Posts Tagged 'Catalyst'

July 10, 2013

The Importance of Providing Startups a Sandbox

With the global economy in its current state, it's more important than ever to help inspired value-creators acquire the tools needed to realize their ideas, effect change in the world, and create impact — now. I've had the privilege of working with hundreds of young, innovative companies through Catalyst and our relationships with startup accelerators, incubators and competitions, and I've noticed that the best way for entrepreneurs to create change is to simply let them play! Stick them in a sandbox with a wide variety of free products and services that they can use however they want so that they may find the best method of transitioning from idea to action.

Any attention that entrepreneurs divert from their core business ideas is wasted attention, so the most successful startup accelerators build a bridge for entrepreneurs to the resources they need — from access to hosting service, investors, mentors, and corporate partners to recommendations about summer interns and patent attorneys. That all sounds good in theory, and while it's extremely difficult to bring to reality, startup-focused organizations like MassChallenge make it look easy.

During a recent trip to Boston, I was chatting with Kara Shurmantine and Jibran Malek about what goes on behind the scenes to truly empower startups and entrepreneurs, and they gave me some insight. Startups' needs are constantly shifting, changing and evolving, so MassChallenge prioritizes providing a sandbox chock-full of the best tools and toys to help make life easier for their participants ... and that's where SoftLayer helps. With Kara and Jibran, I got in touch with a few MassChallenge winners to get some insight into their experience from the startup side.

Tish Scolnik, the CEO of Global Research Innovation & Technology (GRIT), described the MassChallenge experience perfectly: "You walk in and you have all these amazing opportunities in front of you, and then in a pretty low pressure environment you can decide what you need at a specific moment." Tish calls it a "buffet table" — an array of delectable opportunities, some combination of which will be the building blocks of a startup's growth curve. Getting SoftLayer products and services for free (along with a plethora of other valuable resources) has helped GRIT create a cutting-edge wheelchair for disabled people in developing countries.

The team from Neumitra, a Silver Winner of MassChallenge 2012, chose to use SoftLayer as an infrastructure partner, and we asked co-founder Rob Goldberg about his experience. He explained that his team valued the ability to choose tools that fit their ever-changing and evolving needs. Neumitra set out to battle stress — the stress you feel every day — and they've garnered significant attention while doing so. With a wearable watch, Neumitra's app tells you when your stress levels are too high and you need to take a break.

Jordan Fliegal, the founder and CEO of CoachUp, another MassChallenge winner, also benefited from playing around in the sandbox. This environment, he says, is constantly "giving to you and giving to you and giving to you without asking for anything in return other than that you work hard and create a company that makes a difference." The result? CoachUp employs 20 people, has recruited thousands of judges, and has raised millions in funding — and is growing at breakneck speed.

If you give inspired individuals a chance and then give them not only the resources that they need, but also a diverse range of resources that they could need, you are guaranteed to help create global impact.

In short: Provide a sandbox. Change the world.


May 22, 2013

Catalyst at SXSW 2013: Startup Community Partners

Much of the buzz you've heard about Catalyst has to do with our relationships with the entrepreneurs and startups we support around the world. That buzz is understandable since the hosting, mentorship and networking perks of the program are the most visible aspects of the program, but to truly understand why Catalyst has been so successful, we have to shine the spotlight on our partner organizations in the startup community. Without close ties to the most powerful and successful startup-focused organizations, my team would have a much tougher time meeting and introducing the best and brightest startups to SoftLayer's platform.

When the folks on the Community Development team are not working directly with the companies in the Catalyst, they're looking for opportunities to help and serve our huge network of business incubators, accelerators, co-working spaces and startup events. As a result, we stay pretty busy. To give you an idea of what a given month looks like for us, Catalyst is supporting seventeen different startup-related events in six different countries over the course of the next thirty days. We're lucky that we love what we do so much ... Otherwise, that schedule might seem pretty daunting.

