Posts Tagged 'Cloud'

March 6, 2015

The SLayer Standard Vol. 1 No. 7: the IBM InterConnect Edition

Last week, an estimated 21,000 IBMers, SLayers, customers and partners from around the world flooded Las Vegas, Nev. to attend the first-ever IBM InterConnect. This new conference combined three popular IBM conferences (Impact, Innovate and Pulse) into a single, premier cloud and mobile techno-topia.

What our engineers and developers did in Las Vegas after conference hours might have stayed in Las Vegas, but IBM’s InterConnect hits and announcements didn’t. Here’s a recap:

Speed to Market Wins the Cloud Computing Race
Everyone likes to go fast, and the new senior vice president for IBM Cloud, Robert LeBlanc, likes to go super-fast. “What I’m focusing on is speed,” LeBlanc says.

In this blink-and-the-market-changes world, time-to-market determines the winners and losers in cloud computing. Part of LeBlanc’s strategy is opening new SoftLayer datacenters. If you haven’t heard the news, SoftLayer will be launching Sydney and Montreal data centers in the next 30 days — with more coming soon. Stay tuned for more locations.

Read more on how LeBlanc plans to win the cloud business race.

Cloudy skies on the horizon—that’s a good thing!
Our CEO, Ginni Rometty, announced a $4 billion investment on cloud services (shared with the data analytics and mobile businesses). She’s hoping that the investment will spur $40 billion a year in revenue come 2018.

Signs of the investment could be seen as execs at InterConnect announced new hybrid services coming in 2015, including enterprise containers. [What’s a container? Read our blog post.]

In fact, hybrid was a big theme at InterConnect. “We are going to make all those clouds act like one,” says Angel Diaz, vice president of IBM cloud technologies. IBM cloud (powered by SoftLayer) will be a one-stop shop: a cloud superstore with a smorgasbord of aaS offerings.

It looks like it’ll be an exciting ride for IBM over the next couple of years. Make sure to keep up with the headlines for more announcements in the coming months.

-JRL

Categories: 
February 16, 2015

The SLayer Standard Vol. 1 No. 6

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM Inks 10-Year Hybrid Cloud Deal With Shop Direct
IBM has signed a 10-year outsourcing deal to handle a hybrid cloud-computing environment for British online retailer Shop Direct.

IBM PartnerWorld: CEO Rometty Addresses Transformation
IBM CEO Ginni Rometty shared with PartnerWorld Leadership Conference attendees where the company is in its transformation, including its broad cloud portfolio.

IBM Cloud Chief: ‘We’re in a Marathon’
IBM Cloud leader Robert LeBlanc is ready for the cloud business transformation, one he sees as a marathon, with hybrid cloud as the next wave.

IBM Channel Sales and Marketing Teams Consolidated
At IBM PartnerWorld, the company announced that it has combined its various channel sales and marketing staffs into one consolidated group.

IBM Cloud Marketplace One-Stop Shop for Every XaaS Need
IBM's SoftLayer acquisition and BlueMix PaaS helped launch its cloud marketplace, where the company hopes to meet any enterprise demand.

Outsourcing RIP. Long Live Cloud Services-on-Steroids
IBM Cloud’s SoftLayer London data center is gaining customers as enterprises embrace the cloud and free up IT resources to invest in more valuable projects.

-Betsy

Categories: 
February 6, 2015

The SLayer Standard Vol. 1 No. 5

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM Lands Cloud Deals With Marriott, Others
IBM Cloud has entered into deals with Marriott, Opera Software, Sohonet, and Kallo.

What IBM Is Doing to Prove Cloud Computing Can Help Any Industry
IBM is making a major push to convince its enterprise customers, like Marriott, of the benefits of migrating to the cloud.

Sohonet Delivers Cloud for Rendering
Sohonet has signed on to IBM Cloud’s SoftLayer IaaS platform to provide its extensive network of film and media companies with the compute and storage resources they need.

National Grid Uses IBM to Add Predictive Maintenance Capabilities
National Grid is using cloud-based analytics powered by IBM Cloud’s SoftLayer to provide preventative maintenance.

Additionally, SoftLayer CTO Marc Jones recently met with members of the European press during a recent visit to Germany, France, and the U.K. Click here to read some of the key stories covering his visit.

