Posts Tagged 'Channel'

August 22, 2011

Changing the (YouTube) Channel

As one of the newest members to the SoftLayer family, let me make something clear: One of the biggest changes in SoftLayer's social media presence is directly a result of me. Okay ... well I might not have directly initiated the change, but I like to think that when you're a new kid on the block, you have to stick together with the other new editions. My new BFF and partner in crime at SL is the SoftLayer Channel on YouTube. He's replaced SoftLayerTube Channel (though I should be clear that I haven't replaced anyone ... just become a big help to our registered Social Media Ninja KHazard).

This blog is my first major contribution to the InnerLayer, and when I was asked to write it I must admit I was very excited. On literally my 6th day of work, my hope was to make a major impact or at least prove that a ninja-in-training (that would be me) can hold her own with a full-fledged ninja ... but I digress. The real reason I'm here is to talk about our move from SoftLayerTube to SoftLayer. With a little YouTube wizardry and some help from our friends in Mountain View, CA, we've been able to take the help of the better-branded /SoftLayer account.

Don't worry, you are not going to lose any of your favorite SL videos ... They're just taking a permanent trip to the SoftLayer channel.

TL;DR Version
Old and busted: /SoftLayerTube

New SL YouTube Channel

New Hotness: /SoftLayer

New SL YouTube Channel

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-Rachel

March 24, 2011

3 Bars | 3 Questions: SoftLayer Channel Sales

In this week's "3 Bars | 3 Questions" episode, I was nominated by Tom Blair to talk about SoftLayer's Channel Sales team and the competitive advantages our three partner programs (strategic, referral and reseller) have over our competition.

As you'll see in the video, we actually covered seven or eight questions, but the basic framework for the chat were these three:

  1. How does SoftLayer define the channel?
  2. What's happening in the SoftLayer channel program?
  3. How does SoftLayer's referral program differ from the programs offered by competitors?

Because we had quite a bit of ground to cover, the video goes about 15 minutes, but I hope it's entertaining and informative throughout. Be sure to stick around through the end of the video to hear the best analogy I can think of for SoftLayer's program.

To learn more about the new referral partner program I mention, email referral@softlayer.com, and we can fill you in.

Since we recently announced an awesome partnership with TechWildcatters, I'm looking forward to hearing what SoftLayer VP of Community Development Paul Ford has to say about what else is coming up. Paul, enjoy the hot seat!

-Drew

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