If you've been an avid SoftLayer Blog reader (as you should be), you know that we work closely with organizations like TechStars and 500 Startups, but you haven't heard much about the other types of partnerships we build in the startup community. We want to provide Catalyst companies with resources outside of hosting that can make their lives easier, and that means we have to find killer partners that focus specifically on the needs and wants of startup companies. To give you an idea of what those partners look like, I'd like to introduce you to a few of them via their video interviews from SoftLayer's Catalyst Startup Lounge at SXSW:

As we've done with the Startups Speak interviews, we'll be adding videos from our partners to the YouTube playlist above so that you can meet them and learn more about the value they uniquely provide to the startup community.

I'd love to take more time to explain how we incorporate services from these partners in the Catalyst program, but I think I'm late for a plane to Vancouver ... or Chicago ... or New York ... or San Francisco. In any case, I should probably head to the airport.


April 26, 2013

Catalyst at SXSW 2013: The Startups Speak

SoftLayer listens to customers. There's no marketing spin or fluff on that statement ... I'm a former client, so I can attest to that from a customer perspective and from an internal perspective. When I joined the company as part of the community development team to work with startups in Catalyst, I knew my role was going to be more relationship-based than project-oriented, and that was one of the most exciting aspects of the job for me.

In my last blog about mentorship and meaningfulness, you heard from George Karidis and Paul Ford about the vision to make Catalyst a part of the startup ecosystem, committing to helping participating teams with more than just their hosting needs. While we attended SXSW Interactive, I ran into a few of our phenomenal customers and had the opportunity to sit down with them and talk about their businesses, their connection to SoftLayer and what the future holds:

Over the next few weeks, we'll add video interviews to that YouTube playlist to show off all of the startups that stopped by the Catalyst Startup Lounge at SXSW 2013. When a new video is published, it'll be added to the embedded playlist above, and we'll send some social media shout-outs via Twitter and Facebook.

With SoftLayer's 7th birthday coming up on May 5, we still feel like a startup, and a lot of that has to do with how closely we work with our customers ... Their energy is contagious, and it only encourages us to keep innovating and building our platform for the future. That's why entrepreneurs like the ones you meet in these videos choose SoftLayer. The fact that we have better technology and provide a more powerful cloud infrastructure winds up being a fringe benefit.

A big "Thanks!" goes out to the folks from Epic Playground, Flowmio, Medved, Urbane, YouNoodle, KeenIO, Cloudability and Preferred Return for taking time out of their busy SXSW schedules to chat with me. We love you guys!


April 12, 2013

Catalyst at SXSW 2013: Mentorship and Meaningfulness

In the Community Development group, our mission is simple: Create the industry's most substantially helpful startup program that assists participants in a MEANINGFUL way. Meaningfulness is a subjective goal, but when it comes to fueling new businesses, numbers and statistics can't tell the whole story. Sure, we could run Catalyst like some of the other startup programs in the infrastructure world and gauge our success off of the number of partners using the hosting credits we provide, but if we only focused on hosting credits, we'd be leaving a significant opportunity on the table.

SoftLayer is able to offer the entrepreneurial community so much more than cloud computing instances and powerful servers. As a startup ourselves not so long ago, our team knows all about the difficulties of being an entrepreneur, and now that we're able to give back to the startup community, we want to share battle stories and lessons learned. Mentorship is one of the most valuable commodities for entrepreneurs and business founders, and SoftLayer's mentors are in a unique position to provide feedback about everything from infrastructure planning to hiring your first employees to engaging with your board of advisors to negotiating better terms on a round of funding.

The Catalyst team engages in these kinds discussions with our clients every day, and we've had some pretty remarkable success. When we better understand a client's business, we can provide better feedback and insight into the infrastructure that will help that business succeed. In other words, we build meaningful relationships with our Catalyst clients, and as a result, those clients are able to more efficiently leverage the hosting credits we provide them.

The distinction between Catalyst and other startup programs in the hosting industry has never been so apparent than after South by Southwest (SXSW) in Austin this year. I had the opportunity to meet with entrepreneurs, investors, and industry experts who have been thirsting for a program like Catalyst for years, and when they hear about what we're doing, they know they've found their oasis. I had a chance to sit down with Paul Ford in the Catalyst Startup Lounge at SXSW to talk about the program and some of the insights and feedback we'd gotten at the show:

Paul was quick to point out that being a leader in the startup community has more impact when you provide the best technology and pair that with a team that can deliver for startups what they need: meaningful support.

