Posts Tagged 'Customers'

May 15, 2012

Addicted to SoftLayer ... And SoftLayer Customers

Chris Gardner (of The Pursuit of Happyness fame) said, "Find something that you love. Something that gets you so excited you can't wait to get out of bed in the morning. Forget about money. Be happy." Now I can't honestly tell you I'm able to "forget about money" or that I'm much of a morning person, but I'm quick to tell people that I love what I do. If you click through a few of the "Culture" posts on this blog, you'll read that I'm not alone. This week, I realized how many non-work interests SoftLayer plays a role in.

Beyond my closet-full of black and red shirts (many of which are visible in Tech Partner Spotlight video interviews on YouTube), even when I'm out of the office I find myself "checking on customers' servers" quite a bit ... I use quotes in there because that the justification I give myself for spending time (that I'd probably spend anyway) on platforms that leverage SoftLayer's infrastructure.

Because SoftLayer operates with an "Innovate or Die" mentality, we tend to attract customers that innovate in their own businesses. Whether that trend is intentional or not, it makes sense: Why would a fast-moving platform or application with massive growth and scaling needs be hosted with a provider taking "enterprise" time to provision a solution that ends up being "enterprise" only in name? "Enterprise Class" is not the same as "Internet Scale," and that distinction is pretty significant when a business might have one visitor on Monday and a million visitors on Tuesday. Platforms and applications that grow like that usually operate with a high level of what I like to call "awesomeness," so when they choose SoftLayer as a hosting provider, I feel like I need to investigate their awesomeness personally ... And that's how I've become a die-hard user of many of SoftLayer's customers.

One of my favorite customers to "check on" is Tumblr. If you aren't familiar with Tumblr, I recommend that you go to their site right now and immerse yourself in their community. I actually remember the day Tumblr signed on as a customer; I was genuinely excited that they'd be hosting on our platform. Even if that excitement was because I could justify having my Tumblr dashboard open in the background at work. I don't think anyone could have expected the platform to grow so phenomenally in a few years, but Tumblr's numbers are pretty staggering these days: 16.7 billion (yes, with a "B") monthly pageviews of 55.7 million blogs with 23.1 billion posts. I wasn't one of the first accounts on Tumblr, but I tell myself I have some kind of Tumblr cred ... And I use my "limited-edition" black background and Japanese dashboard logo to prove it:

Tumblr Dashboard

Another SoftLayer customer who's gotten a lot of press over the past month or two is OMGPOP. OMGPOP scaled "Draw Something" to tens of millions of users on SoftLayer's infrastructure (which you probably know), but what you probably didn't know is that as "Draw Something" started growing in the market, it was also spreading virally in our office. You'd be amazed at how many SLayers caught the bug. Here's one of Steve Kinman's works of art from a recent game:

Draw Something

While Tumblr and OMGPOP manage to snag a good amount of my free time, my most recent obsession has been playing NomNom Combo from Eastside Game Studios. I had a chance to meet a few of the guys from Eastside Games at GDC this year, and George Karidis told me that I should download NomNom Combo to check it out before I went to the launch party we sponsored for them in San Francisco. As it turns out, he created a monster ... By the time the party rolled around, I had to tear myself away from strategizing the best way to move up the game's all-time "Top Score" leader board. Two months later, I can say that all of my efforts have been validated:

Draw Something

I guess if I had to make a long story short, if you have an addictive app or game that you want to move to the SoftLayer platform, it would be brilliant move from a growth and scaling perspective. One request I'd have is that you warn me, though. I want to have time to bury my head in the sand so I don't get hooked on more SoftLayer-powered goodness ... I'm running out of "free time."

-@khazard

March 29, 2012

SoftLayer Singapore - The Impact of Automation

We hosted our first quarterly networking event in Singapore yesterday, and as I spoke with the partners, prospects, customers and SLayers in attendance, I heard some incredible stories about struggles with scaling infrastructure and how SoftLayer has revolutionized the way our customers look at their physical and virtual infrastructure. As we talked about our experiences, one of my own "war stories" came to mind, and I got to share it:

On on a Sunday afternoon in March 2002, an earthquake hit Taiwan. It measured 6.8 on the Richter scale, and it shook buildings across the island, flattening some of them and wreaking general havoc in cities. Beyond the visible damage it caused, it took out the fiber landing stations in Taiwan, cutting off Asia Pacific Internet traffic from the US. Typically when a fiber cable system is cut, telcos will scramble to re-route their traffic to the next available path, but because North Asia was crippled by the quake, all Internet traffic in Asia was being routed through Australia, causing major congestion down under, resulting in virtually zero Internet connectivity to the rest of the world.