-Betsy

Categories: 
February 2, 2015

#SLCloudLove: Growing an e-Commerce Business On The Cloud

Editor’s Note: Each month in 2015, we’ll be celebrating the cornucopia of reasons why the cloud reigns supreme — from customer tales to cloud insights and everything in between. During February, the notorious month of love, we’re showing you exactly why we heart the cloud. Follow all the fun on your favorite social networks by keeping tabs on #SLCloudLove.

Clicking Add to Cart—that’s how I like to shop these days. Brick and mortar shopping might be retail therapy, but the convenience and online discounts at my fingertips appeases my inherently lazy human tendencies.

With more and more online e-stores cropping up, physical retail outlets can no longer ignore not having an online presence, including a mobile-friendly website and ordering system. The numbers say it all:

  • e-Commerce sales are expected to be more than $1.7 trillion with mobile commerce accounting for nearly $300 billion in sales. Read more here.
  • In India, the e-commerce market is expected to reach $6 billion in 2015—a 70 percent increase over 2014. Read more here.
  • The Chinese government is allowing foreign-owned e-commerce companies to operate in the Shanghai Free Trade Zone as part of a pilot program; the market is expected to see a lot of inflow despite tough competition from local giants like JD.com and Alibaba. Read more here.
  • The six largest Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) reached $7 billion in total revenues in 2013 and will grow at a CAGR of 37.6 percent to reach $34.5 billion by 2018. Read more here.

So when I recently attended the iMedia Online Retail Summit, I jumped at the chance to discuss with the audience the benefits of moving their e-Commerce business to the cloud as well as discussing some very interesting stories about e-commerce platforms based in Asia.

Here is a quick overview of the presentation:

e-Commerce on Cloud
There is no denying the high reliance on IT. e-Commerce portals need to handle a rising number of Internet users, provide a secure and convenient online payment system, and support lucrative offers by e-tailors. The problem is that the utilization is unpredictable (except holiday season when it is predictably unpredictable!). If your site slows or freezes, especially during a sale, it can be compared to shutting your store on Black Friday. Customers will abandon their carts, and the social media sites will erupt with negative remarks—recall the recent headliner, Flipkart faces social media backlash over ‘crashes’, ‘misleading’ pricing.

The dilemma: Over-allocate and over-pay for unused resources just to manage sudden shopping spurts, or under-allocate resources and suffer the wrath of the new-age shopper. Cloud resources seems like a natural solution when you don’t want to be stuck in the either-or situation. But, not just any cloud solution will do. If a provider has a lock-in period or contract (even if it’s short-term)—well that's not really cloud, now is it?

Similarly the cloud solution is not justifying your investments if it is going to charge you every time you, as an internal user, try to move your virtual servers across your operating geos to get closer to customers. For example: your next online sale is targeted at holiday shoppers in Singapore or you want to carry out test runs for your Amsterdam customer base, but your core virtual server originally resides in Melbourne.

Solving e-Commerce Challenges with SoftLayer
I like using this image as it gives a great view into how SoftLayer can help e-commerce and e-tail customers manage day-to-day scenarios. From seasonal site traffic spikes to needing backup solutions for business continuity, SoftLayer has a solution for it. Plus SoftLayer brings advantages gleaned from working with e-commerce giants over the past decade.

Walking the Talk—Businesses that are Leveraging Cloud . . . Successfully!
In October 2014, Natali Ardianto, Tiket.com's CTO, gave a keynote address at Cloud Expo Asia about building one of Indonesia’s largest online travel and entertainment portals. When it first launched a few years ago, Tiket.com faced TCP, DoS, and DDoS attacks while hosting unsuccessfully on two different IaaS providers. The company needed a highly stable infrastructure delivering consistent performance and reliable support to ensure site uptime and a smooth end-user experience. Tiket.com chose SoftLayer to support its site. Running on SoftLayer bare metal servers, Tiket.com systems are now able to handle more than 300 API requests per minute and has experienced a 75 percent cost savings. Watch Natali's video where he discusses his cloud experience, or read the detailed case study.