Later, I had an impromptu coffee with one of the world's largest, most prestigious Silicon Valley-based venture capital firms — probably THE most respected venture capital firm in the world, actually. As we chatted about the firm's seed-funding practices, the investment partner told me, "There is no better insurance policy for an infrastructure company than what SoftLayer is doing to ensure success for its startup clients." And I thought that was a pretty telling insight.

That simple sentence drove home the point that success in a program like Catalyst is not guaranteed by a particular technology, no matter how innovative or industry-leading that technology may be. Success comes from creating value BEYOND that technology, and when I sat down with George Karidis, he shared a few insights how the Catalyst vision came to be along with how the program has evolved to what it is today:

Catalyst is special. The relationships we build with entrepreneurs are meaningful. We've made commitments to have the talented brainpower within our own walls to be accessible to the community already. After SXSW, I knew I didn't have to compare what we were doing from what other programs are doing because that would be like comparing apples and some other fruit that doesn't do nearly as much for you as apples do.

I was told once on the campaign trail for President Clinton in '96 that so long as you have a rock-solid strategy, you cannot be beaten if you continue to execute on that strategy. Execute, Execute, Execute. If you waiver and react to the competition, you're dead in the water. With that in mind, we're going to keep executing on our strategy of being available to our Catalyst clients and actively helping them solve their problems. The only question that remains is this:

How can we help you?


March 8, 2013

India: Using Global Technology to Go Hyper-Local

Bill Gates once told a journalist that everyone should care about developments in India because the world's largest democracy (of 1.2 billion people) and tenth-largest economy is quickly catching up with us. I recently had the opportunity to see those developments first-hand, and I wholeheartedly agree with Bill's sentiment. Innovation and technology breakthroughs are not owned by or limited to the United States, and as international markets mature, we're going to see more and more entrepreneurship and startup activity overseas. Now I don't mean to imply that the demise of Silicon Valley is imminent, but its influence will be greatly diminished in the future, and that's not necessarily a bad thing.

I just returned from a round-the-world trip that included nearly two weeks in India as part of a 500 Startups-sponsored market exploration tour called Geeks on a Plane. The tour stopped through Bangalore, Mumbai and New Delhi, with meetups for local entrepreneurs, startups, investors and some of the most influential companies in India's technology ecosystem. While in India, I had the chance to meet several SoftLayer customers — including Zoomin, PowerWeave, and Vidya Mantra — and their insight into the growing technology culture in the region was eye-opening.


One of the most interesting characteristics shared by many of the entrepreneurs I spoke with was that they were building businesses with a "hyper-local" focus: Unique business models that are specifically geared toward serving local communities while leveraging the latest technologies in mobility and e-commerce. This distinction is particularly noteworthy because they didn't assume that they'd need to succeed in the US market or compete with companies in the US to build their businesses ... And they're absolutely right. The opportunities that exist for hyper-local entrepreneurs in these emerging markets are staggering.

FlipKart is known as "The Amazon of India." It's very similar to the online shopping giant most of us know and use regularly, but with some unique regional twists. For example, because credit card and electronic payments in India are not as prevalent or reliable as they are in much of the world, orders are taken via both an online ordering system and through FlipKart call centers. Once processed, a highly developed network of "scooters" delivers about 50 percent of FlipKart's orders, and the payment is provided at the customer's door — IN CASH. While that might seem simplistic, each courier has a smartphone that allows them to become a geo-located, connected, data sharing entity. Hundreds of millions of dollars in FlipKart orders are delivered each year with very few issues, despite the fact that most of us can't even imagine how the company could operate that way in the US.

