator Network. Mathews was very convincing. He not only showed me a startup community that was thriving, but he also fed me world-class BBQ at the same time.

Did somebody say BBQ? You don’t really have to ask @KelleyHilborn or me twice. Our Pavlovian response kicked in and we had our flights booked before you could flip a coin.

Last week marked the annual celebration of Memphis’ BBQ Fest – one of the largest festivals of its kind in the world. It also marked the first week for the StartCo teams, and we were there to welcome them with some SoftLayer Catalyst goodness (as a side to that BBQ).

We met with all of the teams and were greeted by folks from all over the world. Teams from NYC, Europe, Silicon Valley, and even local Memphis were made up of entrepreneurs who were eager to hear about Catalyst and how we could connect them to our community. From big data companies, to analytics companies and even a company that manufactures a chip for your dog, these teams definitely have the smarts and character to disrupt and succeed.

Our office and mentor hours provided us a strong foundation to connect with the startups one-on-one. BBQ Fest and events with A>M Ventures, StartCo, and our friends from Keen.io gave us an opportunity to spend two full days with the entrepreneurs, getting a higher sense of where they hoped to take their businesses.

The teams in Memphis are just as hungry, innovative, capable, and smart as any we work with in our startup ecosystems around the world. What we loved most about our time in Memphis was how welcoming the local leaders were, and further how open-minded they are to making a positive impact on this world. The leadership that is building this tech ecosystem from the ground up is doing so in an open, communal, and giving way, which all tech ecosystems need to be built upon.

Because of this philosophy, they are ensuring their success. They’re creating a community based on collaboration and mutual success. It reminds me of cities like Boulder and Portland. These cities were built on the same principles, and they enjoy greater success than many other larger markets.

And SoftLayer was there at the beginning. We’re excited to watch this ecosystem grow, and to continue collaborating to help support people like Mathews, Woods and many others in Memphis who see the forest through the trees.

Next stop on the small market express…Kelowna, British Columbia. Our very own @gkdog will be delivering a keynote and sitting on a panel, instilling our community and strategic philosophies on his home Canadian turf.

-@JoshuaKrammes

April 17, 2014

Deep in the Heart of Te(ch)xas: SXSW 2014

SXSW 2014 was bigger and crazier than ever. For anyone who has been sleeping under a rock, SXSW is one of the largest, most intense start-up technology, music, and film festivals on the planet. Held in March, SXSW turns Austin, Texas, into the global epicenter of everything (startup) technology.

As in years past, SoftLayer hosted the Speakeasy lounge, a daytime co-working space and community/networking lounge in the evening. For the second straight year, the lounge blew our expectations out of the water. Over the course of 48 hours, we saw over a thousand partners, start-up clients, fellow colleagues, and members of the global start-up community come through the doors. To give you an idea of how “global” the community was, I walked through the lounge at one point and heard six different languages being spoken.

Our start-up partners used the lounge to escape the chaos of the festival so they could get work done. In the space, they could relax, send emails, connect with clients and friends, or just find some peace and quiet away from the cacophonous show floor (and even-noisier 6th Street).

Catalyst Lounge SXSW 2014

One of the biggest highlights at SXSW for the Catalyst team was a panel that I moderated about building meaningful, organic communities around brands. The panelists for this discussion were George Karidis, COO of SoftLayer; Ben Rigby, CEO of Sparked; Samar Birwadker, CEO of Good.co; and Justin Johnson, director of developer evangelism for Keen.io. The group explained how their brands’ approaches to community engagement helped them build momentum and succeed faster, and I was humbled to hear how the SoftLayer Catalyst program impacted their decisions shaping their own communities. To cap off the session, the panelists also brought up the benefits of using Catalyst for testing and scaling during their early stages, so they could understand how to use the infrastructure as they grew. You need look no further for validation of our model than to have three of our most successful clients attributing their success to it.