At that time, I was VP of Sales for a leading Singapore-based hosting company. I received a call on my sales hotline at 7am on the morning after the earthquake. The caller was the CEO of a major gaming company in Australia, and he sounded desperate. All his servers — hosted in the US at the time — were unreachable, and he had been calling hosting companies all over Asia to buy some dedicated servers to host the game for his Asian customers. While I couldn't help him when it came to getting connectivity to his servers in the US, I thought it would be easy to accommodate his request for hardware based in Asia.

I asked him what server configurations he needed, and he detailed 20 identical servers that needed to be up and running for his gaming application within 24 hours, highlighting that he was losing thousands in revenue by the day. He explained that the projected revenue loss would exponentially increase to thousands per hour if the game remained offline for 24 hours more. He gave me his RAM, hard disk, OS and Database requirements, and he added, "We need all of them to be on Woodcrest!"

I remember vividly saying, "Woodcrest what? Oh, yes, yes, we have those!" I told him I'd get back to him, hung up the phone and went straight to our provisioning manager. We stock to provide 20 servers, but we didn't have any Woodcrest CPUs. There was no way we could locate, rack and provision the requested servers 24 hours ... The best we could commit to was 10 days. Obviously, that wasn't going to work, but I wasn't discouraged. I was going to solve the problem.

I managed to scrape together 20 Woodcrest CPUs from different local electronics retailers, and after wrangling cheques from the finance department and getting the CEO to apply pressure the provisioning manager, I was able to "fast-track" the servers to a four-day provisioning time. When all was said and done, he was able to bring his game back online after losing out on 8 days of business. Despite the losses, being able to turn around that kind of order that "quickly" made me pretty proud.

10 years later, I can't believe how much things have changed.

SoftLayer automates almost all of the manual processes, and we're able to provision a dedicated servers in 2-4 hours. While that's a pretty impressive feat, it's even more amazing when you consider that we can bring up 20, 50 or 100 dedicated servers in the same time frame. Just look at what OMGPOP was able to do when their "Draw Something" app was downloaded 36 million times. That's what automation is all about. Anything that we can automate, we automate, and that makes for an unbeatable user experience.

If someone came to us today with the an urgent order similar to the one I dealt with in 2002, the entire interaction above would boil down to, "What specs do you need? *typing* Here's your order number. You can expect the machines to be provisioned within 4 hours." We'd be off the phone by about 7:20am, and by noon, all of the servers would be online and hosting the game. The craziest part is that we're not even satisfied with that turnaround time yet. Our commitment is to continue to innovate, automate and empower our customers through our customer portal and APIs, and because our goals are to get better and serve our customers faster, the carrot will always be in front of us ... the same way UPS has a philosophy of "constructive dissatisfaction."

I want to thank everyone who came to our networking event yesterday. I hope you learned a little something about SoftLayer because I certainly learned a lot about our customers in the dozens of conversations I had. If you weren't able to attend and want to see what you missed, we posted a few pictures on Flickr: SoftLayer Singapore - Quarterly Networking Event - March 28, 2012

SoftLayer Singapore

Do you have any infrastructure horror stories from the past like mine?

-Michael

March 16, 2012

SLayer 101: A Whirlwind First Week

Having been client in the past, I already had some idea of how amazing the SoftLayer team was. Every interaction I had with the company was fantastic, and though I've worked with hundreds of service providers in different industries, I can wholeheartedly say that the service I received at Softlayer was better than any I'd ever experienced. As you can imagine, that left a pretty phenomenal impression on me.

When the opportunity came up a couple of months ago to interview with Paul Ford and the Community Development team, my response was almost instinctual: I jumped at the chance. Having met him and several members of the team in San Francisco in the past (picture below), I knew the kinds of individuals he surrounded himself with — incredibly smart, talented, hard-working, and just downright COOL people. That's right ... Seldom do you find a team in a corporate environment where you can actually say the people are all awesome — people you would want to hang out with even if you didn't work with them.