Another great example of how innovators are using technology to redefine businesses is redBus, India's largest bus ticketing company. A huge percentage of travel in India is done very inexpensively by bus, and before redBus came on the scene, travelers took their chances by buying tickets through middlemen and ticket brokers, often getting ripped off or becoming victims of double-booking. By centralizing the ticketing process, redBus is able to provide a reliable way to book a seat on any of India's vast system of buses via phone, online or in person. redBus offers the largest selection of bus seats in the country with over 350 bus operators and a flexible network of boarding points, timing and bus types. It's an incredibly simple service that meets a clear need for a hyper-local audience by leveraging the technologies being built and improved around the world.

If my two weeks in India taught me one thing, it was that the startups don't need to conquer international markets ... They can strive to service their local communities and interests, and they'll be just as successful (if not more). Our Catalyst program has just begun its international expansion into India, and the future certainly looks bright. In fact, I'm proud to announce that we've already signed up our first Catalyst program member in India with many more to come!

As we continue working with startup communities around the globe, I learn more and more about how the world is changing, and I get a stronger appreciation for the cultural and economic ties that bind us all together.

Stay tuned!


February 12, 2013

From the Startup Trenches to the Catalyst War Room

Before joining SoftLayer, I was locked in a dark, cold room for two years. Sustained by a diet of sugar and caffeine and basking in the glow of a 27" iMac, I was tasked with making servers dance to the tune of Ruby. The first few months were the toughest. The hours were long, and we worked through holidays. And I loved it.

If that work environment seems like torture, you probably haven't been on the front lines of a development team. I was a member of a band of brothers at war with poorly documented vendor APIs, trying to emerge victorious from the Battle of Version 1.0. We operated (and suffered) like a startup in its early stages, so I've had firsthand experience with the ups and downs of creating and innovating in technology. Little did I know that those long hours and challenges were actually preparing me to help hundreds of other developers facing similar circumstances ... I was training to be a Catalyst SLayer:

Catalyst Team

You probably know a lot about Catalyst by now, but one of the perks of the program that often gets overshadowed by "free hosting" is the mentorship and feedback the SoftLayer team provides every Catalyst participant. Entrepreneurs bounce ideas off of guys like Paul Ford and George Karidis to benefit from the years of experience and success we've experienced, and the more technical folks can enlist our help in figuring out more efficient ways to tie their platforms to their infrastructure.

When I was forging through the startup waters, I was fortunate to have been supported by financially reinforced walls and the skilled engineers of a well-established hosting company in Tokyo. Unfortunately, that kind of support is relatively uncommon. That's where Catalyst swoops in. SoftLayer's roots were planted in the founders' living rooms and garages, so we're particularly fond of other companies who are bootstrapping, learning from failure and doing whatever it takes to succeed. In my role with Catalyst, I've effectively become a resource for hundreds of startups around the world ... and that feels good.

Five days before my official start date, I receive a call from Josh telling me that we'd be spending my first official week on the job in Seattle with Surf Incubator and Portland with Portland Incubator Experiment (PIE). While the trip did not involve carving waves or stuffing our faces with baked goods (bummer), we did get to hear passionate people explain what keeps them up at night. We got to share a little bit about SoftLayer and how we can help them sleep better (or fuel them with more energy when they're up at night ... depending on which they preferred), and as I headed back to Los Angeles, I knew I made the right choice to become a SLayer. I'm surrounded by energy, creativity, passion, innovation and collaboration on a daily basis. It's intoxicating.

TL;DR: I love my job.


January 28, 2013

Catalyst: In the Startup Sauna and Slush was a victim of its own success. In November 2012, the website home of Startup Sauna's early-stage startup conference was crippled by an unexpected flood of site traffic, and they had to take immediate action. Should they get a private MySQL instance from their current host to try and accommodate the traffic or should they move their site to the SoftLayer cloud? Spoiler (highlight for clue): You're reading this post on the SoftLayer Blog.

Let me back up for a second and tell you a little about Startup Sauna and Slush. Startup Sauna hosts (among other things) a Helsinki-based seed accelerator program for early-stage startup companies from Northern Europe and Russia. They run two five-week programs every year, with more than one hundred graduated companies to date. In addition to the accelerator program, Startup Sauna also puts on annually the biggest startup conference in Northern europe called Slush. Slush was founded in 2008 with the intent to bring the local startup scene together at least once every year. Now — five years later — Slush brings more international investors and media to the region than any other event out there. This year alone, 3,500 entrepreneurs, investors and partners who converged on Slush to make connections and see the region's most creative and innovative businesses, products and services.