In addition to the Speakeasy and the panel discussion, SoftLayer was also well represented on the SXSW show floor. Over the course of the show, clients, partners, and prospects stopped by to try their hands at the Server Challenge, and we had some phenomenal conversations about the future of the cloud and how SoftLayer is forging a new path in the infrastructure as a service game.

What a lot of people don’t realize about SXSW is that the majority of business gets done outside of the show floor. Each night presents opportunities to connect with and learn about individuals in the global start-up community. For example, Catalyst partner Planwise held a party and barbecue where they discussed best practices for start-ups in financial technology. We got in on the fun as well when we partnered with Techstars to host one of the hottest parties at SXSW Interactive. DJed by Thievery Corporation and attended by over a thousand guests, if you managed to get a hard-to-come-by ticket, you had a great time and met a lot of amazing people.

SoftLayer & Techstars Party SXSW 2014

Over the years, SXSW has proven to be a melting pot for creativity and innovation on a global scale. As businesses look for new ways to gather and present information, providers like SoftLayer become an integral part of their approaches. Our goal with Catalyst is to stay front-and-center in the startup movement … So it’s a safe bet that you’ll see us again at SXSW 2015.

-@joshuakrammes

April 3, 2014

Sprint Accelerator Spices Up Silicon Prairie

As part of the community development team here at SoftLayer, I get to travel the world and reach into cities to help local, born-on-the-Web communities grow and prosper. Last week, my travels took me (and my rock star team) to Kansas City, where we were invited to mentor startups in the Sprint Mobile Health Accelerator powered by TechStars (PBTS).

I know when you think of KC, you might not think of a technology startup community. As part of Silicon Prairie, where startups and tech are thriving, KC is taking its place amongst US tech communities, as companies like Sprint, Garmin, H&R Block, and Hallmark are investing in the local startup community.

Through the course of the days I spent in KC, we talked to 10 startups and held technical office hours. What we learned is that the startups in this accelerator had all of the qualities we hope to find: grit and determination coupled with brains and insane talent. (And some of the teams we met with are growing so quickly that they even have open positions.)

What struck me most from my trip was the sheer fact that even though I live in the epicenter of all things tech startup, I can see with my own eyes that the rest of the world is catching up––and they are doing so quickly. Most of the teams at Sprint PBTS are not from the startup mega cities like New York and San Francisco. They are from places off the beaten path. I’m happy to see it, and I’m even more excited for my trips later this year to other parts of the country like Memphis, Detroit, and Okanagan, where I’m sure to be as impressed as I was with KC.

True, for the time being the venture capital and investment communities will likely still steer startups toward the Bay Area, but I’m not convinced that is a trend that will continue forever. I’m more and more certain that as we advance technologies—and as SoftLayer maintains its edge in building the best platform on which to create them––geography will become a secondary factor in the success of startups.

Our Catalyst Startup Program provides that platform for early stage startups around the globe. Members have innovative concepts that need reliable infrastructure to support their growth from idea to enterprise. Recently, I sat down in front of a camera to share an overview of the program and it's benefits from the perspective of Catalyst member HAUL. Here is a crash course on Catalyst:

I believe in a year, a few of the teams from the Sprint Mobile Health Accelerator will combine forces to create one company that will eventually become a household name. Their evolution will be fun to watch from the beginning to end. And we are going to watch them closely. They’re going to do it, and we are going to be with them every step of the way.

-@joshuakrammes

March 6, 2014

SoftLayer at SXSW 2014

When attending South by Southwest (SXSW), the streets of Austin can feel like a giant maze. Keeping up with all the events in and around the conference is exhausting (if not impossible), so we thought we'd create a simple "SoftLayer at SXSW 2014" cheat sheet to eliminate the twists, turns and Internet searches that you'd otherwise make to track us down.