Josh and Paul

After going through the interview process, I hopped on a plane to Dallas to visit the Alpha headquarters. In the whirlwind of introductions and training sessions, I was surprised how productive the trip ended up being. I met most of the folks I'll be working with on a regular basis, and I had the opportunity to learn more and more about what Community Development is doing. And I was blown away at how much of that work was being done for other companies. The impression I get is that the impact Community Development is having on the business community is real, it's measurable and it's making a difference. It's impactful. From mentorship to event sponsorship to expert recommendations about infrastructure and architecture, nowhere in the industry can you find a company that works so hard for its customers. Trust me. I looked. Nowhere.

When I returned to San Francisco (where I live and will be based), I happened upon the Game Developers Conference where SoftLayer was present in a big way. I grabbed lunch with an existing client, I could tell their interaction with our team was no different from mine when I was a customer: Both sides clearly work together to find a solution that works for everyone. The interaction seemed to transcend the traditional "client-vendor" relationship, and it was clear that the Softlayer team was deeply committed to the client's mission and product offering.

Learning all of the different ways Softlayer is helping them (beyond providing server and hosting solutions) was would have been astounding ... If I didn't already kind of expect it from my experience. I couldn't help but be ecstatic about what's to come.

I met with the team at the GDC booth and got some more first-hand perspective about how we're embraced by the community. Walking the show floor and coming back to our almost-always-crowded booth (after seeing so many other booths quiet and empty) reinforced my feeling that I joined one of the most exciting companies in the industry. Our Server Challenge kept the booth BUSY for the entire time I was at the show — both days.

GDC Server Challenge

Observing how our team engaged the visitors drove home a point I touched on earlier: That SoftLayer employees CARE about every client and prospect. They asked questions about the attendee's business, what the business's needs were, and (most impressively to me) held back on "the hard sell." And that's pretty unique in itself.

As I embark on week number two of my employment (and beyond), I can't wait to learn more and more so I can become an integral part of the team. If you're ever on the West Coast and want to talk SoftLayer, hit me up!

-Joshua

March 14, 2012

Game On: SoftLayer + Game Developers + GDC

Last week, I spent a few days at GDC in San Francisco, getting a glimpse into the latest games hitting the market. Game developers are a unique bunch, and that uniqueness goes beyond the unbelievable volume of NOS Energy Drinks they consume ... They like to test and push the IT envelope, making games more diverse, interactive and social.

The new crop of games showcased at GDC is more resource-intensive — it's almost like watching an IT arms race; they're upping the ante for all online gaming companies. The appetite from the public remains relentless, and the pay-off can be huge. Consider that gaming industry research firm DFC Intelligence predicts that worldwide market revenue generated solely from online games is set to reach $26.4 billion in 2015, more than double the $11.9 achieved in 2009.

That's where SoftLayer comes in. We understand the high stakes in the gaming world and have tailored our IaaS offerings for an optimal end-user experience that stretches from initial release to everyday play. Take a look at what game developer OMGPOP (a SoftLayer customer) achieved with Draw Something: Almost overnight it became the #1 application in Apple's App Store, tallying more than 26 million downloads in just a few weeks. To put the volume of gameplay into perspective, the game itself is generating more than 30 hours of drawings per second. That's what what we refer to as "Internet Scale." When YouTube hit one hour of video uploads per second, they came up with a pretty impressive presentation to talk about that scale ... and that's only one hour per second.

Draw Something

Gamers require a high-performance, always on, graphically attractive and quick-responding experience. If they don't get that experience, they move on to the next game that can give it to them. With our core strengths of automation and extensive network reach, game developers come to us to easily enable that experience, and in return, they get a platform where they can develop, test, deploy and yes, play their latest games. True "Internet Scale" with easy consumptive billing ... Get in and out quickly, and use only what you need.

Some of the most interesting and innovative use cases of how customers take advantage of our platform come from the gaming industry. Because we make it easy to rapidly provision resources (deploy dedicated servers in less than two hours and cloud servers in as few as five minutes) in an automated way (our API), many developers have started incorporating cloud-like functions into their games and applications that add dedicated resources to their infrastructure on-demand as you'd only expect to see in a virtual environment. Now that Flex Images are available, we're expecting to see a lot more of that.

As I was speaking with a few customers on the show floor, I was amazed to hear how passionate they were about what one called the "secret ingredient" at SoftLayer: Our network. He talked about his trials and tribulations in delivering global reach and performance before he transitioned his infrastructure to SoftLayer, and hearing what our high-bandwidth and low-latency architecture has meant for his games was an affirmation for all of the work we've put into creating (and continuing to build) the network.