Slush Conference

In October of last year, we met the founders of Startup Sauna, and it was clear that they would be a perfect fit to join Catalyst. We offer their portfolio companies free credits for cloud and dedicated hosting, and we really try get to know the teams and alumni. Because Startup Sauna signed on just before Slush 2012 in November, they didn't want to rock the boat by moving their site to SoftLayer before the conference. Little did we know that they'd end up needing to make the transition during the conference.

When the event started, the Slush website was inundated with traffic. Attendees were checking the agenda and learning about some of the featured startups, and the live stream of the presentation brought record numbers of unique visitors and views. That's all great news ... Until those "record numbers" pushed the site's infrastructure to its limit. Startup Sauna CTO Lari Haataja described what happened:

The number of participants had definitely most impact on our operations. The Slush website was hosted on a standard webhotel (not by SoftLayer), and due to the tremendous traffic we faced some major problems. Everyone was busy during the first morning, and it took until noon before we had time to respond to the messages about our website not responding. Our Google Analytics were on fire, especially when Jolla took the stage to announce their big launch. We were streaming the whole program live, and anyone who wasn't able to attend the conference wanted to be the first to know about what was happening.

The Slush website was hosted on a shared MySQL instance with a limited number of open connections, so when those connections were maxed out (quickly) by site visitors from 134 different countries, database errors abounded. The Startup Sauna team knew that a drastic change was needed to get the site back online and accessible, so they provisioned a SoftLayer cloud server and moved their site to its new home. In less than two hours (much of the time being spent waiting for files to be downloaded and for DNS changes to be recognized), the site was back online and able to accommodate the record volume of traffic.

You've seen a few of these cautionary tales before on the SoftLayer Blog, and that's because these kinds of experiences are all too common. You dream about getting hundreds of thousands of visitors, but when those visitors come, you have to be ready for them. If you have an awesome startup and you want to learn more about the Startup Sauna, swing by Helsinki this week. SoftLayer Chief Strategy Officer George Karidis will be in town, and we plan on taking the Sauna family (and anyone else interested) out for drinks on January 31! Drop me a line in a comment here or over on Twitter, and I'll make sure you get details.


January 24, 2013


Research from the Aberdeen Group shows the average website is losing 9% of its business because
 the speed of the site frustrates visitors into leaving. 9% of your traffic might be leaving your site because they feel like it's too slow. That thought is staggering, and any site owner would be foolish not to fix the problem. SPEEDILICIOUS — one of our new Catalyst partners — has an innovative solution that optimizes website performance and helps businesses deliver content to their end users faster.


I recently had the chance to chat with SPEEDILICIOUS founders Seymour Segnit and Chip Krauskopf, and Seymour rephrased that "9%" statistic in a pretty alarming way: "Losing 9% of your business is the equivalent of simply allowing your website to go offline, down, dark, dead, 404 for over a MONTH each year!" There is ample data to back this up from high-profile sites like Amazon, Microsoft and, but intuitively, you know it already ... A slow site (even a slightly slow site) is annoying.

The challenge many website owners have when it comes to their loading speeds is that problems might not be noticeable from their own workstations. Thanks to caching and the Internet connections most of us have, when we visit our own sites, we don't have any trouble accessing our content quickly. Unfortunately, many of our customers don't share that experience when they visit our sites on mobile, hotel, airports and (worst of all) conference connections. The most common approach to speeding up load times is to throw bigger servers or a CDN (content delivery network) at the problem, but while those improvements make a difference, they only address part of the problem ... Even with the most powerful servers in SoftLayer's fleet, your page can load at a crawl if your code can't be rendered quickly by a browser.

