Posts Tagged 'Conference'

February 18, 2013

What Happen[ed] in Vegas - Parallels Summit 2013

The Las Vegas Convention and Visitors Authority says, "What happens in Vegas, stays in Vegas," but we absconded from Caesars Palace with far too many pictures and videos from Parallels Summit to adhere to their suggestion. Over the course of three days, attendees stayed busy with presentations, networking sessions, parties, cocktails and (of course) the Server Challenge II. And thanks to Alan's astute questions in The Hangover, we didn't have to ask if the hotel was pager-friendly, whether a payphone bank was available or if Caesar actually lived at the hotel ... We could focus on the business at hand.

This year, Parallels structured the conference around three distinct tracks — Business, Technical and Developer — to focus all of the presentations for their most relevant audiences, and as a result, Parallels Summit engaged a broader, more diverse crowd than ever before. Many of the presentations were specifically geared toward the future of the cloud and how businesses can innovate to leverage the cloud's potential. With all of that buzz around the cloud and innovation, SoftLayer felt right at home. We were also right at home when it came to partying.

SoftLayer was a proud sponsor of the massive Parallels Summit party at PURE Nightclub in Caesar's palace on the second night of the conference. With respect to the "What Happens in Vegas" tagline, we actually powered down our recording devices to let the crowd enjoy the jugglers, acrobats, drinks and music without fear of incriminating pictures winding up on Facebook. Don't worry, though ... We made up for that radio silence by getting a little extra coverage of the epic Server Challenge II competition.

More than one hundred attendees stepped up to reassemble our rack of Supermicro servers, and the competition was fierce. The top two times were fifty-nine hundredths of a second apart from each other, and it took a blazingly fast time of 1:25.00 to even make the leader board. As the challenge heated up, we were able to capture video of the top three competitors (to be used as study materials for all competitors at future events):

It's pretty amazing to see the cult following that the Server Challenge is starting to form, but it's not very surprising. Given how intense some of these contests have been, people are scouting our events page for their next opportunity to step up to the server rack, and I wouldn't be surprised to see that people are mocking up their own Server Challenge racks at home to hone their strategy. A few of our friends on Twitter hinted that they're in training to dominate the next time they compete, so we're preparing for the crowds to get bigger and for the times to keep dropping.

If you weren't able to attend the show, Parallels posted video from two of the keynote presentations, and shared several of the presentation slide decks on the Parallels Summit Agenda. You might not get the full experience of networking, partying or competing in the Server Challenge, but you can still learn a lot.

Viva Las Vegas! Viva Parallels! Viva SoftLayer!

-Kevin

January 28, 2013

Catalyst: In the Startup Sauna and Slush

Slush.fi was a victim of its own success. In November 2012, the website home of Startup Sauna's early-stage startup conference was crippled by an unexpected flood of site traffic, and they had to take immediate action. Should they get a private MySQL instance from their current host to try and accommodate the traffic or should they move their site to the SoftLayer cloud? Spoiler (highlight for clue): You're reading this post on the SoftLayer Blog.

Let me back up for a second and tell you a little about Startup Sauna and Slush. Startup Sauna hosts (among other things) a Helsinki-based seed accelerator program for early-stage startup companies from Northern Europe and Russia. They run two five-week programs every year, with more than one hundred graduated companies to date. In addition to the accelerator program, Startup Sauna also puts on annually the biggest startup conference in Northern europe called Slush. Slush was founded in 2008 with the intent to bring the local startup scene together at least once every year. Now — five years later — Slush brings more international investors and media to the region than any other event out there. This year alone, 3,500 entrepreneurs, investors and partners who converged on Slush to make connections and see the region's most creative and innovative businesses, products and services.

