Posts Tagged 'Customers'

May 12, 2015

The SLayer Standard Vol. 1, No. 12

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

We've got the power
What makes an existing partnership better? More power, of course. IBM and SAP strengthened the bond by adding a new set of integrated Power Systems solutions for SAP HANA in-memory computer applications: POWER8 servers. Welcome to a new era of high speed, high volume data processing.

Straight from the horse’s mouth
On the subject of IBM’s cloudy future, Forbes sat down with none other than Robert LeBlanc, SVP of IBM’s Cloud Business, to clear the haze. Ambition, AWS envy, and giving up on the public cloud? It’s all there.

Friending Facebook
If your company could target the right folks on Facebook, would it be interested? That’s what IBM’s latest ad partnership with the social network is all about. A write-up in Fast Company provides all the details behind the cooperative, which is aimed to "more accurately identify which of [a company’s] customers are among the 1.44 billion people active on Facebook.” After all, learning to leverage the social web just makes sense.

We’re so happy for you
When big things happen for our customers, we love to highlight them. Longtime IBM business partner Manhattan Associates chose IBM Cloud as a preferred cloud provider for its clients (which includes tech support for those running their applications on SoftLayer). And Distribution Central is now offering its 1,000 resellers access to AWS, Azure and IBM Cloud’s SoftLayer cloud services through a single interface. Way to go, everyone.

No autographs, please!
Oh, and it’s come to our attention that we were mentioned on the latest episode of HBO’s Silicon Valley. Although the scenario in which we were mentioned wasn't quite factually accurate, being famous looks good on us, if we do say so ourselves. Now if you’ll excuse us, we’re going to inquire into our star on the Hollywood Walk of Fame.

-Fayza

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April 10, 2015

The SLayer Standard Vol. 1, No. 9

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

Welcome to the Masters
If you’re not practicing your swing this weekend, you’re watching the Masters. Over the next couple of days, professional golfers will seek their shot at landing the coveted Green Jacket. And while everyone might be watching the leaderboard, IBM will be hard at work in what they are calling the “bunker,” located in a small green building at the Augusta National Golf Club.

What does IBM have to do with the Masters? Everything.

Read how IBM, backed by the power of the SoftLayer cloud, is making the Masters website virtually uncrashable.

And for those that can’t line the greens to watch your favorite player, IBM is utilizing the lasers the Golf Club has placed around the course to track the ball as it flies from hole-to-hole. Learn more about the golf-ball tracking technology here.

Open Happiness
In a move to streamline tech operations and cut costs, Coca-Cola Amatil is partnering with IBM Cloud to move some of its platforms to SoftLayer data centers in Sydney and Melbourne—a deal sure to open happiness.

"The move to SoftLayer will provide us with a game-changing level of flexibility, resiliency and reliability to ramp up and down capacity as needed. It will also remove the need for large expenditure on IT infrastructure." - Barry Simpson, CIO, Coca-Cola Amatil

Read more about the new CCA cloud environment and the five-year, multimillion-dollar deal.

-JRL

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February 6, 2015

The SLayer Standard Vol. 1 No. 5

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM Lands Cloud Deals With Marriott, Others
IBM Cloud has entered into deals with Marriott, Opera Software, Sohonet, and Kallo.

What IBM Is Doing to Prove Cloud Computing Can Help Any Industry
IBM is making a major push to convince its enterprise customers, like Marriott, of the benefits of migrating to the cloud.

Sohonet Delivers Cloud for Rendering
Sohonet has signed on to IBM Cloud’s SoftLayer IaaS platform to provide its extensive network of film and media companies with the compute and storage resources they need.

National Grid Uses IBM to Add Predictive Maintenance Capabilities
National Grid is using cloud-based analytics powered by IBM Cloud’s SoftLayer to provide preventative maintenance.

Additionally, SoftLayer CTO Marc Jones recently met with members of the European press during a recent visit to Germany, France, and the U.K. Click here to read some of the key stories covering his visit.

-Betsy

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February 2, 2015

#SLCloudLove: Growing an e-Commerce Business On The Cloud

Editor’s Note: Each month in 2015, we’ll be celebrating the cornucopia of reasons why the cloud reigns supreme — from customer tales to cloud insights and everything in between. During February, the notorious month of love, we’re showing you exactly why we heart the cloud. Follow all the fun on your favorite social networks by keeping tabs on #SLCloudLove.