That makes life as a website developer difficult. The process of optimizing code and tweaking settings to speed up load times can be time-consuming and frustrating. Or as Chip explained to me, "Speeding up your site is essential, it shouldn’t be be slow and complicated. We fix that problem." Take a look:

The idea that your site performance can be sped up significantly overnight seems a little crazy, but if it works (which it clearly does), wouldn't it be crazier not to try it? SPEEDILICIOUS offers a $1 trial for you to see the results on your own site, and they regularly host a free webinar called "How to Grow Your Business 5-15% Overnight" which covers the critical techniques for speeding up any website.

As technology continues to improve and behavioral patterns of purchasing migrate away from the mall and onto our computers and smart phones, SPEEDILICIOUS has a tremendous opportunity to capture a ripe market. So they're clearly a great fit for Catalyst. If you're interested in learning more or would like to speak to Seymour, Chip or anyone on their team, please let me know and I'll make the direct introduction any time.


January 15, 2013

Startup Series: Moqups

Every member on the Catalyst team is given one simple goal: Find the most innovative and creative startups on the planet and get them on the SoftLayer network. We meet entrepreneurs at conferences and events around the world, we team up with the most influential startup accelerators and incubators, and we hunt for businesses who are making waves online. With the momentum Catalyst built in 2012, our message has started spreading exponentially faster than what the community development team could be doing on our own, and now it seems like we've earned a few evangelists in the startup community. We have those evangelists to thank for bringing Moqups to our door.

In a Hacker News thread, a user posted about needing hosting for a server/startup, and a recommendation for the Catalyst program was one of the top-rated results. The founders of Moqups saw that recommendation, researched SoftLayer's hosting platform and submitted an application to become a Catalyst partner. As soon as we saw the unbelievable HTML5 app the Moqups team created to streamline and simplify the process of creating wireframes and mockups for website and application design, we knew they were a perfect fit to join the program.

If you've ever had to create a site prototype or UI mockup, you know how unwieldy the process can be. You want to sketch a layout and present it clearly and cleanly, but there aren't many viable resources between "marker on a whiteboard" and "rendering in Photoshop" to accomplish that goal. That's the problem the Moqups team set out to solve ... Can a web app provide the functionality and flexibility you'd need to fill that gap?

We put their answer to that question to the test. I told Kevin about Moqups and asked him to spend a few minutes wireframing the SoftLayer Blog ... About ten minutes later, he sent me this (Click for the full Moqups version):

SoftLayer Blog Moqup

Obviously, wireframing an existing design is easier than creating a new design from scratch, but Kevin said he was floored by how intuitive the Moqups platform made the process. In fact, the "instructions" for how to use Moqups are actually provided in an example "Quick Introduction to Moqups" project on the home page. That example project allows you to tweak, add and adjust content to understand how the platform works, and because it's all done in HTML5, the user experience is seamless.


Put it to the test for yourself: How long will it take you to create a wireframe of your existing website (similar to what Kevin did with the SoftLayer Blog)? You have down-to-the-pixel precision, you can group objects together, Moqups helps you line up or center all of the different pieces of your site. Their extensive library of stencils supplements any custom images you upload, so you can go through the whole process of creating a site mockup without "drawing" anything by hand!

I'm actually surprised that the Moqups team heard about SoftLayer before our community development team heard about them ... In November, I was in Bucharest, Romania, for HowtoWeb, so I was right in their back yard! Central and Eastern European startups are blowing up right now, and Moqups is a perfect example of what we're seeing from that region in EMEA.

Oh, and if you know of a crazy cool startup like Moqups that could use a little hosting help from SoftLayer, tell them about Catalyst!


December 18, 2012

2012 at SoftLayer: A Year-End Review

It's already December 18, so you've probably read a few dozen "Best of 2012" and "Looking Back on 2012" articles around the web by now. I hope that you indulge me as I add one more tally to that list ... I can't suppress the urge to take a nostalgic look back on all of SoftLayer's successes this year.

As Director of Communications, the easiest milestones for me to use as I look back are our product announcements and press releases, so I'll use those as landmarks to help tell the story of SoftLayer in 2012. Instead of listing those points chronologically, it might make a little more sense to categorize them topically so you can see the bigger picture of what's happening at the company when it comes to product innovation, growth, the startup community and industry recognition.