Slush Conference

In October of last year, we met the founders of Startup Sauna, and it was clear that they would be a perfect fit to join Catalyst. We offer their portfolio companies free credits for cloud and dedicated hosting, and we really try get to know the teams and alumni. Because Startup Sauna signed on just before Slush 2012 in November, they didn't want to rock the boat by moving their site to SoftLayer before the conference. Little did we know that they'd end up needing to make the transition during the conference.

When the event started, the Slush website was inundated with traffic. Attendees were checking the agenda and learning about some of the featured startups, and the live stream of the presentation brought record numbers of unique visitors and views. That's all great news ... Until those "record numbers" pushed the site's infrastructure to its limit. Startup Sauna CTO Lari Haataja described what happened:

The number of participants had definitely most impact on our operations. The Slush website was hosted on a standard webhotel (not by SoftLayer), and due to the tremendous traffic we faced some major problems. Everyone was busy during the first morning, and it took until noon before we had time to respond to the messages about our website not responding. Our Google Analytics were on fire, especially when Jolla took the stage to announce their big launch. We were streaming the whole program live, and anyone who wasn't able to attend the conference wanted to be the first to know about what was happening.

The Slush website was hosted on a shared MySQL instance with a limited number of open connections, so when those connections were maxed out (quickly) by site visitors from 134 different countries, database errors abounded. The Startup Sauna team knew that a drastic change was needed to get the site back online and accessible, so they provisioned a SoftLayer cloud server and moved their site to its new home. In less than two hours (much of the time being spent waiting for files to be downloaded and for DNS changes to be recognized), the site was back online and able to accommodate the record volume of traffic.

You've seen a few of these cautionary tales before on the SoftLayer Blog, and that's because these kinds of experiences are all too common. You dream about getting hundreds of thousands of visitors, but when those visitors come, you have to be ready for them. If you have an awesome startup and you want to learn more about the Startup Sauna, swing by Helsinki this week. SoftLayer Chief Strategy Officer George Karidis will be in town, and we plan on taking the Sauna family (and anyone else interested) out for drinks on January 31! Drop me a line in a comment here or over on Twitter, and I'll make sure you get details.

-@EmilyBlitz

Categories: 
October 9, 2012

Server Challenge II - The Retro Upgrade of a Fan Favorite

Wakka wakka wakka wakka. All your base are belong to us. I'm sorry Mario, but our princess is in another castle. It's dangerous to go alone. Do a barrel roll.

If you can place any of those quotes from the video games of yore, you'll probably love the Server Challenge II. Taking cues from classic arcade games, we've teamed up with Supermicro to build a worthy sequel to our original Server Challenge:

Server Challenge II

If you come across Server Challenge II at a conference, your task is clear. You step up to the full-sized server rack and perform three simple tasks:

  1. Load the data.
  2. Connect the network.
  3. Save the world.

You've got two attempts per day to install twenty-four drive trays into two 2U Supermicro servers and plug eighteen network cables into their correct switches. Get all of that done in the fastest time at the conference, and you walk away with a brand new Macbook Air. During booth setup at GDC Online, we shot a quick video of what that looks like:

The new challenge is sure to garner a lot of attention, and we're excited to see the competition heat up as the show progresses. Beyond being a fun game, the Server Challenge II is also a great visual for what SoftLayer does. When you get to touch servers in a server hosting company's booth, you're probably going to remember us the next time you need to order a new server. You also get to see the Cisco and Supermicro switches that you'd see in all of our thirteen data centers around the world ... It's a tech geek's dream come true.

In honor of the launch of Server Challenge II, we're going to offer some "live" coverage of the competition at GDC Online this week. If you want to watch the Server Challenge II GDC Online 2012 remotely via "challenge-cast," bookmark this blog post and refresh frequently. We'll update the leader board every hour or two so that you can keep track of how the times are progressing throughout the show:

Server Challenge II Leader Board - GDC Online 2012

Game on.