The rapid pace of innovation and change that keeps the gaming industry going is almost electric ... When you walk into a room filled with game developers, their energy is contagious. We ended GDC with an opportunity to do just that. We were proud to sponsor a launch party for our friends at East Side Game Studios as the celebrated the release of two new games — Zombinis and Ruby Skies. Since their NomNom Combo puzzle game is one of the most addicting games on my iPhone, it was a no-brainer to hook up with them at GDC. If you want a peek into the party, check out our GDC photo album on Facebook.

Draw Something

To give you an idea of how much the gaming culture permeates the SoftLayer offices, I need only point out a graffiti mural on one of the walls in our HQ office in Dallas. Because we sometimes get nostalgic for the days of misspent youth in video arcades playing Pac Man, Donkey Kong and Super Mario, we incorporated those iconic games in a piece of artwork in our office:

Retro Gaming Mural

If you are an aspiring game developer, we'd like to hear from you and help enable the next Internet gaming sensation ... Having a good amount of experience with our existing customer base should assure you that we know what we're talking about. For now, though, it's my turn to go "Draw Something."

-@gkdog

February 21, 2012

Startup Series: Distil

As you may have read in one of my previous posts, SoftLayer partners with various startup accelerator programs around the world. This gives us the incredible opportunity to get up close and personal with some of the brightest entrepreneurs in the tech industry. Because SoftLayer grew out of a classic startup environment, we have a passion for helping new companies achieve their goals. From C-level execs all the way down the chain, we're committed to finding the best innovators out there and mentoring them on their way to success.

We're planning a pretty big public debut for the SoftLayer startup program in the coming months, but we want to start introducing you to some of the killer startup companies we already are working with. Today's incredible business: Distil.

Distil

Distil is currently enrolled in the TechStars Cloud Accelerator program, where SoftLayer CSO George Karidis, CTO Duke Skarda, and I serve as mentors. After meeting the guys at Distil, I couldn't wait to get them set up with us as well.

Here's a quick insight into the company from a quick Q&A with the brains of the operation, Rami Essaid, Founder and CEO of Distil:

Q: Tell me a little bit about Distil and how you got started.

A: Distil is the first content protection network that helps companies identify and block malicious bots from harvesting and stealing their data. We started after talking to online publishers about their security needs, and we quickly realized that digital publishers had no control over their content once they put it on the web. We started working to create the first platform aimed to help them protect and control their information.

Q: When was the moment you first recognized you had a big idea?

A: It happened after presenting our proof of concept to a couple digital publishers, the enthusiastic feedback we received made us instantly realize that this was it.

Q: How did you build your company?

A: The company started as an after-work hobby. As the platform picked up momentum, we slowly started leaving our jobs to devote all of our time to Distil. We quickly raised seed capital to help fuel our growth.

Q: What are the keys to your Distil's success?

A: The team I have at Distil is absolutely the reason for our success. Each person's hard work, energy, and dedication allow us to accomplish twice as much in half the time. This group of guys is the most intelligent and keen I have ever had the pleasure of working with.

Q: How would you describe the market for your product?

A: Distil is a technology solution to a problem that traditionally only relied on laws and litigation. Copyright infringement has been an issue on the web since the World Wide Web was started, but up until now most companies treated the data theft reactively. We are disrupting that way of thinking and creating a new market, protecting data and content proactively before it is ever stolen.

Q: How did you arrive at SoftLayer and how have we helped?

A: We were connected to SoftLayer through the TechStars Cloud Accelerator program. We were introduced to SoftLayer's leadership team, and they worked with us to improve our platform performance and tweak our designs to utilize both dedicated and cloud servers. By using this hybrid solution, we've been able to gain the power and speed of dedicated servers while still having the flexibility to burst and scale on demand.

Q: What advice would you give to other startups?

A: The best advice I can give to any startup is to make sure they're passionate about what they're doing. Startup life is not easy. You work 16-20 hours a day, seven days a week, have very little money, and are always worried someone else will beat you to the prize. Passion is the only reason you get up in the morning.

Learn more about Distil at distil.it.

In my short conversation with Rami, I could hear his passion. That's exactly what we're looking for in companies who join the SoftLayer startup program. We can't wait to see what the future holds for Distil.