SXSW Interactive (SXSWi) Tradeshow

You will find the SoftLayer team in the Austin Convention Center Exhibit Hall at Stands 404 and 406. SLayers will be on-hand to give you a guided tour of the SoftLayer customer portal and answer any questions you have about moving your business into the cloud in general or moving it onto SoftLayer, specifically. If you have trouble locating our booth, we've got an 8-bit-inspired milestone for you to look for: The Server Challenge II.

We launched the original Server Challenge at SXSW in 2011, and since then, we've been tweaking and improving the competition to engage with conference attendees and help us tell the SoftLayer story. The objective of the competition is to popular 24 drive trays into two 2U servers and plug the network cables into the correct switches in the fastest time possible. If at the end of the show you have the fastest time, you will walk away with a MacBook Air and major bragging rights. As a reward for reading the SoftLayer Blog, we'll give you a leg up on the competition by letting you watch the current 43-second Server Challenge II world record completion:

SoftLayer Speakeasy

If you're looking to chill, recharge or get work done in the midst of the SXSW craziness, sign up to join us at the SoftLayer Speakeasy, featuring the Catalyst Startup Lounge. Our Catalyst team is taking over a great 6th Street venue on Sunday and Monday to provide a relaxed co-working space for customers, partners, and startups. Entrepreneurs, investors, developers and individuals in the startup ecosystem are welcome to stop in for free WiFi, coffee and drinks all day, and after 7pm, you'll enjoy live music!

Catalyst Startup Lounge

Register Now
Location: 501 East 6th Street, on the 2nd floor
Dates/Times: Sunday, March 9 at 12:00 PM to Monday, March 10 at 10:00 PM

SoftLayer Catalyst Incubator Program - SXSWi Panel

SoftLayer VP of Community Development Joshua Krammes joins a panel of customers and partners on Monday for a look at the tangible resources startup companies need to succeed:

SoftLayer’s Catalyst Incubator Program
@JoshuaKrames, VP Community Development (+ Panel)
Monday, March 10 @ 12:30pm — Hilton Austin Downtown, Salon B

IBM Cognitive Food Truck

While you're in town for SXSW, you're going to get hungry. Luckily, the Austin food truck scene is amazing, and you have quick and convenient access to any kind of food you can think of. This year, you'll even have quick and convenient access to any kind of food that IBM Watson can think up! Stop by the corner of Red River and 4th Street for a creative, crowd-sourced treat from the IBM Cognitive Food Truck. By using algorithms to determine why people like certain foods, Watson comes up with unique combinations of ingredients that deliver unbelievable results. And the best part...

Cognitive Cooking

Vote for the dishes you want to see the IBM Cognitive Food Truck create at SXSW online or by Tweeting your desired dish using #IBMFoodTruck. And if you get to try any of the food, let us know what you think about it.

With this cheat sheet, finding SoftLayer at SXSW will be a breeze ... Navigating the streets of Austin in the midst of all the crowds and chaos still might be tricky, though.

See you on Sunday!

-Rachel

March 5, 2014

Making an Impact: Catalyst and BEHUM

Running a startup is hard. We all know that. The right help at the right time makes all the difference, and for many, finding that help is a challenge. Not knowing who to ask for help or where to meet the right people to help move the needle in the right direction, many entrepreneurs and startup teams don't even know where to start.

That's one of the biggest reasons we created Catalyst. When entrepreneurs are passionate enough about an idea to ditch "safe" careers to build their own companies, we want to help them succeed by getting them access to the right resources.

That vision may seem simple on paper, but when I reconnected with a Catalyst program graduate last night, I was humbled to hear how Catalyst helped his company succeed. That entrepreneur was Neal Bram, founder of BEHUM – Be Heard You Matter. BEHUM is a political engagement platform that empowers voters to take simple but meaningful actions to support the candidates and political issues they believe in. Or to put it more simply, BEHUM helps individuals make their political views a reality.