**UPDATE** GDC Online has officially wrapped, and after some last-minute heroics, Derek Manns grabbed the top spot (and the MacBook Air) for his Server Challenge II efforts! If you've been watching the leader board throughout the conference, you saw the top attendee time fall from 1:59.30 all the way down to 1:09.48. We hope you've enjoyed the "challenge-cast" ... Keep an eye on SoftLayer's event schedule to prepare for your next chance to take on the Server Challenge II.

-@khazard

September 21, 2012

Powering Cloud Automation Through Partnerships

When SoftLayer began back in 2005, the term “cloud computing” was rarely used if at all. The founders of SoftLayer had an ambitious vision and plan to build a service platform that could easily automate, scale and meet the demands of the most sophisticated IT users. They were obviously onto something. Since then, we’ve emerged as the world’s largest privately held Infrastructure-as-a-Service (IaaS) provider, helping the next generation of web savvy entrepreneurs realize their dreams. But we didn’t do it alone. We had partnerships in place—including working with Parallels.

Today everyone is trying to scramble and figure out how this “new” IT shift will work itself out. Our friends over at Parallels had a similar ambitious undertaking—trying to automate and enable a complete gamut of hosting and cloud services. This created a framework for our partnership. We worked with their engineering and sales teams, starting back in 2005, which resulted in Parallels Plesk Panel being offered as an option on every SoftLayer server. That was just the beginning. We are now deploying Parallels Automation for hosting partners and have plans to integrate with their Application Packaging Standard offering. Plans to integrate with other products like Parallels Cloud Server are also on the horizon. It all comes down to helping hosting companies and other joint customers thrive and succeed.

To find out more about our partnership and how it can help streamline your entry into cloud computing click here. We are also the only “Diamond” sponsor at the Parallels Summit 2012 APAC in Singapore this year. We share a heritage and understanding with Parallels borne from a need to simplify and solve IT problems on a broad scale. Now that’s what I call a likeminded partnership.

-@gkdog

September 20, 2012

Conferences, Culture and the SoftLayer Server Challenge

I can't begin to tell you how much fun I have when I get to represent SoftLayer at conferences. The days may be long, and my feet may go numb by the end of the day from so much standing, but the time seems to fly as I get to meet new people, give out SoftLayer swag and introduce/explain the (in)famous SoftLayer Server Challenge.

I've observed that at most tech conferences, attendees will wander up and down the aisles, avoiding eye contact and looking preoccupied with emails or Angry Birds on their phones. When they walk by the SoftLayer booth, something changes. They stop. They pay attention. They get engaged. It's hard to passively navigate around a crowd of people cheering on a Server Challenge competitor, and if you see another attendee your peripheral vision "wowing" us with his/her three-switch-ball juggling skills, you're going to get distracted from your Angry Birds game. The SoftLayer booth is a snapshot of SoftLayer's culture, and SoftLayer's culture is magnetic.

When we catch the eye of that previously disinterested attendee, we get to tell the SoftLayer story: "Oh this? It's a small version of a SoftLayer server rack with five SuperMicro servers in it. We've got more than 100,000 servers like these in 13 data centers around the world. Want to try and race to put it back together?" "This is called a switch-ball ... SoftLayer is an infrastructure as a service provider, so it doesn't really have a direct tie-in with SoftLayer's business, but it's the coolest giveaway you'll see at the conference." Whether the attendee is interested in the competition, hosting, servers or cool swag, we've started a conversation that we might not have had if we were just shaking hands and passing out brochures.

As the conference goes on, most booths see traffic decline. That's when the Server Challenge is usually getting the most competitive. Several of our competitions have been decided by tenths or even hundredths of seconds, and a few have been won by the last competitor on the last day as the PA announcement notifies attendees that the expo hall is closing. At Cloud Connect Chicago, I recorded three competitors who each had the potential to walk away victorious:

All three of those competitors had fun in the SoftLayer booth. The other attendees who stepped up to the Server Challenge enjoyed themselves, too. That's huge. That's extremely rare. That's why I love being a part of the rag-tag group SLayers who have the opportunity to spread the word about SoftLayer.