If you enjoy reading about cool new startups, bookmark the Startups page here on the SoftLayer Blog or subscribe to the "Startups" RSS feed to meet some of the most badass startups in the world.

Calling All Startups!

Companies in our program receive mentoring, best practices advice, industry insight, and tangible resources including:

  • A $1,000 per month credit for dedicated hosting, cloud hosting or any kind of hybrid hosting setup
  • Advanced infrastructure help and advice
  • A dedicated Senior Account Representative
  • Marketing support

If you're interested in joining our program and getting the help you deserve, shoot me an email, and we'll help you start the application process.

-@PaulFord

November 17, 2011

#Winning - Celebrating SoftLayer's Awards

To quote Marva Collins, "Success doesn't come to you, you go to it." Since 2005, SoftLayer has consistently grown from $0 annual revenue to $350 million annual revenue, and that success hasn't gone unnoticed. This year, we've been honored to win several awards based on our revenue growth percentage, how great the company is to work for, and the success of our cloud offerings, so I thought I'd share a few of those recognitions with our customers – who have fueled our success.

Trophy Case

Company Growth
Let's start with the awards that recognize SoftLayer for its tremendous financial success in the midst of a tough economic environment. This year, SoftLayer was recognized as one of the fastest growing companies as members of Tech Titan Fast Tech, Inc. 500/5000, Dallas 100, and Deloitte Technology 500.

Tech Titan Fast Tech recognizes the fastest growing technology, media, telecommunications, life sciences and clean technology companies in Dallas-Fort Worth Metroplex. Fast Tech recipients are determined based on percentage fiscal year revenue growth from 2008 to 2010. SoftLayer holds the #2 rank with a revenue growth percentage of 305%, calculated using the following formula [(FY'2010 Revenue- FY'2008)/ FY'2008 revenue] X 100%. SoftLayer won this award in 2008 and 2009 as well ... And based on the way 2011 is looking, we'll get another one next year.

Inc. 500/5000 ranks privately held, for-profit companies based on their revenue growth for the past 3 years. In 2010, SoftLayer ranked #155, and this year, we were #277 with a three-year revenue growth of 1,178%. The Inc 500/5000 list is also broken into industry categories and regions: SoftLayer ranked #21 in the IT Services category and #5 in Dallas.

Deloitte Technology Fast 500 lists North American companies each year based on percentage fiscal year revenue growth over a five-year period. This is the first year for SoftLayer to be on the list, and we couldn't be more excited about it. We're proud to hold #32 in this year's rankings, and we have our sights set on climbing higher.

Dallas 100 winners are selected by the SMU Cox School of Business to recognize privately held companies that headquartered in Dallas Metroplex. Similar to the Inc. 500/5000, the rankings are based on revenue growth over the past three years. In 2010, we ranked #5, and this year, we moved up all the way to #1! (Where we're supposed to be.)

Dallas 100

SoftLayer Culture
The financial success of the company is only one metric of our overall success as a business. We wouldn't be able to reach those amazing numbers without a great team, so when we get recognized for how amazing SoftLayer is to work for, I know we're doing things right. SoftLayer has been recognized twice this year for being one of the Best Places to Work. Not only are we part of the Dallas Morning News "Top 100 Places to Work in DFW," but we are among the "Best Places to Work in Texas." That's the kind of environment we wanted when we started the company a few short years ago. We hold the #10 spot for Mid-Size Companies on the DMN Top 100 Places to Work in DFW, and the "Best Places to Work in Texas" list will be released in February 2012.

Product Recognition
Oh, and as it turns out, amazing employees in a fantastic environment also create some of the most innovative products, so it should come as no surprise that SoftLayer was recognized earlier this year for our cloud offering: We are among the Top 100 Cloud Providers chosen by Alsbridge.

And when it comes to our dedicated hosting platform, you don't have to look very far to see that SoftLayer is "The Best Web Hosting Company" in the industry. If you agree, you can show a little love for us by nominating and voting for us in HostReview's 6th Annual Reader's Choice Awards.

While we want to celebrate our achievements, we also want to use them as fuel to continue the Challenging But Not Overwhelming (CBNO) work that got us to this point. We want to take the #1 spot on all of these lists in the near future, so keep an eye out ... And we'll start looking for a bigger trophy case.

Taking over the world one data center at a time!