HotelsCombined.com is an impressive collection of over 5 million real-time international hotel deals, a database of more than 800,000 properties and an affiliate base of over 20,000 companies. The company uses a combination of SoftLayer bare metal and virtual servers, load balancers, and redundant iSCSI storage. This provides the company with several thousand cores of processing power and enables it to remain lean and move quickly. The company also uses the SoftLayer infrastructure to provide real-time predictive models to the website and to support its business intelligence tools. Read the detailed case study.


Photo credits @iMediaSummit

While at the conference, I met up with a great bunch of entrepreneurs, startups and giants from across Asia. It was amazing to hear about the journey and growth plans of Rakuten, Life Project, Qoo10, Telunjuk, Seroyamart.com, and many more. Keep your ears open this coming year. The e-commerce landscape is rapidly progressing and these guys are weaving the fabric.

Cheers,

–Namrata (Connect with me on LinkedIn or, Twitter)

January 30, 2015

The SLayer Standard Vol. 1 No. 4

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

The Man Behind IBM’s Cloud-Based Campaign
Robert LeBlanc, a 33-year IBM veteran, was named the leader of a new dedicated cloud unit in early January.

EMLYON Business School to Create a Smart Business School via IBM Cloud
EMLYON Business School will develop a new digital learning environment to deliver personalized, on-demand business education on a global basis via IBM Cloud’s SoftLayer infrastructure.

KONA’s Choice of IBM Cloud Set to Help Them Claim Significant Part of BaaS Market
KONA Uruguay will launch its new cloud-based application development service on IBM Cloud’s SoftLayer.

-Betsy

Categories: 
January 23, 2015

The SLayer Standard Vol. 1 No. 3

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM: Cloud Revenue Hit $7 Billion in 2014
On Tuesday, IBM announced that its total cloud revenue for fiscal year 2014 hit $7 billion, up 60 percent from the prior-year period.

Chalk Up Another Two Customer for IBM’s Cloud Business
IBM’s newly formed cloud division has announced new agreements with Anthem and Clarient Global.

IBM Bluemix PaaS a Strong Contender Against AWS
IBM's most promising strategy so far may lie in its newest endeavor: Bluemix PaaS, which runs on SoftLayer’s cloud.

10 Things You Should Worry About in 2015
InfoWorld outlines 10 things to look out for in 2015, and number three is IBM’s cloud, including SoftLayer’s expanded footprint of data centers.

-Betsy

Categories: 
January 16, 2015

The SLayer Standard Vol. 1 No. 2

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM SoftLayer IaaS Stands Up to AWS With Free Support, Networking
IBM's SoftLayer IaaS offers low-cost networking and free support, tempting some customers away from AWS.

Computing, Fast and Slow
The Economist explores the challenges and possibilities for IBM, noting that “things began to change in 2013 when it [IBM] acquired SoftLayer, a cloud-computing provider” along with partnerships with other companies like Apple and Twitter.

IBM Brings Its Cloud to Mexico
IBM Cloud opened a new data center in Mexico, enabling customers to store location-sensitive data near Mexico while taking advantage of the data protection offered by redundancy options within SoftLayer’s global network.

IBM Mainframe Makeover: Mobile, Big Data Reality Check
IBM's cloud didn't catch fire until SoftLayer entered the picture in 2013.

-Betsy

Categories: 
January 9, 2015

The SLayer Standard Vol. 1 No. 1

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM Bids for Exploding German Cloud Market With Local Data Center
IBM opened its first SoftLayer data center in Germany as part a broader effort to reach international markets amid heightened privacy fears.

IBM Opens SoftLayer Data Center in Germany
IBM’s new SoftLayer data center in Frankfurt will allow customers to run workloads in the cloud while complying with German data-privacy regulations.

Growing Japanese Customer Base Wants Local Data
IBM has opened its first SoftLayer cloud data center in Japan, located in Tokyo.

SoftLayer Launches Three International Data Centers During the Holidays
Dallas-based SoftLayer, an IBM Company, opened data centers in Tokyo and Mexico City on December 22 and Frankfurt on December 29.

-Betsy

Categories: 
December 17, 2014

Does physical location matter “in the cloud”?

By now everyone understands that the cloud is indeed a place on Earth, but there still seems to be confusion around why global expansion by way of adding data centers is such a big deal. After all, if data is stored “in the cloud,” why wouldn’t adding more servers in our existing data centers suffice? Well, there’s a much more significant reason for adding more data centers than just being able to host more data.