As I put together the quick video to show the competition from Cloud Connect Chicago, I wondered how the times compared with the other shows that have featured the Server Challenge this year. My "wondering" wound up becoming "researching," and this is what I found:

NAME SHOW TIME
Roger Weber GDC Europe 0:57.62
Rany Grinberg ad:tech San Franscisco 0:58.34
Dejian Fang Cloud Expo East 0:59.08
Darin Goldman HostingCon 0:59.28
Joseph Waite Internet World London 1:03.68
Scott Fossen Cloud Connect Chicago 1:05.51
EJ Fernald GDC San Francisco 1:06.06
Kenny Liao Web 2.0 Expo 1:06.41
Matthew Downing Cloud Expo Europe 1:08.16
Gary Barclay TFM&A 1:10.08

Every conference seems to be competitive, and it's amazing to see how close the times are between all of the conference winners in 2012. Server Challenge World Championship? While I start drawing up plans to try and make that a reality, I recommend you all print out blueprints and start training for the next time you come across a SoftLayer booth at an event.

-@khazard

Categories: 
July 30, 2012

Don't Stop Believing (in Hosting)

If 80's movies have taught me anything, it's that any good story needs to have a video montage with Journey playing in the background. With that in mind, I'll start this blog post with a glimpse of HostingCon 2012:

HostingCon brings the hosting industry together every year, and the conference winds up being surprisingly similar to classic 80's "coming of age" movies:

  • "Geeks" are among the main characters.
  • There's always a "funny guy."
  • At some point, the geeks attend a party.
  • The characters learn more about themselves and others over the course of the movie.
  • As the credits roll, everyone is inspired ... Ready to take on the world.

With that in mind, HostingCon 2012 in Boston was a veritable John Hughes flick. There was no shortage of geeks, we hung out with one of the funniest people in the country, we threw a massive party, and we learned a ton. Without a doubt, attendees returned home with their intensity and enthusiasm cranked up to eleven (another 80's reference).

The expo hall was abuzz with activity — albeit after a lull in the morning following the aptly named "Host Me All Night Long" party — and we enjoyed the opportunity to catch up with current partners and customers while meeting and speaking with soon-to-be partners and customers. While running a highly competitive Server Challenge, we were still able to dive deeper into partnerships, the build v. buy decision, branding, and launching a product when attendees visited our booth after hearing from our team in conference sessions and panels, and those conversations are what keep us coming back to HostingCon every year.

As a "veteran" of the hosting industry (assuming seven years of experience qualifies me), I've learned a great deal about the dynamics of the hosting industry from events like HostingCon over the years. On one hand, many of the attendees are "competitors," and on the other hand, we're all trying to make the industry better (since "a rising tide lifts all boats"). As a great example, look at the Internet Infrastructure Coalition (i2C), a trade association of companies with the shared goal and purpose of representing the industry in Washington, D.C., and beyond.

As it turns out, that unity flew out the door when attendees stood face-to-rack with the Server Challenge, though. Unlike our experiences at more general "technology" conferences, the components in our competition needed no introduction, and participants were particularly driven to best their peers ... not only for the iPad, but for the pride of owning the Server Challenge title at HostingCon:

  1. Darin Goldman - 0:59.28
  2. Devon Hillard - 1:01.58
  3. Ijan Kruizinga - 1:01.83
  4. Jon Basha - 1:03.02
  5. Sean Whitley - 1:03.06

As you saw in the video, Darin Goldman had the luxury of not needing his second attempt on the final day of the conference to secure a victory, but we were glad he let us record his "Breakfast Club" fist-pump to share with the world.

Fist Pump

Don't stop believing (in hosting).

-@khazard

P.S. I recorded the first few minutes of Ralphie May's set, but the adult language-ness of the content makes it a little more difficult to share with the world.

