Posts Tagged 'Cloud Connect'

September 20, 2012

Conferences, Culture and the SoftLayer Server Challenge

I can't begin to tell you how much fun I have when I get to represent SoftLayer at conferences. The days may be long, and my feet may go numb by the end of the day from so much standing, but the time seems to fly as I get to meet new people, give out SoftLayer swag and introduce/explain the (in)famous SoftLayer Server Challenge.

I've observed that at most tech conferences, attendees will wander up and down the aisles, avoiding eye contact and looking preoccupied with emails or Angry Birds on their phones. When they walk by the SoftLayer booth, something changes. They stop. They pay attention. They get engaged. It's hard to passively navigate around a crowd of people cheering on a Server Challenge competitor, and if you see another attendee your peripheral vision "wowing" us with his/her three-switch-ball juggling skills, you're going to get distracted from your Angry Birds game. The SoftLayer booth is a snapshot of SoftLayer's culture, and SoftLayer's culture is magnetic.

When we catch the eye of that previously disinterested attendee, we get to tell the SoftLayer story: "Oh this? It's a small version of a SoftLayer server rack with five SuperMicro servers in it. We've got more than 100,000 servers like these in 13 data centers around the world. Want to try and race to put it back together?" "This is called a switch-ball ... SoftLayer is an infrastructure as a service provider, so it doesn't really have a direct tie-in with SoftLayer's business, but it's the coolest giveaway you'll see at the conference." Whether the attendee is interested in the competition, hosting, servers or cool swag, we've started a conversation that we might not have had if we were just shaking hands and passing out brochures.

As the conference goes on, most booths see traffic decline. That's when the Server Challenge is usually getting the most competitive. Several of our competitions have been decided by tenths or even hundredths of seconds, and a few have been won by the last competitor on the last day as the PA announcement notifies attendees that the expo hall is closing. At Cloud Connect Chicago, I recorded three competitors who each had the potential to walk away victorious:

All three of those competitors had fun in the SoftLayer booth. The other attendees who stepped up to the Server Challenge enjoyed themselves, too. That's huge. That's extremely rare. That's why I love being a part of the rag-tag group SLayers who have the opportunity to spread the word about SoftLayer.

As I put together the quick video to show the competition from Cloud Connect Chicago, I wondered how the times compared with the other shows that have featured the Server Challenge this year. My "wondering" wound up becoming "researching," and this is what I found:

NAME SHOW TIME
Roger Weber GDC Europe 0:57.62
Rany Grinberg ad:tech San Franscisco 0:58.34
Dejian Fang Cloud Expo East 0:59.08
Darin Goldman HostingCon 0:59.28
Joseph Waite Internet World London 1:03.68
Scott Fossen Cloud Connect Chicago 1:05.51
EJ Fernald GDC San Francisco 1:06.06
Kenny Liao Web 2.0 Expo 1:06.41
Matthew Downing Cloud Expo Europe 1:08.16
Gary Barclay TFM&A 1:10.08

Every conference seems to be competitive, and it's amazing to see how close the times are between all of the conference winners in 2012. Server Challenge World Championship? While I start drawing up plans to try and make that a reality, I recommend you all print out blueprints and start training for the next time you come across a SoftLayer booth at an event.

-@khazard

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