Clicking Add to Cart—that’s how I like to shop these days. Brick and mortar shopping might be retail therapy, but the convenience and online discounts at my fingertips appeases my inherently lazy human tendencies.

With more and more online e-stores cropping up, physical retail outlets can no longer ignore not having an online presence, including a mobile-friendly website and ordering system. The numbers say it all:

  • e-Commerce sales are expected to be more than $1.7 trillion with mobile commerce accounting for nearly $300 billion in sales. Read more here.
  • In India, the e-commerce market is expected to reach $6 billion in 2015—a 70 percent increase over 2014. Read more here.
  • The Chinese government is allowing foreign-owned e-commerce companies to operate in the Shanghai Free Trade Zone as part of a pilot program; the market is expected to see a lot of inflow despite tough competition from local giants like JD.com and Alibaba. Read more here.
  • The six largest Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) reached $7 billion in total revenues in 2013 and will grow at a CAGR of 37.6 percent to reach $34.5 billion by 2018. Read more here.

So when I recently attended the iMedia Online Retail Summit, I jumped at the chance to discuss with the audience the benefits of moving their e-Commerce business to the cloud as well as discussing some very interesting stories about e-commerce platforms based in Asia.

Here is a quick overview of the presentation:

e-Commerce on Cloud
There is no denying the high reliance on IT. e-Commerce portals need to handle a rising number of Internet users, provide a secure and convenient online payment system, and support lucrative offers by e-tailors. The problem is that the utilization is unpredictable (except holiday season when it is predictably unpredictable!). If your site slows or freezes, especially during a sale, it can be compared to shutting your store on Black Friday. Customers will abandon their carts, and the social media sites will erupt with negative remarks—recall the recent headliner, Flipkart faces social media backlash over ‘crashes’, ‘misleading’ pricing.

The dilemma: Over-allocate and over-pay for unused resources just to manage sudden shopping spurts, or under-allocate resources and suffer the wrath of the new-age shopper. Cloud resources seems like a natural solution when you don’t want to be stuck in the either-or situation. But, not just any cloud solution will do. If a provider has a lock-in period or contract (even if it’s short-term)—well that's not really cloud, now is it?

Similarly the cloud solution is not justifying your investments if it is going to charge you every time you, as an internal user, try to move your virtual servers across your operating geos to get closer to customers. For example: your next online sale is targeted at holiday shoppers in Singapore or you want to carry out test runs for your Amsterdam customer base, but your core virtual server originally resides in Melbourne.

Solving e-Commerce Challenges with SoftLayer
I like using this image as it gives a great view into how SoftLayer can help e-commerce and e-tail customers manage day-to-day scenarios. From seasonal site traffic spikes to needing backup solutions for business continuity, SoftLayer has a solution for it. Plus SoftLayer brings advantages gleaned from working with e-commerce giants over the past decade.

Walking the Talk—Businesses that are Leveraging Cloud . . . Successfully!
In October 2014, Natali Ardianto, Tiket.com's CTO, gave a keynote address at Cloud Expo Asia about building one of Indonesia’s largest online travel and entertainment portals. When it first launched a few years ago, Tiket.com faced TCP, DoS, and DDoS attacks while hosting unsuccessfully on two different IaaS providers. The company needed a highly stable infrastructure delivering consistent performance and reliable support to ensure site uptime and a smooth end-user experience. Tiket.com chose SoftLayer to support its site. Running on SoftLayer bare metal servers, Tiket.com systems are now able to handle more than 300 API requests per minute and has experienced a 75 percent cost savings. Watch Natali's video where he discusses his cloud experience, or read the detailed case study.

HotelsCombined.com is an impressive collection of over 5 million real-time international hotel deals, a database of more than 800,000 properties and an affiliate base of over 20,000 companies. The company uses a combination of SoftLayer bare metal and virtual servers, load balancers, and redundant iSCSI storage. This provides the company with several thousand cores of processing power and enables it to remain lean and move quickly. The company also uses the SoftLayer infrastructure to provide real-time predictive models to the website and to support its business intelligence tools. Read the detailed case study.


Photo credits @iMediaSummit

While at the conference, I met up with a great bunch of entrepreneurs, startups and giants from across Asia. It was amazing to hear about the journey and growth plans of Rakuten, Life Project, Qoo10, Telunjuk, Seroyamart.com, and many more. Keep your ears open this coming year. The e-commerce landscape is rapidly progressing and these guys are weaving the fabric.