Categories: 
June 29, 2012

We're Shipping Up to Boston - HostingCon 2012

It's that time of year again ... HostingCon is upon us, and we're faced with an interesting challenge: Go even bigger and badder in Boston than we did at HostingCon 2011 in San Diego. And that's a tall order.

Given the fact that we've already sponsored and participated in dozens of conferences around the world this year, you might be surprised to learn that we've still got a surprises in our bag of tricks. Without giving too much away, I thought I'd share a few of the SoftLayer-specific highlights you make note of if you're planning your HostingCon itinerary.

Conference Sessions

Want some hosting insight from the executive management team of one of the largest privately held hosting providers in the world? You might want to add these sessions to your calendar:

Partnerships Done Right
Lance Crosby, CEO
9:00am – Monday, July 16
Management Track

As more "non-traditional" hosters (telcos, cable companies & VARs) enter the cloud services market finding the right partner is a must. The opportunity is huge but this isn’t a situation where a rising tide will float all boats. Lance Crosby, CEO of SoftLayer will explain how, in order to be successful, you’ll need to understand the following: 1) Building for Internet Scale, 2) Think platform first, and 3) How to automate. The session will include discussion of how SoftLayer leverages partners to drive business growth.

Build vs Buy: Operations & Billing Automation
Nathan Day, Chief Scientist (+ Panel)
9:00am – Tuesday, July 17
Technology Track

The finance, operations and administrative back office of a hosting company can be a complex animal. Some hosts have dedicated software development teams to build in-house solutions, others opt to buy as much as they can from 3rd party vendors. Hear three different approaches to tackling the problem, and learn how your product line can determine the optimal mix of open source, home grown and off-the-shelf solutions.

Finding Your Story: Branding and Positioning in the Hosting Industry
Simon West, CMO
2:00pm – Tuesday, July 17
Sales & Marketing Track

In a crowded marketplace it's critical to establish a clear position and identity in the minds of your customers and prospects. SoftLayer CMO Simon West will discuss best practices for defining and articulating your brand position, illustrating with specific examples drawn from his experience in building some of the industry's most notable brands.

Build, Launch, Sell: Strategies for Launching a Product in the Hosting Business
George Karidis, CSO (+ Panel)
3:00pm – Tuesday, July 17
Management Track

Introducing value-added services around basic hosting can be the strategy that turns a hosting business into a winning venture for the host, and a truly valuable service for the customer. In this interactive session, a panel of product management experts from the hosting business will cover best practices for building (or integrating), launching and selling a new product to your customers, helping you to develop processes, procedures and strategies for seeing a new product launch through from start to finish.

The SoftLayer Booth: #413

When you step into the expo hall at the John B. Hynes Convention Center, you're going to see SoftLayer. In our 20' x 30' space at booth 413, we'll have a few of your favorite SLayers available to answer any and all of your questions about what's new and what's next for SoftLayer ... And to pass out some always-popular SoftLayer swag.

SoftLayer Booth

By popular demand, the Server Challenge will be making its return to HostingCon, and if last year is any indication, the competition will be fierce. The pride of besting all HostingCon attendees in reassembling a server rack is arguably as valuable as the New iPad the winner receives. Though your pride doesn't have a Retina Display.

Host Me All Night Long

Following the phenomenal success of "Geeks Gone Wild" last year (headlined by The Dan Band), we knew we had our work cut out for us when it came to planning a party for HostingCon in Boston. We've teamed up with cPanel and comcure to put together "Host Me All Night Long" at Royale Boston on Monday, July 16.

Host Me All Night Long

One of my favorite comedians, Ralphie May, is going hit the stage at 8pm, and you won't want to miss a second of his set. Following Ralphie, Yellow Brick Road is bringing their award-winning Classic Rock tribute skills from Las Vegas to keep the night going. Given the name of the party, you shouldn't be surprised when a little AC/DC "You Shook Me All Night Long" is played.

