Posts Tagged 'Cloud Hosting'

February 27, 2013

The Three Most Common Hosting-Related Phobias

As a member of the illustrious the SoftLayer sales (SLales) team, I have the daily pleasure of talking with any number of potential, prospective, new and current customers, and in many of those conversations, I've picked up on a fairly common theme: FEAR. Now we're not talking about lachanophobia (fear of vegetables) or nomophobia (fear of losing cell phone contact) here ... We're talking about fear that paralyzes users and holds them captive — effectively preventing their growth and limiting their business's potential. Fear is a disease.

I've created my own little naming convention for the top three most common phobias I hear from users as they consider making changes to their hosting environments:

1. Pessimisobia
This phobia is best summarized by the saying, "Better the devil you know than the devil you don't." Users with this phobia could suffer from frequent downtime, a lack of responsive support and long term commitment contracts, but their service is a known quantity. What if a different provider is even worse? If you don't suffer from pessimisobia, this phobia probably seems silly, but it's very evident in many of the conversations I have.

2. Whizkiditus
This affliction is particularly prevalent in established companies. Symptoms of this phobia include recurring discomfort associated with the thought of learning a new management system or deviating from a platform where users have become experts. There's an efficiency to being comfortable with how a particular platform works, but the ceiling to that efficiency is the platform itself. Users with whizkiditus might not admit it, but the biggest reason they shy away from change is that they are afraid of losing the familiarity they've built with their old systems over the years ... even if that means staying on a platform that prohibits scale and growth.

3. Everythingluenza
In order to illustrate this phobia of compartmentalizing projects to phase in changes, let's look at a little scenario:

I host all of my applications at Company 1. I want to move Application A to the more-qualified Company 2, but if I do that, I'll have to move Applications B through Z to Company 2 also. All of that work would be too time-consuming and cumbersome, so I won't change anything.

It's easy to get overwhelmed when considering a change of cloud hosting for any piece of your business, and it's even more intimidating when you feel like it has to be an "all or nothing" decision.

Unless you are afflicted with euphobia (the fear of hearing good news), you'll be happy to hear that these common fears, once properly diagnosed, are quickly and easily curable on the SoftLayer platform. There are no known side effects from treatment, and patients experience immediate symptom relief with a full recovery in between 1-3 months.

This might be a lighthearted look at some quirky fears, but I don't want to downplay how significant these phobias are to the developers and entrepreneurs that suffer from them. If any of these fears strike a chord with you, reach out to the SLales team (by phone, chat or email), and we'll help you create a treatment plan. Once you address and conquer these fears, you can devote all of your energy back to getting over your selenophobia (fear of the moon).

-Arielle

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November 21, 2011

SLaying at Cloud Expo West 2011

A month ago, Summer talked about how SoftLayer defies the laws of physics by being in several different places at the same time. With a worldwide network and data center footprint, that's always going to be the case, but when we have several events going on in a given week, we're even more dispersed. As Summer mentioned in her Server Challenge blog this morning, she traveled east to New York City for ad:tech with a few SLayers, and I joined a team that headed west for Cloud Expo West in Santa Clara, California.

We set up shop on the expo floor and had the opportunity to meet with interesting and interested attendees between session. In addition to our exhibit hall presence, SoftLayer had three SLayers featured in presentations, and the response to each was phenomenal.

Our first presenter was none other than SoftLayer CTO Duke Skarda. His presentation, "Not Your Grandpa's Cloud," was about dedicated servers and whether cloud computing may be surpassing that "grandpa" of the hosting industry. Joined by RightScale CEO Michael Crandell, Duke also announced our SoftLayer's new relationship with RightScale. If you didn't have a chance to join us, we have a treat for you ... You can download Duke's presentation from Sys-con!

Five minutes after Duke left the stage, SoftLayer Director of Product Innovation Marc Jones spoke to Cloud Expo attendees about "Building at Internet Scale in a Hosted Environment." His focus was how businesses could enable technologies, design and architecture of Internet scale solutions in a hosted environment. He shared trends from SoftLayer customers and partners, explained what SoftLayer believes Internet-scale is from a technology perspective, and the products and services in the market that create a scalable solution.

On Day 3, SoftLayer Director of Corporate Analytics Francisco Romero presented a question to attendees: "How Smart is it to Build Your Own Cloud?" With concerns around security, hardware, software and flexibility, is a business better off going with a hosted solution over building its own cloud infrastructure. Spoiler alert: He showed how the hosted environment was head-and-shoulders over the in-house environment in most cases.

All in all, Cloud Expo West was an exemplary tradeshow for SoftLayer ... Three fantastic speakers in two days driving traffic to our booth where we could share how SoftLayer has built our cloud and how our approach is part of a bigger effort to drive innovation in the world of hosting.

As Summer mentioned in her post, we want to see your smiling faces at our booths and in our presentations in the future, so bookmark the SoftLayer Event Calendar and start planning your trips to meet us in 2012!

-Natalie

September 23, 2011

Parallels APAC Summit: Lance Crosby Keynote

SoftLayer absolutely loves attending and participating in technology trade shows and conferences. This year we expect to be at 70 – 80 shows around the globe and chances are that if you’re at a technology show, you'll see SoftLayer shirts in the crowd.

Lance Crosby Keynote

This year we're lucky enough to be apart of the Parallels APAC Summit held in Singapore. More than 300 technology partners and enthusiasts are attending informative sessions, networking events and likely attending one or two SoftLayer-sponsored parties!

Parallels was also kind enough to invite our CEO, Lance Crosby, to Singapore to keynote today. We had great attendance, nearly a packed room and Lance spoke about where hosting came from and where it is headed.

Lance Crosby Keynote

If you're interested in hosting, make a living from hosting or you have partners who provide hosting to you, I'd encourage you to flip through Lance's presentation:

-@toddmitchell

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