Cheers,

–Namrata (Connect with me on LinkedIn or, Twitter)

January 30, 2015

The SLayer Standard Vol. 1 No. 4

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

The Man Behind IBM’s Cloud-Based Campaign
Robert LeBlanc, a 33-year IBM veteran, was named the leader of a new dedicated cloud unit in early January.

EMLYON Business School to Create a Smart Business School via IBM Cloud
EMLYON Business School will develop a new digital learning environment to deliver personalized, on-demand business education on a global basis via IBM Cloud’s SoftLayer infrastructure.

KONA’s Choice of IBM Cloud Set to Help Them Claim Significant Part of BaaS Market
KONA Uruguay will launch its new cloud-based application development service on IBM Cloud’s SoftLayer.

-Betsy

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January 23, 2015

The SLayer Standard Vol. 1 No. 3

The week in review. All the IBM Cloud and SoftLayer headlines in one place.

IBM: Cloud Revenue Hit $7 Billion in 2014
On Tuesday, IBM announced that its total cloud revenue for fiscal year 2014 hit $7 billion, up 60 percent from the prior-year period.

Chalk Up Another Two Customer for IBM’s Cloud Business
IBM’s newly formed cloud division has announced new agreements with Anthem and Clarient Global.

IBM Bluemix PaaS a Strong Contender Against AWS
IBM's most promising strategy so far may lie in its newest endeavor: Bluemix PaaS, which runs on SoftLayer’s cloud.

10 Things You Should Worry About in 2015
InfoWorld outlines 10 things to look out for in 2015, and number three is IBM’s cloud, including SoftLayer’s expanded footprint of data centers.

-Betsy

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January 6, 2015

Three Ways to Enhance Your SoftLayer Portal Account Security

We’ve recently discussed how to craft strong passwords and offered advice on choosing a password manager, but we haven’t yet touched on multi-factor authentication (MFA), which has been available to our customers for many years now.

What is MFA?
MFA is another line of defense for securing your user accounts within the customer portal. The concept behind MFA is simple: Users present two (or more) ways to authenticate themselves by providing something known such as a user name and password and providing something possessed such as a one-time password generated by a device or software application.
Why is MFA important?
Keeping passwords secure has always been a moving target. While you can train staff and enforce complex password policies, it’s difficult to prevent users from writing passwords down, saving them to files, or sharing them with others. By adding MFA, simply having a user password doesn't grant access to the resource. A user will need the user password in addition to a MFA token device, smartphone, or application.
What MFA options are available at SoftLayer?
SoftLayer offers three MFA methods to enhance portal account security:
Symantec Validation and ID Protection (VIP) – After downloading this app to a smartphone, when accessed, it will generate a one-time password. This product can be used to securely access the SoftLayer portal. The app is $3 a month per user.

PhoneFactor – A unique system where a one-time password is texted to a mobile phone. Users also have the option of receiving a phone call to input a PIN before receiving a one-time password. This can be used to access the portal as well as the SoftLayer SSL VPN. PhoneFactor costs $10 a month per user.

Google Authenticator – Another smartphone application with generated one-time passwords, can also be used to securely access the SoftLayer portal. This can be added for any user on an account free of charge.

Quickly Add MFA to SoftLayer Portal Users Today
It’s easy to add any of these MFA services to portal user accounts.

To add Symantec VIP or PhoneFactor:
  1. Log in to SoftLayer portal as the master user.
  2. Under the Account Tab click on Users.
  3. In the right hand column for each user, click the Actions icon and select Add External Authentication. You’ll then be able to subscribe to Symantec or PhoneFactor for that user.
To add Google Authenticator:
  1. Log in to SoftLayer portal as the master user.
  2. From the Accounts dropdown menu, select Users and then select your user account name.
  3. Scroll down and click the link to Add Google Authenticator to your account.
  4. From there, just snap the QR code with your GA application and you’re all set. The next time you log in you’ll be prompted to enter your authentication code after entering your username and password.

Any of these three MFA solutions will help ensure that your portal user accounts are secure, are easy to set up, and quick to install. Feel free to reach out if you have any suggestions or questions about MFA with SoftLayer.