Like last year, the attendance is strictly limited, and when the number of tickets available at http://hostingconparty.com/ reaches zero, you're out of luck. Even if you're our best customer ever, you need a ticket to get in the door, so register while you can! If you show a little extra SoftLayer love on Twitter or Facebook, send me a link to it (khazard@softlayer.com), and I might be able to hook you up with a VIP code to get you priority access and into the VIP section at the venue.

Like the Dropkick Murphys, we're "shipping up to Boston," and we hope to see you there!

-@khazard

June 21, 2012

New Swag, New Booth, New Product Announcement: SoftLayer at Cloud Expo East 2012

When a SLayers pack their bags and heads to the 'Big Apple,' we go BIG. Our most recent trip to NYC for Cloud Expo East proved that statement over and over again. When I heard I'd be one of the employees representing SoftLayer at the Javits Convention Center, I did a little dance ... Cloud Expo is one of my favorite conferences, and New York City is one of my favorite cities, so I had a lot to be excited about.

Cloud Expo East and Cloud Expo West are two of the biggest shows SoftLayer sponsors every year. Attendees come from various industries — from digital marketing agencies to software as a service providers to hosting resellers — with their own needs and questions about what's happening "in the cloud." Because our Cloud Expo presences usually get a ton of traffic, we decided to unveil our brand new 20' by 20' booth in New York:

SoftLayer at Cloud Expo East

For the last few months, we've been sketching, editing and tweaking our vision of the booth. Naturally, our new "Build the Future" branding was present, and you could see the simple "Our Platform. Your Vision." statement from wherever you were. By the time the design was finalized, we were on pins and needles in anticipation, waiting for the booth leap off the paper. We weren't disappointed, and conference attendees weren't either.

In addition to the hundreds of conversations we had with attendees about SoftLayer's cloud computing capabilities, it was pretty amazing to me that so many people commented on our booth design. Many attendees noticed that our booth gets bigger and bigger every year, and the fact that our booth towered over most of the other booths in the area made that a pretty easy observation. As attendees were moving down the escalators into the exhibition hall, they were greeted by the SoftLayer. Because the booth was designed with an open-concept in mind, we never felt too claustrophobic ... Even when a flood of people would come hunting for the new SoftLayer flexi-frisbees we were giving out after they heard Duke or Marc present.

SoftLayer at Cloud Expo East

Despite the "openness" of the booth design, many attendees were able to gather what SoftLayer is all about from the graphic side panels ... and the Server Challenge:

SoftLayer at Cloud Expo East

That's right. The infamous Server Challenge continued to draw crowds and spark conversations in the new booth. And it was the perfect "finishing touch" to put the new conference presence over the top. While some attendees were hesitant to step up to try their hands at the competition, others were eager to accept the challenge. And as usual, the leader board was impossibly close:

  1. Dejian Fang - 0:59.08
  2. Corjan Bast - 0:59.59
  3. Logan Best - 1:00.49
  4. Jeffrey Abatayo - 1:01.00
  5. Bryan Wong - 1:01.84

The top time of 59.08 seconds was a mere 2.76 seconds faster than the fifth place time!

When conference attendees weren't watching the Server Challenge craziness or ducking to avoid an errant SoftLayer frisbee, we had a few more "oohs" and "ahhs" to share. In the new booth design, we incorporated four iMacs, one in each corner. If an attendee had a question about our portal, our pricing or our API, we could fire up a browser and use the SoftLayer-sponsored conference wifi to take them where they needed to go. If no one was using the computers, the screens would show a flashy video that included some interesting SoftLayer facts and a look at a SoftLayer Truck Day.

SoftLayer at Cloud Expo East

Off the expo floor, SoftLayer CTO Duke Skarda and Vice President of Product Innovation Marc Jones announced our new product, Private Clouds. No big deal. If you didn't see that announcement or you want to learn more, Nathan Day (SoftLayer's Chief Scientist) posted a fantastic blog coinciding with SoftLayer's private clouds release, and Duke followed up with an in depth look at how and why we chose to build private clouds the way we did.