As we’ve explained in previous blog posts, Globalization and Hosting: The World Wide Web is Flat and Global Network: The Proof is in the Traceroute, our strategic objective is to get a network point of presence (PoP) within 40ms of all our users (and our users' users) in order to provide the best network stability and performance possible anywhere on the planet.

Data can travel across the Internet quickly, but just like anything, the farther something has to go, the longer it will take to get there. Seems pretty logical right? But we also need to take into account that not all routes are created equally. So to deliver the best network performance, we designed our global network to get data to the closest route possible to our network. Think of each SoftLayer PoP as an on-ramp to our global network backbone. The sooner a user is able to get onto our network, the quicker we can efficiently route them through our PoPs to a server in one of our data centers. Furthermore, once plugged into the network, we are able to control the flow of traffic.

Let’s take a look at this traceroute example from the abovementioned blog post. As you are probably aware, a traceroute shows the "hops" or routers along the network path from an origin IP to a destination IP. When we were building out the Singapore data center (before the network points of presence were turned up in Asia), the author ran a traceroute from Singapore to SoftLayer.com, and immediately after the launch of the data center, ran another one.

Pre-Launch Traceroute to SoftLayer.com from Singapore

traceroute to softlayer.com (66.228.118.53), 64 hops max, 52 byte packets
 1  10.151.60.1 (10.151.60.1)  1.884 ms  1.089 ms  1.569 ms
 2  10.151.50.11 (10.151.50.11)  2.006 ms  1.669 ms  1.753 ms
 3  119.75.13.65 (119.75.13.65)  3.380 ms  3.388 ms  4.344 ms
 4  58.185.229.69 (58.185.229.69)  3.684 ms  3.348 ms  3.919 ms
 5  165.21.255.37 (165.21.255.37)  9.002 ms  3.516 ms  4.228 ms
 6  165.21.12.4 (165.21.12.4)  3.716 ms  3.965 ms  5.663 ms
 7  203.208.190.21 (203.208.190.21)  4.442 ms  4.117 ms  4.967 ms
 8  203.208.153.241 (203.208.153.241)  6.807 ms  55.288 ms  56.211 ms
 9  so-2-0-3-0.laxow-cr1.ix.singtel.com (203.208.149.238)  187.953 ms  188.447 ms  187.809 ms
10  ge-4-0-0-0.laxow-dr2.ix.singtel.com (203.208.149.34)  184.143 ms
    ge-4-1-1-0.sngc3-dr1.ix.singtel.com (203.208.149.138)  189.510 ms
    ge-4-0-0-0.laxow-dr2.ix.singtel.com (203.208.149.34)  289.039 ms
11  203.208.171.98 (203.208.171.98)  187.645 ms  188.700 ms  187.912 ms
12  te1-6.bbr01.cs01.lax01.networklayer.com (66.109.11.42)  186.482 ms  188.265 ms  187.021 ms
13  ae7.bbr01.cs01.lax01.networklayer.com (173.192.18.166)  188.569 ms  191.100 ms  188.736 ms
14  po5.bbr01.eq01.dal01.networklayer.com (173.192.18.140)  381.645 ms  410.052 ms  420.311 ms
15  ae0.dar01.sr01.dal01.networklayer.com (173.192.18.211)  415.379 ms  415.902 ms  418.339 ms
16  po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  417.426 ms  417.301 ms
    po2.slr01.sr01.dal01.networklayer.com (66.228.118.142)  416.692 ms
17  * * *