Driving Product Innovation

When your company motto is "Innovate or Die," there's a lot of pressure to stay on the bleeding edge of technology. In this calendar year alone, we launched some pretty amazing products and capabilities that have the potential of reshaping the competitive landscape:

  • Flex Images – In February, we announced Flex Images — an amazing tool that blurs the line between "cloud" and "dedicated." Users can easily replicate servers and move them between physical and virtual platforms to quickly meet their changing requirements. None of our competitors can match that level of flexibility.
  • High Performance Computing – In April, we launched high-performance computing (HPC) options powered by NVIDIA Tesla GPUS to provide an on-demand, consumption-based platform for users with the most compute-intensive environments.
  • SoftLayer Private Clouds – In June, we unveiled Private Clouds based on CloudStack and Citrix CloudPlatform. A Private Cloud is a an optimized environment that enables quick provisioning of cloud instances on dedicated infrastructure, and because we've automated the provisioning and expansion of the Private Cloud architecture, customers can order and configure full private cloud deployments on demand.
  • Big Data: MongoDB – Our most recent product release, an optimized MongoDB environment, was the amazing result of a strategic partnership with the team at 10gen. This flexible pay-as-you-go solution simplifies the big data buying process and enables organizations to swiftly deploy highly scalable and available production-grade systems. Big data developers don't have to settle for lower-performance virtualized platforms, and they don't have to hassle with building, configuring and tweaking their own dedicated environments (since we did all the work for them).

Expanding in Key Vertical Markets

Beyond the pure "product innovation" milestones we've hit this year, we've also seen a few key vertical markets do their own innovating on our platform. With a paintbrush and a little creativity, Pablo Picasso popularized Cubism, so when our creative customers are provided with a truly scalable platform that delivers unparalleled performance and control across both physical and virtual devices, they do their own world changing. Several top online gaming providers and cutting-edge tech companies chose SoftLayer to do their "painting" this year, and their stories have been pretty amazing:

  • Broken Bulb Studios - This social gaming developer uses SoftLayer's public and private cloud infrastructure with RightScale cloud management to easily deploy, automate and manage its rapidly expanding computing workloads across the globe.
  • KIXEYE, Storm8, and East Side Games - These online gaming companies rely on SoftLayer to provide a platform of dedicated, virtualized and managed servers from which they can develop, test, launch and run their latest games.
  • AppFirst, Cloudant and Struq - These hot tech companies moved to SoftLayer to achieve the scalability, performance and the time-to-market they need to continue meeting global market demand for their services.
  • Huge Wins in Europe, Middle East and Africa - Companies like Binweevils, Boxed Ice, Crazymist, Exit Games, Ganymede, Hotwire Financial, Mangrove, Multiplay, Peak Games and Zamzar are just some of organizations that choose SoftLayer to deliver the cloud infrastructure for their killer applications and games.

Supporting the Startup Community

2012 was the first full year of activity for the Catalyst Startup Program. Catalyst is geared toward furthering innovation by investing time and hosting resources in helping entrepreneurs build their businesses, and as an extension of that program, we also supported several high-profile incubators, accelerators and startup-related events this year:

Earning Industry Recognition

All of this innovation and effort didn't go unnoticed in 2012. SoftLayer's growth and accomplishments throughout the year resulted in some high-profile recognition:

  • SoftLayer won the Red Herring "Top 100 North America Tech Award," a mark of distinction for identifying promising new companies and entrepreneurs. With this award, we join the ranks of past recipients like Facebook, Twitter and Google.
  • SoftLayer was listed in the Top 10 on Business Insider's Digital 100 list of 2012's Most Valuable Private Tech Companies in the world, alongside Twitter, Square and Dropbox.

Beyond that "official" recognition of what we're doing to shake up the market, the best barometer for our success is our customer base. According to an amazing hosting infographic from, we're the most popular hosting provider among the 100,000 most visited websites in the world. We easily beat out all other service providers — almost doubling the number of sites hosted by the second-place competitor — and we're not slowing down. We're using the momentum we've continued building in 2012 to propel us into 2013, and we encourage you to watch this space for even more activity next year.


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