This guest blog comes to us from Distil.it, a featured member of the SoftLayer Technology Partners Marketplace. Distil is the first content protection network that helps companies identify and block malicious content scraping and data theft. In this video we talk to Distil CEO Rami Essaid about how the company developed, their participation in the TechStars program and most importantly, how they can help you!
Tech Partners Marketplace: http://www.softlayer.com/partners/marketplace/distil
When Google’s “Panda” Algorithm Collides with Duplicate Content
If you’re a Webmaster, it’s likely you’ve heard about the Google latest search algorithm — “Panda” — and all the benefits and implications of this update. Today, we wanted highlight what happens when Google Panda collides online with duplicate content. There have been plenty of opinions written about Google Panda and duplicate content, but we want to provide some background and examples to help you better understand how Panda and duplicate content might affect you.
What is Duplicate Content?
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page, within the same web site. When multiple pages within a web site contain essentially the same content, search engines such as Google can penalize/not display that site in any relevant search results.
Should you be Concerned?
When Google released Panda, there was a significant outcry from legitimate business and publishers who were either downgraded overnight in their search engine page rank or dropped all together. For many of the businesses, the Panda algorithm reduced SEO rank and decreased visitors, site revenue and online market awareness. Some websites even experienced damage to their brand, as their customers and prospects questioned whether they were still in business.
We’ve spoken with Cult of Mac, Digital Trends and several Fortune 1000 businesses, and they’ve all said the same thing: They were penalized and downgraded as a result of the Panda release as a result of unauthorized duplication of their content. They had done everything to comply with Google in optimizing their SEO configurations, but the third-party websites scraping and duplicating their content (outside of their control) caused their page ranks to fall.