When I spoke with Neal about his Catalyst experience, he explained, "For this to work we need reliability and SoftLayer has always been up to the task. When a leading political official sends a BEHUM link to 2 million individuals at the same time as a statewide advocacy group’s petition is going viral, we have to stay up.” Those numbers might not seem huge for the Facebooks and Twitters of the world, but for early stage startups that can’t afford to pay for more capacity than they need, it's a mountainous task. The Catalyst program provides free cloud hosting resources for early stage startups like BEHUM, allowing them to be confident and aggressive about seizing opportunities to accelerate growth without fear of breaking the bank.

Hearing that the scalability of our platform could accommodate BEHUM's demands felt good, but what Neal said next was what really stuck with me: “Catalyst is far more than the technology and economics. It’s a network of entrepreneurs helping each other led by Catalyst mentors who provide invaluable insights and connections.”

It's easy for the tangible benefits of the program to get the lion's share of a startup's attention, so when I hear about qualitative and relational impact the Catalyst team is making, I know we're doing something right. When I asked Neal if he had any specific examples of that type of involvement, he answered, “Whether it’s commenting on pitches, input on business models, or making an important introduction, the Catalyst program provided BEHUM the right help at the right time.”

That's the best feedback any Catalyst customer could ever give about the program.

If you want your views on candidates and political issues to be heard, head over to BEHUM. And if you're interested in connecting with Neal and his team, let me know, and I'll make that happen.

-@JoshuaKrammes

July 10, 2013

The Importance of Providing Startups a Sandbox

With the global economy in its current state, it's more important than ever to help inspired value-creators acquire the tools needed to realize their ideas, effect change in the world, and create impact — now. I've had the privilege of working with hundreds of young, innovative companies through Catalyst and our relationships with startup accelerators, incubators and competitions, and I've noticed that the best way for entrepreneurs to create change is to simply let them play! Stick them in a sandbox with a wide variety of free products and services that they can use however they want so that they may find the best method of transitioning from idea to action.

Any attention that entrepreneurs divert from their core business ideas is wasted attention, so the most successful startup accelerators build a bridge for entrepreneurs to the resources they need — from access to hosting service, investors, mentors, and corporate partners to recommendations about summer interns and patent attorneys. That all sounds good in theory, and while it's extremely difficult to bring to reality, startup-focused organizations like MassChallenge make it look easy.

During a recent trip to Boston, I was chatting with Kara Shurmantine and Jibran Malek about what goes on behind the scenes to truly empower startups and entrepreneurs, and they gave me some insight. Startups' needs are constantly shifting, changing and evolving, so MassChallenge prioritizes providing a sandbox chock-full of the best tools and toys to help make life easier for their participants ... and that's where SoftLayer helps. With Kara and Jibran, I got in touch with a few MassChallenge winners to get some insight into their experience from the startup side.

Tish Scolnik, the CEO of Global Research Innovation & Technology (GRIT), described the MassChallenge experience perfectly: "You walk in and you have all these amazing opportunities in front of you, and then in a pretty low pressure environment you can decide what you need at a specific moment." Tish calls it a "buffet table" — an array of delectable opportunities, some combination of which will be the building blocks of a startup's growth curve. Getting SoftLayer products and services for free (along with a plethora of other valuable resources) has helped GRIT create a cutting-edge wheelchair for disabled people in developing countries.

The team from Neumitra, a Silver Winner of MassChallenge 2012, chose to use SoftLayer as an infrastructure partner, and we asked co-founder Rob Goldberg about his experience. He explained that his team valued the ability to choose tools that fit their ever-changing and evolving needs. Neumitra set out to battle stress — the stress you feel every day — and they've garnered significant attention while doing so. With a wearable watch, Neumitra's app tells you when your stress levels are too high and you need to take a break.

Jordan Fliegal, the founder and CEO of CoachUp, another MassChallenge winner, also benefited from playing around in the sandbox. This environment, he says, is constantly "giving to you and giving to you and giving to you without asking for anything in return other than that you work hard and create a company that makes a difference." The result? CoachUp employs 20 people, has recruited thousands of judges, and has raised millions in funding — and is growing at breakneck speed.