- Seth

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December 12, 2014

Asia Startup Series: Event Planning Goes the Way of the Cloud

Startups are near and dear to our heart at SoftLayer; just take a look at the Catalyst program. That’s why we are so excited to see the startup scene in Asia growing at a tremendous pace. The fact that venture capitalists are now setting aside funds especially for young technology companies in this part of the world brings to focus the absolute potential of this market. Some of the big funds announced in 2014 include: the Singapore government's $48 million fund distributed among six venture capital firms, Japanese mobile gaming giant GREE Ventures’ new $50 million fund, Softbank and Indosat’s partnership to launch a $50 million fund for Indonesia, and Softbank’s $20 million fund for the Philippines

A key driver behind any startup looking to score funding from these big boys is the ability to handle unpredictable growth and achieve scale rapidly. Over the next few months, we’ll take a look at how we are helping our startup customers grow, scale, and succeed in Asia.

Drawing Board Events
It is hard and stressful planning a party for someone else’s big day. Birthday parties, wedding showers, and retirement parties take a lot of planning and attention to detail. The corporate world has its own set of events and challenges. That's why when I met Terence Woo at one of the startup meet-ups recently, his new venture, Drawing Board Events, made me sit up and say, “Now, that's what I need.”

After sifting online through vendor after vendor for his own wedding and calling each individually, Terence had a brilliant idea. Two years later, alongside co-founder, Samuel Stacey, he created a one-stop shop where users can browse user-reviewed vendors by categories: venues, décor, flowers, photography, cakes, and so on. After completing a quick five-minute event detail eform, users can simply click on “request quote” from as many vendors as they like. Vendors receive the request, and then quotes are emailed back—saving users the hours spent calling different vendors and providing the details over and over again.

According to Terence, right from the onset, Drawing Board Events decided to go the way of the cloud. There was no question that to achieve scale they needed a strong, reliable and flexible infrastructure. I asked him to give me three reasons why cloud is working for them, and here is what he shared:

  1. A highly competitive industry needs a quick turnaround time.
    Provisioning of events services is a highly competitive, though traditionally slow to innovate, market. Focusing on a collection of sub-industries (photography, décor, flowers, and so forth) as opposed to a single vertical market, requires housing the latest information in one location. By giving the service provider ownership over its own profile, the company is incentivized to keep its data up-to-date. Additionally, ensuring that the users are able to access updated information in real time requires a highly reliable platform.
  2. A growing database depends on a growing IT infrastructure.
    Data storage is infrastructure-hungry; there are no two ways about that. And as a business grows, so does its data. In order for Drawing Board Events to collect information on all event sub-industries, vast databases need to be housed and maintained. These databases can be stored, computed, and managed easily via the cloud. Sometimes the computing and storage needs fluctuate, and because the cloud is scalable, Drawing Board Events can add or subtract storage when and where it is required. The company needs powerful servers to handle its database workloads, as well as a cloud environment flexible enough to scale with its business.
  3. The Catalyst Startup Program got them what they needed.
    Drawing Board Events joined Catalyst after their business idea formalized and was structured. With SoftLayer, they were able to quickly host the website and access storage solutions best suited for their growing business. As a member of the program, they now have access to SoftLayer’s complete portfolio of services and can hop on SoftLayer's global network backbone.

    Although currently in the pilot stage, the startup has a huge list of subscribers who are finding the website an exciting and helpful way to plan events. Moving forward, Terence is hoping to add a real-time booking system for users ready to make buying decisions, as well as develop a more robust, proprietary communications dashboard for users and vendors. He also hinted at some exciting upcoming innovations that will need a heavy tech foundation and greater dependency on the cloud.

Even though I couldn't pry all the details from him, I am already sold and can see myself as the official party planner for my family—that is, of course, with the help of Drawing Board Events. The best thing is that I’ll have over 14 categories to choose from and more than 250 service providers at my fingertips. Planning a party just got easier. Just imagine if I had to contact all those vendors—now that ain't no party my friend!

Cheers
-Namrata
(Connect with me on LinkedIn or, Twitter)

November 18, 2014

Your Direct Link into the SoftLayer Cloud

Remember the days when cellular companies charged additional fees for calls placed during peak hours or for text messages that exceeded your plan?

The good news is those days are pretty much over for cellular services thanks to unlimited text and data plans. The bad news is there are cloud and hosting providers who adhere to those same old billing practices of charging customers for every single communication their severs send or receive.