Sad that you missed your chance to see the new 20' x 20' booth in person? Don't cry... If you're in the Silicon Valley for Cloud Expo West (November 5-8), we won't be hard to spot.

-Natalie

Categories: 
May 14, 2012

Synergy and Cloud - Going Beyond the Buzzwords

Citrix Synergy 2012 took over San Francisco this week. Because Citrix is one of SoftLayer's technology partners, you know we were in the house, and I thought I'd share a few SoftLayer-specific highlights from the conference.

Before I get too far, I should probably back up give you a little context for what the show is all about if you aren't familiar with it. In his opening keynote, Citrix CEO Mark Templeton explained:

"We call it 'Citrix Synergy,' but really it's 'Synergy' because this is an event that's coordinated by us across a hundred sponsors, our ecosystem partners, companies in the industry that we work together with to bring you an amazing set of solutions around cloud, virtualization, networking and mobility."

Given how broad of a spectrum those areas of technology represent, the short four-day agenda was jam-packed with informational sessions, workshops, demos and conversations. It goes without saying that SoftLayer had to be in the mix in a BIG WAY. We had a booth on the expo hall floor, I was lined up to lead a breakout session about how business can "learn how to build private clouds in the cloud," and we were the proud presenting sponsor of the huge Synergy Party on Thursday night.

Our partnership with Citrix is unique. We incorporate Citrix NetScaler and Citrix XenServer as part of our service offerings. Plus, Citrix is also a SoftLayer customer, using SoftLayer infrastructure to offer a hosted desktop solution. Designed and architected from the ground up to run in the cloud, the Citrix Virtual Demo Center provides a dashboard interface for managing Citrix XenDesktop demo environments that are provisioned on-demand using SoftLayer's infrastructure.

My biggest thrill at the conference came when I was asked to speak and share a little of our expertise in a keynote address on simplifying cloud networking. I like to tell people I have a great face for radio, but that didn't keep me off the stage. The hall was packed to capacity and after defeating a few "demo gremlins," I got to show off how easy SoftLayer makes it for our customers to take advantage of amazing products like Citrix Netscaler VPX:

In my "Learn How to Build Private Clouds in the Cloud" breakout session, I had a little more time to speak to the larger question of how SoftLayer is approaching the shift to cloud-specific architectures and share some best practices in moving to a private cloud. Private clouds are a great way to provide real-time service delivery of IT resources with a single-tenant, customized, secure environment. However, the challenge of scaling and managing physical resources still exists, so I tried to explain how businesses can leverage an Infrastructure-as-a-Service provider to add scalability to a private cloud environment.

Thanks to SynergyTV, that presentation has been made available for all to see:

As I joked at the beginning of the breakout session, an attendee at Citrix Synergy was probably bombarded by "the cloud" in presentations and conversations at the show. While it's important to demystify the key terms we use on a daily basis, a few straight days of keynotes and breakout sessions about the cloud can get you thinking, "All work and no play makes Jack a dull boy." Beyond our capabilities as a cloud infrastructure provider, SoftLayer knows how to have a good time, so after we took care of the "work" stuff in the sessions above, we did our best to help provide a little "play" as well. This year, we were the proud sponsor of the Synergy Party, featuring Lifehouse!

Citrix Synergy 2012 was a blast. As a former rocket scientist, I can say that authoritatively.

-@nday91

May 2, 2012

Social Media and the SoftLayer Server Challenge

I've been working at SoftLayer for almost ten months now, in my relatively short tenure, I've written hundreds (if not thousands) of tweets covering a broad range of topics and events ... As a Social Media Coordinator, it's an integral part of my job. Given what I've learned about hosting in the past year, I'm constantly surprised by how second-nature this intimidatingly technical industry has become. I guess that's what happens when you're immersed in a technology-focused company like SoftLayer.