Post-Launch Traceroute to SoftLayer.com from Singapore

traceroute to softlayer.com (66.228.118.53), 64 hops max, 52 byte packets
 1  192.168.206.1 (192.168.206.1)  2.850 ms  1.409 ms  1.206 ms
 2  174.133.118.65-static.reverse.networklayer.com (174.133.118.65)  1.550 ms  1.680 ms  1.394 ms
 3  ae4.dar01.sr03.sng01.networklayer.com (174.133.118.136)  1.812 ms  1.341 ms  1.734 ms
 4  ae9.bbr01.eq01.sng02.networklayer.com (50.97.18.198)  35.550 ms  1.999 ms  2.124 ms
 5  50.97.18.169-static.reverse.softlayer.com (50.97.18.169)  174.726 ms  175.484 ms  175.491 ms
 6  po5.bbr01.eq01.dal01.networklayer.com (173.192.18.140)  203.821 ms  203.749 ms  205.803 ms
 7  ae0.dar01.sr01.dal01.networklayer.com (173.192.18.253)  306.755 ms
    ae0.dar01.sr01.dal01.networklayer.com (173.192.18.211)  208.669 ms  203.127 ms
 8  po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  203.518 ms
    po2.slr01.sr01.dal01.networklayer.com (66.228.118.142)  305.534 ms
    po1.slr01.sr01.dal01.networklayer.com (66.228.118.138)  204.150 ms
 9  * * *

After the Singapore data center launch, the number of hops was reduced by 50 percent, and the response time (in milliseconds) was reduced by 40 percent. Those are pretty impressive numbers from just lighting up a couple PoPs and a data center, and that was just the beginning of our global expansion in 2012.

That’s why we are so excited to announce the three new data centers launching this month: Mexico City, Tokyo, and Frankfurt.



Of course, this is great news for customers who require data residency in Mexico, Japan, and Germany. And yes, these new locations provide additional in-region redundancy within APAC, EMEA, and the Americas. But even customers without servers in these new facilities have reason to celebrate: Our global network backbone is expanding, so users in these markets will see even better network stability and speed to servers in every other SoftLayer data center around the world!

-JRL

December 15, 2014

SoftLayer in 2014

As 2014 comes to a close, we’re reflecting on another exciting year: our proudest moments, smartest innovations, and continued growth. It’s been an incredible year being part of IBM, and we continue to broaden our reach while adding new capabilities to our portfolio of cloud services.

SoftLayer’s IaaS platform has become the centerpiece of IBM’s cloud portfolio, providing a scalable, secure base for the global delivery of IBM’s cloud services, spanning extensive middleware and SaaS solutions. IBM has either built or bought 100 cloud properties over the last five years, and SoftLayer is the foundation or the piece that brings it all together.

Expanding our Global Footprint
In January, IBM announced its $1.2 billion commitment to expand its global cloud footprint, including plans to open 15 new SoftLayer data centers. Our first data center to open in 2014 was in Hong Kong, followed by London, Toronto, Melbourne, and Paris, with more to follow. We also launched two data centers for U.S. government workloads in Ashburn, Virginia and one in Dallas, Texas. These data centers are reserved for government customers and will be certified for U.S. Federal Risk and Authorization Management Program (FedRAMP) and Federal Information Security Management Act (FISMA) compliance.

With our new international facilities, we’ve tripled our footprint in Europe and Asia. Expanding our physical presence in these geographies gives our customers SoftLayer solutions for workloads and data that need to remain local, while providing additional data redundancy options within key regions around the world. With our data centers and points of presence (PoPs) combined, SoftLayer is on track for world domination.

Read more:
+IBM Commits $1.2 Billion to Expand Global Cloud Footprint

Hourly Bare Metal
Our bare metal cloud differentiates us by providing an ideal solution for the toughest workloads in the cloud, including big data and analytics that require high performance. For more than 10 years, we’ve been refining, pioneering, and innovating our bare metal cloud. This year we unveiled a new offering: new bare metal servers that are deployed in less than 30 minutes and billed by the hour. These hourly bare metal servers provide the raw performance of physical servers with shorter commitments, making it easier than ever to deploy computing-intensive workloads on SoftLayer at will.

Read more:
+Hourly Bare Metal

Growth
In 2014, we’ve continued to experience incredible growth. Since being acquired by IBM, SoftLayer has added thousands of new customers at an average rate of 1,000 new accounts per month. To match our aggressive business growth, our employee base is expanding as well.

“We expected to almost double this year, and to almost double again next year," said SoftLayer COO Francisco Romero. “In Dallas, SoftLayer expects to hire workers to fill 250 new jobs by the end of 2015.”

In order to accommodate our growing employee population, we’ll be relocating our Dallas headquarters to a new space early next year.

We look forward to serving you from our new address, 14001 North Dallas Parkway.

Read more:
+SoftLayer to Double Its Dallas Headquarters

-@quigleymar

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