-@lavosby

November 4, 2011

Top 10 SoftLayer Facts

At conferences and tradeshows, I have the opportunity to meet hundreds of people. While a good number of attendees at technical conferences will come up to our booth and tell me they're already customers, we still come across a few people who glance at our collateral and our graphics with a puzzled look on their face before they say, "What's Soft ... Layer?" This is where I spring into action!

To give some context, I'll usually explain, "SoftLayer is an on-demand data center provider. We host dedicated servers, cloud computing instances and integrated solutions for customers around the world." When that overview sinks in and the attendee understands that we are an infrastructure provider, I get to share some of SoftLayer's biggest differentiators along with some pretty amazing statistics about our business. With a huge sample pool of conversations to pull from, I thought it would be fun to put together a "Top 10" list of the facts that usually impress attendees the most.

The Top 10 SoftLayer Facts

Based on "oohs" and "ahhs" from attendees

  1. No Hidden Fees: Our pricing is listed on our website and is straight-forward.
  2. Huge Product Catalog: SoftLayer offers load balancers, CDN, firewalls, managed services, and storage. If you need something we don't offer, we can usually find a way to make it work.
  3. No Long-Term Contracts: Dedicated servers are offered on a month-to-month basis, and cloud instances are available on a monthly or hourly basis. We have to earn your business every month.
  4. Built By Geeks For Geeks: We offer a fully programmable API that gives you complete control of your server(s) from your own application or system.
  5. Free Private Network Traffic: Every SoftLayer facility is interconnected via our private network. All private network traffic and inbound public network traffic is provided at no charge – We only charge for outbound public network traffic.

The Top 5 are facts that almost always amaze:

  1. Global Network: We have 13 data centers in Dallas, Houston, Seattle, San Jose, Washington, D.C., Amsterdam, and Singapore. We also operate 16 additional network Points of Presence (PoPs) around the world.
  2. Our Business is Strong: SoftLayer has 24,000+ customers in more than 150 countries. We manage more than 100,000 active servers, hosting more than 20 million domains. Oh, and we're doing about $350 million in annual revenue.
  3. Infrastructure On-Demand: Our dedicated servers can be deployed in less than four hours, and cloud instances can be provisioned in less than 15 minutes.
  4. Everything Works Together: Our dedicated servers and cloud instances are fully integrated. You can have a dedicated server in Seattle and a cloud instance in Singapore, and they're both managed by a single industry-leading portal. The fact that they can communicate with each other over SoftLayer's private network is a huge plus there as well.

And the simple fact that impresses people most: *drum roll*

  1. SoftLayer is the largest privately held hosting provider in the world!

Every time I shock attendees with these facts, I can't help but be even more proud of our accomplishments. Let's keep up the good work! We're taking over the world, one data center at a time."

-Natalie

October 21, 2011

SoftLayer, The Texas Rangers & The World Series

At the beginning of the baseball season, we gave away tickets for a lucky customer to see a Texas Rangers game, and as a result of that generosity, the Rangers thought it fitting to make it to the World Series. Well ... our little giveaway may not have had anything to do with their success, but we like to think our support helped a little.

Understanding that we have customers and employees who are die-hard St. Louis Cardinals fans, I don't want to turn anyone off with this blog post, but with all of the buzz in the air about the World Series coming back to Arlington this year, I started thinking about the Top 10 Ways SoftLayer is Like the Texas Rangers:

  1. Secret handshakes / fist bumps.
  2. Have a no "I" in "Team" mentality ... In fact, there are no I's in "Texas Rangers" or "SoftLayer."
  3. Teams' leaders (i.e. coach and the CEO) are ... um ... charismatic (to say the least).
  4. Come ready to play on any day that ends in "y."
  5. Strong lineups all the way through.
  6. Texas is home, but both teams do amazing jobs "on the road."
  7. Both have Michaels who like pink.*
  8. Both have Louisville Slugger bats ... The Rangers' bats do great things, while SoftLayer's bats are given to recognize employees that have done great things.
  9. Support is awesome from the customers (fans) to the back office to the team on the field making plays.
  10. Champions of the World, baby!!**

* Apologies to Michael Young, as this statement may not be true as applied to him. Each of my blogs to date has a veiled (or obvious) reference to our CFO, and it was very difficult to think of how to incorporate this reference in a blog dealing with the Texas Rangers, so I may have taken undue liberties for which I apologize.