If you give inspired individuals a chance and then give them not only the resources that they need, but also a diverse range of resources that they could need, you are guaranteed to help create global impact.

In short: Provide a sandbox. Change the world.

-@KelleyHilborn

May 22, 2013

Catalyst at SXSW 2013: Startup Community Partners

Much of the buzz you've heard about Catalyst has to do with our relationships with the entrepreneurs and startups we support around the world. That buzz is understandable since the hosting, mentorship and networking perks of the program are the most visible aspects of the program, but to truly understand why Catalyst has been so successful, we have to shine the spotlight on our partner organizations in the startup community. Without close ties to the most powerful and successful startup-focused organizations, my team would have a much tougher time meeting and introducing the best and brightest startups to SoftLayer's platform.

When the folks on the Community Development team are not working directly with the companies in the Catalyst, they're looking for opportunities to help and serve our huge network of business incubators, accelerators, co-working spaces and startup events. As a result, we stay pretty busy. To give you an idea of what a given month looks like for us, Catalyst is supporting seventeen different startup-related events in six different countries over the course of the next thirty days. We're lucky that we love what we do so much ... Otherwise, that schedule might seem pretty daunting.

If you've been an avid SoftLayer Blog reader (as you should be), you know that we work closely with organizations like TechStars and 500 Startups, but you haven't heard much about the other types of partnerships we build in the startup community. We want to provide Catalyst companies with resources outside of hosting that can make their lives easier, and that means we have to find killer partners that focus specifically on the needs and wants of startup companies. To give you an idea of what those partners look like, I'd like to introduce you to a few of them via their video interviews from SoftLayer's Catalyst Startup Lounge at SXSW:

As we've done with the Startups Speak interviews, we'll be adding videos from our partners to the YouTube playlist above so that you can meet them and learn more about the value they uniquely provide to the startup community.

I'd love to take more time to explain how we incorporate services from these partners in the Catalyst program, but I think I'm late for a plane to Vancouver ... or Chicago ... or New York ... or San Francisco. In any case, I should probably head to the airport.

-@PaulFord

April 26, 2013

Catalyst at SXSW 2013: The Startups Speak

SoftLayer listens to customers. There's no marketing spin or fluff on that statement ... I'm a former client, so I can attest to that from a customer perspective and from an internal perspective. When I joined the company as part of the community development team to work with startups in Catalyst, I knew my role was going to be more relationship-based than project-oriented, and that was one of the most exciting aspects of the job for me.

In my last blog about mentorship and meaningfulness, you heard from George Karidis and Paul Ford about the vision to make Catalyst a part of the startup ecosystem, committing to helping participating teams with more than just their hosting needs. While we attended SXSW Interactive, I ran into a few of our phenomenal customers and had the opportunity to sit down with them and talk about their businesses, their connection to SoftLayer and what the future holds:

Over the next few weeks, we'll add video interviews to that YouTube playlist to show off all of the startups that stopped by the Catalyst Startup Lounge at SXSW 2013. When a new video is published, it'll be added to the embedded playlist above, and we'll send some social media shout-outs via Twitter and Facebook.

With SoftLayer's 7th birthday coming up on May 5, we still feel like a startup, and a lot of that has to do with how closely we work with our customers ... Their energy is contagious, and it only encourages us to keep innovating and building our platform for the future. That's why entrepreneurs like the ones you meet in these videos choose SoftLayer. The fact that we have better technology and provide a more powerful cloud infrastructure winds up being a fringe benefit.

A big "Thanks!" goes out to the folks from Epic Playground, Flowmio, Medved, Urbane, YouNoodle, KeenIO, Cloudability and Preferred Return for taking time out of their busy SXSW schedules to chat with me. We love you guys!

-@JoshuaKrammes

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