At SoftLayer we do things differently. All of our servers come with included terabytes of outbound bandwidth—5TB for virtual servers and 20TB for bare metal servers. Now you probably just noticed I specifically mentioned outbound bandwidth, and that's because we don't charge anything, nothing, zip, zilch for all traffic inbound to any of our servers, nor do we charge for any bandwidth usage across our Global Private Network.

Imagine the possibilities of what you could build on a Global Private Network that essentially comes free of charge just by being a SoftLayer customer.

  • How about building that true disaster recovery solution that you’re always talking about?
  • How about moving all of your backups offsite now that the necessary bandwidth requirements and costs aren’t standing in your way?
  • Or maybe it’s time to offer your app a little GSLB now that replicating data across remote sites, which hasn’t been feasible over the public Internet due to latency or security concerns, is now feasible?

We help put all these dreams within grasp thanks to Direct Link. Tap directly into our Global Private Network at connection speeds of 1Gbps or 10Gbps to establish a Direct Link into any of our 19 network PoPs (more PoPs are being added regularly). You’ll have the ability to seamlessly extend your private networks directly into SoftLayer. Not only does a Direct Link give you access to one of the world’s largest and fastest private networks, it gives you access to elastically scale your compute and storage on demand.

Many companies look to the cloud as a way to reduce capex and adjust spending on demand but hesitate to move workloads due to latency or security concerns. I'd like to say that latency isn’t even worth thinking twice about at SoftLayer. But don't take my word for it; take a peek at our Looking Glass, and see for yourself. In regards to security, a SoftLayer Direct Link enables you to build and deliver secure services on our private network without having to expose your servers to the public Internet.

For more information on Direct Link and connectivity check out KnowledgeLayer or this blog where the author digs into the technical details and explains how enterprise customers benefit from Direct Link with GRE Tunnels.

Thanks,
JD Wells

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October 14, 2014

Enterprise Customers See Benefits of Direct Link with GRE Tunnels

We’ve had an overwhelming response to our Direct Link product launch over the past few months and with good reason. Customers can cross connect into the SoftLayer global private network with a direct link in any of our 22 points of presence (POPs) providing fast, secure, and unmetered access to their SoftLayer infrastructure from their remote data center locations.

Many of our enterprise customers who’ve set up a Direct Link want to balance the simplicity of a layer three cross connection with their sophisticated routing and access control list (ACL) requirements. To achieve this balance, many are using GRE tunnels from their on-premises routers to their SoftLayer Vyatta Gateway Appliance.

In previous blogs about Vyatta Gateway Appliance, we’ve described some typical use cases as well as highlighted the differences between the Vyatta OS and the Vyatta Appliance. So we’ll focus specifically on using GRE tunnels here.

What is GRE?
Generic Routing Encapsulation (GRE) is a protocol for packet encapsulation to facilitate routing other protocols over IP networks (RFC 2784). Customers typically create two endpoints for the tunnel; one on their remote router and the other on their Vyatta Gateway Appliance at SoftLayer.
How does GRE work?
GRE encapsulates a payload, an inner packet that needs to be delivered to a destination network, within an outer IP packet. Between two GRE endpoints all routers will look at the outer IP packet and forward it towards the endpoint where the inner packet is parsed and routed to the ultimate destination.
Why use GRE tunnels?
If a customer has multiple subnets at SoftLayer that need routing to, these would need multiple tunnels to each if they were not encapsulating with GRE. Since GRE encapsulates traffic within an outer packet, customers are able to route other protocols within the tunnel and route multiple subnets without multiple tunnels. A GRE endpoint on Vyatta will parse the packets and route them, eliminating that challenge.

Many of our enterprise customers have complex rules governing what servers and networks can communicate with each other. They typically build ACLs on their routers to enforce those rules. Having a GRE endpoint on a Vyatta Gateway Appliance allows customers to route and manage internal packets based on specific rules so that security models stay intact.

GRE tunnels can allow customers to keep their networking scheme; meaning customers can add IP addresses to their SoftLayer servers and directly access them eliminating any routing problems that could occur.

And, because GRE tunnels can run inside a VPN tunnel, customers can put the GRE inside of an IPSec tunnel to make it more secure.

Learn More on KnowledgeLayer

If you are considering Direct Link to achieve fast and unmetered access with the help of GRE tunnels and Vyatta Gateway Appliance but need more information, the SoftLayer KnowledgeLayer is continually updated with new information and best practices. Be sure to check out the entire section devoted to the Vyatta Gateway Appliance.

- Seth

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