** The aspirations associated with that last comparison may have strayed me from an unbiased comparison. :-)

-@badvizsla

October 20, 2011

Taking Multitasking to a New Level

Is it possible to be in three places at once? For SoftLayer it is! Last week was an extremely busy one for the SoftLayer team. SLayers from the marketing and sales teams were dispersed to cover three different trade shows in two separate cities where we'd meet a few thousand soon-to-be SoftLayer customers.

I attended Web 2.0 Expo in NYC – a great event where I was able to once again demystify the SoftLayer Switch Ball and explain the awesomeness of SoftLayer. Nothing too crazy to report from the expo floor, but we did have one interesting experience outside of the event where we witnessed a man sleep while standing up. We don't know how he was able to sleep for over two hours without falling over, but his execution was impressive:

NYC Sleeper

While I was in New York City, cPanel Bootcamp was happening closer to home in Austin, Texas. From what I hear, a second annual rocket war broke out, and our booth was rushed by attendees looking to stock up on ammo.

Just down the street from the cPanel conference, GDC Online was up and running in the Austin Convention Center. This was another awesome event for SoftLayer and once again the Server Challenge was a huge hit:

Congrats to Anthony Pecorella for winning with a time of 1:00.84! We know you'll enjoy your new iPad.

After both show floors closed, attendees from both cPanel Bootcamp and GDC Online joined us for some drinks, food and retro games at Maggie Mae's on Sixth Street. Notable attendees included Mario, Princess Peach and our very own Jeff Reinis who happens to be a 1983 Pac-Man record holder!

If you didn't have a chance to join SoftLayer, CoreSite and TeliaSonera at the Time Warp Retro Gaming Party, you can live vicariously via Flickr:

Thanks to everyone who worked so hard to make sure these three events went off without a hitch, and thanks to all of you who stopped by and said hi! We hope to see you all soon at one of our upcoming events: http://www.softlayer.com/Media/event-schedule

-Summer

Categories: 
October 18, 2011

Adding 'Moore' Storage Solutions

In 1965, Intel co-founder Gordon Moore observed an interesting trend:"The complexity for minimum component costs has increased at a rate of roughly a factor of two per year ... Certainly over the short term this rate can be expected to continue, if not to increase."

Moore was initially noting the number of transistors that can be placed on an integrated circuit at a relatively constant minimal cost. Because that measure has proven so representative of the progress of our technological manufacturing abilities, "Moore's Law" has become a cornerstone in discussions of pricing, capacity and speed of almost anything in the computer realm. You've probably heard the law used generically to refer to the constant improvements in technology: In two years, you can purchase twice as much capacity, speed, bandwidth or any other easily-measureable and relevant technology metric for the price you would pay today and for the current levels of production.

Think back to your first computer. How much storage capacity did it have? You were excited to be counting in bytes and kilobytes ... "Look at all this space!" A few years later, you heard about people at NASA using "gigabytes" of space, and you were dumbfounded. Fastforward a few more years, and you wonder how long your 32GB flash drive will last before you need to upgrade the capacity.

32GB Thumb Drive

As manufacturers have found ways to build bigger and faster drives, users have found ways to fill them up. As a result of this behavior, we generally go from "being able to use" a certain capacity to "needing to use" that capacity. From a hosting provider perspective, we've seen the same trend from our customers ... We'll introduce new high-capacity hard drives, and within weeks, we're getting calls about when we can double it. That's why we're always on the lookout for opportunities to incorporate product offerings that meet and (at least temporarily) exceed our customers' needs.

Today, we announced Quantastor Storage Servers, dedicated mass storage appliances with exceptional cost-effectiveness, control and scalability. Built on SoftLayer Mass Storage dedicated servers with the OS NEXUS QuantaStor Storage Appliance OS, the solution supports up to 48TB of data with the perfect combination of performance economics, scalability and manageability. To give you a frame of reference, this is 48TB worth of hard drives:

48TB

If you've been looking for a fantastic, high-capacity storage solution, you should give our QuantaStor offering a spin. The SAN (iSCSI) + NAS (NFS) storage system delivers advanced storage features including, thin-provisioning, and remote-replication. These capabilities make it ideally suited for a broad set of applications including VM application deployments, virtual desktops, as well as web and application servers. From what I've seen, it's at the top of the game right now, and it looks like it's a perfect option for long-term reliability and scalability.

-@nday91

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