The other day I was at a well known coffee shop (take a wild guess) and was steamrolled by all of the marketing hype. Try this! Take one of these home! Only for a limited time! Often the presentation of too many options makes the decision a lot more difficult. I know it’s just coffee or tea but now I have the sudden urge to collect them all! And despite years of caffeine conditioning I don’t think my heart, stomach, or my bank account could take a collecting and consuming of all. I’m looking for something different this time, but again, too many options. The next logical step is asking the Barista what their favorite is. I figure they spend their entire workday around the stuff; they MUST have a good recommendation. All I was really looking for here was a “get this” and call it good. Only after I asked, did I remember that most people who frequent this caliber of coffee joint are really particular about their coffee. I, however, am not one of the ¼ soy milk, ¼ cream, no froth, low-fat, exactly 1723 crystals of sugar type of people, so I’m not really prepared for what comes next. Instead of a one-size-fits-all answer, I’m getting a barrage of questions about my preferences. While this was not really what I was after, it hit me that this Barista is building me a solution. I did, in fact, leave with a tasty seasonal coffee, custom tailored to my needs. Servers are a lot like coffee, they rely on gratuitous amounts of caffeine to be any good; that and, there is usually never a generic solution that is going to suit your needs. The sales team at SoftLayer is not there solely to assist you in placing an order for you; they are there to ask you questions about your intentions with the server so they can recommend the best possible solution. You can have your low-fat CentOS with a double-shot of 5570’s with “venti” gigs of ram. Just ask our sales team to brew you up a solution.
Posts Tagged ‘customized’
My friend Ric Moseley has an interesting theory regarding Mexican food. He claims that all Mexican food has the same basic major components, each dish just stacks the components up in different ways. The major components are tortillas, meat and sauce. Of course there are a couple of different ways to prepare each of these components, but in the end, it really boils down to tortillas, meat and sauce. This applies to just about every main-line dish you find on the menu at any number of the local Tex-Mex restaurants. Crispy tacos, soft tacos, enchiladas, tostadas, burritos, fajitas, nachos, quesadillas, flautas, tamales (well almost)… Add more here… I’m going to stop myself before I start sounding like Benjamin “Bubba” Bufford-Blue from Forrest Gump, but you get the idea. By no means am I knocking the combined assembly. Quite the opposite; I’m a huge fan! When it comes down to it, I appreciate the creativity that is involved in putting these ingredients together in such a manner that the finished combination is far greater than the sum of its parts.
And that kind of leads me back to what SoftLayer brings to the table, so to speak. SoftLayer provides all sorts of components for the modern enterprise. Plenty of folks use them as is, heck who doesn’t enjoy a warm fresh tortilla with a pad of butter. However, for many people, it’s just an appetizer. The real satisfaction is from the combination of the united components when that steaming plate of enchiladas arrives. One of the great satisfactions of my job is seeing how our customers roll up our components in new and creative ways. The array of application deployments that are hosted by SoftLayer is entirely staggering. Let me throw on my digital chef hat for a minute. Start with a private network database, add public network servers, mix in some cloud computing for quick scalability, and wrap it all in a load balancer. Que bueno! That’s some good cooking, and this chef is off to the margarita machine!