Beyond sharing technical news and content about what's happening in the world of cloud computing, I'm also responsible for keeping our customers in the loop about all of our trade shows, conferences and events. If you've been to a technology trade show in the past year, you probably saw SoftLayer. We sponsor, attend or exhibit at more than sixty events every year, and it feels like I have been to them all. I know the ins and outs of every event on our schedule well before it begins, regardless of whether that event's down the street or in an exotic location like Hong Kong, Tokyo, Singapore, Amsterdam or London (Interesting fact: In the past week, we had events in all of those locations).

Social media is one of the ways our customers and followers can keep a pulse on SoftLayer's activity and growth. We travel the world to share how we help customers Build the Future, and as a part of the social media team, I get to help introduce that conversation. Let's use Internet World as an example.

Last week, a group of SLayers traveled to London to attend Internet World. To prepare for Internet World, I tried to schedule and share as much relevant content about SoftLayer with the #iwexpo audience to generate awareness and drive traffic to our booth. At larger shows like Internet World, we typically have a conference session or speaking engagement, and on the expo hall floor, you'll usually see a crowd like this one milling around our booth:

Internet World 2012

The Server Challenge generates its own social media — from word-of-mouth "you've gotta try this" conversations at the show to the typical "social media" channels like Twitter and Facebook. The gamifiction of rebuilding a miniature SoftLayer server rack is one of those interesting, entertaining and innovative ideas that seems to be unique to the mad scientists at SoftLayer. Invariably, the competition "ain't over 'til the fat lady sings," and at Internet World, we had the most dramatic competition conclusion ever ... But we'll get back to that in a minute.

From a social media perspective, the folks who stop by SoftLayer's booth want to watch the leader board as the show progresses. The expo hall may be open for several days, so it might be tough to keep an eye on the Server Challenge leader board ... Attendees then trust us to keep them informed via social media. Every day, we post the latest times to beat, and when we look at our analytics, it's wild to see the number of people clicking through to see the current top ten times. It doesn't seem like much, but a few hundred people at Internet World wanted to know what this table looked like throughout the whole show:

Internet World 2012

The top two times you see on the final leader board caused the late-show dramatics. Joseph Waite clocked a fantastic 1:03.68 to secure the top spot on the board in the middle of Day 3 at the show, and Rob McEwen stepped up to the challenge for his Day 3 attempts about 10 minutes prior to the scheduled close of the expo hall. With about 25 onlookers, Rob stopped the clock on his second attempt with a time of 1:02.14 ... Good enough for first place.

The problem: One of the drive trays was not installed all the way.

Because we want to make sure the winner has everything installed correctly in the fastest time, we had to add 5 seconds to his time for the mistake, and we gave him one more chance to complete the challenge to be fair to him. Unfortunately, the final attempt didn't beat Joseph's 1:03.68, so the new iPad was destined for Joseph. While Rob was a little bummed, he understood the reasoning for the decision, and he committed to stopping by our booth next year to win his iPad outright.

I was a few thousand miles away from all of this activity, but I felt like a major part of it given my social media involvement in tracking and sharing the latest updates. The best part of my job is when I get to interact with our customers, whether it be face to face or virtually. I want the messages you see on @SoftLayer and facebook.com/SoftLayer to be entertaining, interesting and helpful. We want you to feel connected to what's happening at SoftLayer and what we're all about.

Speaking of giving you insight into "what we're all about," I can't wrap up this blog about Internet World without sharing a little "insider" information about the SLayers at the booth: They're pretty competitive. They ran their own internal Server Challenge:

Internet World 2012

And if anyone is curious about the fastest time we've ever had in the Server Challenge, you can see it right there at the top of the list. Though to be fair, Kevin's probably done it a few thousand times.

-Rachel

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